How To Win Customers And Keep Them For Life Revised Edition

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How to Win Customers and Keep Them for Life, Revised Edition

Author : Michael LeBoeuf
Publisher : National Geographic Books
ISBN 13 : 0425175014
Total Pages : 0 pages
Book Rating : 4.4/5 (251 download)

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Book Synopsis How to Win Customers and Keep Them for Life, Revised Edition by : Michael LeBoeuf

Download or read book How to Win Customers and Keep Them for Life, Revised Edition written by Michael LeBoeuf and published by National Geographic Books. This book was released on 2000-08-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A powerhouse, a classic."--James B. Patterson*, bestselling novelist and former Chairman and Creative Director of J. Walter Thompson, U.S.A., Inc. "An invaluable, easy-to-follow blueprint for winning, serving and keeping customers...This book is a must for any business." --Jere W. Thompson, President and CEO, The Southland Corporation Michael LeBoeuf, one of the nation's foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today's computer-driven world. It contains everything you need to know about successful selling and--most important of all--how to win customers for life. "I've always believed that it's a mistake to separate selling, managing and service from each other. How to Win Customers and Keep Them for Life is an easy-to-follow guide for putting them together with great results." --Ed Flanagan, President, Sales Marketing Executives--Greater New York

How to Win Customers and Keep Them for Life

Author : Michael LeBoeuf
Publisher : Berkley Trade
ISBN 13 : 9780425114681
Total Pages : 186 pages
Book Rating : 4.1/5 (146 download)

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Book Synopsis How to Win Customers and Keep Them for Life by : Michael LeBoeuf

Download or read book How to Win Customers and Keep Them for Life written by Michael LeBoeuf and published by Berkley Trade. This book was released on 1989 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team, written by one of the nation's foremost business consultants.

Why Customers Come Back

Author : Manzie R, Lawfer
Publisher : Red Wheel/Weiser
ISBN 13 : 1632658410
Total Pages : 298 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis Why Customers Come Back by : Manzie R, Lawfer

Download or read book Why Customers Come Back written by Manzie R, Lawfer and published by Red Wheel/Weiser. This book was released on 2003-11-17 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyal customers are the most important asset of any company-more important than land, patents, equipment, or buildings. While finding new customers is often expensive, time-consuming, and ultimately unprofitable, retaining old customers is surprisingly easy and highly profitable. This book is not about slogans, banners, or promotions. It is about discovering and utilizing specific activities that will make your customers buy again and again...and tell the world why everyone else should buy from you too! Learning how to retain customers is important and profitable. Even a seemingly negligible increase in repeat business-just five percent-produces a whopping 60 percent increase in profits. The practical advice in Why Customers Come Back is based on the real buying habits of real customers. The five principles to follow are not brain surgery. Business people, entrepreneurs, corporate leaders, and front-line employees can understand, embrace, and implement them...right now.

Superior Customer Value

Author : Art Weinstein
Publisher : CRC Press
ISBN 13 : 1439861285
Total Pages : 323 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Superior Customer Value by : Art Weinstein

Download or read book Superior Customer Value written by Art Weinstein and published by CRC Press. This book was released on 2012-02-24 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers’ desires. And, consequently, customer experiences often fall far short of expectations. Written by an expert with more than fifteen years of experience, Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition benchmarks the best companies and shows you what it truly means to create world-class value for customers. The book is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It explores key marketing planning issues that emphasize relationship management strategies to keep customers happy. See What’s New in the Third Edition: New topics include: Business models Co-creation of value Corporate entrepreneurship Customer experience management Customer value metrics Net promoter score Image Innovation Social media Expanded coverage of: Customer relationship management E-business opportunities Written as an academic textbook for use in MBA programs, the book is highly readable, practical, and action-oriented, giving managers at all levels of experience guidance on how to improve marketing operations and create customer-centric organizations. It explains valuable tools such as customer value funnel, customer value assessment, service-quality-image-price (SQIP) analysis, and CRM models. Each chapter has a customer value insight checklist, action items, and informative figures and tables. This revised edition addresses current trends in value-adding business practice, from understanding how to drive a market and find new ventures to the rise in customer importance of the online arena and new models and metrics for customer loyalty and retention. Great companies amaze and delight customers — Superior Customer Value offers a strategic blueprint to learn from the market leaders and apply those lessons to your organization. Art Weinstein discusses the book in several videos on the CRC Press YouTube Channel.

