Inbox: Learn how to create & send effective email marketing campaigns.

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Author :
Publisher : Lulu.com
ISBN 13 : 1471724093
Total Pages : 117 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Inbox: Learn how to create & send effective email marketing campaigns. by : Dhugal Dennison

Download or read book Inbox: Learn how to create & send effective email marketing campaigns. written by Dhugal Dennison and published by Lulu.com. This book was released on 2012-05-16 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email is more relevant today than it has ever been. With over 3.6 billion email accounts and a higher return on investment than any other marketing medium; isn't it time you discovered the power of email marketing? This short book guides you through the basics of how to use email as an effective marketing tool by delving into the murky facts and stats to bring you a conclusive answer to: When time of day is best to send my campaigns? Should I use images, HTML or simple plain text? What words should I use and not use? What do I need to check before I send my campaign? Should I buy or build email list DATA? Plus, much more..

Email Marketing

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Author :
Publisher :
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4./5 ( download)

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Book Synopsis Email Marketing by : Mark Robertson

Download or read book Email Marketing written by Mark Robertson and published by . This book was released on with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the advanced email marketing strategy and tactics that grow your business, and your career! Today only, get this bestseller for a special price. Get the most out of your email marketing campaigns. Learn how to grow your email list, create valuable targeted messaging, and produce measureable results with popular email marketing platforms. Here Is A Preview Of What You'll Read... What is Email Marketing? Email Marketing Vs Social Media Marketing Design a Newsletter Establish a Strong Bond with Your Subscribers Cheapest and Effective Advertising Technique Targeting the Right People Make Money through Email List Building Provide a Value to Your Subscribers Automate Your Email List Email Marketing Campaigns And much, much more! Download your copy today! Take action today and download this audiobook now at a special price!

The Email Marketing Playbook - New Strategies to Get Your Emails Noticed

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Author :
Publisher : Adella Pasos
ISBN 13 : 1648584780
Total Pages : 38 pages
Book Rating : 4.6/5 (485 download)

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Book Synopsis The Email Marketing Playbook - New Strategies to Get Your Emails Noticed by : Adella Pasos

Download or read book The Email Marketing Playbook - New Strategies to Get Your Emails Noticed written by Adella Pasos and published by Adella Pasos. This book was released on 2020-08-13 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you interested in learning how email marketing can improve your business and profits? If, YES, The email marketing playbook is a strategic guide that explains how to get started in email marketing, ways to generate a large list of prospects and the best types of email tactics to use so you can start making money today. If you want to learn everything you’ll ever need to know about email marketing, this is the book for you! What is inside of this book? >> Email Marketing Basics Best Practices for Email Marketing How to Choose an Email Marketing Provider Reasons to A/B split test campaigns Steps to Creating Highly Optimized Campaigns >> List Building Ideas The Most Effective Ways to Increase Subscribers Email content that actually gets opened Exactly What to Say in Email To Get People to Buy >> Key Metrics & How to Interpret Data Creating Your First Email Campaign List of Powerful Subject Lines The Top Email Marketing Performance KPI's Ways to Automate Email Marketing for Sales List of Ways to Make Money from an Email List Over 15 Email Marketing Resources with Links FAQ's on Email Marketing and Getting Started

Email Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118059352
Total Pages : 312 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Email Marketing by : Jeanniey Mullen

Download or read book Email Marketing written by Jeanniey Mullen and published by John Wiley & Sons. This book was released on 2011-03-10 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

Email Marketing

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (624 download)

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Book Synopsis Email Marketing by : Digidentity Agency

