Mastering the Hype Cycle

Download Mastering the Hype Cycle PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 1422135128
Total Pages : 257 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!


Book Synopsis Mastering the Hype Cycle by : Jackie Fenn

Download or read book Mastering the Hype Cycle written by Jackie Fenn and published by Harvard Business Press. This book was released on 2008-10-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't. Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in. It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term. Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction. The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.

Digital to the Core

Download Digital to the Core PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1351861980
Total Pages : 281 pages
Book Rating : 4.3/5 (518 download)

DOWNLOAD NOW!


Book Synopsis Digital to the Core by : Mark Raskino

Download or read book Digital to the Core written by Mark Raskino and published by Routledge. This book was released on 2016-09-12 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no simple strategic method for dealing with the multidimensional nature of digital change. Even the sharpest leaders can become disoriented as change builds on change, leaving almost nothing certain. Yet to stand still is to fail. Enterprises and leaders must re-master themselves to succeed. Leaders must identify the key macro forces, then lead their organizations at three distinct levels: industry, enterprise, and self. By doing this they cannot only survive but clean up. Digital to the Core makes the case that all business leaders must understand the impact the digital revolution will continue to play in their industries, companies, and leadership style and practices. Drawing on interviews with over 30 top C-level executives in some of the world's most powerful companies and government organizations, including GE, Ford, Tory Burch, Babolat, McDonalds, Publicis and UK Government Digital Service, this book delivers practical insights from those on the front lines of major digital upheaval. The authors incorporate Gartner's annual CIO and CEO global survey research and also apply the deep knowledge and qualitative insights they have acquired as practitioners, management researchers, and advisors over decades in the business. Above all else, Raskino and Waller want companies and their top leaders to understand the full impact of digital change and integrate it at the core of their businesses.

The Master Switch

Download The Master Switch PDF Online Free

Author :
Publisher : Vintage
ISBN 13 : 0307594653
Total Pages : 384 pages
Book Rating : 4.3/5 (75 download)

DOWNLOAD NOW!


Book Synopsis The Master Switch by : Tim Wu

Download or read book The Master Switch written by Tim Wu and published by Vintage. This book was released on 2010-11-02 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New Yorker and Fortune Best Book of the Year "A must-read for all Americans who want to remain the ones deciding what they can read, watch, and listen to.” —Arianna Huffington Analyzing the strategic maneuvers of today’s great information powers—Apple, Google, and an eerily resurgent AT&T—Tim Wu uncovers a time-honored pattern in which invention begets industry and industry begets empire. It is easy to forget that every development in the history of the American information industry—from the telephone to radio to film—once existed in an open and chaotic marketplace inhabited by entrepreneurs and utopians, just as the Internet does today. Each of these, however, grew to be dominated by a monopolist or cartel. In this pathbreaking book, Tim Wu asks: will the Internet follow the same fate? Could the Web—the entire flow of American information—come to be ruled by a corporate leviathan in possession of "the master switch"? Here, Tim Wu shows how a battle royale for the Internet’s future is brewing, and this is one war we dare not tune out.

Navigate the Noise

Download Navigate the Noise PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471735922
Total Pages : 273 pages
Book Rating : 4.4/5 (717 download)

DOWNLOAD NOW!


Book Synopsis Navigate the Noise by : Richard Bernstein

Download or read book Navigate the Noise written by Richard Bernstein and published by John Wiley & Sons. This book was released on 2005-08-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform today's surplus of investment information into a high-level investment strategy In an investment climate characterized by rapidly increasing access to information, it has become a real problem to sort out the legitimate financial advice, grounded in traditional analysis, from the constant stream of useless information, or "noise." Such "noise", through technological advances such as the Internet, has become widespread. This overload of information is hurting investors, since it makes real analysis based on factual inference harder to come by. This book steers investors through the "noise" to show them where and how to find solid investment information. This step-by-step guide is based on a very popular presentation the author makes to new private clients at Merrill Lynch. Richard Bernstein (New York, NY) is First Vice President and Chief Quantitative Strategist at Merrill Lynch & Company. Prior to joining Merrill Lynch, he worked for E. F. Hutton and Tucker Anthony. He has been voted to the Institutional Investor All-America Research Team in each of the last eight years, and has appeared on Wall Street Week with Louis Rukeyser.

Managing at the Speed of Change

Download Managing at the Speed of Change PDF Online Free

Author :
Publisher : Random House
ISBN 13 : 1588365158
Total Pages : 322 pages
Book Rating : 4.5/5 (883 download)

DOWNLOAD NOW!


