Hype

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Hype

Author : Gabrielle Bluestone
Publisher : Harlequin
ISBN 13 : 1488059128
Total Pages : 347 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis Hype by : Gabrielle Bluestone

Download or read book Hype written by Gabrielle Bluestone and published by Harlequin. This book was released on 2021-04-06 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Hype is the best kind of nonfiction: juicy, sharp, savage and wildly entertaining, with a celebrity behaving badly on every page. What more could you want?” -Cat Marnell, New York Times-bestselling author of How to Murder Your Life From former Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening look at the con artists, grifters and snake oil salesmen of the digital age—and why we can’t stop falling for them. We live in an age where scams are the new normal. A charismatic entrepreneur sells thousands of tickets to a festival that never happened. Respected investors pour millions into a start-up centered around fake blood tests. Reviewers and celebrities flock to London’s top-rated restaurant that’s little more than a backyard shed. These unsettling stories of today’s viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen? Drawing from scientific research, marketing campaigns, and exclusive documents and interviews, former Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem, whether it’s from the trusted influencers that peddled Fyre or the consumer reviews that sold Juicero. A cultural examination that is as revelatory as it is relevant, Hype pulls back the curtain on the manipulation game behind the never-ending scam season—and how we as consumers can stop getting played.

My Hype Book

Author : Ton Purry
Publisher :
ISBN 13 : 9780692875919
Total Pages : 200 pages
Book Rating : 4.8/5 (759 download)

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Book Synopsis My Hype Book by : Ton Purry

Download or read book My Hype Book written by Ton Purry and published by . This book was released on 2017-05-11 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guided motivational journal designed to build confidence by inspiring individuals to recognize, reflect and celebrate their accomplishments, strengths & successes.

The Hype About Hydrogen

Author : Joseph J. Romm
Publisher : Island Press
ISBN 13 : 1597266078
Total Pages : 252 pages
Book Rating : 4.5/5 (972 download)

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Book Synopsis The Hype About Hydrogen by : Joseph J. Romm

Download or read book The Hype About Hydrogen written by Joseph J. Romm and published by Island Press. This book was released on 2013-04-10 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lately it has become a matter of conventional wisdom that hydrogen will solve many of our energy and environmental problems. Nearly everyone -- environmentalists, mainstream media commentators, industry analysts, General Motors, and even President Bush -- seems to expect emission-free hydrogen fuel cells to ride to the rescue in a matter of years, or at most a decade or two. Not so fast, says Joseph Romm. In The Hype about Hydrogen, he explains why hydrogen isn't the quick technological fix it's cracked up to be, and why cheering for fuel cells to sweep the market is not a viable strategy for combating climate change. Buildings and factories powered by fuel cells may indeed become common after 2010, Joseph Romm argues, but when it comes to transportation, the biggest source of greenhouse-gas emissions, hydrogen is unlikely to have a significant impact before 2050. The Hype about Hydrogen offers a hype-free explanation of hydrogen and fuel cell technologies, takes a hard look at the practical difficulties of transitioning to a hydrogen economy, and reveals why, given increasingly strong evidence of the gravity of climate change, neither government policy nor business investment should be based on the belief that hydrogen cars will have meaningful commercial success in the near or medium term. Romm, who helped run the federal government's program on hydrogen and fuel cells during the Clinton administration, provides a provocative primer on the politics, business, and technology of hydrogen and climate protection.

The Hype Machine

Author : Sinan Aral
Publisher : Currency
ISBN 13 : 0525574522
Total Pages : 417 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Hype Machine by : Sinan Aral

Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

Hope Or Hype

Author : Richard A. Deyo
Publisher : AMACOM/American Management Association
ISBN 13 : 9780814428597
Total Pages : 364 pages
Book Rating : 4.4/5 (285 download)

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Book Synopsis Hope Or Hype by : Richard A. Deyo

