Defining Measuring And Managing Consumer Experiences

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Defining, Measuring and Managing Consumer Experiences

Author : Annarita Sorrentino
Publisher : Routledge
ISBN 13 : 1000195511
Total Pages : 93 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Defining, Measuring and Managing Consumer Experiences by : Annarita Sorrentino

Download or read book Defining, Measuring and Managing Consumer Experiences written by Annarita Sorrentino and published by Routledge. This book was released on 2020-09-30 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper knowledge of the approaches to consumer behaviour and learn about the theoretical and empirical challenges of studying customer experience management. It also considers the post-modern consumer, which requires a move beyond the purely rationalist perspective of traditional marketing and provides methodological support for firms and scholars who wish to measure cognitive, emotional and behavioural consumer reactions. More specifically, it explores the changes in consumer behaviours, the limitations of traditional measurement approaches and the importance of capturing small insights with neuromarketing metrics, with a chapter contributed by a leading expert. A new three-point perspective on consumer behaviours is set out that combines behaviour (what people do) with the declared (what people say) and the perceived (what people feel). This approach acknowledges the complexity of consumer behaviours and the methodological bias derived from the use of the traditional techniques (principally the survey) or from big data. Only a holistic perspective can capture the heterogeneous nature of consumer behaviour. The book thereby takes up the theoretical debate about the definition, management and measurement of customer behaviour. It also examines measurement methodologies, an area that has received little attention elsewhere. Besides addressing the scientific community in the field, the book will also be a valuable practical resource for marketing managers, entrepreneurs and consultants who want to implement innovative strategies to manage the customer experience.

CUSTOMER EXPERIENCE MANAGEMENT - THE EXPERIENTIAL JOURNEY

Author : James Seligman
Publisher : Lulu.com
ISBN 13 : 0244417474
Total Pages : 264 pages
Book Rating : 4.2/5 (444 download)

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Book Synopsis CUSTOMER EXPERIENCE MANAGEMENT - THE EXPERIENTIAL JOURNEY by : James Seligman

Download or read book CUSTOMER EXPERIENCE MANAGEMENT - THE EXPERIENTIAL JOURNEY written by James Seligman and published by Lulu.com. This book was released on 2018-09-19 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations that want to deliver required outcomes can do so by shifting gears from traditional 'command and control tactics', to a more collaborative way of working with customer interactions, ensuring relevant skills and capabilities are made available. By investing in technology, organizations that support the customer experience can provide accurate forecasting, customer in sight, and the skills and capabilities regardless of their location and time zone. Processes that span the back office to the front office should provide real time insight into the interpersonal experience journeys and enable co-creation of goods and services.

Measuring Customer Experience

Author : Philipp Klaus
Publisher : Springer
ISBN 13 : 1137375469
Total Pages : 166 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Measuring Customer Experience by : Philipp Klaus

Download or read book Measuring Customer Experience written by Philipp Klaus and published by Springer. This book was released on 2014-11-19 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

What Great Service Leaders Know and Do

Author : James L. Heskett
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626565856
Total Pages : 289 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis What Great Service Leaders Know and Do by : James L. Heskett

Download or read book What Great Service Leaders Know and Do written by James L. Heskett and published by Berrett-Koehler Publishers. This book was released on 2015-09 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book the authors cover every aspect of optimal service leadership: the best hiring, training, and workplace organization practices; the creation of operating strategies around areas such as facility design, capacity planning, queue management, and more; the use - and misuse - of technology in delivering top-level service; and practices that can transform loyal customers into "owners." They describe the world of great service leaders in which "both/and" thinking replaces trade-offs. It's a world in which new ideas will be tested against the sine qua non of the "service trifecta"--Wins for employees, customers, and investors. And it's a world in which the best leaders admit that they don't have the answers and create organizations that learn, innovate, "sense and respond, " operate with fluid boundaries, and seek and achieve repeated strategic success. --

Measuring Customer Experience

Author : Philipp Klaus
Publisher : Springer
ISBN 13 : 1137375469
Total Pages : 166 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Measuring Customer Experience by : Philipp Klaus

