Humanizing Big Data

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Humanizing Big Data

Author : Colin Strong
Publisher : Kogan Page Publishers
ISBN 13 : 074947212X
Total Pages : 226 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Humanizing Big Data by : Colin Strong

Download or read book Humanizing Big Data written by Colin Strong and published by Kogan Page Publishers. This book was released on 2015-03-03 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations need a bigger picture, one that generates some real insight into human behaviour, to drive consumer strategy rather than just better targeting techniques. Humanizing Big Data guides marketing managers, brand managers, strategists and senior executives on how to use big data strategically to redefine customer relationships for better customer engagement and an improved bottom line. Humanizing Big Data provides a detailed understanding of the way to approach and think about the challenges and opportunities of big data, enabling any brand to realize the value of their current and future data assets. First it explores the 'nuts and bolts' of data analytics and the way in which the current big data agenda is in danger of losing credibility by paying insufficient attention to what are often fundamental tenets in any form of analysis. Next it sets out a manifesto for a smart data approach, drawing on an intelligent and big picture view of data analytics that addresses the strategic business challenges that businesses face. Finally it explores the way in which datafication is changing the nature of the relationship between brands and consumers and why this calls for new forms of analytics to support rapidly emerging new business models. After reading this book, any brand should be in a position to make a step change in the value they derive from their data assets.

Street Data

Author : Shane Safir
Publisher : Corwin
ISBN 13 : 1071812661
Total Pages : 281 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Street Data by : Shane Safir

Download or read book Street Data written by Shane Safir and published by Corwin. This book was released on 2021-02-12 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radically reimagine our ways of being, learning, and doing Education can be transformed if we eradicate our fixation on big data like standardized test scores as the supreme measure of equity and learning. Instead of the focus being on "fixing" and "filling" academic gaps, we must envision and rebuild the system from the student up—with classrooms, schools and systems built around students’ brilliance, cultural wealth, and intellectual potential. Street data reminds us that what is measurable is not the same as what is valuable and that data can be humanizing, liberatory and healing. By breaking down street data fundamentals: what it is, how to gather it, and how it can complement other forms of data to guide a school or district’s equity journey, Safir and Dugan offer an actionable framework for school transformation. Written for educators and policymakers, this book · Offers fresh ideas and innovative tools to apply immediately · Provides an asset-based model to help educators look for what’s right in our students and communities instead of seeking what’s wrong · Explores a different application of data, from its capacity to help us diagnose root causes of inequity, to its potential to transform learning, and its power to reshape adult culture Now is the time to take an antiracist stance, interrogate our assumptions about knowledge, measurement, and what really matters when it comes to educating young people.

Humanizing B2B

Author : Paul Cash
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788602501
Total Pages : 187 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis Humanizing B2B by : Paul Cash

Download or read book Humanizing B2B written by Paul Cash and published by Practical Inspiration Publishing. This book was released on 2021-04-26 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world. PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.

The End of Marketing

Author : Carlos Gil
Publisher : Kogan Page Publishers
ISBN 13 : 0749497599
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The End of Marketing by : Carlos Gil

Download or read book The End of Marketing written by Carlos Gil and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Humanizing Digital Reality

Author : Klaas De Rycke
Publisher : Springer
ISBN 13 : 9811066116
Total Pages : 685 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Humanizing Digital Reality by : Klaas De Rycke

Download or read book Humanizing Digital Reality written by Klaas De Rycke and published by Springer. This book was released on 2017-09-15 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims at finding some answers to the questions: What is the influence of humans in controlling CAD and how much is human in control of its surroundings? How far does our reach as humans really go? Do the complex algorithms that we use for city planning nowadays live up to their expectations and do they offer enough quality? How much data do we have and can we control? Are today’s inventions reversing the humanly controlled algorithms into a space where humans are controlled by the algorithms? Are processing power, robots for the digital environment and construction in particular not only there to rediscover what we already knew and know or do they really bring us further into the fields of constructing and architecture? The chapter authors were invited speakers at the 6th Symposium "Design Modelling Symposium: Humanizing Digital Reality", which took place in Ensa-Versailles, France from 16 - 20 September 2017.

