I Am Ergo I Shop

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I Am, Ergo I Shop

Author : Hongwei He
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis I Am, Ergo I Shop by : Hongwei He

Download or read book I Am, Ergo I Shop written by Hongwei He and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extant research on the relationship between consumer image congruence and retail store choice suggests that there exist four types of self congruity (actual self-congruity, social self-congruity, ideal self-congruity, and ideal social self-congruity) based on the identification of four types of self-concept (actual self-image, social self-image, ideal self-image, and ideal social self-image). Mixed results have been produced by research undertaken in the western context particularly in terms of which type(s) of self-congruity is(are) significantly related to consumer attitudes and behaviour. To assess further the predictive power of different types of image-congruity, we conducted an empirical study among Chinese consumers on the relationship between self-congruity, satisfaction, perceived value and store loyalty. China was chosen for this study because recent entry of European and American retailers in China exerts strong need for better understanding of retail consumer behaviour. Moreover both anecdotal and literature evidences suggest that Chinese consumers could differ significantly from the western counterparts in terms of how their self-congruity influences their shopping behaviour. The results of structural equation modelling on our sample (n=320) indicate that consumer attitude and store loyalty are mainly driven by self consistence and social confirmation (i.e., actual self-congruity and social self-congruity) rather than by self-enhancement or esteem (i.e., ideal self-congruity and ideal social self-congruity). Our finding offers strong managerial implications for western retailers' marketing strategies in the Chinese market.

Consumer Society

Author : Barry Smart
Publisher : SAGE Publications
ISBN 13 : 1847870503
Total Pages : 265 pages
Book Rating : 4.8/5 (478 download)

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Book Synopsis Consumer Society by : Barry Smart

Download or read book Consumer Society written by Barry Smart and published by SAGE Publications. This book was released on 2010-03-25 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here What factors are contributing to the continuing growth in consumption of goods and services? At what point do the costs associated with consumerism begin to call our way of life into question? How are the problems of resource depletion, waste and pollution, and environmental impact being addressed? What is to be done about the consequences of our all-consuming way of life? Ever-increasing consumption and a relentless pursuit of growth in output are the twin pillars on which the modern economy and contemporary social life rest. But the consumer way of life is globally unsustainable. We can't all live the consumer dream. This comprehensive, lively and informative book will quickly be recognized as a benchmark in the field. It brings together a huge set of resources for thinking about the development of consumer culture, its defining features, and global consequences. Adept in handling a complex range of classical and contemporary theoretical sources, the book draws on an impressive range of comparative material and provides a variety of contemporary examples to inform and enhance understanding of our consuming way of life. Smart writes with verve and feeling and has produced a stimulating book that enlarges our understanding of consumer culture and provides a timely critical analysis of its consequences. Clear, engaging, and original this book will be essential reading for all those interested in and concerned about our global culture of consumption including researchers and students in sociology, politics, cultural studies, economics, and social geography.

Shopper Marketing

Author : Daniel J. Flint
Publisher : FT Press
ISBN 13 : 0133481441
Total Pages : 289 pages
Book Rating : 4.1/5 (334 download)

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Book Synopsis Shopper Marketing by : Daniel J. Flint

Download or read book Shopper Marketing written by Daniel J. Flint and published by FT Press. This book was released on 2014-05-06 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into "shopping mode." Internally, it also demands deeper coordination of R and D, marketing innovation, operations, logistics, and distribution. It isn’t easy, but it offers remarkable, proven results that are virtually unachievable any other way. In Shopper Marketing, three of the field’s pioneering innovators and consultants bring together state-of-the-art insights, strategic approaches, and supply chain execution methods for successfully employing shopper marketing initiatives throughout your organization. Dan Flint, Chris Hoyt and Nancy Swift clearly explain what shopper marketing is, and why it is critical for marketers to master. They review each of its six objectives and eight foundational principles, demonstrating how to adapt and apply it in your environment, overcome obstacles, and systematically create value along your entire "path to purchase." Drawing on their unsurpassed consulting experience, they also assess emerging trends and their implications, helping you deepen customer loyalty, extend competitive advantage, and improve profitability for years to come.

