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Integrierte Kommunikation In Der Praxis
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Book Synopsis Integrierte Kommunikation in der Unternehmenspraxis by : Andrea Mielke
Download or read book Integrierte Kommunikation in der Unternehmenspraxis written by Andrea Mielke and published by GRIN Verlag. This book was released on 2007 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 2,0, Berufsakademie Berlin (Betreuendes Unternehmen: Universal Entertainment GmbH), Sprache: Deutsch, Abstract: Im Laufe der Jahre hat die Integrierte Kommunikation immer stärker an Bedeutung gewonnen. Durch die Informationsüberflutung von Rezipienten sowie durch die stetig steigende Medienvielfalt ist es heute wichtiger denn je, die unterschiedlichen Kommunikationsebenen nicht nur formal, sondern auch inhaltlich auf einen Nenner zu bringen. Die Anforderungen an eine Integrierte Kommunikation in der Unternehmenspraxis sind daher deutlich gestiegen. Ihre Notwendigkeit ist in der Literatur unbestritten. In dieser Arbeit werden die Anforderungen und diesbezügliche Probleme erläutert. Ziel ist es, zu zeigen, welche Maßnahmen der Integrierten Kommunikation im Fokus liegen und worauf man sich in Zukunft stärker spezialisieren sollte, um eine inhaltliche und formale Abstimmung erreichen zu können. Die Methodik der Autorin geht in der folgenden Arbeit vom Allgemeinen aus, um Unklarheiten zu vermeiden und sich erst im Verlauf dem Besonderen zu nähern. Im ersten Teil wird zum besseren Verständnis die Bedeutung der Integrierten Kommunikation erläutert. Beginnend bei der Begriffsklärung über die einzelnen Formen und Instrumente bis zu den Zielen, wird die Vernetzung der unterschiedlichen Dimensionen deutlich werden. Hier beginnt der zweite Teil der Arbeit: Bei einer Vernetzung mehrerer Komponenten können Wechselwirkungen auftreten, die unbedingt berücksichtigt werden sollten. Außerdem ist es notwendig, eine Strategie zu entwickeln, die der Integrierten Kommunikation als Leitfaden hilfreich sein kann. Zum Schluss wird dargestellt, wie diese erklärten Zusammenhänge der Integrierten Kommunikation in der Praxis angewendet werden. Dazu dient ein Vergleich zwischen der damaligen Vorgehensweise und dem heutigen Geschehen. Zur besseren Transparenz werden Schwierigkeit
Book Synopsis Strategisches Kommunikations-Management by : Hans-Jürgen Borchardt
Download or read book Strategisches Kommunikations-Management written by Hans-Jürgen Borchardt and published by . This book was released on 1998 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Kommunikationsmanagement by : Peter Dietrich
Download or read book Kommunikationsmanagement written by Peter Dietrich and published by LIT Verlag Münster. This book was released on 2010 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Integrated CSR Communication by : Sandra Diehl
Download or read book Handbook of Integrated CSR Communication written by Sandra Diehl and published by Springer. This book was released on 2016-12-29 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
Book Synopsis Reassessing the Relationship between Marketing and Public Relations by : Lisa Dühring
Download or read book Reassessing the Relationship between Marketing and Public Relations written by Lisa Dühring and published by Springer. This book was released on 2017-04-24 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields.
Book Synopsis Sports Sponsoring by : Manfred Bruhn
Download or read book Sports Sponsoring written by Manfred Bruhn and published by Springer Nature. This book was released on with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Enhancing and analysing Project Communication by : Kristina Pelikan
Download or read book Enhancing and analysing Project Communication written by Kristina Pelikan and published by Frank & Timme GmbH. This book was released on 2019-04-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Different cultures and languages make web-based communication among the members of international research projects often complex. Focussing on frequently neglected internal communication, this cumulative PhD thesis seeks to present methods from applied LSP research on a concrete case study – a research project from the area of Public Health. Aiming to establish a winwin situation between systematic approaches and communication optimisation, the case study is also used to verify known models. Systematic approaches can be beneficial for enhancing project communication, if they are part of a circle of theoria cum praxi. The thesis closes with appeals to linguists, project leaders and funding agencies for improving project communication as well as the involvement of applied linguistics in future.
