Html5 Advertising

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HTML5 Advertising

Author : John Percival
Publisher : Apress
ISBN 13 : 1430246030
Total Pages : 366 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis HTML5 Advertising by : John Percival

Download or read book HTML5 Advertising written by John Percival and published by Apress. This book was released on 2013-02-03 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can’t do on different devices, browsers, and operating systems. What better way to finally make sense of it all, than by stepping through the entire campaign process on your own terms? HTML5 Advertising will educate you on the whole digital advertising process from start to finish, and help you take advantage of new HTML5 features such as canvas, CSS3 animations, DOM events, audio and video, and offline storage. You'll also learn how to get around discrepancies in browser support with JavaScript and polyfills. You will be provided with tips and tricks to better optimize content across screens and make the most successful campaign with the lightest footprint possible, which is especially important when deploying to mobile devices. This book: Takes you through the advertising campaign process with HTML5 from design to delivery Provides in-depth knowledge into the digital advertising landscape and the HTML5 specification Communicates tips and tricks coming from Flash and ActionScript to HTML5, CSS3 and JavaScript. HTML5 Advertising equips you with the knowledge to attack cutting-edge, rich media projects with confidence and scale, while also learning the essentials to communicate to internal and external clients. HTML5 is here whether you like it or not, so why not jump in early and head down the path of building the future.

Multiscreen video advertising - Introduction & Career Guidance

Author : Selvam, Hari Prasath
Publisher : Notion Press
ISBN 13 : 1644291681
Total Pages : 132 pages
Book Rating : 4.6/5 (442 download)

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Book Synopsis Multiscreen video advertising - Introduction & Career Guidance by : Selvam, Hari Prasath

Download or read book Multiscreen video advertising - Introduction & Career Guidance written by Selvam, Hari Prasath and published by Notion Press. This book was released on 2018-10-08 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: ADVERTISING and MARKETING is future! With thousands of companies and over 1.78M+ tech startups worldwide, advertising is the primary source to achieve the growth of any company. Advertising sector is going to shape the future of industries. This book discusses the basics of advertising, different techniques, courses to equip and the most important - Careers that enables you to stand alone among your peers. At the end of the book, you will be surprised by what the advertising sector can provide you. Space will soon become a place for advertising too!

IT Consultant Diploma - City of London College of Economics - 12 months - 100% online / self-paced

Author : City of London College of Economics
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 7727 pages
Book Rating : 4./5 ( download)

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Book Synopsis IT Consultant Diploma - City of London College of Economics - 12 months - 100% online / self-paced by : City of London College of Economics

Download or read book IT Consultant Diploma - City of London College of Economics - 12 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 7727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview This course deals with everything you need to know to become a successful IT Consultant. Content - Business Process Management - Human Resource Management - IT Manager's Handbook - Principles of Marketing - The Leadership - Information Systems and Information Technology - IT Project Management Duration 12 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Design, User Experience, and Usability: Novel User Experiences

Author : Aaron Marcus
Publisher : Springer
ISBN 13 : 3319403559
Total Pages : 703 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Design, User Experience, and Usability: Novel User Experiences by : Aaron Marcus

Download or read book Design, User Experience, and Usability: Novel User Experiences written by Aaron Marcus and published by Springer. This book was released on 2016-07-04 with total page 703 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three-volume set LNCS 9746, 9747, and 9748 constitutes the proceedings of the 5th International Conference on Design, User Experience, and Usability, DUXU 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, in Toronto, Canada, in July 2016, jointly with 13 other thematically similar conferences. The total of 1287 papers presented at the HCII 2016 conferences were carefully reviewed and selected from 4354 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 157 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this three-volume set. The 67 papers included in this volume are organized in topical sections on emotion, motivation, and persuasion design; DUXU in learning and education; games and gamification; culture, language and DUXU; DUXU for social innovation and sustainability; usability and user experience studies.

