Hype

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Publisher : Nordic Academic Press
ISBN 13 : 9187675323
Total Pages : 253 pages
Book Rating : 4.1/5 (876 download)

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Book Synopsis Hype by : Jon Helgason

Download or read book Hype written by Jon Helgason and published by Nordic Academic Press. This book was released on 2015-01-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of books and literature, “hype” is associated with bestsellerism - the books that sell the most, are read by vast numbers, and constantly talked about in media and staff rooms. Often, it is the success in itself that generates an interest because popularity begets popularity. Quite often though, a hyped bestseller is met with a skeptic criticism of poor language, a badly constructed plot, a predictable story line, or all three. The bestseller phenomenon is sometimes conceived as a threat against “real” literature. Research into the creation, reception, and meaning of bestsellers is utterly scarce and Hype: Bestsellers and Literary Culture is an important contribution to the understanding of the literature read by the masses. Popular literature plays an important role in the lives of millions of readers, offering entertainment, social commentary, and alternate perspectives on everyday life. This volume brings together such diverse issues as the creation of hype, the role and the meaning of the author in the present-day media landscape, changes in the book trade, and the relationship between bestsellers and research into them. Further articles give an historical overview on postapocalyptic stories, desert romances and the role of the authors. This book offers new knowledge on a subject that is increasingly popular within university curricula. Although the anthology is a work of academic research the texts are of equal interest to general readers.

Hype

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Publisher : Harlequin
ISBN 13 : 1488059128
Total Pages : 347 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis Hype by : Gabrielle Bluestone

Download or read book Hype written by Gabrielle Bluestone and published by Harlequin. This book was released on 2021-04-06 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Hype is the best kind of nonfiction: juicy, sharp, savage and wildly entertaining, with a celebrity behaving badly on every page. What more could you want?” -Cat Marnell, New York Times-bestselling author of How to Murder Your Life From former Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening look at the con artists, grifters and snake oil salesmen of the digital age—and why we can’t stop falling for them. We live in an age where scams are the new normal. A charismatic entrepreneur sells thousands of tickets to a festival that never happened. Respected investors pour millions into a start-up centered around fake blood tests. Reviewers and celebrities flock to London’s top-rated restaurant that’s little more than a backyard shed. These unsettling stories of today’s viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen? Drawing from scientific research, marketing campaigns, and exclusive documents and interviews, former Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem, whether it’s from the trusted influencers that peddled Fyre or the consumer reviews that sold Juicero. A cultural examination that is as revelatory as it is relevant, Hype pulls back the curtain on the manipulation game behind the never-ending scam season—and how we as consumers can stop getting played.

Holy Hype

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1793629358
Total Pages : 259 pages
Book Rating : 4.7/5 (936 download)

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Book Synopsis Holy Hype by : Susan H. Sarapin

Download or read book Holy Hype written by Susan H. Sarapin and published by Rowman & Littlefield. This book was released on 2022-01-13 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.

The Hype Machine

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Author :
Publisher : Currency
ISBN 13 : 0525574522
Total Pages : 417 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Hype Machine by : Sinan Aral

Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

Hype Yourself

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Author :
Publisher : Practical Inspiration Publishing
ISBN 13 : 178860122X
Total Pages : 185 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis Hype Yourself by : Lucy Werner

Download or read book Hype Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2020-01-09 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com

Mastering the Hype Cycle

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1422135128
Total Pages : 257 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Mastering the Hype Cycle by : Jackie Fenn

Download or read book Mastering the Hype Cycle written by Jackie Fenn and published by Harvard Business Press. This book was released on 2008-10-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't. Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in. It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term. Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction. The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.

The Hype-driven AI Mobile Cookbook: Recipes for Success

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Author :
Publisher : M.B. Chatfield
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Hype-driven AI Mobile Cookbook: Recipes for Success by : M.B. Chatfield

Download or read book The Hype-driven AI Mobile Cookbook: Recipes for Success written by M.B. Chatfield and published by M.B. Chatfield. This book was released on with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this cookbook, M.B. Chatfield provides a comprehensive guide to choosing, using, and getting the most out of a hype-driven AI mobile. Chatfield begins by discussing the pros and cons of hype-driven AI mobiles. He then provides a detailed overview of the different types of AI features available in these phones. Chatfield also discusses the potential risks of hype-driven AI mobiles, such as bias, privacy concerns, and job displacement. The Hype-driven AI Mobile Cookbook is an essential resource for anyone who is considering buying a hype-driven AI mobile. It provides the information you need to make an informed decision and get the most out of your phone.

Hype an Ayahuasca Journey

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Publisher : Balboa Press
ISBN 13 : 1504375734
Total Pages : 158 pages
Book Rating : 4.5/5 (43 download)

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Book Synopsis Hype an Ayahuasca Journey by : Carla Mora

Download or read book Hype an Ayahuasca Journey written by Carla Mora and published by Balboa Press. This book was released on 2017-03-25 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hype an Ayahuasca Journey is one womans account of her journey with Mother Ayahuasca while on a shamanic cleanse retreat in Cusco, Peru. After having an emergency appendectomy, Carla was drawn to the trip she had seen advertised in an email newsletter from a meditation retreat center she visited years prior. She took a leap and let the universe take her on this wild adventure. Little did she know that it would help her prepare for her beloveds diagnosis, decline, and transition from a journey with cancer. Hype an Ayahuasca Journey is essentially the journal Carla wrote to her love, Shem Kellogg, instead of any other form of communication. She let him know that if she had anything to communicate to him, she would do so in the journal, and now she wants to communicate it to you.