Book Synopsis Managing at the Speed of Change by : Daryl R. Conner

Download or read book Managing at the Speed of Change written by Daryl R. Conner and published by Random House. This book was released on 2006-02-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic, newly updated, is an indispensable source for anyone–from mid-level managers to CEOs–who must execute key business initiatives quickly and effectively. Once groundbreaking and now time-honored, Managing at the Speed of Change has helped countless business leaders learn how to orchestrate transitions vital to their organizations’ success. Rather than focusing on what to change, this book’s aim is far more valuable: It shows readers how to change. Daryl R. Conner, founder and chairman of the consulting firm Conner Partners, is a leading expert on change management. He has served as “change doctor” for clients that include non-profit enterprises, government agencies and administrations, and Fortune 500 companies in an array of industries such as Abbott Laboratories, PepsiCo, American Express, Catholic Healthcare West, JPMorgan Chase, and the U.S. Navy. Based on Conner’s long-term research and his decades of consulting experience, Managing at the Speed of Change uses simple, easy-to-understand language and elegant visuals to explore the dynamics of change, and in doing so, teaches readers • why major change is difficult to assimilate • what distinguishes resilient individuals from those who suffer future shock • how and why resistance forms • how people become committed to change • why organizational culture is so important to the success of change • the roles most central to change in organizational settings • why powerful teamwork is at the heart of achieving change objectives, and how to foster it In this pioneering book, updated for the twenty-first century, Conner demonstrates how both individuals and organizations can develop the capacity not only to endure change but to thrive on it.

Does It Matter?

Download Does It Matter? PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 1422129527
Total Pages : 193 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!


Book Synopsis Does It Matter? by : Nicholas G. Carr

Download or read book Does It Matter? written by Nicholas G. Carr and published by Harvard Business Press. This book was released on 2004-04-07 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade, and even since the bursting of the technology bubble, pundits, consultants, and thought leaders have argued that information technology provides the edge necessary for business success. IT expert Nicholas G. Carr offers a radically different view in this eloquent and explosive book. As IT's power and presence have grown, he argues, its strategic relevance has actually decreased. IT has been transformed from a source of advantage into a commoditized "cost of doing business"--with huge implications for business management. Expanding on Carr's seminal Harvard Business Review article that generated a storm of controversy, Does IT Matter? provides a truly compelling--and unsettling--account of IT's changing business role and its leveling influence on competition. Through astute analysis of historical and contemporary examples, Carr shows that the evolution of IT closely parallels that of earlier technologies such as railroads and electric power. He goes on to lay out a new agenda for IT management, stressing cost control and risk management over innovation and investment. And he examines the broader implications for business strategy and organization as well as for the technology industry. A frame-changing statement on one of the most important business phenomena of our time, Does IT Matter? marks a crucial milepost in the debate about IT's future. An acclaimed business writer and thinker, Nicholas G. Carr is a former executive editor of the Harvard Business Review.

Ignore the Hype

Download Ignore the Hype PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119691222
Total Pages : 304 pages
Book Rating : 4.1/5 (196 download)

DOWNLOAD NOW!


Book Synopsis Ignore the Hype by : Brian Perry

Download or read book Ignore the Hype written by Brian Perry and published by John Wiley & Sons. This book was released on 2020-09-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Secure your investment gains and supercharge your results with this down-to-earth analysis of investing fundamentals Via powerful and unique insights, Ignore the Hype: Financial Strategies Beyond the Media-Driven Mayhem teaches readers how to keep their focus squarely on time-tested strategies for meeting their financial goals without getting distracted by a constant barrage of news headlines. The book takes a common-sense approach to the financial world that’s ideally suited to the everyday investor. It covers topics including: How to avoid competing against hedge funds in a game they’ve rigged What you can do today to avoid taxes tomorrow Wall Street’s Dirty Secret: Forecasting is just guessing Why some of your investments have worse odds than a casino game How the media circus can derail your financial plans Surviving a world where financial advisors don’t have to act in your best interest Ignore the Hype emphasizes the difference between short-term trading and long-term investing, how to filter the constant onslaught of information coming your way from every angle and separate the valuable content from the noise, and how to build a foundation for investment success based on common sense and academic research.

Mastering AWS Lambda

Download Mastering AWS Lambda PDF Online Free

Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 178646683X
Total Pages : 296 pages
Book Rating : 4.7/5 (864 download)

DOWNLOAD NOW!


