Identify, Acquire, Repeat: A Step-by-Step Guide to a Multi-Million Dollar Acquisition Strategy

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Author :
Publisher : Lulu.com
ISBN 13 : 1483473228
Total Pages : 273 pages
Book Rating : 4.4/5 (834 download)

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Book Synopsis Identify, Acquire, Repeat: A Step-by-Step Guide to a Multi-Million Dollar Acquisition Strategy by : Jason F. Griffith, CPA, CMA

Download or read book Identify, Acquire, Repeat: A Step-by-Step Guide to a Multi-Million Dollar Acquisition Strategy written by Jason F. Griffith, CPA, CMA and published by Lulu.com. This book was released on 2017-08-23 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: To succeed in business, you do not buy a company merely for the sake of acquiring it: You should look at the bigger picture. Yes, buying a business can be a way to grow your top line faster, boost cash flow, acquire great employees, eliminate duplicative expenses, increase your overall valuation, and much more........ Jason F. Griffith, a CPA, CMA and the founder of Yes If ..., a strategy and acquisition consulting firm in Las Vegas, shares a blueprint on how to identify, negotiate, and acquire businesses-over and over again. He also reveals how to: (1) find businesses in any industry to acquire, (2) get business owners to answer your phone calls, (3) respond to objections throughout the negotiation process, (4) acquire businesses with no money down, and (5) integrate an acquired business into an existing business. Get the guidance and expertise you need to develop an acquisition strategy which will allow you to buy companies, on favorable terms, with Identify, Acquire, Repeat.

Buy Then Build

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Publisher :
ISBN 13 : 9781544535661
Total Pages : 0 pages
Book Rating : 4.5/5 (356 download)

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Book Synopsis Buy Then Build by : Walker Deibel

Download or read book Buy Then Build written by Walker Deibel and published by . This book was released on 2022-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs have a problem: startups. Almost all startups either fail or never truly reach a sustainable size. Despite the popularity of entrepreneurship, we haven't engineered a better way to start...until now. What if you could skip the startup phase and generate profitable revenue on day one? In BUY THEN BUILD, acquisition entrepreneur Walker Deibel shows you how to begin with a sustainable, profitable company and grow from there. You'll learn how to: Buy an existing company rather than starting from scratch Use ownership as a path to financial independence Spend a fraction of the time raising capital Find great brokers, generate your own "deal flow," and see new listings early Uncover the best opportunities and biggest risks of any company Navigate the acquisition process Become a successful acquisition entrepreneur And more BUY THEN BUILD is your guide to outsmart the startup game, live the entrepreneurial lifestyle, and reap the financial rewards of ownership now.

Smarter Acquisitions

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Author :
Publisher : Pearson Education
ISBN 13 : 9780273715436
Total Pages : 208 pages
Book Rating : 4.7/5 (154 download)

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Book Synopsis Smarter Acquisitions by : David Sadtler

Download or read book Smarter Acquisitions written by David Sadtler and published by Pearson Education. This book was released on 2008 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acquisitions have a poor record of creating value for shareholders. Studies have shown that as many as 70% of mergers and acquisitions fail to meet their objectives. Some even bankrupt the acquiring company. Why is this? Managers often have too little experience with the acquisition process or make acquisitions for the wrong reasons. Smarter Acquisitions will make sure you are part of the 30% that get it right. By following ten key steps you can ensure that you get real value from your acquisitions. It covers the entire acquisition process, from identifying targets through to integrating the new company, providing you with the knowledge you need to lead an acquisition or to participate at any stage. Private equity is now a massive force in the marketplace This book gives you an overview of this recently emerging phenomenon and will help you explore when you could profitably incorporate this option into your acquisitions strategy.

