Influencing Shopper Decisions

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Influencing Shopper Decisions

Author : Rebecca Brooks
Publisher : Kogan Page Publishers
ISBN 13 : 1398603627
Total Pages : 205 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Influencing Shopper Decisions by : Rebecca Brooks

Download or read book Influencing Shopper Decisions written by Rebecca Brooks and published by Kogan Page Publishers. This book was released on 2022-04-03 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and fast-changing world? Constant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and services have made consumers and shoppers incredibly adept at wading through oceans of research and information. Before making a purchase decision, your brand's target consumer is a shopper. With more choices than ever before, shoppers are becoming increasingly promiscuous, opening themselves up to new brands, products and shopping channels. In Influencing Shopper Decisions, the authors are market researchers who reveal how brands can help shoppers say "yes" by better understanding consumer decision-making. By tracking the evolution of the shopper mindset from the First Moment of Truth to Google's infamous ZMOT, the authors outline a new paradigm for shopping behavior that focuses on shopper needs, priorities and context. Whether you're a CPG brand marketer, digital media company or small business owner, Influencing Shopper Decisions provides an unparalleled understanding of the shopper mindset and the keys to unlocking it. After explaining the forces that drive consumer decision-making, the authors outline key insights and strategies that marketers can use to maintain relevancy and grow engagement with consumers.

Influencing Shopper Decisions

Author : Rebecca Brooks
Publisher : Kogan Page
ISBN 13 : 9781398603615
Total Pages : 256 pages
Book Rating : 4.6/5 (36 download)

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Book Synopsis Influencing Shopper Decisions by : Rebecca Brooks

Download or read book Influencing Shopper Decisions written by Rebecca Brooks and published by Kogan Page. This book was released on 2022-04-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract and engage the attention of today's fickle consumer by understanding the shopper brain and adapting your strategies to focus on consumer needs, priorities and context.

Influence

Author : Robert B. Cialdini
Publisher : Pearson Scott Foresman
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Influence by : Robert B. Cialdini

Download or read book Influence written by Robert B. Cialdini and published by Pearson Scott Foresman. This book was released on 1988 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

Shopper Marketing

Author : Markus Ståhlberg
Publisher : Kogan Page Publishers
ISBN 13 : 0749464720
Total Pages : 295 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Shopper Marketing by : Markus Ståhlberg

Download or read book Shopper Marketing written by Markus Ståhlberg and published by Kogan Page Publishers. This book was released on 2012-02-03 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

Shopper Marketing

Author : Daniel J. Flint
Publisher : Pearson Education
ISBN 13 : 0133481425
Total Pages : 289 pages
Book Rating : 4.1/5 (334 download)

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Book Synopsis Shopper Marketing by : Daniel J. Flint

Download or read book Shopper Marketing written by Daniel J. Flint and published by Pearson Education. This book was released on 2014 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into "shopping mode." Internally, it also demands deeper coordination of R and D, marketing innovation, operations, logistics, and distribution. It isn't easy, but it offers remarkable, proven results that are virtually unachievable any other way. In Shopper Marketing , three of the field's pioneering innovators and consultants bring together state-of-the-art insights, strategic approaches, and supply chain execution methods for successfully employing shopper marketing initiatives throughout your organization. Dan Flint, Chris Hoyt and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master. They review each of its six objectives and eight foundational principles, demonstrating how to adapt and apply it in your environment, overcome obstacles, and systematically create value along your entire "path to purchase." Drawing on their unsurpassed consulting experience, they also assess emerging trends and their implications, helping you deepen customer loyalty, extend competitive advantage, and improve profitability for years to come.

Consumer Behavior and Marketing Action

Author : Henry Assael
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Consumer Behavior and Marketing Action by : Henry Assael

Download or read book Consumer Behavior and Marketing Action written by Henry Assael and published by South Western Educational Publishing. This book was released on 1995 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.

Online Consumer Psychology

Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1135608105
Total Pages : 685 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Online Consumer Psychology by : Curtis P. Haugtvedt

Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.

Why We Buy

Author : Paco Underhill
Publisher : Simon and Schuster
ISBN 13 : 1416595244
Total Pages : 322 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Why We Buy by : Paco Underhill

Download or read book Why We Buy written by Paco Underhill and published by Simon and Schuster. This book was released on 2009 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.