Book Synopsis Mastering AWS Lambda by : Yohan Wadia

Download or read book Mastering AWS Lambda written by Yohan Wadia and published by Packt Publishing Ltd. This book was released on 2017-08-11 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build cost-effective and highly scalable Serverless applications using AWS Lambda. About This Book Leverage AWS Lambda to significantly lower your infrastructure costs and deploy out massively scalable, event-driven systems and applications Learn how to design and build Lambda functions using real-world examples and implementation scenarios Explore the Serverless ecosystem with a variety of toolsets and AWS services including DynamoDB, API Gateway, and much more! Who This Book Is For If you are a Cloud administrator and/or developer who wishes to explore, learn, and leverage AWS Lambda to design, build, and deploy Serverless applications in the cloud, then this is the book for you! The book assumes you have some prior knowledge and hands-on experience with AWS core services such as EC2, IAM, S3, along with the knowledge to work with any popular programming language such as Node.Js, Java, C#, and so on. What You Will Learn Understand the hype, significance, and business benefits of Serverless computing and applications Plunge into the Serverless world of AWS Lambda and master its core components and how it works Find out how to effectively and efficiently design, develop, and test Lambda functions using Node.js, along with some keen coding insights and best practices Explore best practices to effectively monitor and troubleshoot Serverless applications using AWS CloudWatch and other third-party services in the form of Datadog and Loggly Quickly design and develop Serverless applications by leveraging AWS Lambda, DynamoDB, and API Gateway using the Serverless Application Framework (SAF) and other AWS services such as Step Functions Explore a rich variety of real-world Serverless use cases with Lambda and see how you can apply it to your environments In Detail AWS is recognized as one of the biggest market leaders for cloud computing and why not? It has evolved a lot since the time it started out by providing just basic services such as EC2 and S3 and today; they go all the way from IoT to Machine Learning, Image recognition, Chatbot Frameworks, and much more! One of those recent services that is also gaining a lot of traction is AWS Lambda! Although seemingly simple and easy to use, Lambda is a highly effective and scalable compute service that provides developers with a powerful platform to design and develop Serverless event-driven systems and applications. The book begins with a high-level introduction into the world of Serverless computing and its advantages and use cases, followed by a deep dive into AWS Lambda! You'll learn what services AWS Lambda provides to developers; how to design, write, and test Lambda functions; as well as monitor and troubleshoot them. The book is designed and accompanied with a vast variety of real-world examples, use cases, and code samples that will enable you to get started on your Serverless applications quickly. By the end of the book, you will have gained all the skills required to work with AWS Lambda services! Style and approach This step-by-step guide will help you build Serverless applications and run Serverless workloads using the AWS Lambda service. You'll be able to get started with it in a matter of minutes with easy-to-follow code snippets and examples.

Emerging Technologies for Education

Download Emerging Technologies for Education PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319710842
Total Pages : 567 pages
Book Rating : 4.3/5 (197 download)

DOWNLOAD NOW!


Book Synopsis Emerging Technologies for Education by : Tien-Chi Huang

Download or read book Emerging Technologies for Education written by Tien-Chi Huang and published by Springer. This book was released on 2017-12-15 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed post-workshop proceedings of the Second International Symposium, SETE 2017, held in conjunction with ICWL 2017, Cape Town, South Africa, in September 2017. The 52 full and 13 short papers were carefully reviewed and selected from 123 submissions. This symposium attempts to provide opportunities for the crossfertilization of knowledge and ideas from researchers in diverse fields that make up this interdisciplinary research area.

Open Innovation Results

Download Open Innovation Results PDF Online Free

Author :
Publisher : Oxford University Press
ISBN 13 : 0192579053
Total Pages : 192 pages
Book Rating : 4.1/5 (925 download)

DOWNLOAD NOW!


Book Synopsis Open Innovation Results by : Henry Chesbrough

Download or read book Open Innovation Results written by Henry Chesbrough and published by Oxford University Press. This book was released on 2019-11-28 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in an age of exponential technology, but this is not so new. Indeed, technological innovation has been promoted so assiduously for so long that there is now a discernible pattern to its emergence known as the Gartner Hype Cycle. Open innovation is no exception. In this book Henry Chesbrough, the originator of open innovation, examines the hype behind its practice, shows where real results are taking place, and explains how companies can move beyond the hype to achieve real business results. The book begins with an exponential paradox; new technologies are emerging at an accelerating rate, yet we continue to see stagnant wages and lagging production. These realities are hard to reconcile with the promise of exponential technologies. A closer look suggests that exponential advocates are paying too little attention to the broad dissemination and absorption of a new technology before it delivers real profit and social benefit. To get valuable results from innovation, businesses must open up their innovation processes and finish more of what they start. They need to open their knowledge flows to generate new growth, and unused internal knowledge must flow openly to others to generate new revenue and future business opportunities. Many of the best known aspects of open innovation such as crowdsourcing, open source software, or innovation intermediaries are often not well connected to the rest of the organization. Using numerous real-world examples of these methods in practice, Chesbrough illustrates how they can, and must, be used in connection to the organization as a whole in order to have real long-term value. Open Innovation Results offers a clear-eyed view of the challenges and realities that limit the ability of organizations to create and profit from innovation. Whether in the largest companies or in a small business, an advanced economy or a rural village, this book charts a course to enhance organizational growth and performance.

