The Hype Handbook 12 Indispensable Success Secrets From The Worlds Greatest Propagandists Self Promoters Cult Leaders Mischief Makers And Boundary Breakers

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The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

Author : Michael Schein
Publisher : McGraw-Hill Education
ISBN 13 : 9781260470130
Total Pages : 288 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by : Michael Schein

Download or read book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers written by Michael Schein and published by McGraw-Hill Education. This book was released on 2020-11-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ingenious strategies and tips for leveraging shameless propaganda for personal and social good Hype runs the world. Rarely in history have people been so susceptible to propaganda and manipulative messaging—and those who have perfected the art and science of hype are coming out on top. Imagine if you could generate and leverage hype with such mastery—only for good purposes, like legitimate business success. You can! In The Hype Handbook, marketing guru Michael Schein provides 12 fundamental strategies for creating and leveraging hype for good. This truly unique guide breaks the concept of hype down into a simple set of objective strategies, skills, and techniques. Schein combines stories from the world’s most effective hype artists—like American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk—with the latest research in psychology, sociology and neuroscience. Regardless of your temperament, budget, background, or level of natural ability, The Hype Handbook delivers everything you need to apply the most powerful tool of persuasion for personal and business success.

The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

Author : Michael F. Schein
Publisher : McGraw Hill Professional
ISBN 13 : 1260470148
Total Pages : 225 pages
Book Rating : 4.2/5 (64 download)

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Download or read book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers written by Michael F. Schein and published by McGraw Hill Professional. This book was released on 2021-01-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: Attract attention from people that matter Create a community of acolytes to further your cause Create an atmosphere of curiosity and intrigue Sell your message with the skill of master Create a step-by-step “manifesto” Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques—and illustrates his methods through stories of the world’s most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk. Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.

Moms For Hire

Author : Deborah Jelin Newmyer
Publisher : Simon and Schuster
ISBN 13 : 1510705708
Total Pages : 248 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Moms For Hire by : Deborah Jelin Newmyer

Download or read book Moms For Hire written by Deborah Jelin Newmyer and published by Simon and Schuster. This book was released on 2017-01-31 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moms For Hire is a stylish, eight-step guidebook for moms who want to re-enter the workforce and amp up their professional mojo. Whether you downsized your bustling career to raise your children, or you chose the full-time job of being a stay-at-home mom, you now feel ready to get back in the work game, but re-entry can be intimidating. Using creative exercises, advice, and anecdotes from well-known working moms, this book will become a guide to creating your own successful re-entry strategy. From simply giving voice to your desire to work, to learning how to negotiate the best deal once you land the dream job, Moms For Hire guides you through each step of the process in a way that keeps you motivated and inspired. The simple promise is this: if you commit one hour a day to this book, you can find rewarding work. The search for fulfilling employment requires plenty of will, stamina, and support; let Moms For Hire be your devoted partner as you step into this new, life-changing adventure.

How Not to Suck At Marketing

Author : Jeff Perkins
Publisher : How2Conquer
ISBN 13 : 1945783168
Total Pages : 212 pages
Book Rating : 4.9/5 (457 download)

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Book Synopsis How Not to Suck At Marketing by : Jeff Perkins

Download or read book How Not to Suck At Marketing written by Jeff Perkins and published by How2Conquer. This book was released on 2021-09-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.

Gangs

Author : Richard Swift
Publisher : Groundwood Books Ltd
ISBN 13 : 0888999798
Total Pages : 146 pages
Book Rating : 4.8/5 (889 download)

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Book Synopsis Gangs by : Richard Swift

Download or read book Gangs written by Richard Swift and published by Groundwood Books Ltd. This book was released on 2011 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the worldwide increase in street gangs, explores why people join them, discusses the social problems that push young people into gangs, and examines what can be done to lessen their effects on society and prevent gang-related crime.