Download or read book Hope Or Hype written by Richard A. Deyo and published by AMACOM/American Management Association. This book was released on 2005 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Medical science has always promised -- and often delivered -- a longer, better life. But as the pace of science accelerates, do our expectations become unreasonable, fueled by an industry bent on profits and a media desperate for big news?Hope or Hype is a taboo-shattering look at what drives the American obsession with medical "miracles," exposing the equipment manufacturers and pharmaceutical companies; doctors and hospitals too quick to order surgery; the politicians; the press; and our own "technoconsumption" mindset. The authors spread blame for the parade of so-called miracle cures that too often are marginally effective at best -- and sometimes downright dangerous. They examine consumers? eager embrace of medical advances, and present riveting stories of the conscientious doctors and researchers who blew the whistle on ineffective treatments. Finally, they provide sane, practical recommendations for the adoption of new developments. The consequences of questionable practices include costly recalls, billions in wasted money, and the pain and suffering of innumerable patients and their families. In short, they must stop.

Hype

Author : Steven M. L. Aronson
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Hype by : Steven M. L. Aronson

Download or read book Hype written by Steven M. L. Aronson and published by . This book was released on 1983 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The names and faces you know so well will never look so good to you again"--Jacket subtitle. Includes material on Cheryl Tiegs, hairdressers, plastic surgeons, PR agents, Philip Johnson, Denton Cooley, and Barbara Cartland.

Hype

Author : Nina Shapiro, MD
Publisher : St. Martin's Press
ISBN 13 : 1250149312
Total Pages : 288 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Hype by : Nina Shapiro, MD

Download or read book Hype written by Nina Shapiro, MD and published by St. Martin's Press. This book was released on 2018-05-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Publisher's Weekly Best Book of 2018 A straightforward appraisal of why health myths exist, dispelling many of them, and teaching readers how to navigate the labyrinth of health advice and the science and misinformation behind it. Hype is Dr. Nina Shapiro's engaging and informative look at the real science behind our most common beliefs and assumptions in the health sphere. There is a lot of misinformation thrown around these days, especially online. Headlines tell us to do this, not that—all in the name of living longer, better, thinner, younger. Dr. Shapiro wants to distinguish between the falsehoods and the evidence-backed truth. In her work at Harvard and UCLA, with more than twenty years of experience in both clinical and academic medicine, she helps patients make important health decisions every day. She's bringing those lessons to life here with a blend of personal storytelling and science to discuss her dramatic new definition of “a healthy life.” Hype covers everything from exercise to supplements, alternative medicine to vaccines, and medical testing to media coverage. Shapiro tackles popular misconceptions such as toxic sugar and the importance of drinking eight glasses of water a day. She provides simple solutions anyone can implement, such as drinking 2% milk instead of fat free and using SPF 30 sunscreen instead of SPF 100. This book is as much for single individuals in the prime of their lives as it is for parents with young children and the elderly. Never has there been a greater need for this reassuring, and scientifically backed reality check.

Ignore the Hype

Author : Brian Perry
Publisher : John Wiley & Sons
ISBN 13 : 1119691222
Total Pages : 304 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Ignore the Hype by : Brian Perry

Download or read book Ignore the Hype written by Brian Perry and published by John Wiley & Sons. This book was released on 2020-09-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Secure your investment gains and supercharge your results with this down-to-earth analysis of investing fundamentals Via powerful and unique insights, Ignore the Hype: Financial Strategies Beyond the Media-Driven Mayhem teaches readers how to keep their focus squarely on time-tested strategies for meeting their financial goals without getting distracted by a constant barrage of news headlines. The book takes a common-sense approach to the financial world that’s ideally suited to the everyday investor. It covers topics including: How to avoid competing against hedge funds in a game they’ve rigged What you can do today to avoid taxes tomorrow Wall Street’s Dirty Secret: Forecasting is just guessing Why some of your investments have worse odds than a casino game How the media circus can derail your financial plans Surviving a world where financial advisors don’t have to act in your best interest Ignore the Hype emphasizes the difference between short-term trading and long-term investing, how to filter the constant onslaught of information coming your way from every angle and separate the valuable content from the noise, and how to build a foundation for investment success based on common sense and academic research.