Project Management JumpStart

Download Project Management JumpStart PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119472229
Total Pages : 370 pages
Book Rating : 4.1/5 (194 download)

DOWNLOAD NOW!


Book Synopsis Project Management JumpStart by : Kim Heldman

Download or read book Project Management JumpStart written by Kim Heldman and published by John Wiley & Sons. This book was released on 2018-10-16 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: An informative introduction for those considering a career in project management Project Management JumpStart offers a clear, practical introduction to the complex world of project management, with an entertaining approach based on real-world application. Fully revised to align with a Guide to the Project Management Body of Knowledge –PMBOK Guide©, 6th edition, this book provides an overview of the field followed by an exploration of current best practices. The practical focus facilitates retention by directly linking critical concepts to your everyday work, while the close adherence to PMBOK guidelines makes this book the perfect starting point for those considering certification to earn either PMP or CompTIA Project+ credentials. Project management is a top-five, in-demand skill in today’s workplace, and the demand has spread far beyond IT to encompass nearly every industry; any organization that produces goods or services, whether for profit or not, has a vested interest in ensuring that projects are completed on time, on budget, and to the satisfaction of the client—this is the heart of the project management function. Let Kim Heldman, bestselling author of PMP Study Guide and CompTIA Project+ Study Guide, walk you through the basic principles and practices to help you build a strong foundation for further training. Understand current project management methods and practices Explore project management from a practical perspective Delve into illustrative examples that clarify complex issues Test your understanding with challenging study questions Trillions of dollars are invested in various projects around the world each year, and companies have learned that investing in qualified project management professionals pays off in every aspect of the operation. If you’re considering a career in project management, Project Management JumpStart provides an excellent introduction to the field and clear direction for your next steps.

Gone Viral

Download Gone Viral PDF Online Free

Author :
Publisher : Carbon Life Press
ISBN 13 : 9780998775906
Total Pages : 318 pages
Book Rating : 4.7/5 (759 download)

DOWNLOAD NOW!


Book Synopsis Gone Viral by : J A Knight

Download or read book Gone Viral written by J A Knight and published by Carbon Life Press. This book was released on 2018-03-14 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could rule the world ... from your phone? Computer science graduate Lenny Driver dreams of working at Blahst, a top social media company. But when the company steals his code during a job interview, he lashes back by creating an algorithm to spread fake rumors about the company. The algorithm works better than he ever intended, and Lenny is stunned to discover that he has created a weapon of mass manipulation. As he explores his newfound power, the unintended consequences spiral out of control, and Lenny finds himself hunted not only by Blahst but by a rogue intelligence agent who will stop at nothing to obtain the algorithm's secret.

Cyber Physical Computing for IoT-driven Services

Download Cyber Physical Computing for IoT-driven Services PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319548255
Total Pages : 279 pages
Book Rating : 4.3/5 (195 download)

DOWNLOAD NOW!


Book Synopsis Cyber Physical Computing for IoT-driven Services by : Vladimir Hahanov

Download or read book Cyber Physical Computing for IoT-driven Services written by Vladimir Hahanov and published by Springer. This book was released on 2018-01-30 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the cyber culture of micro, macro, cosmological, and virtual computing. The book shows how these work to formulate, explain, and predict the current processes and phenomena monitoring and controlling technology in the physical and virtual space.The authors posit a basic proposal to transform description of the function truth table and structure adjacency matrix to a qubit vector that focuses on memory-driven computing based on logic parallel operations performance. The authors offer a metric for the measurement of processes and phenomena in a cyberspace, and also the architecture of logic associative computing for decision-making and big data analysis.The book outlines an innovative theory and practice of design, test, simulation, and diagnosis of digital systems based on the use of a qubit coverage-vector to describe the functional components and structures. Authors provide a description of the technology for SoC HDL-model diagnosis, based on Test Assertion Blocks Activated Graph. Examples of cyber-physical systems for digital monitoring and cloud management of social objects and transport are proposed. A presented automaton model of cosmological computing explains the cyclical and harmonious evolution of matter-energy essence, and also a space-time form of the Universe.