Customer Experience Management for Water Utilities

Author : Peter Prevos
Publisher : IWA Publishing
ISBN 13 : 1780408668
Total Pages : 220 pages
Book Rating : 4.7/5 (84 download)

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Book Synopsis Customer Experience Management for Water Utilities by : Peter Prevos

Download or read book Customer Experience Management for Water Utilities written by Peter Prevos and published by IWA Publishing. This book was released on 2017-10-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Experience Management for Water Utilities presents a practical framework for water utilities to become more focussed on their customers. This framework is founded on Service-Dominant Logic, a contemporary theory of marketing that explains value creation as a process of co-creation between the customer and the service provider. Standard models for marketing do not apply to monopolistic water utilities without modification. The first two chapters develop a marketing mix tailored to water utilities to assist them with providing customer-centric services. The water utility marketing mix includes the value proposition, internal marketing, service quality and customer relationships. he book discusses the four dimensions of the marketing mix. Chapter three presents a template for developing value propositions to assist water utilities in positioning their service. This model is based on the needs and wants of individual customer segments and the type of service. Chapter four discusses internal marketing, activities designed to improve the way utilities add value for customers. This chapter also analyses potential tensions between engineering and science-oriented employees and proposes methods to resolve these tensions. The final chapters describe customer relationships from both a theoretical and practical perspective. The customer experience is a complex phenomenon that is difficult to quantify. The book provides a method to measure the experience of the customer, based on service quality theory and psychometric statistics. Customer Experience Management for Water Utilities is one of the first books that discusses urban water supply from a marketing perspective. This perspective provides a unique insight into an industry which is often dominated by technological concerns. This book is a valuable resource for Water Utility Managers and Regulators, as well as for Marketing Consultants seeking to assist water utilities to become more customer focussed.

Patient Satisfaction

Author : Irwin Press
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.7/5 (58 download)

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Book Synopsis Patient Satisfaction by : Irwin Press

Download or read book Patient Satisfaction written by Irwin Press and published by . This book was released on 2006 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores the patient's perception of care to identify the drivers and implications of patient satisfaction. ... . The second edition offers significant new material, including : Enhanced material on staff buy-in to patient satisfaction initiatives - A new chapter that provides fifty simple and innovative improvement ideas - Additional material on staff and physician satisfaction - A new chapter on managing diverse patients and staff - New insight on compliant management and scripting. [Ed.]

Defining, Managing, and Monitoring Wilderness Visitor Experiences

Author : Brian Glaspell
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Defining, Managing, and Monitoring Wilderness Visitor Experiences by : Brian Glaspell

Download or read book Defining, Managing, and Monitoring Wilderness Visitor Experiences written by Brian Glaspell and published by . This book was released on 2001 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Strategic CIO

Author : Philip Weinzimer
Publisher : CRC Press
ISBN 13 : 1315360381
Total Pages : 572 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis The Strategic CIO by : Philip Weinzimer

Download or read book The Strategic CIO written by Philip Weinzimer and published by CRC Press. This book was released on 2018-12-14 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recognized as One of the Best Business Books for 2014 by CIO Magazine Based on interviews with more than 150 CIOs, IT/business executives, and academic thought leaders, The Strategic CIO: Changing the Dynamics of the Business Enterprise provides insight, success stories, and a step-by-step methodology to transform your IT organization into a strategic asset that drives customer value, increases revenues, and enhances shareholder wealth. The book details how strategic CIOs from FedEx, Procter & Gamble, McKesson, and other leading companies transformed their organizations. It illustrates the methods these CIOS used to become strategic partners that collaborate effectively within their organizations to leverage information and technology for a competitive advantage. The text will help you assess the key competencies and skills required by IT personnel to partner with your business teams to create new and enhanced products and services that create customer value, increase margin, and enhance shareholder wealth. The book includes powerful methodologies, time-saving templates, proven best practices, and helpful assessments. It also details a four-phase methodology, along with the associated activities and tools, to help your IT organization successfully transform into a strategic IT organization. Gain insight into the four domain competencies and twelve associated skills required to build effective strategic IT organizations. Build your roadmap to success using the transformation methodology described in the text and you will be on your way to making your organization a strategic IT organization. Read Philip Weinzimer’s recent article that appeared on CIO.com.