Download or read book Email Marketing written by Digidentity Agency and published by Independently Published. This book was released on 2023-09-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email Marketing: The Power of Your Inbox" is a comprehensive and exhaustive guide for anyone looking to harness the incredible power of email marketing to grow their business. This book covers all aspects of email marketing, from building contact lists to optimizing email campaigns, to advanced strategies such as retargeting, drip campaigns, and upselling. Email marketing remains one of the most effective and profitable marketing channels available to businesses. The book provides field-tested strategies and techniques to maximize the return on investment (ROI) of your email marketing campaigns. You will learn how to segment and target your contacts to send more relevant and personalized messages, how to craft subject lines that capture attention and increase email open rates, and how to create email content that motivates recipients to click and take action. The book also addresses advanced topics such as integrating email and social media, using artificial intelligence in email marketing, and much more. Additionally, it presents case studies of successful email marketing campaigns to inspire and guide your efforts. Moreover, "Email Marketing: The Power of Your Inbox" goes beyond providing technical information. With its engaging and professional writing style, it makes learning email marketing an enjoyable and stimulating experience. The book is aimed at both beginners and experienced marketing professionals, offering practical and captivating advice that can be easily applied to enhance your email marketing campaigns. In conclusion, "Email Marketing: The Power of Your Inbox" is an excellent resource for anyone looking to turn their inbox into a powerful marketing tool. Whether you're seeking to improve your email marketing skills or stay updated on the latest trends and techniques, this book is an essential addition to your library. Don't miss the opportunity to discover how email marketing can take your business to the next level.

How to Create Your First Successful Email Marketing Campaign

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Author :
Publisher :
ISBN 13 :
Total Pages : 25 pages
Book Rating : 4.7/5 (24 download)

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Book Synopsis How to Create Your First Successful Email Marketing Campaign by : Osric Griffiths

Download or read book How to Create Your First Successful Email Marketing Campaign written by Osric Griffiths and published by . This book was released on 2021-03-22 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You've Never Sent a Marketing Email, This is the Perfect Manual Don't send another marketing email to your contacts until you've followed these important steps- Learn step by step how to launch a successful email marketing campaign. Business and nonprofit organization can now follow steps in this short, concise and simple manual to launch their first email marketing campaigns. The purpose of this book is to: Build a whitelist of verified contacts for your business Connect with customers during social distancing periods Update contacts on product launches, bulletins, etc. in a timely manner Market or sell goods and services remotely 24/7 by call-to-action messages Since GDPR (General Data Protection Regulations) have become more stringent, individuals have found themselves foul of the law by sending unsolicited emails due to their lack of business protocols and knowledge. Thanks to this proven communication manual, companies and individuals can now build and maintain their contacts legally, and communicate effectively through customized emails marketing campaigns. This ebook is best suited for individuals who are planning to purchase an email marketing plan or those who intend to send marketing emails to their contacts.

The Constant Contact Guide to Email Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470503416
Total Pages : 230 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis The Constant Contact Guide to Email Marketing by : Eric Groves

Download or read book The Constant Contact Guide to Email Marketing written by Eric Groves and published by John Wiley & Sons. This book was released on 2009-09-22 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast. Learn about: Ten email pitfalls that will get your business into trouble Ten things your customers expect you to do The "soft" benefits of email marketing Using email in combination with other marketing efforts How four types of permissions can make or break your strategy Building an email list that is valuable and effective Creating valuable content Choosing an effective, professional email format Ensuring your emails are delivered, opened, and read With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.

Email Marketing Success

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Author :
Publisher : Zen Mastery Srl
ISBN 13 : 9786069836088
Total Pages : 54 pages
Book Rating : 4.8/5 (36 download)

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Book Synopsis Email Marketing Success by : M. N. Willov