New Horizons for a Data-Driven Economy

Author : José María Cavanillas
Publisher : Springer
ISBN 13 : 3319215698
Total Pages : 312 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis New Horizons for a Data-Driven Economy by : José María Cavanillas

Download or read book New Horizons for a Data-Driven Economy written by José María Cavanillas and published by Springer. This book was released on 2016-04-04 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book readers will find technological discussions on the existing and emerging technologies across the different stages of the big data value chain. They will learn about legal aspects of big data, the social impact, and about education needs and requirements. And they will discover the business perspective and how big data technology can be exploited to deliver value within different sectors of the economy. The book is structured in four parts: Part I “The Big Data Opportunity” explores the value potential of big data with a particular focus on the European context. It also describes the legal, business and social dimensions that need to be addressed, and briefly introduces the European Commission’s BIG project. Part II “The Big Data Value Chain” details the complete big data lifecycle from a technical point of view, ranging from data acquisition, analysis, curation and storage, to data usage and exploitation. Next, Part III “Usage and Exploitation of Big Data” illustrates the value creation possibilities of big data applications in various sectors, including industry, healthcare, finance, energy, media and public services. Finally, Part IV “A Roadmap for Big Data Research” identifies and prioritizes the cross-sectorial requirements for big data research, and outlines the most urgent and challenging technological, economic, political and societal issues for big data in Europe. This compendium summarizes more than two years of work performed by a leading group of major European research centers and industries in the context of the BIG project. It brings together research findings, forecasts and estimates related to this challenging technological context that is becoming the major axis of the new digitally transformed business environment.

Dear Data

Author : Giorgia Lupi
Publisher : Chronicle Books
ISBN 13 : 1616895462
Total Pages : 304 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis Dear Data by : Giorgia Lupi

Download or read book Dear Data written by Giorgia Lupi and published by Chronicle Books. This book was released on 2016-09-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Equal parts mail art, data visualization, and affectionate correspondence, Dear Data celebrates "the infinitesimal, incomplete, imperfect, yet exquisitely human details of life," in the words of Maria Popova (Brain Pickings), who introduces this charming and graphically powerful book. For one year, Giorgia Lupi, an Italian living in New York, and Stefanie Posavec, an American in London, mapped the particulars of their daily lives as a series of hand-drawn postcards they exchanged via mail weekly—small portraits as full of emotion as they are data, both mundane and magical. Dear Data reproduces in pinpoint detail the full year's set of cards, front and back, providing a remarkable portrait of two artists connected by their attention to the details of their lives—including complaints, distractions, phone addictions, physical contact, and desires. These details illuminate the lives of two remarkable young women and also inspire us to map our own lives, including specific suggestions on what data to draw and how. A captivating and unique book for designers, artists, correspondents, friends, and lovers everywhere.

Wicked Strategies

Author : John C. Camillus
Publisher : University of Toronto Press
ISBN 13 : 1442650559
Total Pages : 201 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis Wicked Strategies by : John C. Camillus

Download or read book Wicked Strategies written by John C. Camillus and published by University of Toronto Press. This book was released on 2016-01-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wicked Strategies offers a comprehensive framework for identifying, responding to and profiting from wicked problems.

Humanizing Healthcare: Hardwire Humanity into the Future of Health

Author : Summer Knight
Publisher : McGraw Hill Professional
ISBN 13 : 1264267282
Total Pages : 289 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis Humanizing Healthcare: Hardwire Humanity into the Future of Health by : Summer Knight

Download or read book Humanizing Healthcare: Hardwire Humanity into the Future of Health written by Summer Knight and published by McGraw Hill Professional. This book was released on 2021-04-06 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a top healthcare futurist, frontline innovator, and Deloitte consultant comes a bold new vision for Humanizing Healthcare—hardwiring humanity at every point of care—that is good for people and good for business. Our nation’s healthcare and life science industry has changed dramatically over the past few decades—and not always for the better. In addition to rising costs and access challenges, the current system has caused needless suffering for patients and clinicians alike: physically, emotionally, financially, and socially. There have been numerous efforts to overhaul the system, but nothing has yet cured healthcare of its illnesses. In Humanizing Healthcare, paramedic-turned-physician executive and Deloitte Managing Director Summer Knight draws on her years of experience on the frontlines of healthcare to offer a powerful road map for real reform. Her refreshingly human approach to transforming our healthcare system provides practical strategies to: Identify core problems in the current system—and find the best workable solutions. Combine healthcare with social services—and build stronger networks of support. Use digital technology and virtual visits to provide expert care at lower costs. Empower healthcare consumers to make smarter choices in their treatment and purchasing options. Form therapeutic alliances between the clinical team (physicians and staff) and the home team (family and friends). Build a solid foundation for ongoing improvements that are truly sustainable, affordable, and humane. This is a clear, compassionate guide to how the industry can transform to embody a more human perspective and use it as a collective north star that will positively impact all stakeholders—consumers, providers, caregivers, staff, executives, shareholders, and the government—alike. Most importantly, this book will open your eyes to what’s possible when you create high-quality, deeply felt alliances that deliver consumer-driven care with value to all. Humanizing Healthcare is the future of health.

e-HRM

Author : Mohan Thite
Publisher : Routledge
ISBN 13 : 1351698729
Total Pages : 292 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis e-HRM by : Mohan Thite

