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Innovations In Communication
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Book Synopsis Communication of Innovations by : Arvind Singhal
Download or read book Communication of Innovations written by Arvind Singhal and published by SAGE. This book was released on 2006-07-05 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of 10 original essays honors the intellectual legacy of Everett M. Rogers (1931-2004), the pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, technology transfer, development communication, and the entertainment-education strategy. Well-known colleagues and contemporaries write on these topics that especially piqued Rogers' curiosity, and to which he made seminal and lasting contributions.
Author :Arun Vishwanath Publisher :Peter Lang Incorporated, International Academic Publishers ISBN 13 :9781433110832 Total Pages :0 pages Book Rating :4.1/5 (18 download)
Book Synopsis The Diffusion of Innovations by : Arun Vishwanath
Download or read book The Diffusion of Innovations written by Arun Vishwanath and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each chapter expands the scope of diffusion theory and lays the groundwork for the next generation of scholarship. The book is a must-read for anyone wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, policy makers, and individuals and organizations working on changing the status quo."--Publisher.
Book Synopsis Innovations in Mobile Multimedia Communications and Applications by : Ismail Khalil
Download or read book Innovations in Mobile Multimedia Communications and Applications written by Ismail Khalil and published by IGI Global. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are living in a world of mobile multimedia. The field of mobile computing and multimedia is expanding in an unprecedented pace. Indicators are the rapidly increasing penetration of the smart phones and other mobile devices market around the world, which is growing nearly twice as fast as the desktop market. Mobile multimedia is the set of protocols and standards for multimedia information exchange over wireless networks. It enables information systems to process and transmit multimedia data to provide the end user with services from various areas, such as the mobile working place, mobile entertainment, mobile information retrieval, user-generated content and context based services. Innovations in Mobile Multimedia Communications and Applications: New Technologies provides an in-depth coverage of next-generation mobile computing paradigm, including mobile wireless technologies, mobile services and applications, and research and development challenges surrounding backend systems, network infrastructure, and mobile terminals including smart phones and other mobile devices.
Book Synopsis Innovative Marketing Communications by : Guy Masterman
Download or read book Innovative Marketing Communications written by Guy Masterman and published by Routledge. This book was released on 2007-06-01 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
Book Synopsis Innovation in Advertising and Branding Communication by : Lluís Mas-Manchón
Download or read book Innovation in Advertising and Branding Communication written by Lluís Mas-Manchón and published by Routledge. This book was released on 2020-10-07 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices. The editor combines the perspectives of an international group of scholars to establish new theoretical frameworks and proposes new methodological designs to conduct comprehensive studies in the field. Situated at the intersection between society, communication and psychology, each chapter presents an innovative approach to branding and advertising research. The book explores topics such as social robots, body image in video advertising, brand personality, transmedia personal brands, erotic content in commercial images, and brand fandom communities. Innovation in Advertising and Branding Communication will be a valuable resource for scholars working in the fields of marketing communication, branding and advertising, online communication, sociology, social psychology and linguistics
Book Synopsis Innovations in Information and Communication Technologies (IICT-2020) by : Pradeep Kumar Singh
Download or read book Innovations in Information and Communication Technologies (IICT-2020) written by Pradeep Kumar Singh and published by Springer. This book was released on 2022-07-30 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book is comprised of original research that focuses on technological advancements for effective teaching with an emphasis on learning outcomes, ICT trends in higher education, sustainable developments and digital ecosystem in education, management and industries. The contents of the book are classified as; (i) Emerging ICT Trends in Education, Management and Innovations (ii) Digital Technologies for advancements in education, management and IT (iii) Emerging Technologies for Industries and Education, and (iv) ICT Technologies for Intelligent Applications. The book represents a useful tool for academics, researchers, industry professionals and policymakers to share and learn about the latest teaching and learning practices supported by ICT. It also covers innovative concepts applied in education, management and industries using ICT tools.