How to Win Customers

Author : Heinz Goldman
Publisher : Dutton Adult
ISBN 13 : 9780801538988
Total Pages : pages
Book Rating : 4.5/5 (389 download)

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Book Synopsis How to Win Customers by : Heinz Goldman

Download or read book How to Win Customers written by Heinz Goldman and published by Dutton Adult. This book was released on 1985-06-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Life Is Sales

Author : Gary Ford
Publisher : Insomniac Press
ISBN 13 : 1897178743
Total Pages : 329 pages
Book Rating : 4.8/5 (971 download)

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Book Synopsis Life Is Sales by : Gary Ford

Download or read book Life Is Sales written by Gary Ford and published by Insomniac Press. This book was released on 2008 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Life is about getting what you want, and sales skills can improve your life. In Life Is Sales, Gary Ford and Connie Bird share their unique perspective on success. Most people resist spelling out what they want, but those who know what they want and know how to ask for it are far more successful in all aspects of life. This book highlights the psychology behind getting people to do what you want and to say yes by using concrete day-to-day examples and making suggestions that will change your life.

Simply Better

Author : Patrick Barwise
Publisher : Harvard Business Press
ISBN 13 : 9780875843988
Total Pages : 238 pages
Book Rating : 4.8/5 (439 download)

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Book Synopsis Simply Better by : Patrick Barwise

Download or read book Simply Better written by Patrick Barwise and published by Harvard Business Press. This book was released on 2004 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.

Uncommon Service

Author : Frances X. Frei
Publisher : Harvard Business Press
ISBN 13 : 1422133311
Total Pages : 262 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Uncommon Service by : Frances X. Frei

Download or read book Uncommon Service written by Frances X. Frei and published by Harvard Business Press. This book was released on 2012 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.

180 Ways to Walk the Customer Service Talk

Author : Eric Lee Harvey
Publisher : The Walk The Talk Company
ISBN 13 : 9781885228345
Total Pages : 60 pages
Book Rating : 4.2/5 (283 download)

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Book Synopsis 180 Ways to Walk the Customer Service Talk by : Eric Lee Harvey

Download or read book 180 Ways to Walk the Customer Service Talk written by Eric Lee Harvey and published by The Walk The Talk Company. This book was released on 1999 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: 180 Ways To Walk The Customer Service Talk is the resource you'll want to read and distribute to every person in your organization. Packed with powerful strategies and tips to cultivate world-class customer service, this handbook promises to be the answer to getting everyone "Walking The Customer Service Talk" and building a reputation of service integrity. At its low price, if everyone adopts just a few ideas to help ensure customers come back again, this book will pay for itself. All employees at every level of the organization need this powerful guide ... from front line employees, to call center representatives, sales people, telemarketers, managers, client services and marketing teams.

How to Win Customers-New Revised Edition

Author : Heinz M. Goklmann
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (471 download)

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Book Synopsis How to Win Customers-New Revised Edition by : Heinz M. Goklmann

Download or read book How to Win Customers-New Revised Edition written by Heinz M. Goklmann and published by . This book was released on 1966 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Customer Intimacy

Author : Fred Wiersema
Publisher : Claremont
ISBN 13 : 9780006388395
Total Pages : 221 pages
Book Rating : 4.3/5 (883 download)

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Book Synopsis Customer Intimacy by : Fred Wiersema

Download or read book Customer Intimacy written by Fred Wiersema and published by Claremont. This book was released on 1998 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more co-operative customer-supplier relationships and describes how customer intimacy works, how to implement it and what pitfalls to look out for. Illustrated with examples from top companies.

Just Say Yes!

Author : Philip R. Nulman
Publisher :
ISBN 13 : 9781564144201
Total Pages : 0 pages
Book Rating : 4.1/5 (442 download)

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Book Synopsis Just Say Yes! by : Philip R. Nulman

Download or read book Just Say Yes! written by Philip R. Nulman and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a guide to extreme customer service with practical advice and real-life case studies that highlight the methods necessary to keep existing customers happy and find new ones. -- Provided by publisher.