Download or read book e-HRM written by Mohan Thite and published by Routledge. This book was released on 2018-08-06 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: As with other parts of business, technology is having a profound effect on the world of work and management of human resources. Technology is a key enabler for faster, cheaper and better delivery of HR services and in some cases can have a transformational as well as unintended negative effect. Designed for the digital era, e-HRM is one of the first textbooks on these developments. It incorporates the most current and important HR technology related topics in four distinct parts under one umbrella, written by leading scholars and practitioners drawn from across the world. All the chapters have a uniform structure and pay equal attention to theory and practice with an applied focus. Learning resources of the book include chapter-wide learning objectives, case studies, debates on related burning issues, and the companion website includes lecture slides and a question bank.

Recent Trends and Future Direction for Data Analytics

Author : Kumari, Aparna
Publisher : IGI Global
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Recent Trends and Future Direction for Data Analytics by : Kumari, Aparna

Download or read book Recent Trends and Future Direction for Data Analytics written by Kumari, Aparna and published by IGI Global. This book was released on 2024-05-14 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly data-centric world, scholars and practitioners grapple with the complexities of harnessing data analytics effectively across various industries. The challenge lies in navigating the rapid evolution of methodologies, identifying emerging trends, and understanding the nuanced applications of data analytics in real-world scenarios. This gap between theory and practice inhibits academic progress. It hampers industry innovation, leaving stakeholders needing help to leverage data to its full potential. Recent Trends and Future Direction for Data Analytics presents a compelling solution. By delving into real-world case studies spanning supply chain management, marketing, healthcare, and finance, this book bridges the gap between theory and practice, offering invaluable insights into the practical applications of data analytics. A systematic exploration of fundamental concepts, advanced techniques, and specialized topics equips scholars, researchers, and industry professionals with the knowledge and tools needed to navigate the complexities of data analytics with confidence.

Using Cancer ‘omics’ to Understand Cancer

Author : Daoud Meerzaman
Publisher : Frontiers Media SA
ISBN 13 : 2889660052
Total Pages : 122 pages
Book Rating : 4.8/5 (896 download)

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Book Synopsis Using Cancer ‘omics’ to Understand Cancer by : Daoud Meerzaman

Download or read book Using Cancer ‘omics’ to Understand Cancer written by Daoud Meerzaman and published by Frontiers Media SA. This book was released on 2020-10-23 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This eBook is a collection of articles from a Frontiers Research Topic. Frontiers Research Topics are very popular trademarks of the Frontiers Journals Series: they are collections of at least ten articles, all centered on a particular subject. With their unique mix of varied contributions from Original Research to Review Articles, Frontiers Research Topics unify the most influential researchers, the latest key findings and historical advances in a hot research area! Find out more on how to host your own Frontiers Research Topic or contribute to one as an author by contacting the Frontiers Editorial Office: frontiersin.org/about/contact.

Big Data in Organizations and the Role of Human Resource Management

Author : Tobias M. Scholz
Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN 13 : 9783631718902
Total Pages : 237 pages
Book Rating : 4.7/5 (189 download)

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Book Synopsis Big Data in Organizations and the Role of Human Resource Management by : Tobias M. Scholz

Download or read book Big Data in Organizations and the Role of Human Resource Management written by Tobias M. Scholz and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2017 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data are changing the way we work. This book conveys a theoretical understanding of big data and the related interactions on a socio-technological level as well as on the organizational level. Big data challenge the human resource department to take a new role. An organization's new competitive advantage is its employees augmented by big data.

The XYZ Factor

Author : Nancy Lublin
Publisher : BenBella Books, Inc.
ISBN 13 : 1941631460
Total Pages : 225 pages
Book Rating : 4.9/5 (416 download)

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Book Synopsis The XYZ Factor by : Nancy Lublin

Download or read book The XYZ Factor written by Nancy Lublin and published by BenBella Books, Inc.. This book was released on 2015-02-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the XYZ factor? The XYZ Factor isn't a place or a company or an age. It's a new kind of culture where innovation, accessibility, and transparency are the norm. It's an environment created on the principles of the Millennial generation to foster intergenerational productivity in a new kind of office culture. An XYZ organization's employees are challenged, engaged, and excited to produce. Simply put, XYZ companies have an "it" factor that helps them rise above the competition. Any company can become an XYZ company. This book is your blueprint. Each chapter is written by a DoSomething.org staff member. Their firsthand experience with DoSomething.org, an organization that helps young people make the world suck less, gives them exceptional insights into working magic in the corporate world. And with over 3 million members and more than 200 active campaigns, such as collecting clothes for teenagers in homeless shelters, helping older adults learn to use technology, and creating anti-bullying comics, DoSomething.org is a standout organization—not only for its message, but for the way it operates. When you open The XYZ Factor, you're getting the recipe for the awesome sauce that has driven the success of the world's largest organizations for young people and social change. This guidebook is your key to answering the questions your company has looming over its cubicles, such as: How do I create an office environment that fosters collaboration and creativity? How do I form the right partnerships that appeal to our brand and our audience? How do I authentically reach the Millennial generation? If you want to take your business or organization from okay to amazing, you need The XYZ Factor.

