Humanizing Big Data

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Humanizing Big Data

Author : Colin Strong
Publisher : Kogan Page Publishers
ISBN 13 : 074947212X
Total Pages : 226 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Humanizing Big Data by : Colin Strong

Download or read book Humanizing Big Data written by Colin Strong and published by Kogan Page Publishers. This book was released on 2015-03-03 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations need a bigger picture, one that generates some real insight into human behaviour, to drive consumer strategy rather than just better targeting techniques. Humanizing Big Data guides marketing managers, brand managers, strategists and senior executives on how to use big data strategically to redefine customer relationships for better customer engagement and an improved bottom line. Humanizing Big Data provides a detailed understanding of the way to approach and think about the challenges and opportunities of big data, enabling any brand to realize the value of their current and future data assets. First it explores the 'nuts and bolts' of data analytics and the way in which the current big data agenda is in danger of losing credibility by paying insufficient attention to what are often fundamental tenets in any form of analysis. Next it sets out a manifesto for a smart data approach, drawing on an intelligent and big picture view of data analytics that addresses the strategic business challenges that businesses face. Finally it explores the way in which datafication is changing the nature of the relationship between brands and consumers and why this calls for new forms of analytics to support rapidly emerging new business models. After reading this book, any brand should be in a position to make a step change in the value they derive from their data assets.

Street Data

Author : Shane Safir
Publisher : Corwin
ISBN 13 : 1071812661
Total Pages : 281 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Street Data by : Shane Safir

Download or read book Street Data written by Shane Safir and published by Corwin. This book was released on 2021-02-12 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radically reimagine our ways of being, learning, and doing Education can be transformed if we eradicate our fixation on big data like standardized test scores as the supreme measure of equity and learning. Instead of the focus being on "fixing" and "filling" academic gaps, we must envision and rebuild the system from the student up—with classrooms, schools and systems built around students’ brilliance, cultural wealth, and intellectual potential. Street data reminds us that what is measurable is not the same as what is valuable and that data can be humanizing, liberatory and healing. By breaking down street data fundamentals: what it is, how to gather it, and how it can complement other forms of data to guide a school or district’s equity journey, Safir and Dugan offer an actionable framework for school transformation. Written for educators and policymakers, this book · Offers fresh ideas and innovative tools to apply immediately · Provides an asset-based model to help educators look for what’s right in our students and communities instead of seeking what’s wrong · Explores a different application of data, from its capacity to help us diagnose root causes of inequity, to its potential to transform learning, and its power to reshape adult culture Now is the time to take an antiracist stance, interrogate our assumptions about knowledge, measurement, and what really matters when it comes to educating young people.

Humanizing B2B

Author : Paul Cash
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788602501
Total Pages : 187 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis Humanizing B2B by : Paul Cash

Download or read book Humanizing B2B written by Paul Cash and published by Practical Inspiration Publishing. This book was released on 2021-04-26 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world. PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.

Big Data in Organizations and the Role of Human Resource Management

Author : Tobias M. Scholz
Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN 13 : 9783631718902
Total Pages : 237 pages
Book Rating : 4.7/5 (189 download)

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Book Synopsis Big Data in Organizations and the Role of Human Resource Management by : Tobias M. Scholz

Download or read book Big Data in Organizations and the Role of Human Resource Management written by Tobias M. Scholz and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2017 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data are changing the way we work. This book conveys a theoretical understanding of big data and the related interactions on a socio-technological level as well as on the organizational level. Big data challenge the human resource department to take a new role. An organization's new competitive advantage is its employees augmented by big data.

New Horizons for a Data-Driven Economy

Author : José María Cavanillas
Publisher : Springer
ISBN 13 : 3319215698
Total Pages : 312 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis New Horizons for a Data-Driven Economy by : José María Cavanillas