Book Synopsis Assembling Critical Components by : Joanna Schreiber
Download or read book Assembling Critical Components written by Joanna Schreiber and published by Wac Clearinghouse. This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assembling Critical Components presents TPC as a collective identity and provides a framework for situating critical components of the field.
Book Synopsis Network Models of the Diffusion of Innovations by : Thomas W. Valente
Download or read book Network Models of the Diffusion of Innovations written by Thomas W. Valente and published by . This book was released on 1995 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents a key to understanding how ideas, products and opinions take off and spread throughout society - referred to as the diffusion of innovation - and provides a means to estimate how fast or slow that spread occurs. The diffusion of innovations occurs among individuals in a social system, and the pattern of communications among these individuals is a social network. The network determines how quickly innovations diffuse and the timing of each individual's adoption. The book thus analyses how social networks structure the diffusion of innovation.
Book Synopsis Digital Innovations for Mass Communications by : Paul Martin Lester
Download or read book Digital Innovations for Mass Communications written by Paul Martin Lester and published by Routledge. This book was released on 2013-11-12 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: In every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting—professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users. The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube. When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.
Book Synopsis Communication Technology by : Everett M. Rogers
Download or read book Communication Technology written by Everett M. Rogers and published by Simon and Schuster. This book was released on 1986-06-11 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industrial nations of the world have become Information Societies. Advanced technologies have created a communication revolution, and the individual, through the advent of computers, has become an active participant in this process. The "human" aspect, therefore, is as important as technologically advanced media systems in understanding communication technology. The flagship book in the Series in Communication Technology & Society, Communication Technology introduces the history and uses of the new technologies and examines basic issues posed by interactive media in areas that affect intellectual, organization, and social life. Author and series co-editor Everett M. Rogers defines the field of communication technology with its major implications for researchers, students, and practitioners in an age of ever more advanced information exchange.
Book Synopsis Strategy and Communication for Innovation by : Nicole Pfeffermann
Download or read book Strategy and Communication for Innovation written by Nicole Pfeffermann and published by Springer Science & Business Media. This book was released on 2014-01-09 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.
Book Synopsis Innovative Methods in Media and Communication Research by : Sebastian Kubitschko
Download or read book Innovative Methods in Media and Communication Research written by Sebastian Kubitschko and published by Springer. This book was released on 2016-12-26 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection reflects the need for suitable methods to answer emerging questions that result from the ever-changing media environment. As media technologies and infrastructures become inseparably interwoven with social constellations, scholars from varying disciplines increasingly investigate their characteristics, functioning, relevance and impact – facing new methodological challenges as well as opportunities. Innovative Methods in Media and Communication Research engages with the substantial need to rethink established methods to research acute changes in the media environment. The book gathers chapters dedicated to the multifacetedness and liveliness of emerging methods – from lifelogging and ethnography to digital methods and visualization – while embedding them in the rich history of interdisciplinary empirical research. Innovation here is a call for widening and rethinking research methods to stimulate a sophisticated debate on and exploration of contemporary methodological approaches for scholars at various levels of academic life. Accompanied by introductory sections of prominent scholars, the majority of empirical studies gathered in this volume are accomplished through early-career scholars who strive to advance cutting-edge and in parts even provocative approaches for the study of media and communication. The book's four sections on Materiality, Technology, Experience and Visualization are introduced by Saskia Sassen, Noortje Marres, Sarah Pink and Lev Manovich.