Consuming Extreme Sports

Author : Francesco Raggiotto
Publisher : Springer Nature
ISBN 13 : 3030401278
Total Pages : 131 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Consuming Extreme Sports by : Francesco Raggiotto

Download or read book Consuming Extreme Sports written by Francesco Raggiotto and published by Springer Nature. This book was released on 2020-03-13 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the consumption behaviour of ‘extreme’ athletes from a quantitative perspective. Extreme sports are a multi-billion-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumers in that they voluntarily seek out risky and dangerous situations that other consumers actively avoid. It has therefore been suggested that these consumer-athletes may have a unique psychology in this regard. The book adopts a novel approach based on established psychological theories concerning the behaviour of extreme individuals, applying and translating them into marketing research and practice. It discusses how specific psychological drivers impact the consumption behaviour of consumer-athletes and a variety of marketing-relevant outcomes. By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.

Everyday Sabbath

Author : Paul D. Patton
Publisher : Wipf and Stock Publishers
ISBN 13 : 1725272776
Total Pages : 208 pages
Book Rating : 4.7/5 (252 download)

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Book Synopsis Everyday Sabbath by : Paul D. Patton

Download or read book Everyday Sabbath written by Paul D. Patton and published by Wipf and Stock Publishers. This book was released on 2021-08-04 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors, writing as scholars of communication and media, demonstrate how God's great gifts of media and technology can rob us of everyday Sabbath and impede spiritual growth if not faithfully stewarded through a process described as mindful media attachment. Mindful media attachment helps to promote the "holy habits" of sacred intentionality, sacred interiority, and sacred identity. These "three sacreds," which arise from a proper understanding of the "grammar and language" of media and technology, ultimately allow us to avoid treating media and technology as ends in and of themselves and to avoid divided affections that drain energy, purpose, and kingdom service.

Convenience Store

Author :
Publisher :
ISBN 13 :
Total Pages : 1238 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Convenience Store by :

Download or read book Convenience Store written by and published by . This book was released on 2005 with total page 1238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Ecclesial Canopy

Author : Martyn Percy
Publisher : Routledge
ISBN 13 : 1317034759
Total Pages : 235 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The Ecclesial Canopy by : Martyn Percy

Download or read book The Ecclesial Canopy written by Martyn Percy and published by Routledge. This book was released on 2016-03-23 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seeking to dynamically alter the way that theologians, ecclesiologists, students of religion and ministers look at the relationship between church and society, this book takes religion, politics and society as basic categories and explores how oft-overlooked issues are in fact highly significant for the shaping of theological and ecclesiological horizons. The Ecclesial Canopy is not, however, simply about reading meanings into religion, politics and society. Rather, it sets out to faithfully interpret much of the material that surrounds us, yet is often taken for granted or unnoticed. Paying close and patient attention to beliefs, language, artefacts, rituals, practices and other material - all of which are constitutive for ecclesial life and theological identity - this book offers an invitation of engagement to the scholar or minister. The Ecclesial Canopy makes a significant and important contribution to the field of pastoral and practical theology. Building on the concepts of implicit and invisible religion, Martyn Percy offers a fresh and original interpretative 'take' on contemporary society, appealing to clergy, laity, scholars and all those working in the field of theory and reflective practice in practical and pastoral theology.

Letters & Memorials

Author : Jane Welsh Carlyle
Publisher :
ISBN 13 :
Total Pages : 1050 pages
Book Rating : 4.X/5 (3 download)

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Book Synopsis Letters & Memorials by : Jane Welsh Carlyle

Download or read book Letters & Memorials written by Jane Welsh Carlyle and published by . This book was released on 1894 with total page 1050 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Open Shop ...

Author :
Publisher :
ISBN 13 :
Total Pages : 598 pages
Book Rating : 4.0/5 (973 download)

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Book Synopsis The Open Shop ... by :

Download or read book The Open Shop ... written by and published by . This book was released on 1907 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mission Shaped Evangelism

Author : Steve Hollinghurst
Publisher : Hymns Ancient and Modern Ltd
ISBN 13 : 1853118427
Total Pages : 288 pages
Book Rating : 4.8/5 (531 download)

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Book Synopsis Mission Shaped Evangelism by : Steve Hollinghurst

Download or read book Mission Shaped Evangelism written by Steve Hollinghurst and published by Hymns Ancient and Modern Ltd. This book was released on 2010 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a landmark book that will renew our understanding of what the gospel - literally 'the good news about Jesus' - is for today's cultures. It begins with a key challenge - do we believe God speaks in the cultural context, or only in the Christian tradition? Part One - Listening to God in the cultural context explores the radically changing culture in which the church exists today, the rise of new spiritualities, the secularisation of society and religion's increasingly dubious public image. Part Two - Listening to God in the Christian tradition looks at key periods in Christian history as responses to cultural changes, from the ancient pagan world to modernist faith. What can we learn from the lessons of the past? Part Three moves from theory to practice and tells great stories where innovative evangelism is taking place - from supermarkets to festivals to the internet.