Hollywood Hype and Audiences

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Publisher : Manchester University Press
ISBN 13 : 9780719057755
Total Pages : 270 pages
Book Rating : 4.0/5 (577 download)

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Book Synopsis Hollywood Hype and Audiences by : Thomas Austin

Download or read book Hollywood Hype and Audiences written by Thomas Austin and published by Manchester University Press. This book was released on 2002-05-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the circulation in Britain of three Hollywood films--Basic Instinct, Bram Stoker's Dracula and Natural Born Killers --from marketing and critical reception to consumption in cinemas and on video. It draws on economic discursive contexts and original audience research to trace how meanings, pleasures, and uses are derived from popular film. A significant intervention into methodological debates in film studies and a timely investigation of film culture, it focuses on key questions about genre, taste, sexual pleasure and screen violence.

Summary of Sinan Aral's The Hype Machine

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Author :
Publisher : Everest Media LLC
ISBN 13 : 1669376303
Total Pages : 62 pages
Book Rating : 4.6/5 (693 download)

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Book Synopsis Summary of Sinan Aral's The Hype Machine by : Everest Media,

Download or read book Summary of Sinan Aral's The Hype Machine written by Everest Media, and published by Everest Media LLC. This book was released on 2022-03-31T22:59:00Z with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The Hype Machine is a machine that connects us in a worldwide communication network, exchanging trillions of messages a day. It was designed to stimulate our neurological impulses and draw us in, but it also persuades us to change how we shop, vote, and exercise. #2 The debate about what happened in Crimea continues today. Russia denies it was an annexation, while many consider it a hostile encroachment by a foreign power. In just ten days, the region was flipped from one sovereignty to another with hardly any noise. #3 The information operation in Crimea was extremely sophisticated, and social media was essential in framing the reality of what happened there. If this was an annexation, NATO would have to respond. But if this was an accession, overwhelmingly supported by the Crimean people, intervention would be harder to justify. #4 I had to take a detour to explain how I understand the events that transpired in Ukraine. In 2016, I was working on a research project with my colleagues Soroush Vosoughi and Deb Roy at MIT, in Cambridge, Massachusetts, on the spread of fake news online. We found that false news diffused significantly farther, faster, deeper, and more broadly than the truth.

Personalizing Treatment In IBD: Hype or Reality In 2020?

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Author :
Publisher : Frontiers Media SA
ISBN 13 : 2889669742
Total Pages : 119 pages
Book Rating : 4.8/5 (896 download)

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Book Synopsis Personalizing Treatment In IBD: Hype or Reality In 2020? by : Fernando Gomollón

Download or read book Personalizing Treatment In IBD: Hype or Reality In 2020? written by Fernando Gomollón and published by Frontiers Media SA. This book was released on 2021-07-05 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Beyond the Hype

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Publisher : Beard Books
ISBN 13 : 9781587982224
Total Pages : 300 pages
Book Rating : 4.9/5 (822 download)

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Book Synopsis Beyond the Hype by : Robert G. Eccles

Download or read book Beyond the Hype written by Robert G. Eccles and published by Beard Books. This book was released on 2003 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a reprint of a previously published work. It deals with good mangement based on action and the judgment of the individual manager on deciding appropriate action.

Learning Energy. Promises, Hope and Hype in the Context of Machine Learning

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Publisher : GRIN Verlag
ISBN 13 : 3346377547
Total Pages : 11 pages
Book Rating : 4.3/5 (463 download)

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Book Synopsis Learning Energy. Promises, Hope and Hype in the Context of Machine Learning by : Stefan Raß

Download or read book Learning Energy. Promises, Hope and Hype in the Context of Machine Learning written by Stefan Raß and published by GRIN Verlag. This book was released on 2021-03-30 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2020 in the subject Sociology - Miscellaneous, grade: 1,3, University of Vienna, language: English, abstract: The concept of ‘hype’ is widely used in the business and public sphere and serves as a way to characterize increasing expectations of developments in technological fields. This paper seeks to analyze a ‘hype in the making’ by closing in on a case at the intersection of data science and energy. Following the previous body of literature qualitative as well as quantitative indicators are taken into account in order to assess the promises, hope and hype of the optimization of datacenters through machine learning. The analysis concludes that this techonogy is nearing its peak of expectation but shows favorable signs for activities after disappointment.

The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

Download The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1260470148
Total Pages : 225 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by : Michael F. Schein

Download or read book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers written by Michael F. Schein and published by McGraw Hill Professional. This book was released on 2021-01-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: Attract attention from people that matter Create a community of acolytes to further your cause Create an atmosphere of curiosity and intrigue Sell your message with the skill of master Create a step-by-step “manifesto” Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques—and illustrates his methods through stories of the world’s most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk. Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.

Hype Hair

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Author :
Publisher :
ISBN 13 :
Total Pages : 730 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Hype Hair by :

Download or read book Hype Hair written by and published by . This book was released on 1999 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hype, Skill and Class

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Publisher :
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Hype, Skill and Class by : Jos Mooij

Download or read book Hype, Skill and Class written by Jos Mooij and published by . This book was released on 2005 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the politics of the reform process in Andhra Pradesh, India. Covers the period between 1995 and 2004.

Best's Review

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Publisher :
ISBN 13 :
Total Pages : 754 pages
Book Rating : 4./5 ( download)

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Book Synopsis Best's Review by :

Download or read book Best's Review written by and published by . This book was released on with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: