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Marketing By The Numbers
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Book Synopsis Marketing by the Numbers by : Leland Harden
Download or read book Marketing by the Numbers written by Leland Harden and published by AMACOM Div American Mgmt Assn. This book was released on 2011 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measuring return on marketing investment doesn't have to be mysterious...even in the age of Web 2.0. This book provides you with a foolproof system for determining the effectiveness of all your marketing strategies, online and off. --Book Jacket.
Book Synopsis Managing Your Business with 7 Key Numbers by : Jeffrey Kenneth Prager
Download or read book Managing Your Business with 7 Key Numbers written by Jeffrey Kenneth Prager and published by Builderbooks. This book was released on 2015 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use 7 Key Numbers to help you earn greater profits with less time and energy Many builders and contractors struggle to get a clear picture of where their business is at the moment - and where it's headed financially. By the time you compare your accounting reports with your job costing, estimating and change orders, and pipeline, it's too late to make adjustments to guarantee profit. This book will help you see where you stand every day, with every job, by monitoring just 7 Key Numbers that drive all profits and cash flow, including - Number of leads - Sales conversion rate - Customer retention rate Stay on top of every job! Follow the steps in this book to create a process that will let you know when costs or scheduling deviate from the estimate--in time to respond before those changes cost you money. "Managing Your Business with 7 Key Numbers is exceptionally well written, organized, and presented. Specifically directed at professionals engaged in construction, Managing Your Business with 7 Key Numbers is as thoroughly "user friendly' as it is informative, making it very highly recommended." Small Press Bookwatch Oregon, WI
Book Synopsis Pushing the Numbers in Marketing by : David L. Rados
Download or read book Pushing the Numbers in Marketing written by David L. Rados and published by Praeger. This book was released on 1992-09-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers in vivid, clear prose the basic accounting tools that marketers need to develop profitable marketing programs: costs, marketing arithmetic, marginal analysis, and contribution accounting. It is thorough and up-to-date, and has a hard-as-nails practicality to it. The book is packed with examples that are both fascinating and illustrative of the author's points. After a short treatment of the uses and limitations of microeconomics to the practicing marketer, the book develops in detail two key ideas from microeconomics--costs and marginal analysis. Each is explained fully with illustrations and advice on how to use the idea. For readers who want to increase their mastery of the material, there are some seventy problems with complete answers at the end of the volume. This is a solid book for marketers and would-be marketers who want to increase their competence on the job.
Book Synopsis Email Marketing By the Numbers by : Chris Baggott
Download or read book Email Marketing By the Numbers written by Chris Baggott and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results." —Anne Holland, President, MarketingSherpa "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book." —Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK "Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers." —Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology." —Scott Burkey, Business Development Executive, Definition 6 "Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small." —Scott Maxwell, founder, OpenView Venture Partners
Download or read book Trading by Numbers written by Rick Swope and published by John Wiley & Sons. This book was released on 2012-02-03 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the E*Trade experts' inside track on playing the markets For retail traders, knowing which possible strategies to employ when has always been a challenge. That is, until now. For the first time, popular E*Trade educators Rick Swope and Shawn Howell introduce their two-dimensional scoring system for determining how bullish/bearish a trade setup looks by reading charts. In Trading by Numbers, they present a scoring system that uses a trend score and a volatility score, removing the guesswork and giving you a solid guide to the markets. Based on the score, the authors provide a toolkit of option strategies that are best to execute in each specific situation. Using common indicators and patterns, the book provides analysis for choosing your right strategy while managing risk. Authors Swope and Howell are accomplished market educators and their partners are the leaders in trading and investing, including E*Trade, CBOE, OIC, NYSE, NASDAQ OMX, CME and ISE An easy-to-use guide that will help you make the best decisions in any situation, the book is essential for traders at all levels Trading by Numbers outlines a proprietary market scoring system that helps traders determine the best option strategies to execute in any market climate.