Book Synopsis Multimedia Communications by : Jerry D. Gibson
Download or read book Multimedia Communications written by Jerry D. Gibson and published by Elsevier. This book was released on 2000-10-31 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid advances and industry demands for networked delivery of information and pictures through computer networks and cable television has created a need for new techniques and standards for the packaging and delivery of digital information. Multimedia Communications presents the latest information from industry and academic experts on all standards, methods and protocols. Internet protocols for wireless communications, transcoding of Internet multimedia for universal access, ATM and ISDN chapters, videoconferencing standards, speech and audio coding standards, multi-casting and image compression techniques are included. - Latest Internet protocols for wireless communications - Transcoding of Internet multimedia for universal access - ATM and ISDN chapters - Videoconferencing standards - Speech and audio coding standards - Multi-casting - Latest image compression techniques
Book Synopsis Innovations in Satellite Communications and Satellite Technology by : Daniel Minoli
Download or read book Innovations in Satellite Communications and Satellite Technology written by Daniel Minoli and published by John Wiley & Sons. This book was released on 2015-03-16 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys key advances in commercial satellite communications and what might be the implications and/or opportunities for end-users and service providers in utilizing the latest fast-evolving innovations in this field This book explores the evolving technical options and opportunities of satellite networks. Designed to be a self-contained reference, the book includes background technical material in an introductory chapter that will serve as a primer to satellite communications. The text discusses advances in modulation techniques, such as DBV-S2 extensions (DVS-S2X); spotbeam-based geosynchronous and medium earth orbit High Throughput Satellite (HTS) technologies and Internet applications; enhanced mobility services with aeronautical and maritime applications; Machine to Machine (M2M) satellite applications; emerging ultra HD technologies; and electric propulsion. The author surveys the latest innovations and service strategies and the resulting implications, which involves: Discussing advances in modulation techniques and HTS spotbeam technologies Surveying emerging high speed aeronautical mobility services and maritime and other terrestrial mobility services Assessing M2M (machine-to-machine) applications, emerging Ultra HD video technologies and new space technology Satellite communication is an integral part of the larger fields of commercial, television/media, government, and military communications, because of its multicast/broadcast capabilities, mobility, reliability, and global reach. High Throughput Satellites) are expected to revolutionize the field during this decade, providing very high speed, yet cost-effective, Internet access and connectivity anywhere in the world, in rural areas, in the air, and at sea. M2M connectivity, enabled by satellite communications, connects trucks on transcontinental trips, aircraft in real-time-telemetry aggregation, and mercantile ships. A comprehensive analysis of the new advances in satellite communications, Innovations in Satellite Communications Technology is a reference for telecommunications and satellite providers and end-users, technology investors, logistic professionals, and more.
Book Synopsis Smart Innovations in Communication and Computational Sciences by : Bijaya Ketan Panigrahi
Download or read book Smart Innovations in Communication and Computational Sciences written by Bijaya Ketan Panigrahi and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book provides insights into International Conference on Smart Innovations in Communications and Computational Sciences (ICSICCS 2017) held at North West Group of Institutions, Punjab, India. It presents new advances and research results in the fields of computer and communication written by leading researchers, engineers and scientists in the domain of interest from around the world. The book includes research work in all the areas of smart innovation, systems and technologies, embedded knowledge and intelligence, innovation and sustainability, advance computing, networking and informatics. It also focuses on the knowledge-transfer methodologies and innovation strategies employed to make this happen effectively. The combination of intelligent systems tools and a broad range of applications introduce a need for a synergy of disciplines from science and technology. Sample areas include, but are not limited to smart hardware, software design, smart computing technologies, intelligent communications and networking, web and informatics and computational sciences."--
Book Synopsis Innovations in Telecommunications by : Muʼassasat al-Kuwayt lil-Taqaddum al-ʻIlmī
Download or read book Innovations in Telecommunications written by Muʼassasat al-Kuwayt lil-Taqaddum al-ʻIlmī and published by . This book was released on 1982 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary: Quantum explores the possibility that the next world war might be fought on the superhighways.
Book Synopsis The Power of Visuals: Innovations in Communication Design by : Prof. Hannakumari Chauhan
Download or read book The Power of Visuals: Innovations in Communication Design written by Prof. Hannakumari Chauhan and published by Inkbound Publishers. This book was released on 2023-06-15 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncover the power of visuals in communication design, exploring innovative approaches and tools that enhance visual storytelling. This book is essential for designers seeking to create compelling and effective visual content.
