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Author :
Publisher : Ieg, Incorporated
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.3/5 ( download)
Download or read book IEG's Complete Guide to Sponsorship written by and published by Ieg, Incorporated. This book was released on 1999 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.3/5 ( download)
Download or read book IEG Sponsorship Sourcebook written by and published by . This book was released on 2005 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Food and Drug Administration
Publisher :
ISBN 13 :
Total Pages : 780 pages
Book Rating : 4.:/5 (319 download)
Download or read book Regulation of Cigarettes and Smokeless Tobacco Under the Federal Food, Drug, and Cosmetic Act written by United States. Food and Drug Administration and published by . This book was released on 1996 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joan Flanagan
Publisher : McGraw Hill Professional
ISBN 13 : 9780809238460
Total Pages : 340 pages
Book Rating : 4.2/5 (384 download)
Download or read book Successful Fundraising written by Joan Flanagan and published by McGraw Hill Professional. This book was released on 2000 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Packed with real-life examples from the author's extensive fundraising experience, this essential handbook is complete with planning guidelines, sample worksheets and timetables, and all-new information on using the Internet, E-mail, websites, and on-line auctions as fundraising tools. It also includes expanded sections that cover working with celebrities to raise funds and winning corporate dollars."--BOOK JACKET.
Author : United States. Food and Drug Administration
Publisher :
ISBN 13 :
Total Pages : 940 pages
Book Rating : 4.:/5 (319 download)
Download or read book Regulation of Cigarettes and Smokeless Tobacco Under the Federal Food, Drug, and Cosmetic Act: Final rule with jurisdictional determination written by United States. Food and Drug Administration and published by . This book was released on 1996 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lisa Pike Masteralexis
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763749583
Total Pages : 543 pages
Book Rating : 4.7/5 (637 download)
Download or read book Principles and Practice of Sport Management written by Lisa Pike Masteralexis and published by Jones & Bartlett Learning. This book was released on 2009 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Updated and expanded, Principles and Practice of Sport Management, Third Edition offers a comprehensive introduction to the sport management industry. From the basic knowledge and skill sets of a sport manager to the current trends and issues of the sport management industry, this text provides the foundation for students as they study and prepare for a variety of sport management careers. Many well-known sport industry professionals contribute chapters that show students how to apply their new knowledge and skills. These experts provide firsthand advice on sport industry segments ranging from high school to the international arena. Students gain a solid understanding of sport management structures and learn to apply principles such as sport ethics to the many segments and support systems of the industry."--Book Jacket.
Author : Ronald A. Landskroner
Publisher : John Wiley & Sons
ISBN 13 : 0471273325
Total Pages : 684 pages
Book Rating : 4.4/5 (712 download)
Download or read book The Nonprofit Manager's Resource Directory written by Ronald A. Landskroner and published by John Wiley & Sons. This book was released on 2002-05-14 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: A newly revised and updated edition of the ultimate resource for nonprofit managers If you're a nonprofit manager, you probably spend a good deal of your time tracking down hard-to-find answers to complicated questions. The Nonprofit Manager's Resource Directory, Second Edition provides instant answers to all your questions concerning nonprofit-oriented product and service providers, Internet sites, funding sources, publications, support and advocacy groups, and much more. If you need help finding volunteers, understanding new legislation, or writing grant proposals, help has arrived. This new, updated edition features expanded coverage of important issues and even more answers to all your nonprofit questions. Revised to keep vital information up to the minute, The Nonprofit Manager's Resource Directory, Second Edition: * Contains more than 2,000 detailed listings of both nonprofit and for-profit resources, products, and services * Supplies complete details on everything from assistance and support groups to software vendors and Internet servers, management consultants to list marketers * Provides information on all kinds of free and low-cost products available to nonprofits * Features an entirely new section on international issues * Plus: 10 bonus sections available only on CD-ROM The Nonprofit Manager's Resource Directory, Second Edition has the information you need to keep your nonprofit alive and well in these challenging times. Topics include: * Accountability and Ethics * Assessment and Evaluation * Financial Management * General Management * Governance * Human Resource Management * Information Technology * International Third Sector * Leadership * Legal Issues * Marketing and Communications * Nonprofit Sector Overview * Organizational Dynamics and Design * Philanthropy * Professional Development * Resource Development * Social Entrepreneurship * Strategic Planning * Volunteerism
Author : Arthur A. Raney
Publisher : Routledge
ISBN 13 : 1135257345
Total Pages : 756 pages
Book Rating : 4.1/5 (352 download)
Download or read book Handbook of Sports and Media written by Arthur A. Raney and published by Routledge. This book was released on 2009-03-04 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: This distinctive Handbook covers the breadth of sports and media scholarship. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers, defining the full scope of the subject area, including the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media.
Author : Lynn R. Kahle
Publisher : Psychology Press
ISBN 13 : 113561671X
Total Pages : 453 pages
Book Rating : 4.1/5 (356 download)
Download or read book Sports Marketing and the Psychology of Marketing Communication written by Lynn R. Kahle and published by Psychology Press. This book was released on 2004-04-12 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments. Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including: sponsorship from several different perspectives--the major force in sports marketing; ambush marketing--how non-sponsors seek to reap the benefits without paying the price; and licensing--using the sale of items, such as T-shirts to increase profit and marketing.