Book Synopsis A Nation of Numbers by : Paul A. Scipione
Download or read book A Nation of Numbers written by Paul A. Scipione and published by Quirk's Media. This book was released on 2014-12-22 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: America, the New World, an expanse so big that it begged to be explored settled and tamed. It made sense that a place seemingly so limitless encouraged our obsession with measuring. Maybe it was our Manifest Destiny to be a nation of numbers and the birthplace of marketing research.Why has it taken so long for someone to write the definitive history of a business that now exceeds $24 billion/year in the U.S. ($78+ per person); that now employs more than 150,000 Americans; that interviews nearly 75% of adults each year; whose numbers and statistics are used by virtually 100% of large and medium-sized companies; and whose studies touch all of our lives, every day? Dr. Paul Scipione's A Nation of Numbers solves this puzzling gap by providing lively glimpses of the colorful and often controversial pioneers who made it their life's work to measure and analyze the experiences, preferences and behavior of Americans.Scipione paints the development of the MR field against the backdrop of social, cultural, political, economic and technological events that formed the 20th and early 21st century American mosaic. He identifies the multitude of factors and events came together to make America a nation of numbers and the birthplace of marketing research. He describes three distinct eras in the history of commercial MR: Era 1: the Pioneer era (1900-1950); Era 2: the Survey Era (1950-the late 1990s); and Era 3: the Post-Survey Era (late 1990s-present). Although traditional surveys and focus groups are still used, MR has morphed from an analog to digital world, with new tools in big data and advanced analytics, observation of actual consumer behavior via scanning UPC codes, and advances in the neurosciences.A Nation of Numbers gives readers a fascinating glimpse at the researchers whose ultimate obsession is putting us all under their microscopes.
Book Synopsis Painting with Numbers by : Randall Bolten
Download or read book Painting with Numbers written by Randall Bolten and published by John Wiley & Sons. This book was released on 2012-02-13 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to communicate better with numbers Whether you are distributing a report or giving a presentation, you have a lot of numbers to present and only a few minutes to get your point across. Your audience is busy and has a short attention span. Don't let an amateur presentation bog you down, confuse your audience, and damage your credibility. Instead, learn how to present numerical information effectively—in the same way you learned how to speak or write. With Painting with Numbers, you'll discover how to present numbers clearly and effectively so your ideas and your presentation shine. Use the Arabic numeral system to your advantage master the use of layout and visual effects to communicate powerfully Understand how audiences process your information and how that affects your "personal brand image" Learn how to be perceived as a professional who truly understands the business concepts and issues underlying your numbers Use software tools, including Excel, PowerPoint, and graphs, efficiently and to drive home your point Author Randall Bolten shares his decades of experience as a senior finance executive distilling complicated information into clear presentations, to help you make your numerical information more comprehensible, meaningful, and accessible. Painting with Numbers is brimming with hands-on advice, techniques, tools, rules, and guidelines for producing clear, attractive, and effective quantation (the word the author has coined for the skill of presenting numbers).
Book Synopsis Simple Numbers, Straight Talk, Big Profits! by : Gregory Burges Crabtree
Download or read book Simple Numbers, Straight Talk, Big Profits! written by Gregory Burges Crabtree and published by . This book was released on 2014-04-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple Numbers can guide you to increased business profitability Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more ) in annual revenue. Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree's down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. You'll be fascinated to learn: Why your numbers are lying to you (and why you are the cause ) How labor productivity is the key to profitability and simplifying human resource decisions Why the amount of tax you pay is your #1 key performance indicator Take advantage of Crabtree's years of experience teaching clients how to build successful businesses by ''seeing beyond numbers'' with this step-by-step guide to increasing your businesses profitability.
Book Synopsis Narrative by Numbers by : Sam Knowles
Download or read book Narrative by Numbers written by Sam Knowles and published by Routledge. This book was released on 2018-03-19 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the Business Book of the Year Awards in the Sales and Marketing category. As jobs become increasingly similar, there are two skills that everyone needs if they’re going to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to persuade others to act. Analytics + storytelling = influence. Humans are hardwired to respond to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories that are based on evidence. But storytellers need to use data as the foundation of stories, not as the actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion. The Big Data revolution means more data is available than ever. The trouble is, most people aren’t very numerate or good at statistics. Many find it hard to look at data and extract insights. Meanwhile, those for whom numbers hold no fear don’t always make the best storytellers. They mistakenly believe they need to prove their point by showing their workings. There are some simple and effective rules of data-driven storytelling that help everyone tell more compelling, evidence-based stories, whoever they need to convince. Narrative by Numbers shows you how.
Book Synopsis Making Numbers Count by : Chip Heath
Download or read book Making Numbers Count written by Chip Heath and published by Simon and Schuster. This book was released on 2022-01-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.
