Information Flow In Tv Advertisement

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INFORMATION FLOW IN TV ADVERTISEMENT

Author : Dr. Dharmesh Pushpa Dhawankar
Publisher : Ashok Yakkaldevi
ISBN 13 : 1716660300
Total Pages : 152 pages
Book Rating : 4.7/5 (166 download)

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Book Synopsis INFORMATION FLOW IN TV ADVERTISEMENT by : Dr. Dharmesh Pushpa Dhawankar

Download or read book INFORMATION FLOW IN TV ADVERTISEMENT written by Dr. Dharmesh Pushpa Dhawankar and published by Ashok Yakkaldevi. This book was released on 2020-08-15 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television viewing has become the Indian drug of choice. As the drug suppliers, offering more and more channels and inane programmes to fill them, celebrate the mass addiction, cautionary voices warning of dangers tend to be lost in the self – congratulatory cacophony of the pushers and users. Over the last two decades, studies from many parts of the world have established the harmful consequences of television viewing. They find little mention in our popular discourse although their validity is no less than of studies which link smoking to serious health problems. I am not even talking of the psychological impact of the content of television advertisement. For instance, the relation between violence shown on television and the increase of actual violence is now clear cut. Only someone who is ignorant of facts can continue to doubt that television increases the propensity to violence. What one refers to as the harmful consequences of this recreational drug relates to the mere fact of television consumption.

Human Interface and the Management of Information. Information and Knowledge in Applications and Services

Author : Sakae Yamamoto
Publisher : Springer
ISBN 13 : 3319078631
Total Pages : 675 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Human Interface and the Management of Information. Information and Knowledge in Applications and Services by : Sakae Yamamoto

Download or read book Human Interface and the Management of Information. Information and Knowledge in Applications and Services written by Sakae Yamamoto and published by Springer. This book was released on 2014-06-06 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume set LNCS 8521 and 8522 constitutes the refereed proceedings of the Human Interface and the Management of Information thematic track, held as part of the 16th International Conference on Human-Computer Interaction, HCII 2014, held in Heraklion, Greece, in June 2014, jointly with 13 other thematically similar conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences were carefully reviewed and selected from 4766 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. This volume contains papers addressing the following major topics: e-learning and e-education; decision support; information and interaction in aviation and transport; safety, security and reliability; communication, expression and emotions; art, culture and creativity; information and knowledge in business and society.

Possible Anticompetitive Effects of Sale of Network TV Advertising

Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher :
ISBN 13 :
Total Pages : 1424 pages
Book Rating : 4.:/5 (6 download)

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Book Synopsis Possible Anticompetitive Effects of Sale of Network TV Advertising by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly

Download or read book Possible Anticompetitive Effects of Sale of Network TV Advertising written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1967 with total page 1424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Possible Anticompetitive Effects of Sale of Network TV Advertising: December 12-14, 1966

Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher :
ISBN 13 :
Total Pages : 896 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Possible Anticompetitive Effects of Sale of Network TV Advertising: December 12-14, 1966 by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly

Download or read book Possible Anticompetitive Effects of Sale of Network TV Advertising: December 12-14, 1966 written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1967 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Information and Behavior

Author : Richard A. Winett
Publisher : Routledge
ISBN 13 : 1135877459
Total Pages : 261 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Information and Behavior by : Richard A. Winett

Download or read book Information and Behavior written by Richard A. Winett and published by Routledge. This book was released on 2013-12-16 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1986. Routledge is an imprint of Taylor & Francis, an informa company.

Encyclopedia of Information Science and Technology, Second Edition

Author : Khosrow-Pour, Mehdi
Publisher : IGI Global
ISBN 13 : 1605660272
Total Pages : 5266 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Encyclopedia of Information Science and Technology, Second Edition by : Khosrow-Pour, Mehdi

Download or read book Encyclopedia of Information Science and Technology, Second Edition written by Khosrow-Pour, Mehdi and published by IGI Global. This book was released on 2008-10-31 with total page 5266 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This set of books represents a detailed compendium of authoritative, research-based entries that define the contemporary state of knowledge on technology"--Provided by publisher.

Scientific and Technical Aerospace Reports

Author :
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Scientific and Technical Aerospace Reports by :

Download or read book Scientific and Technical Aerospace Reports written by and published by . This book was released on 1991 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

E-Marketing: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466615990
Total Pages : 1426 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis E-Marketing: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book E-Marketing: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-05-31 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

Commercial Communication in the Digital Age

Author : Gabriele Siegert
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110416832
Total Pages : 387 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Commercial Communication in the Digital Age by : Gabriele Siegert

Download or read book Commercial Communication in the Digital Age written by Gabriele Siegert and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Human Interface and the Management of Information

Author : Hirohiko Mori
Publisher : Springer Nature
ISBN 13 : 3031351320
Total Pages : 694 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Human Interface and the Management of Information by : Hirohiko Mori

Download or read book Human Interface and the Management of Information written by Hirohiko Mori and published by Springer Nature. This book was released on 2023-07-08 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 14015 - 14016 constitutes the thoroughly refereed proceedings of the thematic area Human Interface and the Management of Information, HIMI 2023, which was held as part of HCI International 2023 which took place in Copenhagen, Denmark, during July 23-28, 2023. A total of 1578 papers and 396 posters have been accepted for publication in the HCII 2023 proceedings from a total of 7472 submissions. The papers included in the HCII-HIMI volume set were organized in topical sections as follows: Part I: Information design and user experience; data visualization and big data; multimodal interaction; interacting with AI and intelligent systems; Part II: Service design; knowledge in eLearning and eEducation; supporting work and collaboration.

