Chief Marketing Officers at Work

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Publisher : Apress
ISBN 13 : 1484219317
Total Pages : 330 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Chief Marketing Officers at Work by : Josh Steimle

Download or read book Chief Marketing Officers at Work written by Josh Steimle and published by Apress. This book was released on 2016-08-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

Strategies of Effective Interviewing

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Publisher :
ISBN 13 : 9780000641120
Total Pages : 6 pages
Book Rating : 4.6/5 (411 download)

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Book Synopsis Strategies of Effective Interviewing by : Samuel G. Trull

Download or read book Strategies of Effective Interviewing written by Samuel G. Trull and published by . This book was released on 1964-01-01 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Interview People

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781983589195
Total Pages : 78 pages
Book Rating : 4.5/5 (891 download)

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Book Synopsis How to Interview People by : Heike Guilford

Download or read book How to Interview People written by Heike Guilford and published by Createspace Independent Publishing Platform. This book was released on 2018-01-09 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are new to interviewing or ready to take your skills to the next level, How To Interview. People will show you how to instantly improve every aspect of your assessment--and section process. Packed with real life case studies, practical tips and advice, you'll discover how to choose the best person for the job every time. Find out how to elevate your existing recruitment activities and follow a proven roadmap from application forms to induction and beyond. Learn how to overcome common challenges, use different interview techniques and understand how to meet strangers and welcome future employees.

Interview Questions and Answers

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Publisher : How2Become Ltd
ISBN 13 : 1907558748
Total Pages : 161 pages
Book Rating : 4.9/5 (75 download)

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Book Synopsis Interview Questions and Answers by : Richard McMunn

Download or read book Interview Questions and Answers written by Richard McMunn and published by How2Become Ltd. This book was released on 2013-05 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Germania

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Publisher : Simon and Schuster
ISBN 13 : 1416559221
Total Pages : 387 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Germania by : Brendan McNally

Download or read book Germania written by Brendan McNally and published by Simon and Schuster. This book was released on 2009-02-10 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: In their youth, Manni and Franzi, together with their brothers, Ziggy and Sebastian, captured Germany's collective imagination as the Flying Magical Loerber Brothers -- one of the most popular vaudeville acts of the old Weimar days. The ensuing years have, however, found the Jewish brothers estranged and ensconced in various occupations as the war is drawing near its end and a German surrender is imminent. Manni is traveling through the Ruhr Valley with Albert Speer, who is intent on subverting Hitler's apocalyptic plan to destroy the German industrial heartland before the Allies arrive; Franzi has become inextricably attached to Heinrich Himmler's entourage as astrologer and masseur; and Ziggy and Sebastian have each been employed in pursuits that threaten to compromise irrevocably their own safety and ideologies. Now, with the Russian noose tightening around Berlin and the remnants of the Nazi government fleeing north to Flensburg, the Loerber brothers are unexpectedly reunited. As Himmler and Speer vie to become the next Führer, deluded into believing they can strike a bargain with Eisenhower and escape their criminal fates, the Loerbers must employ all their talents -- and whatever magic they possess -- to rescue themselves and one another. Deftly written and darkly funny, Germania is an astounding adventure tale -- with subplots involving a hidden cache of Nazi gold, Hitler's miracle U-boats, and Speer's secret plan to live out his days hunting walrus in Greenland -- and a remarkably imaginative novel from a gifted new writing talent.

Love 'Em Or Lose 'Em

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Publisher : ReadHowYouWant.com
ISBN 13 : 1427085684
Total Pages : 478 pages
Book Rating : 4.4/5 (27 download)

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Book Synopsis Love 'Em Or Lose 'Em by : Beverly Kay

Download or read book Love 'Em Or Lose 'Em written by Beverly Kay and published by ReadHowYouWant.com. This book was released on 2008-11-04 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Love 'Em or Lose 'Em offers busy managers a fresh viewpoint that clearly links business success to retention of talent" --- Richard J. Leider, Founder, the Inventure Group, co-author of Claiming Your Place at the Fire: Living the Second Half of Your Life on Purpose.

Get the Truth

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Publisher : St. Martin's Press
ISBN 13 : 1466841397
Total Pages : 289 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Get the Truth by : Philip Houston

Download or read book Get the Truth written by Philip Houston and published by St. Martin's Press. This book was released on 2015-03-24 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting someone to tell the truth is an essential skill that very few people possess. In the boardroom, classroom, or our own homes, every day we interact with others and try to get the truth from them. People are often untruthful out of fear of negative consequences associated with divulging information. But if a person is made to forget the long-term outcomes of lying, he or she can be influenced to disclose sensitive information that's being withheld. The aim is to encourage the person to remain in short-term thinking mode, shifting focus away from the long-term ramifications of telling the truth. As former CIA agents and bestselling authors of Spy the Lie, Philip Houston, Mike Floyd, and Susan Carnicero are among the world's best at detecting deceptive behavior and eliciting the truth from even the most accomplished liars. Get the Truth is a step-by-step guide that empowers readers to elicit the truth from others. It also chronicles the fascinating story of how the authors used a methodology Houston developed to elicit the truth in the counterterrorism and criminal investigation realms, and how these techniques can be applied to our daily lives. Using thrilling anecdotes from their careers in counterintelligence, and with easy-to-follow instructions, the authors provide a foolproof means of getting absolutely anybody to give an honest answer. Get the Truth is the easy and effective way to learn how to get the truth every time.