Download or read book New Horizons for a Data-Driven Economy written by José María Cavanillas and published by Springer. This book was released on 2016-04-04 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book readers will find technological discussions on the existing and emerging technologies across the different stages of the big data value chain. They will learn about legal aspects of big data, the social impact, and about education needs and requirements. And they will discover the business perspective and how big data technology can be exploited to deliver value within different sectors of the economy. The book is structured in four parts: Part I “The Big Data Opportunity” explores the value potential of big data with a particular focus on the European context. It also describes the legal, business and social dimensions that need to be addressed, and briefly introduces the European Commission’s BIG project. Part II “The Big Data Value Chain” details the complete big data lifecycle from a technical point of view, ranging from data acquisition, analysis, curation and storage, to data usage and exploitation. Next, Part III “Usage and Exploitation of Big Data” illustrates the value creation possibilities of big data applications in various sectors, including industry, healthcare, finance, energy, media and public services. Finally, Part IV “A Roadmap for Big Data Research” identifies and prioritizes the cross-sectorial requirements for big data research, and outlines the most urgent and challenging technological, economic, political and societal issues for big data in Europe. This compendium summarizes more than two years of work performed by a leading group of major European research centers and industries in the context of the BIG project. It brings together research findings, forecasts and estimates related to this challenging technological context that is becoming the major axis of the new digitally transformed business environment.

The End of Marketing

Author : Carlos Gil
Publisher : Kogan Page Publishers
ISBN 13 : 0749497599
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The End of Marketing by : Carlos Gil

Download or read book The End of Marketing written by Carlos Gil and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Humanizing Digital Reality

Author : Klaas De Rycke
Publisher : Springer
ISBN 13 : 9811066116
Total Pages : 685 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Humanizing Digital Reality by : Klaas De Rycke

Download or read book Humanizing Digital Reality written by Klaas De Rycke and published by Springer. This book was released on 2017-09-15 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims at finding some answers to the questions: What is the influence of humans in controlling CAD and how much is human in control of its surroundings? How far does our reach as humans really go? Do the complex algorithms that we use for city planning nowadays live up to their expectations and do they offer enough quality? How much data do we have and can we control? Are today’s inventions reversing the humanly controlled algorithms into a space where humans are controlled by the algorithms? Are processing power, robots for the digital environment and construction in particular not only there to rediscover what we already knew and know or do they really bring us further into the fields of constructing and architecture? The chapter authors were invited speakers at the 6th Symposium "Design Modelling Symposium: Humanizing Digital Reality", which took place in Ensa-Versailles, France from 16 - 20 September 2017.

Dear Data

Author : Giorgia Lupi
Publisher : Chronicle Books
ISBN 13 : 1616895462
Total Pages : 304 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis Dear Data by : Giorgia Lupi

Download or read book Dear Data written by Giorgia Lupi and published by Chronicle Books. This book was released on 2016-09-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Equal parts mail art, data visualization, and affectionate correspondence, Dear Data celebrates "the infinitesimal, incomplete, imperfect, yet exquisitely human details of life," in the words of Maria Popova (Brain Pickings), who introduces this charming and graphically powerful book. For one year, Giorgia Lupi, an Italian living in New York, and Stefanie Posavec, an American in London, mapped the particulars of their daily lives as a series of hand-drawn postcards they exchanged via mail weekly—small portraits as full of emotion as they are data, both mundane and magical. Dear Data reproduces in pinpoint detail the full year's set of cards, front and back, providing a remarkable portrait of two artists connected by their attention to the details of their lives—including complaints, distractions, phone addictions, physical contact, and desires. These details illuminate the lives of two remarkable young women and also inspire us to map our own lives, including specific suggestions on what data to draw and how. A captivating and unique book for designers, artists, correspondents, friends, and lovers everywhere.

Humanizing Healthcare: Hardwire Humanity into the Future of Health

Author : Summer Knight
Publisher : McGraw Hill Professional
ISBN 13 : 1264267282
Total Pages : 289 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis Humanizing Healthcare: Hardwire Humanity into the Future of Health by : Summer Knight