Make No Small Plans

Author : Elliott Bisnow
Publisher : Crown Currency
ISBN 13 : 1984822640
Total Pages : 289 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Make No Small Plans by : Elliott Bisnow

Download or read book Make No Small Plans written by Elliott Bisnow and published by Crown Currency. This book was released on 2022-04-12 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the founders of the acclaimed Summit event series and community comes the story of their unconventional journey to business success and the hard lessons they learned along the way. “[Make No Small Plans] neatly crystallizes the teachings and takeaways—basic truths—from the past fifteen years of Summiteering.”—Forbes In 2008, with no event production experience and two college degrees between the four of them, Elliott Bisnow, Brett Leve, Jeff Rosenthal, and Jeremy Schwartz became business partners and set out to build a global events company. With passion and tenacity, they began cold calling as many inspiring company founders as they could and tried to convince them to attend their first event. In the beginning, only nineteen people said yes. Since then, they have grown Summit into a global community with events all over the world, hosting luminaries including Jeff Bezos, Richard Branson, Shonda Rhimes, Brené Brown, Kendrick Lamar, and Al Gore. In 2013, the Summit founders—with help from their behind-the-scenes co-founder and partner Ryan Begelman—acquired Powder Mountain, the largest ski resort in the United States, with a dream of building a mountaintop town of the future. In Make No Small Plans, they reveal the triumphs, mistakes, and cornerstone lessons from their journey, which began during the Great Recession and continues today. Alongside teachings from some of the most inspiring entrepreneurs of our time, the authors offer takeaways such as: • No idea should go unspoken. • Reputations are earned by the drop and lost by the bucket. • The road to success is always under construction. • Become a favor economy millionaire. Entertaining and empowering, Make No Small Plans shows that anyone can think big and—with a thirst for knowledge, a talented team, and a little humility—accomplish the impossible.

The Age of Walls

Author : Tim Marshall
Publisher : Scribner
ISBN 13 : 1501183915
Total Pages : 3 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis The Age of Walls by : Tim Marshall

Download or read book The Age of Walls written by Tim Marshall and published by Scribner. This book was released on 2019-10-15 with total page 3 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tim Marshall, the New York Times bestselling author of Prisoners of Geography, offers “a readable primer to many of the biggest problems facing the world” (Daily Express, UK) by examining the borders, walls, and boundaries that divide countries and their populations. The globe has always been a world of walls, from the Great Wall of China to Hadrian’s Wall to the Berlin Wall. But a new age of isolationism and economic nationalism is upon us, visible in Trump’s obsession with building a wall on the Mexico border, in Britain’s Brexit vote, and in many other places as well. China has the great Firewall, holding back Western culture. Europe’s countries are walling themselves against immigrants, terrorism, and currency issues. South Africa has heavily gated communities, and massive walls or fences separate people in the Middle East, Korea, Sudan, India, and other places around the world. In fact, more than a third of the world’s nation-states have barriers along their borders. Understanding what is behind these divisions is essential to understanding much of what’s going on in the world today. Written in Tim Marshall’s brisk, inimitable style, The Age of Walls is divided by geographic region. He provides an engaging context that is often missing from political discussion and draws on his real life experiences as a reporter from hotspots around the globe. He examines how walls, borders, and barriers have been shaping our political landscape for hundreds of years, and especially since 2001, and how they figure in the diplomatic relations and geo-political events of today. “Marshall is a skilled explainer of the world as it is, and geography buffs will be pleased by his latest” (Kirkus Reviews). “Accomplished, well researched, and pacey…The Age of Walls is for anyone who wants to look beyond the headlines and explore the context of some of the biggest challenges facing the world today, it is a fascinating and fast read” (City AM, UK).