The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

Download The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers PDF Online Free

Author : Michael F. Schein
Publisher : McGraw Hill Professional
ISBN 13 : 1260470148
Total Pages : 225 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by : Michael F. Schein

Download or read book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers written by Michael F. Schein and published by McGraw Hill Professional. This book was released on 2021-01-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: Attract attention from people that matter Create a community of acolytes to further your cause Create an atmosphere of curiosity and intrigue Sell your message with the skill of master Create a step-by-step “manifesto” Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques—and illustrates his methods through stories of the world’s most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk. Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.

Hype

Author : Jon Helgason
Publisher : Nordic Academic Press
ISBN 13 : 9187675323
Total Pages : 253 pages
Book Rating : 4.1/5 (876 download)

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Book Synopsis Hype by : Jon Helgason

Download or read book Hype written by Jon Helgason and published by Nordic Academic Press. This book was released on 2015-01-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of books and literature, “hype” is associated with bestsellerism - the books that sell the most, are read by vast numbers, and constantly talked about in media and staff rooms. Often, it is the success in itself that generates an interest because popularity begets popularity. Quite often though, a hyped bestseller is met with a skeptic criticism of poor language, a badly constructed plot, a predictable story line, or all three. The bestseller phenomenon is sometimes conceived as a threat against “real” literature. Research into the creation, reception, and meaning of bestsellers is utterly scarce and Hype: Bestsellers and Literary Culture is an important contribution to the understanding of the literature read by the masses. Popular literature plays an important role in the lives of millions of readers, offering entertainment, social commentary, and alternate perspectives on everyday life. This volume brings together such diverse issues as the creation of hype, the role and the meaning of the author in the present-day media landscape, changes in the book trade, and the relationship between bestsellers and research into them. Further articles give an historical overview on postapocalyptic stories, desert romances and the role of the authors. This book offers new knowledge on a subject that is increasingly popular within university curricula. Although the anthology is a work of academic research the texts are of equal interest to general readers.

Mastering the Hype Cycle

Author : Jackie Fenn
Publisher : Harvard Business Press
ISBN 13 : 1422135128
Total Pages : 257 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Mastering the Hype Cycle by : Jackie Fenn

Download or read book Mastering the Hype Cycle written by Jackie Fenn and published by Harvard Business Press. This book was released on 2008-10-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't. Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in. It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term. Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction. The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.

Hype

Author : Nina Shapiro, MD
Publisher : St. Martin's Press
ISBN 13 : 1250149304
Total Pages : 305 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Hype by : Nina Shapiro, MD

Download or read book Hype written by Nina Shapiro, MD and published by St. Martin's Press. This book was released on 2018-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward appraisal of why health myths exist, dispelling many of them, and teaching readers how to navigate the labyrinth of health advice and the science and misinformation behind it. Hype is Dr. Nina Shapiro’s engaging and informative look at the real science behind our most common beliefs and assumptions in the health sphere.

Nano-Hype

Author : David M. Berube
Publisher : Prometheus Books
ISBN 13 : 1615922369
Total Pages : 521 pages
Book Rating : 4.6/5 (159 download)

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Book Synopsis Nano-Hype by : David M. Berube

Download or read book Nano-Hype written by David M. Berube and published by Prometheus Books. This book was released on 2009-12-04 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nanotechnology, the science of molecular engineering at the atomic scale, has captured the popular imagination. From movies to TV series to video games, utopian fantasies and horror scenarios involving nanotechnology have become a staple of the entertainment industry. The hyperbole surrounding this new technology comes not only from the media but also from scientists who exaggerate the anticipated benefits of nanotechnology to justify research funding, as well as from environmentalists and globalization opponents, who sometimes indulge in doom-and-gloom prophecies to advance their own agendas. The result is widespread misinformation and an uninformed public.In an effort to set the record straight, professor of communication studies David M. Berube has written this thoroughly researched, accessible overview of nanotechnology in contemporary culture. He evaluates the claims and counterclaims about nanotechnology by a broad range of interested parties including government officials and bureaucrats, industry leaders and entrepreneurs, scientists, journalists, and other persons in the media. Berube appraises programs and grand initiatives here and abroad, and he examines the environmental concerns raised by opponents, as well as the government and private responses to these concerns. With so much argumentation on both sides, it is difficult for anyone to determine what is true. Nano-Hype provides up-to-date, objective information to inform the public.Based on over a decade of research and interviews with many of the movers and shakers in nanotechnology, this critical study will help the reader separate the realistic prospects from the hype surrounding this important cutting-edge technology.