Customer Loyalty Guaranteed

Author : Chip R Bell
Publisher : Adams Media
ISBN 13 : 9781598694680
Total Pages : 0 pages
Book Rating : 4.6/5 (946 download)

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Book Synopsis Customer Loyalty Guaranteed by : Chip R Bell

Download or read book Customer Loyalty Guaranteed written by Chip R Bell and published by Adams Media. This book was released on 2007-11-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amidst a wealth of products and services, customers are hearing one message more consistently than ever before: "Buy from us...or not...your business isn't that important." How are companies sending the message? By giving their customers boring, apathetic, impatient, and uninspired service. An organization's commercial success is incumbent upon making customers feel valued. Customer Loyalty Guaranteed shows leaders at all levels how to awaken the "spirit to serve" in every employee. Included are: * The seven customer service personalities that build unbreakable customer loyalty--and how to manage them * Leadership practices that organizations must embrace to be service superstars * Practices for maintaining remarkable service over the longterm Customer service gurus Chip Bell and John Patterson provide fresh concepts on how organizations must deal with today's "new" customer, and show companies how to infuse their organizations with passion that customers will connect to. AUTHOR: Chip R. Bell (Dallas, TX) is founder of the Dallas-based Chip Bell Group and one of the nation's leading experts on customer service. Leadership Excellence magazine named him one of the 50 most influential leadership authorities in the United States. His previous books, including Magnetic Service, Customers as Partners, and Managing Knock Your Socks Off Service, have all been on bestseller lists and widely translated around the world. John R. Patterson (Atlanta, GA) is founder and President of the Atlanta-based Progressive Insights, a Chip Bell Group alliance partner. His consulting practice specializes in helping organizations manage complex culture change built around customer and employee loyalty. His articles have appeared in Customer Relationship Management and Leadership Excellence.

Marketing by the Numbers

Author : Leland Harden
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814416209
Total Pages : 257 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Marketing by the Numbers by : Leland Harden

Download or read book Marketing by the Numbers written by Leland Harden and published by AMACOM Div American Mgmt Assn. This book was released on 2011 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measuring return on marketing investment doesn't have to be mysterious...even in the age of Web 2.0. This book provides you with a foolproof system for determining the effectiveness of all your marketing strategies, online and off. --Book Jacket.

100/0 Principle

Author : Al Ritter
Publisher : Sourcebooks, Inc.
ISBN 13 : 1608100707
Total Pages : 109 pages
Book Rating : 4.6/5 (81 download)

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Book Synopsis 100/0 Principle by : Al Ritter

Download or read book 100/0 Principle written by Al Ritter and published by Sourcebooks, Inc.. This book was released on 2010-04-01 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simply put, this new ebook can make your marriage better and greatly improve your relationships with family members, co-workers, your boss and even your friends. The 100/0 Principle...The Secret of Great Relationships, may be the most important book you'll ever read. The message is truly life-changing.

Game Plan Selling

Author : Marc Wayshak
Publisher : Marc Wayshak Communications LLC
ISBN 13 : 9780985411312
Total Pages : 186 pages
Book Rating : 4.4/5 (113 download)

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Book Synopsis Game Plan Selling by : Marc Wayshak

Download or read book Game Plan Selling written by Marc Wayshak and published by Marc Wayshak Communications LLC. This book was released on 2014-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's technology-saturated world, information is cheap. The Internet has changed everything for prospects--not to mention for the salespeople who hope to win their business. Prospects no longer need that big sales pitch touting all the features and benefits of a product. What's more, they have come to resent old-school selling techniques. As Marc explains in Game Plan Selling, winning the business of well-informed prospects is very similar to winning in sports. Consistent success--both in sales and on the field--requires a distinct strategy, a repeatable process and a clear plan to execute with commitment and passion. In this highly practical book, you will learn how to: *Separate yourself from the competition; *Use a simple system to close sales more quickly and with greater frequency; and *Create a personal selling plan to virtually guarantee success.

How to Collect Debts and Still Keep Your Customers

Author : David Sher
Publisher : AMACOM/American Management Association
ISBN 13 : 9780814404874
Total Pages : 173 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis How to Collect Debts and Still Keep Your Customers by : David Sher

Download or read book How to Collect Debts and Still Keep Your Customers written by David Sher and published by AMACOM/American Management Association. This book was released on 1999 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cash shortages sink fifty percent of all new ventures and cripple many others. And that's a tragedy, because the problem can be solved by business owners themselves. Let David and Martin Sher show you how to speed up your cash flow and build capital without losing the goodwill of your customers, clients, or patients. They promise that you'll even enjoy doing it!