Leveraged Buyout of Any Business, Step by Step

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Author :
Publisher : CreateSpace
ISBN 13 : 9781505397253
Total Pages : 428 pages
Book Rating : 4.3/5 (972 download)

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Book Synopsis Leveraged Buyout of Any Business, Step by Step by : Sterling Cooper

Download or read book Leveraged Buyout of Any Business, Step by Step written by Sterling Cooper and published by CreateSpace. This book was released on 2014-12-12 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a step-by-step guide on how to buy any business for yourself, or with your co-workers. Any size of business can be acquired by following the step-by-step guide outlined in the book, by the principals of STERLING COOPER, INC., a consulting firm ( www.sterlingcooper.info ) who have participated in thousands of acquisitions, valuations, appraisals and financings. The book concentrates on the principle of structuring a LEVERAGED BUYOUT (LBO) for the prospective acquisition and guides the reader to a means of accomplishing the purchase in easy to understand, straight forward terminology, with a daily suggested step-by-step program. This is a great handbook for anyone looking to buy a business. Readers may also contact the author directly for initial advice at no cost. The book is designed both for the first time buyer, with the step by step guidance as to how to buy a business, any business, but it also works well for owner who is interested in making an add-on acquisition and grow his business though acquisitions. The principles are applicable to a small business to run personally or one with hundreds of employees. The book involves some 40 years of acquisition experience and has great stories about real and completed LBO'S ( LEVERAGED BUYOUTS) of some well known companies all done on a shoestring budget, using the assets of the acquired companies as the collateral for the loans to acquire the businesses. The book is written to allow even a relatively inexperienced buyer/business owner, to find and to complete the transaction step-by-step. The SterlingCooper firm is available as a total daily step-by-step coach in the entire process if necessary so that you are not out there all alone, trying to just follow the book, but you have a real coach to accomplish the first acquisition. Initial consultation is at no cost to the reader. The entire process is broken down to easy to follow and organized steps what start with describing how the process of structuring an LBO works, and then guides the reader though the individual steps needed to identify the business to be acquired ( or acquire the business you now work for by yourself or with other employees). Every step of the process is documented day by day to accomplish the first transaction in a period of 60-90 working days as the optimum result! Since the acquisition process is geared to minimize the funds needed from the buyer and concentrates on using the leverageable assets of the acquired company, the buyer will minimize the use of his own funds...that is the whole basis of a properly structured LBO. You heard the term "OTHER PEOPLE'S MONEY"? A properly structured LBO is the best of use of borrowed funds; the bank's! Banks are very interested in financing a properly structured acquisition since they want to lend money! The book also contains a variety of helpful and ready to use forms and agreements that can be easily used to close the deal including a Draft Stock Purchase Agreement. Most valuable is the INFORMATIONAL QUESTIONNAIRE, which provides all the questions to ask relating to the business, its operations and financial statements, and will be the document you can share with your lenders for financing. You will be able to evaluate the entire business, its history of operations and intricacies like a pro, without having to spend tens of thousands of dollars on hiring a battery of professionals to do that job for you. The ability to buy a business, literally any business is now in your hands. Depending on your available free capital there is no limit to the possibilities of what can be acquired. You will enjoy reading about the completed opportunistic acquisition of a divestiture, of a 12,000 employee firm, by a motivated seller, a large publicly traded conglomerate, and even provided a line of credit to help with the acquisition! You may contact the author directly at no cost for a quick coaching to get started! BONUS INCLUDED!

How to Become a Millionaire in 365 Days

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Author :
Publisher : Createspace Independent Pub
ISBN 13 : 9781508593485
Total Pages : 196 pages
Book Rating : 4.5/5 (934 download)

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Book Synopsis How to Become a Millionaire in 365 Days by : Sterling Cooper