Shopper Intimacy

Author : Rick DeHerder
Publisher : FT Press
ISBN 13 : 0132485397
Total Pages : 257 pages
Book Rating : 4.1/5 (324 download)

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Book Synopsis Shopper Intimacy by : Rick DeHerder

Download or read book Shopper Intimacy written by Rick DeHerder and published by FT Press. This book was released on 2010-09-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce: A start-to-finish system for planning and executing effective campaigns. Powerful new tools for influencing shopper behavior and driving better results. Practical, workable techniques for measuring performance – including a breakthrough approach for measuring ROI from the standpoint of all stakeholders. Best practices models for integrating internal and syndicated research. Trend analysis to help retailers chart the future trajectory of marketing, and position themselves appropriately. Shopper Intimacy contains extensive case studies, charts, pictures, and illustrations designed to deepen marketers’ understanding. Above all, it presents practical learnings that cut across all retail segments, with data to support the authors’ conclusions, and techniques for successfully applying them.

Driving Consumer Engagement in Social Media

Author : Anna Bianchi
Publisher : Routledge
ISBN 13 : 1000294668
Total Pages : 196 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Driving Consumer Engagement in Social Media by : Anna Bianchi

Download or read book Driving Consumer Engagement in Social Media written by Anna Bianchi and published by Routledge. This book was released on 2020-12-10 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic market. It focuses on motivations and reveals why people exchange opinions about brands, products and services in the digital environment. It is written for scholars and researchers within the fields of marketing and communication.

The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions

Author : Mindy Weinstein
Publisher : McGraw Hill Professional
ISBN 13 : 1264278241
Total Pages : 241 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions by : Mindy Weinstein

Download or read book The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions written by Mindy Weinstein and published by McGraw Hill Professional. This book was released on 2022-11-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive revenue and grow your business by using the powerful concept of scarcity Scarcity isn't just one of the key principles of influence, it's arguably the most powerful—invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece. And yet, for all its power, scarcity is a principle that's little understood, even as it's frequently employed in sales and marketing campaigns. Research on scarcity is published mainly in academic journals, not easily accessible to the mainstream public, and often written from an economic, rather than psychological, point of view. In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more. As a digital marketer and doctor of philosophy in psychology, she brings both practical and academic insights to explain the psychology behind scarcity, why it has such an immense impact on decision making, and how, used correctly and ethically, it can influence the people who buy your products or services. In these pages, you'll gain a deeper understanding of why and how scarcity works in business, and specifically how different types of scarcity messages—supply related, demand related, time related or limited edition—affect our brains. You'll see it in action from multiple perspectives, through case studies, research findings, and eye-opening interviews with current and former executives (from brands that include McDonald’s, Harry & David, and 1-800-Flowers), as well as real-life customers' firsthand experiences. For anyone involved in sales and marketing today, The Power of Scarcity is a rare find, combining the best research on the subject as well as hands-on, tactical ways to apply the psychology behind it to knowledgeably harness that power to bolster your business.

Learning Consumer Behavior

Author : Johnny Ch LOK
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.7/5 (443 download)

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Book Synopsis Learning Consumer Behavior by : Johnny Ch LOK

Download or read book Learning Consumer Behavior written by Johnny Ch LOK and published by . This book was released on 2021-04-26 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is leisure consumer psychologyLeisure activites how influence consumer psychology Consumer lesiure time behavior is receiving increasing attention by marketers. What factors may influence on consumer's leisure shoppin behavior? In fact, shopping is regarded as a major leisure time activity. Shopping is regarded as a major lesiure time activity. Shopping center shoppers are seeking ways to make shopping more on a lesiure pursuit. When the consumer feels shopping lesiure interest, it will influence he/she to make immediate shopping leisure interest. It will influence he/she to make immediate purchase decision. The question concerns: How to cause consumers to feel shopping lesiure interest?Some researchers believe that when the consumer feels enjoyable use of time without respect to the purchase of goods or services. This lesiure time psychology may influence he/she to make shopping decision rapidly. Shopping is an entertainment experience. It is one drive to influence consumers feel enjoyable shopping activities in shopping malls, for example, internet tool can be one platform to let some people like to apply technology to choose any products to buy at home conveniently, when they do not need to leave homes to spend time to visit any shopping centers. Because they feel time is expensive to them, if the person is a busy buyer , e.g. lawyer, doctor or accountant etc. occupation, he won't have must time to visit shopping centers to choose any kinds of products to buy. Then, online purchase time may be leisure time to their high technology computer players. Otherwise, the people like to visit shops, visiting shop time may be their leisure time more than visiting online webstores time.So, one consumer dislikes or hates to leave homes to go to shopping online visiting webstores activity may be his/her leisure time, because when he/she gathers any product data from internet, his/her " internet gathering products data" behavior may excite his/her purchase desire rapidly in short time when he/she feels seeking webstores activity is lesiure time. So, seeking webstore behavior can motivate he/she makes rapid purchase decision. So, online seeking webstores activity may be as a pleasure or leisure shopping time to any on eonline cosumer or onlinr buyer , because they may feel online seeking webstores may be experiencing fun, amusement, fantasy, and sensory stimulation. He/she will feel traditional visiting shop retail experience is not suitable to satisfy his/her shopping need. He/she needs to change another non-traditional online shopping behavior, because online visiting webstores can satisfy his/her lesiure time . So , visiting shopping centers won't be leisure acitivity, spending the highest amount of time, e.g. more than two hours on average to any one online players.Hence, lesiure consumption time may be one influential psychology element to influence the consumer to make purchase decision, such as many online players may feel online visiting webstore activities time may be that leisure time or many visiting shoppers may feel visiting shopping center time, may be their lesiure time. Som external environment factors, such as shopping center crowd and noise shopping environment or home quiet online using computer visiting webstore private environment may influence consumers how feel leisure times and leisure shopping behaviors. ⦁How to let patients to feel leisure living in hospitalsPsychologists use to describe the people they want with patients or clients. Because patients may be hospital's customers, although doctors feel they are patient role. Psychotherapists adopt the language of medicine put themselves in a patient position in which they need to disgnose the disorder affecting the patient in order to provide the right treatment . The patient may be client, when the patient feels how the doctor serve him or her hoe the medicine can help him/her to be heatth in short time.