ICTs, Citizens and Governance: After the Hype!

Author : A.J. Meijer
Publisher : IOS Press
ISBN 13 : 1607504081
Total Pages : 288 pages
Book Rating : 4.6/5 (75 download)

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Book Synopsis ICTs, Citizens and Governance: After the Hype! by : A.J. Meijer

Download or read book ICTs, Citizens and Governance: After the Hype! written by A.J. Meijer and published by IOS Press. This book was released on 2009-03-20 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: ICTs, Citizens and Governance: After the Hype! aims to help researchers and practitioners to understand hypes about ICT and government without becoming cynical. Hypes can be functional in triggering processes of change, but one should be able to distinguish a ‘trigger’ from a realistic set of expectations. This book combines an analysis of the discourse (in terms of hypes) with an analysis of practices (in terms of stable routines and relational patterns). The relation between the discourse and resulting changing is complex, situational and interpretable in multiple ways but certainly merits our attention. To provide a serious analysis of hypes, the editors present a diversity of empirical material relating to technologies and government processes. The technologies vary from network infrastructures to CRM software to web services. Government processes range from service delivery to inspections and policing. The wide variety of technologies observed results in an assessment of realistic effects upon the various government processes. This publication provides an overview of hypes, backlashes and realistic assessments. The editors hope it will lessen the naïveté of readers who have blind faith in technological potential. At the same time, they hope to make serious scientists who discard hypes as being irrelevant more interested in the role these hypes play in the social construction of public administration in an information age.

Acid Hype

Author : Stephen Siff
Publisher : University of Illinois Press
ISBN 13 : 0252097238
Total Pages : 256 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Acid Hype by : Stephen Siff

Download or read book Acid Hype written by Stephen Siff and published by University of Illinois Press. This book was released on 2015-05-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now synonymous with Sixties counterculture, LSD actually entered the American consciousness via the mainstream. Time and Life, messengers of lumpen-American respectability, trumpeted its grand arrival in a postwar landscape scoured of alluring descriptions of drug use while outlets across the media landscape piggybacked on their coverage with stories by turns sensationalized and glowing. Acid Hype offers the untold tale of LSD's wild journey from Brylcreem and Ivory soap to incense and peppermints. As Stephen Siff shows, the early attention lavished on the drug by the news media glorified its use in treatments for mental illness but also its status as a mystical--yet legitimate--gateway to exploring the unconscious mind. Siff's history takes readers to the center of how popular media hyped psychedelic drugs in a constantly shifting legal and social environment, producing an intricate relationship between drugs and media experience that came to define contemporary pop culture. It also traces how the breathless coverage of LSD gave way to a textbook moral panic, transforming yesterday's refined seeker of truths into an acid casualty splayed out beyond the fringe of polite society.

Hope, Hype and VoIP

Author : Char Booth
Publisher : American Library Association
ISBN 13 : 0838991254
Total Pages : 107 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Hope, Hype and VoIP by : Char Booth

Download or read book Hope, Hype and VoIP written by Char Booth and published by American Library Association. This book was released on 2010-01-01 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Char Booth examines the long-term adoption of one established tool, Voice over Internet Protocol (VoIP) in order to gain insight into the library innovation process.

Unsigned Hype

Author : Booker T. Mattison
Publisher : Revell
ISBN 13 : 0800733800
Total Pages : 208 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Unsigned Hype by : Booker T. Mattison

Download or read book Unsigned Hype written by Booker T. Mattison and published by Revell. This book was released on 2009-06 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning to drop out of high school to pursue a music career, Tory Tyson hopes to make a name for himself by winning a music contest and wonders if he will be able to handle the fame and fortune he seeks. Original.