Download or read book How to Become a Millionaire in 365 Days written by Sterling Cooper and published by Createspace Independent Pub. This book was released on 2015-02-25 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a step-by-step guide to become a millionaire in 365 days by buying a business for yourself, or with your co-workers. That is the best way to become a millionaire. Any size of business can be acquired by following the step-by-step guide outlined in the book, by the principals of STERLING COOPER, INC., a consulting firm ( www.sterlingcooper.info ) who have participated in thousands of acquisitions, valuations, appraisals and financings. The book concentrates on the principle of structuring a LEVERAGED BUYOUT (LBO) for the prospective acquisition and guides the reader to a means of accomplishing the purchase in easy to understand, straight forward terminology, with a daily suggested step-by-step program. This is a great handbook for anyone looking to buy a business. Readers may also contact the author directly for initial advice at no cost. The book is designed both for the first time buyer, with the step by step guidance as to how to buy a business, any business, but it also works well for owner who is interested in making an add-on acquisition and grow his business though acquisitions. The book involves some 40 years of acquisition experience and has great stories about real and completed LBO'S ( LEVERAGED BUYOUTS) of some well known companies all done on a shoestring budget, using the assets of the acquired companies as the collateral for the loans to acquire the businesses. The book is written to allow even a relatively inexperienced buyer/business owner, to find and to complete the transaction step-by-step. The SterlingCooper firm is available as a total daily step-by-step coach in the entire process if necessary so that you are not out there all alone, trying to just follow the book, but you have a real coach to accomplish the first acquisition. Initial consultation is at no cost to the reader. The entire process is broken down to easy to follow and organized steps what start with describing how the process of structuring an LBO works, and then guides the reader though the individual steps needed to identify the business to be acquired ( or acquire the business you now work for by yourself or with other employees). Every step of the process is documented day by day to accomplish the first transaction in a period of 60-90 working days as the optimum result! Since the acquisition process is geared to minimize the funds needed from the buyer and concentrates on using the leverageable assets of the acquired company, the buyer will minimize the use of his own funds...that is the whole basis of a properly structured LBO. You heard the term "OTHER PEOPLE'S MONEY"? A properly structured LBO is the best of use of borrowed funds; the bank's! The book also contains a variety of helpful and ready to use forms and agreements that can be easily used to close the deal including a Draft Stock Purchase Agreement. Most valuable is the INFORMATIONAL QUESTIONNAIRE, which provides all the questions to ask relating to the business, its operations and financial statements, and will be the document you can share with your lenders for financing. You will be able to evaluate the entire business, its history of operations and intricacies like a pro, without having to spend tens of thousands of dollars on hiring a battery of professionals to do that job for you. The ability to buy a business, literally any business is now in your hands. Depending on your available free capital there is no limit to the possibilities of what can be acquired. You will enjoy reading about the completed opportunistic acquisition of a divestiture, of a 12,000 employee firm, by a motivated seller, a large publicly traded conglomerate, and even provided a line of credit to help with the acquisition! You may contact the author directly at no cost for a quick coaching to get started! BONUS INCLUDED! You can become a millionaire in 365 days!

Why Startups Fail

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Author :
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Acquisition

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Publisher :
ISBN 13 : 9780333736876
Total Pages : 273 pages
Book Rating : 4.7/5 (368 download)

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Book Synopsis Acquisition by : Nancy Hubbard

Download or read book Acquisition written by Nancy Hubbard and published by . This book was released on 1999 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over half of acquisitions fail and acquirers keep making the same fatal mistakes time and time again: poor planning, a lack of communication and mishandled implementation. This book explores the process of acquiring through an in depth look at its various stagesenables the reader to understand the process in order to avoid its pitfalls. Throughout the book practical tools and information analysis is used to demonstrate acquisition best practice. In addition five case studies are used to illustrate the process of acquiring and examine how different companies approached their respective acquisitions and their varying degrees of success. Including focused consideration of the key success determinants such as the psychology of acquisition, pre acquisition planning, communication and acquisition development, this book is a useful guide for all those considering the acquisition process.

Getting Everything You Can Out of All You've Got

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Author :
Publisher : Macmillan
ISBN 13 : 9780312284541
Total Pages : 388 pages
Book Rating : 4.2/5 (845 download)

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Book Synopsis Getting Everything You Can Out of All You've Got by : Jay Abraham

Download or read book Getting Everything You Can Out of All You've Got written by Jay Abraham and published by Macmillan. This book was released on 2001-10-12 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abraham--trusted advisor to America's top corporations--has written his first major book for anyone seeking fresh ideas on supercharging personal or business success.

Product-Led Onboarding

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Publisher : Productled Press
ISBN 13 : 9781777717704
Total Pages : 312 pages
Book Rating : 4.7/5 (177 download)

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Book Synopsis Product-Led Onboarding by : Ramli John