Succeeding with Agile

Download Succeeding with Agile PDF Online Free

Author :
Publisher : Pearson Education
ISBN 13 : 0321579364
Total Pages : 504 pages
Book Rating : 4.3/5 (215 download)

DOWNLOAD NOW!


Book Synopsis Succeeding with Agile by : Mike Cohn

Download or read book Succeeding with Agile written by Mike Cohn and published by Pearson Education. This book was released on 2010 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven, 100% Practical Guidance for Making Scrum and Agile Work in Any Organization This is the definitive, realistic, actionable guide to starting fast with Scrum and agile-and then succeeding over the long haul. Leading agile consultant and practitioner Mike Cohn presents detailed recommendations, powerful tips, and real-world case studies drawn from his unparalleled experience helping hundreds of software organizations make Scrum and agile work. Succeeding with Agile is for pragmatic software professionals who want real answers to the most difficult challenges they face in implementing Scrum. Cohn covers every facet of the transition: getting started, helping individuals transition to new roles, structuring teams, scaling up, working with a distributed team, and finally, implementing effective metrics and continuous improvement. Throughout, Cohn presents "Things to Try Now" sections based on his most successful advice. Complementary "Objection" sections reproduce typical conversations with those resisting change and offer practical guidance for addressing their concerns. Coverage includes Practical ways to get started immediately-and "get good" fast Overcoming individual resistance to the changes Scrum requires Staffing Scrum projects and building effective teams Establishing "improvement communities" of people who are passionate about driving change Choosing which agile technical practices to use or experiment with Leading self-organizing teams Making the most of Scrum sprints, planning, and quality techniques Scaling Scrum to distributed, multiteam projects Using Scrum on projects with complex sequential processes or challenging compliance and governance requirements Understanding Scrum's impact on HR, facilities, and project management Whether you've completed a few sprints or multiple agile projects and whatever your role-manager, developer, coach, ScrumMaster, product owner, analyst, team lead, or project lead-this book will help you succeed with your very next project. Then, it will help you go much further: It will help you transform your entire development organization.

Mastering Angular Components

Download Mastering Angular Components PDF Online Free

Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1788295587
Total Pages : 394 pages
Book Rating : 4.7/5 (882 download)

DOWNLOAD NOW!


Book Synopsis Mastering Angular Components by : Gion Kunz

Download or read book Mastering Angular Components written by Gion Kunz and published by Packt Publishing Ltd. This book was released on 2018-07-18 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Angular framework has embraced a mature UI component architecture. It’s a powerful tool for developing scalable application interfaces. The simple design of Angular components helps in building large component-based applications. This book covers a holistic way of thinking about UI development and explores the power of the components.

Minitrends

Download Minitrends PDF Online Free

Author :
Publisher : Technology Futures Incorporated
ISBN 13 : 9781884154362
Total Pages : 0 pages
Book Rating : 4.1/5 (543 download)

DOWNLOAD NOW!


Book Synopsis Minitrends by : John H. Vanston

Download or read book Minitrends written by John H. Vanston and published by Technology Futures Incorporated. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between megatrends & microtrends lie minitrends: emerging business opportunities in the new economy.

Managing

Download Managing PDF Online Free

Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1576758958
Total Pages : 321 pages
Book Rating : 4.5/5 (767 download)

DOWNLOAD NOW!


Book Synopsis Managing by : Henry Mintzberg

Download or read book Managing written by Henry Mintzberg and published by Berrett-Koehler Publishers. This book was released on 2009-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A half century ago Peter Drucker put management on the map. Leadership has since pushed it off. Henry Mintzberg aims to restore management to its proper place: front and center. “We should be seeing managers as leaders.” Mintzberg writes, “and leadership as management practiced well.” This landmark book draws on Mintzberg's observations of twenty-nine managers, in business, government, health care, and the social sector, working in settings ranging from a refugee camp to a symphony orchestra. What he saw—the pressures, the action, the nuances, the blending—compelled him to describe managing as a practice, not a science or a profession, learned primarily through experience and rooted in context. But context cannot be seen in the usual way. Factors such as national culture and level in hierarchy, even personal style, turn out to have less influence than we have traditionally thought. Mintzberg looks at how to deal with some of the inescapable conundrums of managing, such as, How can you get in deep when there is so much pressure to get things done? How can you manage it when you can't reliably measure it? This book is vintage Mintzberg: iconoclastic, irreverent, carefully researched, myth-breaking. Managing may be the most revealing book yet written about what managers do, how they do it, and how they can do it better.