Download or read book Email Marketing Success written by M. N. Willov and published by Zen Mastery Srl. This book was released on 2020-10-31 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email Marketing Success: The Ultimate Guide to Building a Successful Email Marketing Campaign, Learn How to Build an Email List That Converts Nowadays, most people read their emails on their mobile phones and studies show that 3.7 billion people have access to email and 3 billion non-spam emails get read every hour of every day. This is where email marketing comes into play. Most companies are now trying to create well-designed emails that are more personalized rather than generalized to attract the attention of the consumer and make sure the email gets opened. Email will continue to be the main point of communication in the internet so it is important to take advantage of it and create effective email marketing strategies to help your business succeed. This book will teach you all the best practices and effective strategies for a successful email marketing campaign that will help your business grow and succeed. You will discover how to understand and target your audience so you would know which content or products to offer and will keep your clients coming back for more. This book will teach you about the following: What's Email Marketing and Why Your Business Needs It Getting Started With Email Marketing Building Your Mailing List Writing Emails That Will Inspire Your Audience to Take Action Measuring Results and Optimizing Your Strategy Despite the widespread use of email, not many companies know how to take advantage of this or are not implementing effective email marketing strategies. It is important that you include email marketing as one of the marketing strategies your company would employ. If you want to discover more on how you can create an effective email marketing strategy that would ensure great business for your company, scroll up and click "add to cart" now.

Email Marketing Success

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Author :
Publisher : Independently Published
ISBN 13 : 9781094710471
Total Pages : 80 pages
Book Rating : 4.7/5 (14 download)

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Book Synopsis Email Marketing Success by : Ramon Tarruella

Download or read book Email Marketing Success written by Ramon Tarruella and published by Independently Published. This book was released on 2019-04-15 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Email marketing for business isn't a new concept, and it has been proven to be one of the best marketing tactics for return on investment. With more than 205 billion emails being sent and received every day if your business isn't taking advantage of this powerful and massive marketing channel, then you are missing out on a highly effective way to reach your target audience.Creating a successful email marketing campaign isn't difficult, but it does require you to do more than just send out an occasional newsletter. Unfortunately, many businesses still haven't taken advantage of this powerful marketing tool for their business, either because they don't know how, or they haven't recognized the many benefits they can gain from email marketing.This comprehensive guide will show you how to build an email list and create successful marketing campaigns.Here are just some of the benefits that you'll gain: You'll learn the critical components of email marketing.You'll understand why it's so essential for your business to start email marketing today.You'll be able to establish your goals and objects for your email marketing campaigns. You'll understand the different types of email marketing campaigns that you can send. You'll learn about lead magnets and which ones are common with email marketing campaigns.You'll learn about the different parts of an email and the best practices that you should follow.You'll learn which key performance indicators you need to watch. And so much more!"

Email Marketing Tips

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Author :
Publisher :
ISBN 13 : 9786069836699
Total Pages : 40 pages
Book Rating : 4.8/5 (366 download)

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Book Synopsis Email Marketing Tips by : Kacy Heilig

Download or read book Email Marketing Tips written by Kacy Heilig and published by . This book was released on 2020-12-05 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email Marketing Tips: The Complete Guide on Email Marketing Techniques, Learn The Secrets and Tips on How You Can Build An Extensive Mailing List That Is Guaranteed to Generate Sales When it comes to marketing strategies, email marketing has become one of the most popular forms of advertising or marketing. One of the best things about this is being able to communicate with a global audience with minimal effort or expenses involved. Studies show that the number of active email users is forecasted to reach 4.3 billion in 2023. There are 293.6 billion emails sent and received each day. Most people check their emails at least once a day because they are able to do it on their smartphones. Emails are basically at the tips of our fingertips every day and that is why this is such an effective form of marketing strategy. This book will teach you the advantages and disadvantages of email marketing so that you will be able to make an action plan on how you can utilize email marketing in your overall marketing strategy. You will also discover the methods on how you can execute an effective email marketing campaign. It will show you strategies on how you can make sure your email campaign is not viewed as spam. This book will discuss the following topics: Advertise, Do Not Spam Creating Email Lists For Marketing Campaigns Understanding Email Marketing Why Not Email Marketing? The Reaction to Your Email Marketing Email Marketing Strategies Is Your Email Marketing Spam? An effective email marketing campaign can bring visitors to your website and these visitors can be potential customers for your products and services. People might think email marketing is a dying trend but it still beats social media, SEO and affiliate marketing as the most effective marketing technique. If you want to learn more on how you can launch an effective email marketing campaign, scroll up and click "add to cart" now.