Computational Advertising

Author : Peng Liu
Publisher : CRC Press
ISBN 13 : 0429553250
Total Pages : 443 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Computational Advertising by : Peng Liu

Download or read book Computational Advertising written by Peng Liu and published by CRC Press. This book was released on 2020-05-12 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features · Introduces computational advertising and Internet monetization · Covers data processing, utilization, and trading · Uses business logic as the driving force to explain online advertising products and technology advancement · Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems · Includes case studies and code snippets

Advertising Creative

Author : Tom Altstiel
Publisher : SAGE Publications
ISBN 13 : 1506386954
Total Pages : 503 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Advertising Creative by : Tom Altstiel

Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2019-01-18 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes—the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.

Complete B2B Online Marketing

Author : William Leake
Publisher : John Wiley & Sons
ISBN 13 : 1118239180
Total Pages : 283 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Complete B2B Online Marketing by : William Leake

Download or read book Complete B2B Online Marketing written by William Leake and published by John Wiley & Sons. This book was released on 2012-07-24 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more. B2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies This ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages Explains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success Covers measuring results, improving web site usability, using metrics, and nurturing leads Skilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.

Know Online Advertising

Author : Avinash Tiwary
Publisher : Partridge Publishing
ISBN 13 : 1482872471
Total Pages : 252 pages
Book Rating : 4.4/5 (828 download)

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Book Synopsis Know Online Advertising by : Avinash Tiwary

Download or read book Know Online Advertising written by Avinash Tiwary and published by Partridge Publishing. This book was released on 2016-07-30 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an extensive resource to demystify online advertising. While it walks you through the very basics of digital advertising like media buying, media planning, tracking and optimization ;it alsodiscussed the topics much in limelight like programmatic buying, real time bidding, ad exchanges, etc. The book is as helpful for beginners as it is to the experienced. Once you pick it up, it will help clearing all your doubts and will teach you more, helping to increase your knowledge. Internet, once understood, is a powerful platform to launch ideas, build brands and run successful businesses.If you have a business and aspire to scale it up multi fold, decoding internet is an essential skill and this book is a must have. If you are a marketer, this book willhelp you deepen your understanding of the potent value channel of Internet. Unleash its potential by reading through the book and you will hold the capability of finding new revenue streams and new avenues towards scalability. Even if you are just an avid reader with no digital or marketing background; this book will help you build systematic understanding of Internet marketing, which is clearly the way to go. It can be a very interesting read and definitely a delightful conversation starter.

Rev up Your Online Traffic with Banner Ads Advertising

Author : Shu Chen Hou
Publisher : KOKOSHUNGSAN®
ISBN 13 :
Total Pages : 39 pages
Book Rating : 4./5 ( download)

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Book Synopsis Rev up Your Online Traffic with Banner Ads Advertising by : Shu Chen Hou

Download or read book Rev up Your Online Traffic with Banner Ads Advertising written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for an effective way to drive traffic to your website and increase online visibility? Look no further than banner ads advertising! With eye-catching visuals and clear calls-to-action, banner ads are a proven method for attracting new customers and improving conversions. Attract more visitors to your website and watch your sales soar with our expert banner ad advertising services. Our team of experienced marketers will work with you to create compelling banner ads that are tailored to your unique brand and target audience. With demographic targeting, behavioral targeting, geotargeting, and contextual targeting, we'll ensure that your ads are reaching the right people at the right time. But we don't stop there. We also offer A/B testing, retargeting, and advanced tracking and analytics to ensure that your banner ads are performing at their best. Our goal is to help you achieve maximum ROI and see real results from your online advertising efforts. Don't wait any longer to rev up your online traffic and reach new customers. Contact us today to learn more about our banner ads advertising services and start seeing the benefits of a comprehensive online advertising strategy.

Digital Marketing Fundamentals

Author : Marjolein Visser
Publisher : Taylor & Francis
ISBN 13 : 1000442896
Total Pages : 650 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Digital Marketing Fundamentals by : Marjolein Visser

Download or read book Digital Marketing Fundamentals written by Marjolein Visser and published by Taylor & Francis. This book was released on 2021-07-05 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.