Introducing Marketing

Author : John Burnett
Publisher : State University of New York Oer Services
ISBN 13 : 9781641760119
Total Pages : 294 pages
Book Rating : 4.7/5 (61 download)

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Book Synopsis Introducing Marketing by : John Burnett

Download or read book Introducing Marketing written by John Burnett and published by State University of New York Oer Services. This book was released on 2018-07-11 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Integrated Marketing" boxes illustrate how companies apply principles.

Structural Equation Modeling With Lisrel, Prelis, and Simplis

Author : Barbara M. Byrne
Publisher : Psychology Press
ISBN 13 : 1134809417
Total Pages : 442 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis Structural Equation Modeling With Lisrel, Prelis, and Simplis by : Barbara M. Byrne

Download or read book Structural Equation Modeling With Lisrel, Prelis, and Simplis written by Barbara M. Byrne and published by Psychology Press. This book was released on 2013-05-13 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates the ease with which various features of LISREL 8 and PRELIS 2 can be implemented in addressing research questions that lend themselves to SEM. Its purpose is threefold: (a) to present a nonmathmatical introduction to basic concepts associated with SEM, (b) to demonstrate basic applications of SEM using both the DOS and Windows versions of LISREL 8, as well as both the LISREL and SIMPLIS lexicons, and (c) to highlight particular features of the LISREL 8 and PRELIS 2 progams that address important caveats related to SEM analyses. This book is intended neither as a text on the topic of SEM, nor as a comprehensive review of the many statistical funcitons available in the LISREL 8 and PRELIS 2 programs. Rather, the intent is to provide a practical guide to SEM using the LISREL approach. As such, the reader is "walked through" a diversity of SEM applications that include both factor analytic and full latent variable models, as well as a variety of data management procedures.

Trends on consumer buying behaviour

Author : Prem Kumar
Publisher : Anjuman Prakashan
ISBN 13 : 9391531687
Total Pages : 102 pages
Book Rating : 4.3/5 (915 download)

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Book Synopsis Trends on consumer buying behaviour by : Prem Kumar

Download or read book Trends on consumer buying behaviour written by Prem Kumar and published by Anjuman Prakashan. This book was released on 2022-03-10 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing industry is experiencing a revolution in the emerging era. A wide range of items and services are available in the digital market. Through social media, the Internet has evolved into an intelligent agent that allows for complex interaction between networks of individuals. Customers can quickly find the best product or service cost. The goal of this article is to look at the numerous elements that influence customer purchasing decisions. The impact of psychological elements on customer purchasing behavior is investigated. The study is based on consumer perceptions and satisfaction in order to better understand consumer buying behavior and decision-making in the social market.

Factors Influencing Purchase Decisions of Online Apparel Shoppers

Author : Eunkyung Chung
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.:/5 (62 download)

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Book Synopsis Factors Influencing Purchase Decisions of Online Apparel Shoppers by : Eunkyung Chung

Download or read book Factors Influencing Purchase Decisions of Online Apparel Shoppers written by Eunkyung Chung and published by . This book was released on 2001 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Customer Sense

Author : Aradhna Krishna
Publisher : Springer
ISBN 13 : 1137346051
Total Pages : 200 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Customer Sense by : Aradhna Krishna

Download or read book Customer Sense written by Aradhna Krishna and published by Springer. This book was released on 2013-05-06 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.