Download or read book Product-Led Onboarding written by Ramli John and published by Productled Press. This book was released on 2021-06-04 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you borrow a plate from grandma, does she ask you to pay a deposit? Of course not. Likewise, blocking your non-paying ("freemium") customers from the core experience of your product, is like chopping your own leg off while running a marathon. Yet, this is just one of the crucial mistakes that most SaaS companies make right off the bat. Think about it. Do YOU have... Stalled accounts taking up valuable space? Sub-par clients who only expect freebies and don't ever use the full features of your product? Low conversion from free accounts to paid? Then, you might have a shot-yourself-in-the-foot problem. In this book, you'll find the easy, 6-step formula you can apply to your operations today that can change absolutely everything. You'll be able to count your company among giants like Mixpanel, Ubisoft, and Outsystems when you: Captivate clients' attention from the get-go. Make it easier for clients to get good at using your software so they are more likely to use it. Create a fool-proof checklist to make your product go viral. Match services with behaviors, and get users addicted to your product. Win rave reviews by making clients feel like VIPs. Use this strategy at each level in your team to supercharge its effect. Rinse and repeat, and watch your business grow while you sleep. In short, you'll discover why putting your customer first is the ultimate secret to growing your company. And how you can achieve astronomical conversions and customer loyalty without even trying. Check out what others are saying:

HBR Guide to Buying a Small Business

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Author :
Publisher : Harvard Business Review Press
ISBN 13 : 1633692515
Total Pages : 218 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis HBR Guide to Buying a Small Business by : Richard S. Ruback

Download or read book HBR Guide to Buying a Small Business written by Richard S. Ruback and published by Harvard Business Review Press. This book was released on 2017-01-17 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think big, buy small. Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute

Traction

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Publisher : S Curve Publishing
ISBN 13 : 0976339609
Total Pages : 247 pages
Book Rating : 4.9/5 (763 download)

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Book Synopsis Traction by : Justin Mares

Download or read book Traction written by Justin Mares and published by S Curve Publishing. This book was released on 2014-08-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

Buy, Rehab, Rent, Refinance, Repeat

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Author :
Publisher : Biggerpockets Publishing, LLC
ISBN 13 : 9781947200081
Total Pages : 192 pages
Book Rating : 4.2/5 ( download)

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Book Synopsis Buy, Rehab, Rent, Refinance, Repeat by : David Greene

Download or read book Buy, Rehab, Rent, Refinance, Repeat written by David Greene and published by Biggerpockets Publishing, LLC. This book was released on 2019-05-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invest in real estate and never run out of money--using the hottest strategy in the real estate world!

Bulletin of the Atomic Scientists

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Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)

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Book Synopsis Bulletin of the Atomic Scientists by :

Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1996-05 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

The Seven Figure Agency Roadmap

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Author :
Publisher : Josh Nelson
ISBN 13 : 1703385454
Total Pages : 252 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis The Seven Figure Agency Roadmap by : Josh Nelson

Download or read book The Seven Figure Agency Roadmap written by Josh Nelson and published by Josh Nelson. This book was released on 2019-10-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals

Doing the Right Things Right

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626565686
Total Pages : 256 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Doing the Right Things Right by : Laura Stack

Download or read book Doing the Right Things Right written by Laura Stack and published by Berrett-Koehler Publishers. This book was released on 2016-01-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A How-To Guide for the Modern Leader Inspired by Peter Drucker's groundbreaking book The Effective Executive, Laura Stack details precisely how 21st-century leaders and managers can obtain profitable, productive results by managing the intersection of two critical values: effectiveness and efficiency. Effectiveness, Stack says, is identifying and achieving the best objectives for your organization—doing the right things. Efficiency is accomplishing them with the least amount of time, effort, and cost—doing things right. If you're not clear on both, you're wasting your time. As Drucker put it, “There is nothing so useless as doing efficiently that which should not be done at all.” Stack's 3T Leadership offers twelve practices that will enable executives to be effective and efficient, grouped into three areas where leaders spend their time: Strategic Thinking, Teamwork, and Tactics. With her expert advice, you'll get scores of new ideas on how you, your team, and your organization can boost productivity.

Case Interview Secrets

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Publisher :
ISBN 13 : 9780984183524
Total Pages : 0 pages
Book Rating : 4.1/5 (835 download)

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Book Synopsis Case Interview Secrets by : Victor Cheng

Download or read book Case Interview Secrets written by Victor Cheng and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cheng, a former McKinsey management consultant, reveals his proven, insider'smethod for acing the case interview.

Hacking Growth

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Publisher : Currency
ISBN 13 : 045149721X
Total Pages : 322 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Hacking Growth by : Sean Ellis

Download or read book Hacking Growth written by Sean Ellis and published by Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.