Book Synopsis International Advertising and Communication by : Sandra Diehl
Download or read book International Advertising and Communication written by Sandra Diehl and published by Springer Science & Business Media. This book was released on 2006-09-19 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Book Synopsis Journal of Integrated Communications by :
Download or read book Journal of Integrated Communications written by and published by . This book was released on 1997 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Schauplätze dreidimensionaler Markeninszenierung by : Nicolai Oliver Herbrand
Download or read book Schauplätze dreidimensionaler Markeninszenierung written by Nicolai Oliver Herbrand and published by Edition Neues Fachwissen. This book was released on 2008 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Multilingualism at Work by : Bernd Meyer
Download or read book Multilingualism at Work written by Bernd Meyer and published by John Benjamins Publishing. This book was released on 2010 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on work situations in Europe, North America and South-Africa, such as academic, medical and public sector, or business settings, in which participants have to make constant use of more than one language to cooperate with partners, clients, or colleagues. Central questions are how the social and linguistic organization of work is adapted to the necessity of using different languages and how multilingualism impinges on the communicative outcome of different types of discourse or genres. Thus, the authors are all interested in multilingual practices 'at work', which is to say how different forms of multilingual communication are managed, flexibly adjusted to, acquired, and/or improved in a given workplace setting that often calls for particular implicit or explicit language policies. Thus, this volume contributes to the study of workplace communication in a globalized world by drawing on different types of authentic data.
Book Synopsis Behavioral Controlling by : Utz Schäffer
Download or read book Behavioral Controlling written by Utz Schäffer and published by Springer Nature. This book was released on 2019-10-12 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jürgen Weber is known for his behavioral perspective on controlling and has made a lasting impact in German speaking countries during the past three decades. This anniversary volume compiles some of his outstanding publications from that period and presents them for the first time in English. In addition, it contains a current publication index of Jürgen Weber’s entire body of work.
Book Synopsis The Global Public Relations Handbook, Revised and Expanded Edition by : Krishnamurthy Sriramesh
Download or read book The Global Public Relations Handbook, Revised and Expanded Edition written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2009-01-13 with total page 805 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
Book Synopsis International agrifood chains and networks by : Jos Bijman
Download or read book International agrifood chains and networks written by Jos Bijman and published by BRILL. This book was released on 2023-08-28 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book brings together a rich collection of material on management and organization in agri-food chains and networks. Producers, processors, traders and retailers of agricultural and food products operate in an economic and institutional environment that is increasingly dominated by global developments. Therefore, organizing efficient and effective supply chains as well as managing collaboration among participating firms requires an international perspective. This book presents theoretical and practical insights from many different parts of the world. Topics covered include classical supply chain management issues like logistics, information exchange (e.g. tracking and tracing), quality control, safety assurance, and chain performance. Other timely issues covered are joint innovation, and shared responsibility for sustainability in agri-food supply chains. Special attention is given to issues of governance and organization of chains and networks, for example, by focussing on the role of producer organisations (such as farmer cooperatives) in their effort to combine horizontal and vertical collaboration in the international upply chain. This book is relevant for both academics and managers interested in the latest advances in research on management and organization of international agri-food chains and networks."
Download or read book Handbuch Handel written by Joachim Zentes and published by Springer Science & Business Media. This book was released on 2006 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Interkulturelle Kommunikation im globalen Bildungsraum by : Vasiliy Kovalev
Download or read book Interkulturelle Kommunikation im globalen Bildungsraum written by Vasiliy Kovalev and published by Anchor Academic Publishing. This book was released on 2017-03-16 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der vorliegende Sammelband ist dem Thema der Interkulturalität gewidmet und enthält Beiträge in englischer, deutscher und russischer Sprache. Vor dem Hintergrund der Globalisierung kommt dem Thema ‚Interkulturelle Kommunikation‘ eine zentrale Bedeutung zu: Durch Phänomene wie die globale Mobilität und Arbeitsteilung, zunehmende Reisefreiheit sowie die Entwicklung neuer Kommunikationstechnologien kommt es zu immer mehr Kontakten zwischen Personen unterschiedlicher Kulturen. Auswirkungen hat das auch auf den Arbeitsmarkt, der von Führungskräften zunehmend interkulturelle Kompetenzen und Kommunikationsfähigkeit fordert. Aus unterschiedlichen Perspektiven diskutieren die Autoren dieses Bandes die Bedeutung von interkultureller Kommunikation für ihre jeweiligen Disziplinen. Dem Leser wird so ein multiperspektivischer Einblick in den Diskurs um Interkulturalität ermöglicht. This anthology adresses the topic of interculturality and, therefore, includes articles in English, German and Russian. In the context of the ongoing globalization, intercultural communication becomes increasingly important: global mobility and division of labour, free travelling combined with new communication technologies encourages exchange between people from different cultures. This requires intercultural competence and communication skills not only in private contexts but on the labour market as well. From different points of view the authors of this book discuss the relevance of intercultural communication. By showing how different disciplines deal with this topic the book gives the reader a multiperspective insight on the discourse of interculturality.
Book Synopsis Media and Change Management by : Matthias Karmasin
Download or read book Media and Change Management written by Matthias Karmasin and published by Springer Nature. This book was released on 2022-02-15 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc. This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.