My Job, My Self

Author : Al Gini
Publisher : Routledge
ISBN 13 : 1135288526
Total Pages : 280 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis My Job, My Self by : Al Gini

Download or read book My Job, My Self written by Al Gini and published by Routledge. This book was released on 2013-10-31 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In My Job My Self, Gini plumbs a wide range of statistics, interviews with workers, surveys from employers and employees, and his own experiences and memories, to explore why we work, how our work affects us, and what we will become as a nation of workers. My Job, My Self speaks to every employed person who has yet to understand the costs and challenges of a lifetime of labor.

Service Management

Author : Jay Kandampully
Publisher : Springer Science & Business Media
ISBN 13 : 1461415535
Total Pages : 341 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Service Management by : Jay Kandampully

Download or read book Service Management written by Jay Kandampully and published by Springer Science & Business Media. This book was released on 2011-12-09 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service.” ---Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A&M University "With a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to transform from distribution of products to service providers. This book includes considerable insight regarding the importance of the service perspective and how it can be implemented in retailing." --Christian Grönroos, Professor of Service and Relationship Marketing, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Finland "Consisting of chapters written by leading scholars in service management and retailing from around the world, this comprehensive book offers rich insights for how retailers can excel and achieve sustainable competitive advantage by invoking and implementing service management principles. This enlightening book is a valuable resource for students, researchers and practitioners with an interest in retailing." --A. "Parsu" Parasuraman, Professor of Marketing & The James W. McLamore Chair, School of Business Administration, University of Miami Coral Gables, Florida "Service excellence and service innovation are critical for success in today’s competitive retail marketplace. Service Management: The New Paradigm in Retailing provides a contemporary and transformative lens for accomplishing these essential goals." --Mary Jo Bitner, Professor, Director Center for Services Leadership, W.P. Carey School of Business, Arizona State University

Handbook of Research on Retailer-Consumer Relationship Development

Author : Musso, Fabio
Publisher : IGI Global
ISBN 13 : 1466660759
Total Pages : 625 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Retailer-Consumer Relationship Development by : Musso, Fabio

Download or read book Handbook of Research on Retailer-Consumer Relationship Development written by Musso, Fabio and published by IGI Global. This book was released on 2014-05-31 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

Re-pitching the Tent

Author : Richard Giles
Publisher : Hymns Ancient and Modern Ltd
ISBN 13 : 9781853115714
Total Pages : 284 pages
Book Rating : 4.1/5 (157 download)

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Book Synopsis Re-pitching the Tent by : Richard Giles

Download or read book Re-pitching the Tent written by Richard Giles and published by Hymns Ancient and Modern Ltd. This book was released on 2004 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Re-pitching the Tent is a handbook that aims to revitalise the way we regard church buildings, enabling us to see them afresh as a vital component of our worship and mission.

Achieving Brand Loyalty in China through After-Sales Services

Author : Alexander Fraß
Publisher : Springer
ISBN 13 : 3658143673
Total Pages : 329 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Achieving Brand Loyalty in China through After-Sales Services by : Alexander Fraß

Download or read book Achieving Brand Loyalty in China through After-Sales Services written by Alexander Fraß and published by Springer. This book was released on 2016-06-08 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally.

Welcome to The New Normal: Life After The Chaos

Author : Vincent Jeseo
Publisher : Springer Nature
ISBN 13 : 3031490398
Total Pages : 270 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Welcome to The New Normal: Life After The Chaos by : Vincent Jeseo

Download or read book Welcome to The New Normal: Life After The Chaos written by Vincent Jeseo and published by Springer Nature. This book was released on 2024-01-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference in New Orleans, LA, USA, this book discusses various areas of marketing, each serving as a pillar supporting the overall structure of contemporary marketing built with shared knowledge and aimed toward the future with informed optimism. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

Author : Musso, Fabio
Publisher : IGI Global
ISBN 13 : 1799814130
Total Pages : 571 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences by : Musso, Fabio

Download or read book Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences written by Musso, Fabio and published by IGI Global. This book was released on 2019-10-11 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.