Humanizing Research

Author : Django Paris
Publisher : SAGE
ISBN 13 : 1452225397
Total Pages : 305 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Humanizing Research by : Django Paris

Download or read book Humanizing Research written by Django Paris and published by SAGE. This book was released on 2014 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to conduct research for justice with youth and communities who are marginalized by systems of inequality based on race, ethnicity, sexuality, citizenship status, gender, and other categories of difference? In this collection, editors Django Paris and Maisha Winn have selected essays written by top scholars in education on humanizing approaches to qualitative and ethnographic inquiry with youth and their communities. Vignettes, portraits, narratives, personal and collaborative explorations, photographs, and additional data excerpts bring the findings to life for a better understanding of how to use research for positive social change.

Algorithmic Rights and Protections for Children

Author : Mizuko Ito
Publisher : MIT Press
ISBN 13 : 0262545489
Total Pages : 293 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Algorithmic Rights and Protections for Children by : Mizuko Ito

Download or read book Algorithmic Rights and Protections for Children written by Mizuko Ito and published by MIT Press. This book was released on 2023-06-27 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays on the challenges and risks of designing algorithms and platforms for children, with an emphasis on algorithmic justice, learning, and equity. One in three Internet users worldwide is a child, and what children see and experience online is increasingly shaped by algorithms. Though children’s rights and protections are at the center of debates on digital privacy, safety, and Internet governance, the dominant online platforms have not been constructed with the needs and interests of children in mind. The editors of this volume, Mizuko Ito, Remy Cross, Karthik Dinakar, and Candice Odgers, focus on understanding diverse children’s evolving relationships with algorithms, digital data, and platforms and offer guidance on how stakeholders can shape these relationships in ways that support children’s agency and protect them from harm. This book includes essays reporting original research on educational programs in AI relational robots and Scratch programming, on children’s views on digital privacy and artificial intelligence, and on discourses around educational technologies. Shorter opinion pieces add the perspectives of an instructional designer, a social worker, and parents. The contributing social, behavioral, and computer scientists represent perspectives and contexts that span education, commercial tech platforms, and home settings. They analyze problems and offer solutions that elevate the voices and agency of parents and children. Their essays also build on recent research examining how social media, digital games, and learning technologies reflect and reinforce unequal childhoods. Contributors: Paulo Blikstein, Izidoro Blikstein, Marion Boulicault, Cynthia Breazeal, Michelle Ciccone, Sayamindu Dasgupta, Devin Dillon, Stefania Druga, Jacqueline M. Kory-Westlund, Aviv Y. Landau, Benjamin Mako Hill, Adriana Manago, Siva Mathiyazhagan, Maureen Mauk, Stephanie Nguyen, W. Ian O’Byrne, Kathleen A. Paciga, Milo Phillips-Brown, Michael Preston, Stephanie M. Reich, Nicholas D. Santer, Allison Stark, Elizabeth Stevens, Kristen Turner, Desmond Upton Patton, Veena Vasudevan, Jason Yip

A Responsive Rhetorical Art

Author : Elenore Long
Publisher : University of Pittsburgh Press
ISBN 13 : 0822986442
Total Pages : 299 pages
Book Rating : 4.8/5 (229 download)

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Book Synopsis A Responsive Rhetorical Art by : Elenore Long

Download or read book A Responsive Rhetorical Art written by Elenore Long and published by University of Pittsburgh Press. This book was released on 2018-10-24 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Responsive Rhetorical Art explores the risk-ridden realm of wise if always also fallible rhetorical action—the productive knowledge building required to compose and to leverage texts, broadly construed, for the purposes of public life marked by shrinking public resources, cultural conflict, and deferred hope. Here, composition and literacy learning hold an important and distinctive cultural promise: the capacity to invent with other people new ways forward in light of their own interests and values and in the face of obstacles that could not have otherwise been predicted. Distributed across publicly situated strangers, including citizen-educators, this work engages a persistent challenge of early rhetorical uptake in public life: that what might become public and shared is often tacit and contested. The book’s approach combines attention to local cases (with a transnational student organization, the Nipmuck Chaubunagungamaug, and the South Sudanese diaspora in Phoenix) with a revisable guide for taking up wise action and methods for uncovering elusive institutional logics.