Consumer Behaviour: Asia-Pacific Edition

Author : Wayne D. Hoyer
Publisher : Cengage AU
ISBN 13 : 0170362019
Total Pages : 593 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis Consumer Behaviour: Asia-Pacific Edition by : Wayne D. Hoyer

Download or read book Consumer Behaviour: Asia-Pacific Edition written by Wayne D. Hoyer and published by Cengage AU. This book was released on 2017-01-01 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context

Translating Promotional and Advertising Texts

Author : Ira Torresi
Publisher : Routledge
ISBN 13 : 1000294315
Total Pages : 226 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Translating Promotional and Advertising Texts by : Ira Torresi

Download or read book Translating Promotional and Advertising Texts written by Ira Torresi and published by Routledge. This book was released on 2020-12-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers the key types of promotional texts, including personal, business-to-business, institutional, business-to-consumer, and advertising. With numerous examples from a wide variety of languages and media, taken from the author's own professional experience and observations, this volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. It also provides insight for research into promotional and advertising translation. This second, updated edition offers entirely new sections on self-promotion in social media, text analysis, and tools for the cross-cultural appraisal of promotional texts. Revised with new examples, a glossary of terms, and activities and tasks on the Routledge Translation Studies Portal, this is the essential text for students, researchers, translators, and professionals working in copywriting, marketing, public relations, or related areas.

Encyclopedia of Multimedia Technology and Networking, Second Edition

Author : Pagani, Margherita
Publisher : IGI Global
ISBN 13 : 1605660159
Total Pages : 1756 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Encyclopedia of Multimedia Technology and Networking, Second Edition by : Pagani, Margherita

Download or read book Encyclopedia of Multimedia Technology and Networking, Second Edition written by Pagani, Margherita and published by IGI Global. This book was released on 2008-08-31 with total page 1756 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in hardware, software, and audiovisual rendering technologies of recent years have unleashed a wealth of new capabilities and possibilities for multimedia applications, creating a need for a comprehensive, up-to-date reference. The Encyclopedia of Multimedia Technology and Networking provides hundreds of contributions from over 200 distinguished international experts, covering the most important issues, concepts, trends, and technologies in multimedia technology. This must-have reference contains over 1,300 terms, definitions, and concepts, providing the deepest level of understanding of the field of multimedia technology and networking for academicians, researchers, and professionals worldwide.

Guerrilla Advertising

Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780395687185
Total Pages : 306 pages
Book Rating : 4.6/5 (871 download)

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Book Synopsis Guerrilla Advertising by : Jay Conrad Levinson

Download or read book Guerrilla Advertising written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1994 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to promote cost-effective advertising for the small business, this guide gives instruction in staying within budgets and developing an advertising strategy.

Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media

Author : Wu, Mei
Publisher : IGI Global
ISBN 13 : 1466645792
Total Pages : 326 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media by : Wu, Mei

Download or read book Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media written by Wu, Mei and published by IGI Global. This book was released on 2013-09-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese pushing hand operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Branding and Advertising

Author : Seema Gupta
Publisher : Global India Publications
ISBN 13 : 9788190794114
Total Pages : 324 pages
Book Rating : 4.7/5 (941 download)

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Book Synopsis Branding and Advertising by : Seema Gupta

Download or read book Branding and Advertising written by Seema Gupta and published by Global India Publications. This book was released on 2009-09-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's time there is no more dynamic and fascinating field to either practise or study than branding, promotion and advertising. But in today's growing environment this field is undergoing dramatic changes that are changing advertising and promotion forever. The changes are coming from all sides-clients demanding better results from their advertising and promotional money; lean but highly creative smaller advertising agencies; sales promotion and direct-marketing firms, as well as interactive agencies, which want a larger share of the billions of dollars companies spend each year promoting their brands and services; consumers who no longer respond to traditional forms of advertising; and new methods that may reinvent the very process of advertising. This book is an attempt to include all these and many more similar topics related to branding and advertising in a pragmatic and simple way.

The Salience of Marketing Stimuli

Author : Gianluigi Guido
Publisher : Springer Science & Business Media
ISBN 13 : 1461516218
Total Pages : 308 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis The Salience of Marketing Stimuli by : Gianluigi Guido

Download or read book The Salience of Marketing Stimuli written by Gianluigi Guido and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications. This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication. Using schema theory and an information processing approach, the model introduced here - briefly referred to as the In-salience hypothesis emphasizes the nature of prominence which is intrinsic to any salience construct reviewed in literature. This model is part of wider Dichotic theory of salience, according to which a stimulus is salient either when it is incongruent in a certain context to a perceiver's schema, or when it is congruent in a certain context to a perceiver's goal. According to the four propositions of the model, in-salient stimuli are better recalled, affect both attention and interpretation, and are moderated by the degree of perceivers' comprehension (i.e., activation, accessibility, and availability of schemata), and involvement (i.e., personal relevance of the stimuli). Results of two empirical studies on print advertisements show that in-salient ad messages have the strongest impact in triggering ad processing which, in turn, leads to consumer awareness. The reading of this book is therefore recommended not only to academic scholars, but also to marketers especially planning ad campaigns and launches of new products.