The Art of Self-Improvement

Author : Anna Katharina Schaffner
Publisher : Yale University Press
ISBN 13 : 0300247710
Total Pages : 280 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis The Art of Self-Improvement by : Anna Katharina Schaffner

Download or read book The Art of Self-Improvement written by Anna Katharina Schaffner and published by Yale University Press. This book was released on 2021 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brilliant distillation of the key ideas behind successful self-improvement practices throughout history, showing us how they remain relevant today "Schaffner finds more in contemporary self-improvement literature to admire than criticize. . . . [A] revelatory book."--Kathryn Hughes, Times Literary Supplement Self-help today is a multi-billion-dollar global industry, one often seen as a by-product of neoliberalism and capitalism. Far from being a recent phenomenon, however, the practice of self-improvement has a long and rich history, extending all the way back to ancient China. For millennia, philosophers, sages, and theologians have reflected on the good life and devised strategies on how to achieve it. Focusing on ten core ideas of self-improvement that run through the world's advice literature, Anna Katharina Schaffner reveals the ways they have evolved across cultures and historical eras, and why they continue to resonate with us today. Reminding us that there is much to learn from looking at time-honed models, Schaffner also examines the ways that self-improvement practices provide powerful barometers of the values, anxieties, and aspirations that preoccupy us at particular moments in time and expose basic assumptions about our purpose and nature.

The Hacker Crackdown

Author : Bruce Sterling
Publisher : Open Road Media
ISBN 13 : 1504063090
Total Pages : 220 pages
Book Rating : 4.5/5 (4 download)

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Book Synopsis The Hacker Crackdown by : Bruce Sterling

Download or read book The Hacker Crackdown written by Bruce Sterling and published by Open Road Media. This book was released on 2020-08-11 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling cyberpunk author “has produced by far the most stylish report from the computer outlaw culture since Steven Levy’s Hackers” (Publishers Weekly). Bruce Sterling delves into the world of high-tech crime and punishment in one of the first books to explore the cyberspace breaches that threaten national security. From the crash of AT&T’s long-distance switching system to corporate cyberattacks, he investigates government and law enforcement efforts to break the back of America’s electronic underground in the 1990s. In this modern classic, “Sterling makes the hackers—who live in the ether between terminals under noms de net such as VaxCat—as vivid as Wyatt Earp and Doc Holliday. His book goes a long way towards explaining the emerging digital world and its ethos” (Publishers Weekly). This edition features a new preface by the author that analyzes the sobering increase in computer crime over the twenty-five years since The Hacker Crackdown was first published. “Offbeat and brilliant.” —Booklist “Thoroughly researched, this account of the government’s crackdown on the nebulous but growing computer-underground provides a thoughtful report on the laws and rights being defined on the virtual frontier of cyberspace. . . . An enjoyable, informative, and (as the first mainstream treatment of the subject) potentially important book . . . Sterling is a fine and knowledgeable guide to this strange new world.” —Kirkus Reviews “A well-balanced look at this new group of civil libertarians. Written with humor and intelligence, this book is highly recommended.” —Library Journal

Exit Rich

Author : Michelle Seiler Tucker
Publisher : Greenleaf Book Group
ISBN 13 : 1732510296
Total Pages : 366 pages
Book Rating : 4.7/5 (325 download)

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Book Synopsis Exit Rich by : Michelle Seiler Tucker

Download or read book Exit Rich written by Michelle Seiler Tucker and published by Greenleaf Book Group. This book was released on 2021-06-22 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too many entrepreneurs push off planning for the sale of their business until the last moment. But for a business to sell for what it’s really worth—or even more—owners need to prepare for the sale from the very start. In Exit Rich, author and mergers and acquisitions authority Michelle Seiler Tucker joins forces with Sharon Lechter, finance expert and author of Rich Dad Poor Dad, to create a must-have guide for all business owners—whether they’re gearing up to sell a business now or just getting started building out their company into something to sell for a profit in the future. Seiler Tucker’s twofold approach to selling your business for maximum profit combines two of the most powerful elements of her mergers and acquisitions toolkit: the “ST GPS Exit Model” to help business owners set goals for the sale before their business hit the market, and the “6 P Method” to help them objectively evaluate their business’s worth, before their potential buyers do. Combined, these tools provide invaluable insight into the process of preparing a business for sale, finding the right buyers, and staging the sale itself. Throughout the book, Sharon Lechter’s wisdom peppers each chapter in the “Mentoring Corner” section, providing forward-thinking entrepreneurs with the perspective that they need to take control of their business’s future and exit rich. This book is a rich resource for any business owner looking to: • Objectively evaluate their business before a sale • Improve their chances of finding the right buyer • Sell their business for maximum profit