Send Better Emails

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Author :
Publisher : Inbox Hero
ISBN 13 : 191371344X
Total Pages : 251 pages
Book Rating : 4.9/5 (137 download)

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Book Synopsis Send Better Emails by : Jon May

Download or read book Send Better Emails written by Jon May and published by Inbox Hero. This book was released on 2021-09-07 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t just send more emails. SEND BETTER EMAILS. This is the only way to making your email program to work harder and smarter. This book will help clarify where you are on your email journey and give a roadmap of where you want to be and which areas you need to focus on. You’ll learn how to: ✔ Plan and build a solid foundation for success ✔ Grow your list and welcoming new subscribers ✔ Convert your readers into lifelong customers Through the lens of the fictitious company Poppy's Plants, we’ll explore different ways e-commerce and retail businesses can make the most of their emails. From automations to strategy, whether you’re a business owner looking to start sending your first email, or you’re starting out in marketing and you’ve suddenly got to know about emails, Send Better Emails will give you the roadmap you need to succeed.

The Experts Guide to Email Marketing

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Author :
Publisher : CreateSpace
ISBN 13 : 9781502321169
Total Pages : 152 pages
Book Rating : 4.3/5 (211 download)

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Book Synopsis The Experts Guide to Email Marketing by : Heather Seitz

Download or read book The Experts Guide to Email Marketing written by Heather Seitz and published by CreateSpace. This book was released on 2014-09-08 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 problem you face today in Email Marketing is: Getting Your Emails to the Inbox (and how to avoid the mistakes that send your messages to the spam folder) And if you're concerned about dropping open rates, click through rates, or overall bottom line, Don't Worry! Why? Because you can use the tips, techniques, and tools we'll share with you in this book to get your emails in front of your subscribers. In turn, you'll have more control over your email and make more money with every message you send. In this breakthrough NEW Guide to Email Marketing & Deliverability book we'll cover how to avoid the mistakes that guarantee that your email messages almost NEVER make it to the inbox (with any provider). while at the same time helping you avoid the costly mistakes most email marketers make. Heck, we'll even show you how to improve your email marketing so that you can increase open rates, click through rates and bottom line profits AND The specific things you need to know to get your emails to the inbox. In fact, here's just a sample of the Email Marketing pitfalls and landmines we'll help you avoid in this incredible book: * Why not checking the reputation regularly to identify issues early on may be the biggest mistake of all! * How not testing domains and all IPs in the email before sending the campaign and not sending yourself tests in all the major ISPs to ensure inbox placement dooms you before you even get started... * The consequences of Not paying attention the types of messages that cause complaints OR not offering a downsell option (weekly newsletter versus daily promotion). (hint: they aren't good!)... * Why it's so critical that you Not running reengagement campaigns and not segmenting your subscribers by interests, behavior, etc. Don't just send more to get the clicks! ... * How and why you must avoid Not performing regular list hygiene... * Why just sending swipe copy or sending direct to the landing page will kill your results... * How to sidestep buying, renting or scraping email addresses and still grow a massive, responsive list... * Why you should balance content to sales messages... * How Don't assume that because they opted in for a free report that you have the right to email them every day for affiliate offers. can backfire (and really bite you on the butt!)... * Why you can't Not making emails AND landing pages mobile friendly... * How Missing or incorrect SPF records, don't have DKIM, domain keys, etc really hurts your chances of being successful... * How Using shared IPs that you have no control over costs would-be Email Marketers a lot of time, energy and frustration... * ... and much, MUCH More! Don't miss this ground-breaking book that will help you STOP worrying about whether or not your messages are making it to the inbox and finally start TWELVE (12) specific things you can do to ensure your emails make it to the inbox (even if you're a technical dunce). By the way, this book is NOT about focusing on the negative, it's about focusing on the real world and helping you get real world results with your Email Marketing. So, if you're a Email Marketer who wants to avoid making the email marketing mistakes that sabotage other people's results, grab your copy today!