Author :
Publisher :
ISBN 13 :
Total Pages : 998 pages
Book Rating : 4.:/5 (31 download)
Download or read book Federal Register written by and published by . This book was released on 1995-08-11 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Glenn M. Wong
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449602037
Total Pages : 609 pages
Book Rating : 4.4/5 (496 download)
Download or read book The Comprehensive Guide to Careers in Sports written by Glenn M. Wong and published by Jones & Bartlett Publishers. This book was released on 2013 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provides an overview of what students should consider and expect from the varied career options available to them in the sports industry. This book answers the questions students are most likely to have, including what courses they should take, the areas of study available to them, the salary they can expect to earn after graduation, and how they can get the job of their dreams. This essential guide will help increase sutdents' likelihood of finding careers in the highly competitve sports industry."--
Author : Matthew D. Shank
Publisher : Taylor & Francis
ISBN 13 : 0429641338
Total Pages : 809 pages
Book Rating : 4.4/5 (296 download)
Download or read book Sports Marketing written by Matthew D. Shank and published by Taylor & Francis. This book was released on 2021-11-29 with total page 809 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice. Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry. It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice. A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful weblinks.
Author : S. Janaka Biyanwila
Publisher : Springer
ISBN 13 : 3319685023
Total Pages : 388 pages
Book Rating : 4.3/5 (196 download)
Download or read book Sports and The Global South written by S. Janaka Biyanwila and published by Springer. This book was released on 2018-03-05 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reimagines the pleasures of sports and provides a critical perspective from the Global South. Analysing the spread of sports markets in Sri Lanka along with a range of struggles, the book highlights how the celebration of ‘sportive nationalism,’ promoting sports markets in the Global South reinforces patriarchal ethno-nationalist authoritarian sports cultures. By explaining how the realm of social reproduction involving households and communities is integral for play and sports, the book challenges the market-driven ‘sports and development’ agenda while arguing for a ‘sports commons.’ By foregrounding issues of justice and care, the book highlights how struggles for recognition, redistribution and representation are central to reimagining sports within an alternative notion of work, play and resistance.
Author : Vijay Martis
Publisher : Vijay Martis
ISBN 13 :
Total Pages : 299 pages
Book Rating : 4./5 ( download)
Download or read book The Ultimate Guide To Selling B2B Event Sponsorships written by Vijay Martis and published by Vijay Martis. This book was released on 2024-10-12 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Ultimate Guide To Selling B2B Event Sponsorships" by Vijay Martis "The Ultimate Guide To Selling B2B Event Sponsorships" by Vijay Martis is an indispensable resource for event professionals looking to master the art and science of securing lucrative sponsorships in the B2B space. Drawing from years of experience and success in the field, Martis offers a comprehensive roadmap to navigating the complex world of corporate sponsorships. This guide goes beyond basic sales techniques, delving deep into the nuances of the B2B event landscape. Readers will discover how to craft compelling value propositions, leverage data-driven insights, and create customized sponsorship packages that resonate with potential partners. Martis provides practical strategies for overcoming common objections, building long-term relationships with sponsors, and maximizing ROI for both parties. The book addresses the evolving nature of events, including chapters on virtual and hybrid sponsorship opportunities. It offers actionable advice on integrating cutting-edge technologies, from AI-powered matchmaking to immersive VR experiences, to enhance sponsor visibility and engagement. With powerful examples and templates, this guide equips readers with the tools they need to succeed in today's competitive sponsorship market. Whether you're new to the field or a seasoned professional looking to up your game, Martis's insights will help you transform your approach to selling B2B event sponsorships. "The Ultimate Guide" is more than just a book—it's a blueprint for success in the world of B2B event sponsorships. Prepare to revolutionize your sponsorship strategy and take your events to the next level.
Author : Tinashe Madebwe
Publisher : Kluwer Law International B.V.
ISBN 13 : 9403509562
Total Pages : 174 pages
Book Rating : 4.4/5 (35 download)
Download or read book Sports Law in Zimbabwe written by Tinashe Madebwe and published by Kluwer Law International B.V.. This book was released on 2022-09-20 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from the renowned multi-volume International Encyclopaedia of Laws, this practical analysis of sports law in Zimbabwe deals with the regulation of sports activity by both public authorities and private sports organizations. The growing internationalization of sports inevitably increases the weight of global regulation, yet each country maintains its own distinct regime of sports law and its own national and local sports organizations. Sports law at a national or organizational level thus gains a growing relevance in comparative law. The book describes and discusses both state-created rules and autonomous self-regulation regarding the variety of economic, social, commercial, cultural, and political aspects of sports activities. Self- regulation manifests itself in the form of by-laws, and encompasses organizational provisions, disciplinary rules, and rules of play. However, the trend towards more professionalism in sports and the growing economic, social and cultural relevance of sports have prompted an increasing reliance on legal rules adopted by public authorities. This form of regulation appears in a variety of legal areas, including criminal law, labour law, commercial law, tax law, competition law, and tort law, and may vary following a particular type or sector of sport. It is in this dual and overlapping context that such much-publicized aspects as doping, sponsoring and media, and responsibility for injuries are legally measured. This monograph fills a gap in the legal literature by giving academics, practitioners, sports organizations, and policy makers access to sports law at this specific level. Lawyers representing parties with interests in Zimbabwe will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative sports law.
Author : Trevor Slack
Publisher : Psychology Press
ISBN 13 : 9780714680781
Total Pages : 335 pages
Book Rating : 4.6/5 (87 download)
Download or read book The Commercialisation of Sport written by Trevor Slack and published by Psychology Press. This book was released on 2004 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has become increasingly commercialised and there are many examples of close links that have developed between sport and business. This collection examines five of them in a global context.
Author : Ernst & Young LLP
Publisher : John Wiley & Sons
ISBN 13 : 9780471549086
Total Pages : 338 pages
Book Rating : 4.5/5 (49 download)
Download or read book The Complete Guide to Special Event Management written by Ernst & Young LLP and published by John Wiley & Sons. This book was released on 1992-08-04 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