Book Synopsis Magic Numbers for Sales Management by : John Davis
Download or read book Magic Numbers for Sales Management written by John Davis and published by John Wiley & Sons. This book was released on 2007-01-22 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key challenge sales professionals confront is how to measure the various activities they perform in the sales planning, selling and execution, and post-sales review phases of the customer relationship. Magic Numbers for Sales Management: Key Measures to Evaluate Sales Success is a ready-reference for sales and marketing professionals who seek clear descriptions of over 50 of the most important sales metrics and formulas. Using clear descriptions and relevant examples from many of today’s leading companies, sales and marketing professionals will learn relevant measurement and evaluation techniques, including: Important metrics for measuring market conditions, sales forecasting, compensation, quotas, sales force-size, pricing, and customers Applying metrics to different phases of the selling process Key behaviors of the most successful sales people Magic Numbers for Sales Management is an important resource for the most demanding sales professionals who want to fully assess the success of their selling activities.
Book Synopsis Pushing the Numbers in Marketing by : David L. Rados
Download or read book Pushing the Numbers in Marketing written by David L. Rados and published by Bloomsbury Publishing USA. This book was released on 1992-09-08 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers in vivid, clear prose the basic accounting tools that marketers need to develop profitable marketing programs: costs, marketing arithmetic, marginal analysis, and contribution accounting. It is thorough and up-to-date, and has a hard-as-nails practicality to it. The book is packed with examples that are both fascinating and illustrative of the author's points. After a short treatment of the uses and limitations of microeconomics to the practicing marketer, the book develops in detail two key ideas from microeconomics--costs and marginal analysis. Each is explained fully with illustrations and advice on how to use the idea. For readers who want to increase their mastery of the material, there are some seventy problems with complete answers at the end of the volume. This is a solid book for marketers and would-be marketers who want to increase their competence on the job.
Book Synopsis Know Your Numbers by : Leslie Menard
Download or read book Know Your Numbers written by Leslie Menard and published by . This book was released on 2020-12-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: DO YOU KNOW YOUR NUMBERS?Are you a business owner who has a nagging sense that your understanding of your financial statements is incomplete, that your bookkeeping processes are ad hoc (at best), or that the pile of loose receipts and documentation you heave into your CPA's office every year is not an ideal way to approach financial management?You are not alone.KNOW YOUR NUMBERS is designed to demystify basic business bookkeeping and accounting so you can de-stress! KNOW YOUR NUMBERS will:?help you understand how to create processes that enable the accurate recording of business transactions, ?teach you to review and read your financial statements, and?show you how to repeat it all, year after year, so you can build a strong, solid business.Let's get you more comfortable with your numbers so you can translate them into business decisions that move you towards your goals!
Book Synopsis Managing By The Numbers by : Chuck Kremer
Download or read book Managing By The Numbers written by Chuck Kremer and published by Basic Books. This book was released on 2019-01-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone interested in building a stronger business needs to understand and use the information captured in financial statements. In Managing by the Numbers, business education and accounting experts Chuck Kremer and Ron Rizzuto team up with open-book management authority John Case to demystify the numbers. They present a practical, common-sense approach to reading financial statements and to managing the three bottom lines of business financial performance: net profit, operating cash flow, and return on assets. The book features numerous exercises and examples (with associated templates available on the Web), a powerful new management tool known as “The Financial Scoreboard,” and an extensive glossary. Managing by the Numbers is an essential resource for entrepreneurs, business owners, managers, and anyone eager to improve their mastery of the financial side of running a business.
Book Synopsis Successful Business Research by : Rhonda M. Abrams
Download or read book Successful Business Research written by Rhonda M. Abrams and published by . This book was released on 2006 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating or growing a successful business depends on finding critical numbers, including market size and growth, sales numbers, and more. This distinctive book, paired with a helpful CD, guides readers through each step of the online research process.
Book Synopsis The 1-Page Marketing Plan by : Allan Dib
Download or read book The 1-Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.
Book Synopsis Marketing Metrics by : Paul W. Farris
Download or read book Marketing Metrics written by Paul W. Farris and published by FT Press. This book was released on 2021-07-27 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager’s Guide to Measuring Marketing Performance, Third Edition now contains: Important new coverage of intangible assets A rigorous and practical discussion of quantifying the value of information More detail on measuring brand equity A complete separate chapter on web, SEM, mobile, and "digital" metrics Practical linkages to Excel, showing how to use functions and Excel Solver to analyze marketing metrics An up-to-date survey of free metrics available from Google and elsewhere Expanded coverage of methodologies for quantifying marketing ROI The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more. For every metric, the authors present real-world pros, cons, and tradeoffs — and help you understand what the numbers really mean. Last but not least, they show you how to build comprehensive models to support planning — and optimize every marketing decision you make. Marketing Metrics, Third Edition will be invaluable to all marketing executives, practitioners, analysts, consultants, and advanced students interested in quantifying marketing performance.