Spam

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (285 download)

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Book Synopsis Spam by : Roy Hendershot

Download or read book Spam written by Roy Hendershot and published by Independently Published. This book was released on 2024-06-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of your meticulously crafted marketing emails landing in the dreaded spam folder? Do you want to boost your email deliverability and ensure your messages reach the right audience? Look no further! "How to Keep Your Marketing Emails Out of Spam" is your ultimate guide to mastering email marketing and achieving unparalleled success. This comprehensive and witty guide dives deep into the world of email marketing, offering detailed, informative, and easy-to-understand insights to help you navigate the complexities of spam filters, sender reputation, and email design. With a clear and engaging writing style suitable for all levels, from beginners to experienced marketers, this book provides practical tips and strategies that will revolutionize your email campaigns. What the Book is About: Understanding Spam Filters: Learn how email spam filters work and discover common reasons your emails might be flagged. Building a Strong Sender Reputation: Explore the importance of sender reputation and strategies to improve it. Crafting Spam-Free Content: Master the art of creating compelling and engaging email content that bypasses spam filters. Email List Management and Segmentation: Discover best practices for growing, managing, and segmenting your email list for maximum impact. Ensuring Compliance with Email Laws: Stay up-to-date with essential email marketing laws and regulations to protect your business. Leveraging Email Authentication and Security: Implement advanced security measures to protect your emails and improve deliverability. Monitoring and Analyzing Email Performance: Track key metrics and use data-driven insights to optimize your email campaigns. Optimizing Email Design for Deliverability: Create visually appealing and effective email designs that engage your audience. Engaging Your Audience with Content: Learn how to create personalized and relevant content that resonates with your subscribers. Future Trends in Email Marketing: Stay ahead of the curve by exploring emerging trends and technologies in email marketing. Who It's For: This book is perfect for marketers, business owners, entrepreneurs, and anyone involved in email marketing. Whether you're just starting out or looking to refine your skills, this guide offers valuable insights and actionable strategies to enhance your email marketing efforts. Why You Should Buy It: Achieve Better Results: Improve your email deliverability, engagement rates, and overall marketing success. Stay Compliant: Ensure your email marketing practices meet legal requirements and protect your business. Leverage Advanced Strategies: Implement cutting-edge techniques and tools to stay ahead of your competitors. Comprehensive and Accessible: Enjoy a detailed, informative, and witty guide written in an easy-to-understand style. Transform your email marketing strategy and achieve the success you've always dreamed of with "How to Keep Your Marketing Emails Out of Spam." Get your copy today and start delivering emails that make an impact!

Email Marketing Success

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Author :
Publisher :
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4.7/5 (422 download)

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Book Synopsis Email Marketing Success by : C X Cruz

Download or read book Email Marketing Success written by C X Cruz and published by . This book was released on 2021-04-21 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email marketing for businesses isn't a new concept. In fact, compared to other online marketing channels like social media, mobile device applications, and even search engines, email marketing might seem a bit outdated. A lot has been happening over the past few years with email marketing, and the discipline is still always in motion. Altered behaviors and expectations by consumers call for new email marketing methods. Approaches like personalization and segmentation are transforming company newsletters from anonymous bulk emails into customized emails. Statistics show that email marketing has a broad reach, as well as being one of the best marketing tactics for return on investment. Just about everyone has an email address these days, and the majority of users prefer to receive advertising messages that way. Here is what you will discover inside this powerful Email Marketing guide. - Learn the critical components of email marketing. - Understand why it is so essential for your business to start email marketing today. - Be able to establish your goals and objects for your email marketing campaigns. - Understand the different types of email marketing campaigns that you can send. - Learn about lead magnets and which ones are common with email marketing campaigns. - Learn about the different parts of an email and the best practices that you should follow. - Learn which key performance indicators you need to watch. - And much more!Get access to this eBook now!

