Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Influence Of Covid 19 Pandemic On Consumers Brand Loyalty And Consumer Behavior
Download Influence Of Covid 19 Pandemic On Consumers Brand Loyalty And Consumer Behavior full books in PDF, epub, and Kindle. Read online Influence Of Covid 19 Pandemic On Consumers Brand Loyalty And Consumer Behavior ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference by : Leroy Robinson, Jr.
Download or read book Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference written by Leroy Robinson, Jr. and published by Springer. This book was released on 2014-11-05 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2008 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, BC, Canada.
Book Synopsis Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry by : Tarnanidis, Theodore
Download or read book Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry written by Tarnanidis, Theodore and published by IGI Global. This book was released on 2023-08-07 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformation has granted businesses unprecedented access to monitor customer behavior and preferences. By leveraging social media communications, sellers work diligently to effectively target their desired audience by strategically positioning and categorizing data. Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry delves into the transformative power of social media and digital marketing techniques, shedding light on how businesses strategically employ online communication strategies to sway consumers' purchasing decisions. This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the far-reaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and mobile apps, and examines the utilization of cutting-edge Information & Communication Technologies (RFID, QR codes, NFC, cloud, SaaS, mobile devices, robots, and more) within the grocery and food sector. By studying the present landscape, this book not only sheds light on the current state of social media communications but also offers valuable insights into the future trajectory of this dynamic industry. Entrepreneurs, marketers, researchers, and policymakers alike will find this book an indispensable resource for understanding the profound impact of social media on the ever-evolving grocery and food landscape.
Book Synopsis Strategic Innovation Management by : Joe Tidd
Download or read book Strategic Innovation Management written by Joe Tidd and published by John Wiley & Sons. This book was released on 2014-04-14 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first edition of Strategic Innovation Management is an exciting new addition to the established bestselling texts Managing Innovation and Innovation and Entrepreneurship written by Joe Tidd and John Bessant. Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of contexts, including: manufacturing, services, small to large organizations and the private, public and third sectors. The text has been designed to be fully integrated with the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional resources for both lecturers and students including teaching resources, case studies, media clips, innovation tools, seminar and assessment activities and over 300 test-bank questions.
Book Synopsis Behavioural Studies for Marketing and Business by : Frank Spooncer
Download or read book Behavioural Studies for Marketing and Business written by Frank Spooncer and published by Arrow. This book was released on 1989 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Creating Fear by : David L. Altheide
Download or read book Creating Fear written by David L. Altheide and published by Routledge. This book was released on 2018-05-04 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creative use of fear by news media and social control organizations has produced a "discurse of fear" - the awareness and expection that danger and risk are lurking everywhere. Case studies illustrates how certain organizations and social institutions benefit from the explotation of such fear construction. One social impact is a manipulated public empathy: We now have more "victims" than at any time in our prior history. Another, more troubling resutl is the role we have ceded to law enforcement and punishment: we turn ever more readily to the state and formal control to protect us from what we fear. This book attempts through the marshalling of significant data to interrupt that vicious cycle of fear discourse.