Fake Politics

Author : Jason Bisnoff
Publisher : Skyhorse
ISBN 13 : 9781510705470
Total Pages : 216 pages
Book Rating : 4.7/5 (54 download)

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Book Synopsis Fake Politics by : Jason Bisnoff

Download or read book Fake Politics written by Jason Bisnoff and published by Skyhorse. This book was released on 2019-05-28 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: In “grassroots” campaigns, the grass isn’t always green—or natural. In today’s chaotic world, where the multiplication of information sources creates competing narratives, credibility is the key to winning the war of ideas. This is the reason why governments and corporations resort to astroturfing—creation of ostensibly grassroots movements set up to advance political agendas and commercial campaigns. The democratization of information and polarization of politics offer a perfect storm. Fake Politics tells the stories of how this practice has transformed political activism into a veiled lobbying effort by the rich and the powerful. Through a series of vignettes involving the tea party, oil industry, big tobacco, big data, and news media, this book will explore the similarities and differences between various campaigns that appeared as grassroots but, in reality, were lobbying efforts fueled by governments, corporations, major industries, and religious institutions. The process, named for the artificial grass fields at football stadiums and high schools across the country, became so prevalent in the last two decades that it now sits at a tipping point. In the era of “fake news” and “alternative facts,” with the truth well on its way to becoming indistinguishable from fabrication, what can the past of astroturfing tell us about the future of grassroots activism?

Pathway to Purpose

Author : Jamey Lutz
Publisher :
ISBN 13 : 9781638373155
Total Pages : 206 pages
Book Rating : 4.3/5 (731 download)

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Book Synopsis Pathway to Purpose by : Jamey Lutz

Download or read book Pathway to Purpose written by Jamey Lutz and published by . This book was released on 2021-03-09 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do your employees approach each day with a want to or have to mindset? What might be possible if they embraced their jobs as a noble calling? What if they found the workplace to be irresistible, and therefore, "unleavable?" In Pathway to Purpose, service excellence expert Jamey Lutz unveils time-tested strategies that have helped transform once good companies into truly exceptional ones. At the heart of every world-class culture is a team of inspired employees who are committed to accomplishing something far greater... together, than they could ever accomplish alone.

Positioning for Advantage

Author : Kimberly A. Whitler
Publisher : Columbia University Press
ISBN 13 : 0231548117
Total Pages : 327 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Positioning for Advantage by : Kimberly A. Whitler

Download or read book Positioning for Advantage written by Kimberly A. Whitler and published by Columbia University Press. This book was released on 2021-09-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.

The Secrets of America's Greatest Body Shops

Author : Dave Luehr
Publisher :
ISBN 13 : 9780692851784
Total Pages : 172 pages
Book Rating : 4.8/5 (517 download)

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Book Synopsis The Secrets of America's Greatest Body Shops by : Dave Luehr

Download or read book The Secrets of America's Greatest Body Shops written by Dave Luehr and published by . This book was released on 2017-04-04 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dave Luehr believes that right now is the best time in history to be in the collision repair business, but only for those with the right mindset. The authors share insightful lessons along with real-world stories of acutal collision repairers who have discovered the secrets that have propelled them to a much higher level than their competitors.

Fair Winds of Death

Author : Billy Wade
Publisher :
ISBN 13 : 9781737546108
Total Pages : 494 pages
Book Rating : 4.5/5 (461 download)

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Book Synopsis Fair Winds of Death by : Billy Wade