Download or read book Humanizing Healthcare: Hardwire Humanity into the Future of Health written by Summer Knight and published by McGraw Hill Professional. This book was released on 2021-04-06 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a top healthcare futurist, frontline innovator, and Deloitte consultant comes a bold new vision for Humanizing Healthcare—hardwiring humanity at every point of care—that is good for people and good for business. Our nation’s healthcare and life science industry has changed dramatically over the past few decades—and not always for the better. In addition to rising costs and access challenges, the current system has caused needless suffering for patients and clinicians alike: physically, emotionally, financially, and socially. There have been numerous efforts to overhaul the system, but nothing has yet cured healthcare of its illnesses. In Humanizing Healthcare, paramedic-turned-physician executive and Deloitte Managing Director Summer Knight draws on her years of experience on the frontlines of healthcare to offer a powerful road map for real reform. Her refreshingly human approach to transforming our healthcare system provides practical strategies to: Identify core problems in the current system—and find the best workable solutions. Combine healthcare with social services—and build stronger networks of support. Use digital technology and virtual visits to provide expert care at lower costs. Empower healthcare consumers to make smarter choices in their treatment and purchasing options. Form therapeutic alliances between the clinical team (physicians and staff) and the home team (family and friends). Build a solid foundation for ongoing improvements that are truly sustainable, affordable, and humane. This is a clear, compassionate guide to how the industry can transform to embody a more human perspective and use it as a collective north star that will positively impact all stakeholders—consumers, providers, caregivers, staff, executives, shareholders, and the government—alike. Most importantly, this book will open your eyes to what’s possible when you create high-quality, deeply felt alliances that deliver consumer-driven care with value to all. Humanizing Healthcare is the future of health.

Humanizing Research

Author : Django Paris
Publisher : SAGE
ISBN 13 : 1452225397
Total Pages : 305 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Humanizing Research by : Django Paris

Download or read book Humanizing Research written by Django Paris and published by SAGE. This book was released on 2014 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to conduct research for justice with youth and communities who are marginalized by systems of inequality based on race, ethnicity, sexuality, citizenship status, gender, and other categories of difference? In this collection, editors Django Paris and Maisha Winn have selected essays written by top scholars in education on humanizing approaches to qualitative and ethnographic inquiry with youth and their communities. Vignettes, portraits, narratives, personal and collaborative explorations, photographs, and additional data excerpts bring the findings to life for a better understanding of how to use research for positive social change.

e-HRM

Author : Mohan Thite
Publisher : Routledge
ISBN 13 : 1351698710
Total Pages : 404 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis e-HRM by : Mohan Thite

Download or read book e-HRM written by Mohan Thite and published by Routledge. This book was released on 2018-08-06 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: As with other parts of business, technology is having a profound effect on the world of work and management of human resources. Technology is a key enabler for faster, cheaper and better delivery of HR services and in some cases can have a transformational as well as unintended negative effect. Designed for the digital era, e-HRM is one of the first textbooks on these developments. It incorporates the most current and important HR technology related topics in four distinct parts under one umbrella, written by leading scholars and practitioners drawn from across the world. All the chapters have a uniform structure and pay equal attention to theory and practice with an applied focus. Learning resources of the book include chapter-wide learning objectives, case studies, debates on related burning issues, and the companion website includes lecture slides and a question bank.

Humanizing Businesses for a Better World of Work

Author : Radhika Shrivastava
Publisher : Emerald Group Publishing
ISBN 13 : 1837973342
Total Pages : 176 pages
Book Rating : 4.8/5 (379 download)

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Book Synopsis Humanizing Businesses for a Better World of Work by : Radhika Shrivastava

Download or read book Humanizing Businesses for a Better World of Work written by Radhika Shrivastava and published by Emerald Group Publishing. This book was released on 2024-03-08 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humanizing Businesses for a Better World of Work provides a strategic perspective on how organizations can transform their structures and practices to accommodate a more humanized, people-first workplace in the face of the fundamental transitions happening in the post-pandemic world.

Handbook of Research on Humanizing the Distance Learning Experience

Author : Northcote, Maria
Publisher : IGI Global
ISBN 13 : 1522509690
Total Pages : 555 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Humanizing the Distance Learning Experience by : Northcote, Maria

Download or read book Handbook of Research on Humanizing the Distance Learning Experience written by Northcote, Maria and published by IGI Global. This book was released on 2016-11-08 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distance learning is becoming increasingly prevalent in educational settings around the world as it provides more flexibility and access to classes for students and educators alike. While online classrooms are proving to be popular, there is a significant gap in the personalization and humanization of these courses. The Handbook of Research on Humanizing the Distance Learning Experience features empirical research on promoting the personalization of online learning courses through presence, emotionality, and interactivity within digital classrooms. Highlighting best practices and evaluating student perceptions on distance learning, this handbook will appeal to researchers, educators, course designers, professionals, and administrators.