Email Marketing Rules

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781546910633
Total Pages : 488 pages
Book Rating : 4.9/5 (16 download)

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Book Synopsis Email Marketing Rules by : Chad S. White

Download or read book Email Marketing Rules written by Chad S. White and published by Createspace Independent Publishing Platform. This book was released on 2017-05-29 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production

Anointed for Business

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Author :
Publisher : Baker Books
ISBN 13 : 1441268731
Total Pages : 260 pages
Book Rating : 4.4/5 (412 download)

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Book Synopsis Anointed for Business by : Ed Silvoso

Download or read book Anointed for Business written by Ed Silvoso and published by Baker Books. This book was released on 2009-09-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every Business Is God's Business The notion that labor for profit and worship of God are now, and always have been, worlds apart, is patently false. The Early Church founders were mostly community leaders and highly successful businesspeople. The writing of the Gospels was entrusted to Luke, a medical doctor; Matthew, a retired tax collector; Mark, the manager of a family trust; and John, a food supplier. Lydia was "a dealer in purple cloth." Dorcas was a clothes designer. In this expanded version of the bestselling Anointed for Business, Ed Silvoso focuses on the heart of our cities, which is the marketplace. Yet the perceived wall between commercial pursuit and service to God continues to be a barrier to advancing His kingdom. Silvoso shows Christians how to knock down that wall--and participate in an unparalleled marketplace transformation. Only then can we see God's kingdom invade every corner of our world. Readers will appreciate Silvoso's passionate call to men and women in the workplace to rise to their God-appointed positions. The included study guide will enable the reader to put these revolutionary concepts into action.

The Email Marketing Kit

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Author :
Publisher : Sitepoint Pty Limited
ISBN 13 : 9780975841938
Total Pages : 245 pages
Book Rating : 4.8/5 (419 download)

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Book Synopsis The Email Marketing Kit by : Jeanne Jennings

Download or read book The Email Marketing Kit written by Jeanne Jennings and published by Sitepoint Pty Limited. This book was released on 2008-05-28 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whatever your product or service, email marketing is effective because: It's much less expensive than traditional forms of marketing, such as direct mail. You can reach a potentially huge audience. Email has better return on investment than nearly any other form of marketing. Emails arrive almost instantaneously, unlike regular mail. It's active: it lets you push the message to an eager audience. You can test and measure reactions to your message easily. It's interactive: you can send email in response to web site visitors actions. The Email Marketing Kit is the best-practice comprehensive guide to creating and maintaining an effective email marketing campaign, whatever it is that you're promoting. Author Jeanne Jennings, an email marketing expert and ClickZ columnist, will take you step-by-step through the process of setting up, testing, and refining your email marketing campaigns, with a focus on permission-based marketing. The Kit is packed with plenty of real-world case studies to illustrate the techniques discussed. Because it advocates best-practice permission-based techniques, it will help you. This excellent guide will help you learn: Develop winning email marketing strategies that work. Roll out campaigns that maximize results and limit list fatigue Explode the growth of your email list Create a registration page that converts Craft compelling opt-in messages Write email copy that demands action Test your email effectiveness - the right way! Ensure your emails reach their destination and actually get opened Use email authentication systems Measure open rate, click-to-purchase rate, conversion rate, return on investment Get removed from blacklists Strengthen relationships using email rather than annoy your customers Undertake viral marketing activities that get past first base Use third-party email lists without resorting to SPAM. Cover yourself legally by complying with SPAM laws worldwide And much more! When you order, you'll receive a binder with 245 letter-size pages of detailed how-to information, tips and strategies that you can put to use immediately. You'll also receive a CD-ROM packed with dozens of tools and useful email templates. Dynamic content template Email Production Brief Email Strategy document ESP Cost and Product Comparison Worksheet ESP RFP template ESP features worksheet Reporting worksheet Strategy worksheet Email templates and examples Email proofing and QA document Email newsletter advertising revenue worksheet ESP Cost Analysis worksheet and more!