Video Games

Author : Andy Bossom
Publisher : Bloomsbury Publishing
ISBN 13 : 1474255426
Total Pages : 192 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Video Games by : Andy Bossom

Download or read book Video Games written by Andy Bossom and published by Bloomsbury Publishing. This book was released on 2017-07-06 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A highly visual, example-led introduction to the video game industry, its context and practitioners. Video Games explores the industry's diversity and breadth through its online communities and changing demographics, branding and intellectual property, and handheld and mobile culture. Bossom and Dunning offer insights into the creative processes involved in making games, the global business behind the big budget productions, console and online markets, as well as web and app gaming. With 19 interviews exploring the diversity of roles and different perspectives on the game industry you'll enjoy learning from a range of international practitioners.

The Digital Advertising Guide

Author : Harry J. Gold
Publisher : Lulu.com
ISBN 13 : 0578138220
Total Pages : 126 pages
Book Rating : 4.5/5 (781 download)

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Book Synopsis The Digital Advertising Guide by : Harry J. Gold

Download or read book The Digital Advertising Guide written by Harry J. Gold and published by Lulu.com. This book was released on 2015-10-22 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, great marketers must be digital marketers. Why? Because everything we do has digital components. So every organization must evolve to be fully conversant in the language of digital marketing. That's why Boston-based digital marketing agency, Overdrive Interactive, created The Digital Advertising Guide. We wrote it to help you and your organization become the great digital marketers we all need to be. Read the book and learn all the basics you need to know to begin your journey into the the digital marketing space.

Boost Your Business with Google Gemini Video Advertising

Author : M.B. Chatfield
Publisher : M.B. Chatfield
ISBN 13 :
Total Pages : 173 pages
Book Rating : 4./5 ( download)

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Book Synopsis Boost Your Business with Google Gemini Video Advertising by : M.B. Chatfield

Download or read book Boost Your Business with Google Gemini Video Advertising written by M.B. Chatfield and published by M.B. Chatfield. This book was released on with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost Your Business with Google Gemini Video Advertising Master the art of video advertising with Google Gemini In today's competitive digital landscape, businesses need to be able to reach their target audiences and drive results effectively. Google Gemini is a powerful advertising platform that can help businesses of all sizes achieve their marketing goals. Boost Your Business with Google Gemini Video Advertising is the essential guide for businesses that want to use Google Gemini video advertising to boost their business. Here are some of the key takeaways from Boost Your Business with Google Gemini Video Advertising: Google Gemini video advertising is a powerful platform that can help businesses of all sizes achieve their marketing goals. To create successful Google Gemini video campaigns, businesses need to understand the platform's capabilities and features, target their audience effectively, and track the performance of their campaigns. Boost Your Business with Google Gemini Video Advertising provides a comprehensive guide to using Google Gemini video advertising to boost your business. This book is a valuable resource for any business that wants to use Google Gemini video advertising to achieve its marketing goals. Order your copy today and start boosting your business with Google Gemini video advertising!

Game Design Secrets

Author : Wagner James Au
Publisher : John Wiley & Sons
ISBN 13 : 1118416465
Total Pages : 336 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Game Design Secrets by : Wagner James Au

Download or read book Game Design Secrets written by Wagner James Au and published by John Wiley & Sons. This book was released on 2012-09-19 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design great Facebook, iOS, and Web games and learn from the experts what makes a game a hit! This invaluable resource shows how to put into action the proven design and marketing techniques from the industry's best game designers, who all started on a small scale. The book walks novice and experienced game designers through the step-by-step process of conceptualizing, designing, launching, and managing a winning game on platforms including Facebook, iOS, and the Web. The book is filled with examples that highlight key design features, explain how to market your game, and illustrate how to turn your design into a money-making venture. Provides an overview of the most popular game platforms and shows how to design games for each Contains the basic principles of game design that will help promote growth and potential to generate revenue Includes interviews with top independent game developers who reveal their success secrets Offers an analysis of future trends that can open (or close) opportunities for game designers Game Design Secrets provides aspiring game designers a process for planning, designing, marketing, and ultimately making money from new games.