Gamification and Consumer Engagement

Author : Rimantas Gatautis
Publisher : Springer Nature
ISBN 13 : 303054205X
Total Pages : 220 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Gamification and Consumer Engagement by : Rimantas Gatautis

Download or read book Gamification and Consumer Engagement written by Rimantas Gatautis and published by Springer Nature. This book was released on 2020-11-12 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual model and a research methodology to enable empirical testing and provide complex empirical research findings. The book demonstrates the use of game elements and the motivation to play games as a means of achieving a psychological effect, i.e., consumer engagement manifested through gamified activities and brand engagement. This joint empirical study, by an expert team, concludes that the analysis of consumer perceived value in the context of engagement in gamified activities should distinguish between not just the theoretically identified company/brand-related economic, emotional, functional and social values, but also between engagement-related social and functional values.

Managing the Customer Experience

Author : Morris Wilburn
Publisher : Quality Press (Company)
ISBN 13 : 9780873897020
Total Pages : 0 pages
Book Rating : 4.8/5 (97 download)

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Book Synopsis Managing the Customer Experience by : Morris Wilburn

Download or read book Managing the Customer Experience written by Morris Wilburn and published by Quality Press (Company). This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Managing the Customer Experience avoids these missteps. It begins with an explanation of the interrelationship between brand image, customer emotions evoked by contact with service employees, and the shopping environment. The book then identifies what information is necessary for managing the customer experience, and describes how it can be obtained. The discussion then moves to analysis and reporting of information: the management decision tools and information needed by each level of management, and how the data from the studies described previously can produce it. The book concludes with a discussion of issues that arise in the construction of management decision tools."--Jacket.

The New Strategic Brand Management

Author : Jean-Noël Kapferer
Publisher : Kogan Page Publishers
ISBN 13 : 0749465166
Total Pages : 512 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The New Strategic Brand Management by : Jean-Noël Kapferer

Download or read book The New Strategic Brand Management written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-01-03 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.

Design for Services

Author : Dr Anna Meroni
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1409459160
Total Pages : 299 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Design for Services by : Dr Anna Meroni

Download or read book Design for Services written by Dr Anna Meroni and published by Gower Publishing, Ltd.. This book was released on 2012-09-28 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Design for Services, Anna Meroni and Daniela Sangiorgi articulate what Design is doing and can do for services, and how this connects to existing fields of knowledge and practice. Designers previously saw their task as the conceptualisation, development and production of tangible objects. In the twenty-first century, a designer rarely 'designs something' but rather 'designs for something': in the case of this publication, for change, better experiences and better services. The authors reflect on this recent transformation in the practice, role and skills of designers, by organising their book into three main sections. The first section links Design for Services to existing models and studies on services and service innovation. Section two presents multiple service design projects to illustrate and clarify the issues, practices and theories that characterise the discipline today; using these case studies the authors propose a conceptual framework that maps and describes the role of designers in the service economy. The final section projects the discipline into the emerging paradigms of a new economy to initiate a reflection on its future development.

Managing Marketing

Author : Roger Palmer
Publisher : Routledge
ISBN 13 : 113638331X
Total Pages : 392 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Managing Marketing by : Roger Palmer

Download or read book Managing Marketing written by Roger Palmer and published by Routledge. This book was released on 2012-06-14 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in managing the marketing function as a practical entity and allowing the new marketer to grasp how the theory can be applied to the job. Written by practitioners who are also active in the marketing education and training sectors it gives the reader a clear overview of- *How the key areas of marketing knowledge can be made operationally effective *How to make marketing practical and measurable *A huge range of examples and vignettes illustrating best practice *A truly international perspective The book will be an invaluable toolkit for the newly qualified and newly appointed marketer trying to apply their knowledge of the theory

Managing Customer Experience and Relationships

Author : Don Peppers
Publisher : John Wiley & Sons
ISBN 13 : 1119236258
Total Pages : 624 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Managing Customer Experience and Relationships by : Don Peppers

Download or read book Managing Customer Experience and Relationships written by Don Peppers and published by John Wiley & Sons. This book was released on 2016-11-14 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the customer base that drives revenue and generates higher margins. A practical framework for implementing the IDIC model merges theory, case studies, and strategic analysis to provide a ready blueprint for execution, and in-depth discussion of communication, metrics, analytics, and more allows you to optimize the relationship on both sides of the table. This new third edition includes updated examples, case studies, and references, alongside insightful contributions from global industry leaders to give you a well-rounded, broadly-applicable knowledge base and a more effective CRM strategy. Ancillary materials include a sample syllabus, PowerPoints, chapter questions, and a test bank, facilitating use in any classroom or training session. The increased reliance on customer relationship management has revealed a strong need for knowledgeable practitioners who can deploy effective initiatives. This book provides a robust foundation in CRM principles and practices, to help any business achieve higher customer satisfaction. Understand the fundamental principles of the customer relationship Implement the IDIC model to improve CRM ROI Identify essential metrics for CRM evaluation and optimization Increase customer loyalty to drive profits and boost margins Sustainable success comes from the customer. If your company is to meet performance and profitability goals, effective customer relationship management is the biggest weapon in your arsenal—but it must be used appropriately. Managing Customer Experience and Relationships, Third Edition provides the information, practical framework, and expert insight you need to implement winning CRM strategy.

Human Sigma

Author : Jim Asplund
Publisher : Simon and Schuster
ISBN 13 : 1595620451
Total Pages : 320 pages
Book Rating : 4.5/5 (956 download)

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Book Synopsis Human Sigma by : Jim Asplund

Download or read book Human Sigma written by Jim Asplund and published by Simon and Schuster. This book was released on 2007-10-28 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six Sigma changed the face of manufacturing quality. Now, HumanSigma is poised to do the same for sales and service organizations. Human Sigma offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to effectively manage the employee-customer encounter to drive business success. Based on research spanning 10 million employees and 10 million customers around the world, the Human Sigma approach combines a proven method for assessing the health of the employee-customer encounter with a disciplined process for improving it. Human Sigma is based on five rules to bring excellence to how employees engage and interact with customers: RULE #1: E Pluribus Unum. Employee and customer experiences must be managed together — not as separate entities. RULE #2: Feelings Are Facts. Emotions drive and shape the employee-customer encounter. RULE #3: Think Globally, Measure and Act Locally. The employee-customer encounter must be measured and managed at the local level. RULE #4: There Is One Number You Need to Know. Employee and customer engagement interact to drive enhanced financial performance. And this interaction can be quantified and summarized with a single performance metric. RULE #5: If You Pray for Potatoes, You Better Grab a Hoe. Good intentions alone do not constitute a plan of action. Sustainable improvement in the employee-customer encounter requires disciplined local action coupled with a companywide commitment to changing how employees are recruited, positioned in roles, rewarded and recognized, and importantly, how they are managed. Essential reading for global business leaders, Human Sigma shows how sales and service companies can flourish in the new global economy. It reveals a profoundly different method for managing human systems for growth. Blending strategic analysis with hands-on, practical steps and advice, Human Sigma will change how you view your work, your employees and your customers forever.

Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022)

Author : Ratih Hurriyati
Publisher : Springer Nature
ISBN 13 : 9464632348
Total Pages : 1968 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022) by : Ratih Hurriyati

Download or read book Proceedings of the 7th Global Conference on Business, Management, and Entrepreneurship (GCBME 2022) written by Ratih Hurriyati and published by Springer Nature. This book was released on 2023-09-29 with total page 1968 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.WELCOME THE 7TH GCBME. We would like to invite you to join our The 7th Global Conference on Business, Management and Entrepreneurship. The conference will be held online on digital platform live from Universitas Pendidikan Indonesia in Bandung, West Java, Indonesia, on August 8th, 2022 with topic The Utilization of Sustainable Digital Business, Entrepreneurship and management as A Strategic Approach in the New Normal Era.