Recent Trends and Future Direction for Data Analytics

Author : Kumari, Aparna
Publisher : IGI Global
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Recent Trends and Future Direction for Data Analytics by : Kumari, Aparna

Download or read book Recent Trends and Future Direction for Data Analytics written by Kumari, Aparna and published by IGI Global. This book was released on 2024-05-14 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly data-centric world, scholars and practitioners grapple with the complexities of harnessing data analytics effectively across various industries. The challenge lies in navigating the rapid evolution of methodologies, identifying emerging trends, and understanding the nuanced applications of data analytics in real-world scenarios. This gap between theory and practice inhibits academic progress. It hampers industry innovation, leaving stakeholders needing help to leverage data to its full potential. Recent Trends and Future Direction for Data Analytics presents a compelling solution. By delving into real-world case studies spanning supply chain management, marketing, healthcare, and finance, this book bridges the gap between theory and practice, offering invaluable insights into the practical applications of data analytics. A systematic exploration of fundamental concepts, advanced techniques, and specialized topics equips scholars, researchers, and industry professionals with the knowledge and tools needed to navigate the complexities of data analytics with confidence.

Humanizing Artificial Intelligence

Author : Luca M. Possati
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3111007596
Total Pages : 197 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Humanizing Artificial Intelligence by : Luca M. Possati

Download or read book Humanizing Artificial Intelligence written by Luca M. Possati and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-10-02 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does humankind expect from AI? What kind of relationship between man and intelligent machine are we aiming for? Does an AI need to be able to recognize human unconscious dynamics to act for the "best" of humans—that "best" that not even humans can clearly define? Humanizing AI analyses AI and its numerous applications from a psychoanalytical point of view to answer these questions. This important, interdisciplinary contribution to the social sciences, as applied to AI, shows that reflecting on AI means reflecting on the human psyche and personality; therefore conceiving AI as a process of deconstruction and reconstruction of human identity. AI gives rise to processes of identification and de-identification that are not simply extensions of human identities—as post-humanist or trans-humanist approaches believe—but completely new forms of identification. Humanizing AI will benefit a broad audience: undergraduates, postgraduates and teachers in sociology, social theory, science and technology studies, cultural studies, philosophy, social psychology, and international relations. It will also appeal to programmers, software designers, students, and professionals in the sciences.

Humanizing the Digital Economy

Author : Victor Glass
Publisher : Springer Nature
ISBN 13 : 3031375076
Total Pages : 374 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Humanizing the Digital Economy by : Victor Glass

Download or read book Humanizing the Digital Economy written by Victor Glass and published by Springer Nature. This book was released on 2023-11-01 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Coding Revolution—a combination of the Digital Revolution and genetic engineering—has had a destructive effect on society. It has created a platform for extreme views that is loosening our economic, cultural, and political moorings. This book provides a systematic approach to policy and management to promote societal collaboration and unity. It describes the changes caused by the Digital Age, including the Internet, Artificial Intelligence, and various other technologies. The author then offers a new framework, Religious Humanism, which incorporates covenants of the Bible, the US Constitution and other sources of wisdom to foster collaboration and create a revitalized and inclusive global society. Narrative and analytical tools are offered as well as case examples.

Humanizing Mathematics and its Philosophy

Author : Bharath Sriraman
Publisher : Birkhäuser
ISBN 13 : 331961231X
Total Pages : 357 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Humanizing Mathematics and its Philosophy by : Bharath Sriraman

Download or read book Humanizing Mathematics and its Philosophy written by Bharath Sriraman and published by Birkhäuser. This book was released on 2017-11-07 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Festschrift contains numerous colorful and eclectic essays from well-known mathematicians, philosophers, logicians, and linguists celebrating the 90th birthday of Reuben Hersh. The essays offer, in part, attempts to answer the following questions set forth by Reuben himself as a focus for this volume: Can practicing mathematicians, as such, contribute anything to the philosophy of math? Can or should philosophers of math, as such, say anything to practicing mathematicians? Twenty or fifty years from now, what will be similar, and what will, or could, or should be altogether different: About the philosophy of math? About math education? About math research institutions? About data processing and scientific computing? The essays also offer glimpses into Reuben’s fertile mind and his lasting influence on the mathematical community, as well as revealing the diverse roots, obstacles and philosophical dispositions that characterize the working lives of mathematicians. With contributions from a veritable “who’s who” list of 20th century luminaries from mathematics and philosophy, as well as from Reuben himself, this volume will appeal to a wide variety of readers from curious undergraduates to prominent mathematicians.