Design Studies and Intelligence Engineering

Author : L.C. Jain
Publisher : IOS Press
ISBN 13 : 1643684892
Total Pages : 1126 pages
Book Rating : 4.6/5 (436 download)

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Book Synopsis Design Studies and Intelligence Engineering by : L.C. Jain

Download or read book Design Studies and Intelligence Engineering written by L.C. Jain and published by IOS Press. This book was released on 2024-02-27 with total page 1126 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discipline of design studies applies various technologies, from basic theory to application systems, while intelligence engineering encompasses computer-aided industrial design, human-factor design, and greenhouse design, and plays a major part within design science. Intelligence engineering technologies also include topics from theory and application, such as computational technologies, sensing technologies, and video detection. This book presents the proceedings of DSIE2023, the 2023 International Symposium on Design Studies and Intelligence Engineering, held on 28 & 29 October 2023 in Hangzhou, China. The conference provides a platform for professionals and researchers from industry and academia to present and discuss recent advances in the fields of design studies and intelligence engineering. It also fosters cooperation among the organizations and researchers involved in these overlapping fields, and invites internationally renowned professors to further explore these topics in some depth, providing the opportunity for them to discuss the technical presentations with conference participants. In all, 275 submissions were received for the conference, 105 of which were accepted after thorough review by 3 or 4 referees for presentation at the conference and inclusion here. Providing a valuable overview of the latest developments, the book will be of interest to all those working in the fields of design studies and intelligence engineering.

iPhone and iPad Apps Marketing

Author : Jeffrey Hughes
Publisher : Que Publishing
ISBN 13 : 0132811553
Total Pages : 458 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis iPhone and iPad Apps Marketing by : Jeffrey Hughes

Download or read book iPhone and iPad Apps Marketing written by Jeffrey Hughes and published by Que Publishing. This book was released on 2011-09-30 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Easy, Step-by-Step Guide to Marketing Your iPhone/iPad Apps–Now Fully Updated! Grab your share of the multibillion-dollar iPhone/iPad app market! Top mobile app marketer Jeffrey Hughes will show you how to create an app that will sell, find customers who’ll buy it, and motivate them to lay down their hard-earned cash, right now! Don’t just throw your app out there; learn how to get noticed and make sales no matter how crowded the App Store gets! Completely revised for today’s iPhone/iPad marketplace, this book walks you through building a winning marketing plan, positioning your app, crafting your message, using the latest social marketing techniques, connecting with your best customers, and more! Absolutely no marketing experience is needed. With plenty of examples, screen shots, and step-by-step directions, this book makes iPhone/iPad app marketing easy! You’ll Learn How To: • Create an app with unique value to customers who’ll pay for it • Cut through the clutter in an App Store with more than 475,000 apps • Target and segment your audience–and reach it with pinpoint accuracy • Identify your true competitors, learn from them, and successfully sell against them • Use social media to build strong relationships with thousands of potential buyers • Learn how to maximize social media tools such as Facebook, Twitter, and YouTube and gain the exposure your app needs • Create an integrated, consistent total message: naming, icons, graphics, website, App Store text, and more • Utilize social media to generate positive word-of-mouth • Get promoted in traditional media at surprisingly low costs • Time your launch and marketing activities for maximum impact • Write, publish, and distribute winning press releases • Price your app carefully and adjust pricing to maximize long-term revenue

Global Security, Safety and Sustainability: The Security Challenges of the Connected World

Author : Hamid Jahankhani
Publisher : Springer
ISBN 13 : 3319510649
Total Pages : 407 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Global Security, Safety and Sustainability: The Security Challenges of the Connected World by : Hamid Jahankhani

Download or read book Global Security, Safety and Sustainability: The Security Challenges of the Connected World written by Hamid Jahankhani and published by Springer. This book was released on 2017-01-03 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 11th International Conference on Global Security, Safety and Sustainability, ICGS3 2017, held in London, UK, in January, 2017. The 32 revised full papers presented were carefully reviewed and selected from 74 submissions. The papers are organized in topical sections on the future of digital forensics; cyber intelligence and operation; information systems security management; systems security, safety, and sustainability; cyber infrastructure protection.