Download or read book Fair Winds of Death written by Billy Wade and published by . This book was released on 2021-09-10 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's 1971, and the Naval Investigate Service, or "NIS" as it's better known, is nothing like the NCIS of present-day television. There are no cell phones, desktop computers, DNA, or the Internet. All the Navy and civilian personnel working for this specialized unit have to rely on are their minds. Logic, investigative skills, and experience hitting the streets are all they have to get the information they need. The work is often dangerous, and sometimes, good old-fashioned luck is the real key to sending the criminals to the brig for good. At NIS headquarters in Washington D.C., Lieutenant Commander Marcus Colt has made a name for himself handling the country's most unusual cases. Despite his occasional short temper and hint of sarcasm coloring his attitude, Colt is intelligent and driven to succeed. And while his behavior sometimes complicates situations, as the top internal affairs investigator, this decorated officer is the one top Navy brass go to when no one else can handle the mission. One such assignment is the latest in a long line of challenges to cross Colt's desk. A series of informational leaks within the NIS agency have led to the executions of at least four, confidential informants on the Norfolk Naval Base, and the threat of more victims is imminent. Armed with his uncanny, investigative skills and deceptively youthful looks, Colt goes undercover as a junior enlisted man in Norfolk, Virginia and works to stop the leak at its source. To accomplish this difficult task, he must build close relationships with personnel in his NIS unit, invade their privacy, and dig up their life secrets-all while keeping his true identity and mission hidden. As straightforward as his investigative job is, nothing with this assignment is what it seems. And when the case takes unexpected twists and turns, Colt finds himself questioning everything he knows. The loss of an old flame, evading assassins, an unexpected meeting with a high-ranking officer's daughter, and overcoming his own personal guilt from a past Vietnam mission that nearly cost him everything all add complexity to his assignment. But friends, both new and old, along with his fellow agents at the NIS, aid Colt in his mission as he works to solve the case. He has the skills and the team, but time is quickly running out. With danger and uncertainty surrounding him, it will take everything Marcus Colt has to stop the leak before someone else dies-especially when that next someone could be him.

Gatecrashers

Author : Katherine Jentleson
Publisher : University of California Press
ISBN 13 : 0520303423
Total Pages : 264 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Gatecrashers by : Katherine Jentleson

Download or read book Gatecrashers written by Katherine Jentleson and published by University of California Press. This book was released on 2020-03-31 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: After World War I, artists without formal training “crashed the gates” of major museums in the United States, diversifying the art world across lines of race, ethnicity, class, ability, and gender. At the center of this fundamental reevaluation of who could be an artist in America were John Kane, Horace Pippin, and Anna Mary Robertson “Grandma” Moses. The stories of these three artists not only intertwine with the major critical debates of their period but also prefigure the call for inclusion in representations of American art today. In Gatecrashers, Katherine Jentleson offers a valuable corrective to the history of twentieth-century art by expanding narratives of interwar American modernism and providing an origin story for contemporary fascination with self-taught artists.

Beyond Diversification: What Every Investor Needs to Know About Asset Allocation

Author : Sebastien Page
Publisher : McGraw Hill Professional
ISBN 13 : 1260474887
Total Pages : 256 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis Beyond Diversification: What Every Investor Needs to Know About Asset Allocation by : Sebastien Page

Download or read book Beyond Diversification: What Every Investor Needs to Know About Asset Allocation written by Sebastien Page and published by McGraw Hill Professional. This book was released on 2020-11-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generate solid, long-term profits with a portfolio allocated for your investing needs Asset allocation is the key to investing performance. Unfortunately, no single approach works perfectly—developing the right balance requires a clear-eyed look at the many models available to you, various investing methodologies, and your or your client’s level of risk tolerance. And that’s where this important guide comes in. Written by a leading allocation expert from T. Rowe Price, Beyond Diversification provides the knowledge, insights, and approaches you need to make the best allocation decisions for your goals. This deep dive into the how’s and why’s of asset allocation is organized by the three decisive components of a successfully allocated portfolio: Return Forecasting discusses the desired return investors seek. Risk Forecasting covers the level of risk investors are prepared to assume to achieve that return. Portfolio Construction calibrates the stock-bond mix that balances the risks and returns. With examples from T. Rowe Price’s asset allocation team showing you how the process works in the real world, Beyond Diversification provides everything you need to find the asset combination that will deliver the results you seek. You’ll learn how to choose the right tradeoffs, build the most effective asset allocation combination for your needs, and dramatically increase your odds of success for the long run.