Book Synopsis Defining Measuring and Managing Consumer Experiences by : Annarita Sorrentino
Download or read book Defining Measuring and Managing Consumer Experiences written by Annarita Sorrentino and published by . This book was released on 2020 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era by : Keikhosrokiani, Pantea
Download or read book Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2022-06-24 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Book Synopsis Socialising Tourism by : Freya Higgins-Desbiolles
Download or read book Socialising Tourism written by Freya Higgins-Desbiolles and published by Taylor & Francis. This book was released on 2021-07-29 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once touted as the world’s largest industry and also a tool for fostering peace and global understanding, tourism has certainly been a major force shaping our world. The recent COVID-19 crisis has led to calls to transform tourism and reset it along more ethical and sustainable lines. It was in this context that calls to "socialise tourism" emerged (Higgins-Desbiolles, 2020). This edited volume builds on this work by employing the term Socialising Tourism as a broad conceptual focal point and guiding term for industry, activists and academics to rethink tourism for social and ecological justice. Socialising Tourism means reorienting travel and tourism based on the rights, interests, and safeguarding of traditional ecological and cultural knowledges of local peoples, communities and living landscapes. This means making tourism work for the public good and taking seriously the idea of putting the social and ecological before profit and growth as the world re-emerges from the COVID-19 pandemic. This is an essential first step for tourism to be made accountable to the limits of the planet. Concepts discussed include Indigenous culture, toxic tourism, a "theory of care", dismantling whiteness, decolonial tourism and animal oppression, among others, all in the context of a post-COVID-19 world. This will be essential reading for all upper-level students, academics and policymakers in the field of tourism. The Introduction of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com/books/9781003164616
Book Synopsis COVID-19 and E-commerce by : United Nations Publications
Download or read book COVID-19 and E-commerce written by United Nations Publications and published by . This book was released on 2022-04-30 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication assesses the impact of COVID-19 on e-commerce and digital trade. While the pandemic caused a sharp deceleration in economic activity, it also led to a rapid acceleration of e-commerce. With restrictions on movement and other public health interventions in place, digital solutions have become essential to continued delivery of economic and social activities. And, as the digital economy and e-commerce play an increased role in Sustainable Development, stakeholders at all levels have a responsibility to ensure that these technologies play a positive and powerful role in national and international recovery efforts. Indeed, those that can harness the potential of e-commerce will be better placed to benefit from global markets for their goods and services, while those that fail to do so risk falling behind. Thus, the critical global policy challenge that emerges from this study is that greater efforts are needed to help reduce inequalities in e-trade readiness that currently prevail amongst countries.
Book Synopsis Why Startups Fail by : Tom Eisenmann
Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Book Synopsis Psychological Reactance by : Sharon S. Brehm
Download or read book Psychological Reactance written by Sharon S. Brehm and published by Academic Press. This book was released on 2013-10-02 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychological Reactance: A Theory of Freedom and Control provides information pertinent to the fundamental aspects of reactance theory. This book discusses a number of special topic areas to which the reactance theory seems especially relevant. Organized into five parts encompassing 17 chapters, this book begins with an overview of the relationship between freedom and perceived freedom as conceived by reactance theory. This text then describes the clinical applications, societal problem solutions, and power relations in the real world. Other chapters consider the developmental aspects of reactance. This book discusses as well the reactance theory in a wider theoretical context by examining impression management formulations of the theory and by comparing reactance to other theoretical models whereby the notion of control plays a major role. The final chapter deals with the role of cognitive processes in association with reactance in attitude change phenomena. This book is a valuable resource for social psychologists.
Book Synopsis Technology and Business Model Innovation: Challenges and Opportunities by : Bahaaeddin Alareeni
Download or read book Technology and Business Model Innovation: Challenges and Opportunities written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social cognition and social influence in the time of coronavirus disease (COVID-19) by : Rosalba Morese
Download or read book Social cognition and social influence in the time of coronavirus disease (COVID-19) written by Rosalba Morese and published by Frontiers Media SA. This book was released on 2023-09-06 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Theory of Buyer Behavior by : John A. Howard
Download or read book The Theory of Buyer Behavior written by John A. Howard and published by New York : Wiley. This book was released on 1969 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior in Tourism and Hospitality Research by : Arch G. Woodside
Download or read book Consumer Behavior in Tourism and Hospitality Research written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2017-08-09 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Book Synopsis Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022) by : Ratih Hurriyati
Download or read book Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022) written by Ratih Hurriyati and published by Springer Nature. This book was released on 2023-09-29 with total page 1968 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.WELCOME THE 7TH GCBME. We would like to invite you to join our The 7th Global Conference on Business, Management and Entrepreneurship. The conference will be held online on digital platform live from Universitas Pendidikan Indonesia in Bandung, West Java, Indonesia, on August 8th, 2022 with topic The Utilization of Sustainable Digital Business, Entrepreneurship and management as A Strategic Approach in the New Normal Era.