Ask a Manager

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Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Successful Interview Skills

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Publisher : Kogan Page Publishers
ISBN 13 : 0749458402
Total Pages : 144 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Successful Interview Skills by : Rebecca Corfield

Download or read book Successful Interview Skills written by Rebecca Corfield and published by Kogan Page Publishers. This book was released on 2009-08-03 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone at some point in their life will have to attend an interview. Whether they are applying for a job, a promotion, a training programme or even a college course, the fact remains that a questioning process will occur and the need to create a good impression is essential. Now in its fifth edition, this extremely useful guide shows you how to portray professionalism and confidence and take control of the interview process. Breaking the process down into accessible steps, Rebecca Corfield identifies the ways in which you can prepare for an interview, providing example questions and advice on how to answer them. There are also tips on what employers are looking for, how to make a presentation during an interview and vital information on how you should present yourself so that you make a good and lasting impression.

The Holloway Guide to Technical Recruiting and Hiring

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Publisher :
ISBN 13 : 9781952120084
Total Pages : 0 pages
Book Rating : 4.1/5 (2 download)

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Book Synopsis The Holloway Guide to Technical Recruiting and Hiring by : Osman (Ozzie) Osman

Download or read book The Holloway Guide to Technical Recruiting and Hiring written by Osman (Ozzie) Osman and published by . This book was released on 2020-06-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, expert-reviewed guide to growing software engineering teams effectively, written by and for hiring managers, recruiters, interviewers, and candidates.

IT Through Experiential Learning

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Publisher : Apress
ISBN 13 : 1484224213
Total Pages : 108 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis IT Through Experiential Learning by : Shreekant W Shiralkar

Download or read book IT Through Experiential Learning written by Shreekant W Shiralkar and published by Apress. This book was released on 2016-11-18 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise book shows you how experiential learning can be used to overcome the challenges posed in applying and delivering information technology (IT) to your business needs through an innovative, game-based approach. Technology innovations and evolving business models are part of a rapid change that is forcing corporate and management professionals to learn, deploy, and adopt IT in new ways in order to maintain a competitive advantage. Many are doing this through experiential learning. You’ll begin by reviewing the basics of experiential learning and its relevance to IT, followed by six chapters that apply the hands-on concept through various scenarios. Make IT Through Experiential Learning one of your valued resources today. What You'll Learn: Innovative and proven IT-related application scenarios Generic management and leadership skill development Guidance for applying the learning methods for generating extraordinary results over conventional methods Who This Book Is For: IT professionals, higher education students, and those engaged in training and organizational development.

The Art of the Interview

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Publisher : Crown
ISBN 13 : 0307513300
Total Pages : 479 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis The Art of the Interview by : Lawrence Grobel

Download or read book The Art of the Interview written by Lawrence Grobel and published by Crown. This book was released on 2010-05-05 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE INSIDER’S LOOK AT THE FINE ART OF INTERVIEWING “I had a fantasy the other night that this interview is so great that they no longer want me to act—just do interviews. I thought of us going all over the world doing interviews—we’ve signed for three interviews a day for six weeks.” —Al Pacino, in an interview with Lawrence Grobel Highly respected in journalist circles and hailed as “the Interviewer’s Interviewer,” Lawrence Grobel is the author of well-received biographies of Truman Capote, Marlon Brando, James Michener, and the Huston family, with bylines from Rolling Stone and Playboy to the New York Times. He has spent his thirty-year career getting tough subjects to truly open up and talk. Now, in The Art of the Interview, he offers step-by-step instruction on all aspects of nailing an effective interview and provides an inside look on how he elicted such colorful responses as: “I don’t like Shakespeare. I’d rather be in Malibu.” —Anthony Hopkins “Feminists don’t like me, and I don’t like them.”—Mel Gibson “I hope to God my friends steal my body out of a morgue and throw a party when I’m dead.”—Drew Barrymore “I want you out of here. And I want those goddamn tapes!”—Bob Knight “I smoked pot with my father when I was eleven in 1973. . . . He thought he was giving me a mind-extending experience just like he used to give me Hemingway novels and Woody Allen films.”—Anthony Kiedis In The Art of the Interview, Grobel reveals the most memorable stories from his career, along with examples of the most candid moments from his long list of famous interviewees, from Oscar-winning actors and Nobel laureates to Pulitzer Prizewinning writers and sports figures. Taking us step by step through the interview process, from research and question writing to final editing, The Art of the Interview is a treat for journalists and culture vultures alike.

The Craft of Interviewing

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Publisher : Vintage
ISBN 13 : 0307778282
Total Pages : 258 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis The Craft of Interviewing by : John Brady

Download or read book The Craft of Interviewing written by John Brady and published by Vintage. This book was released on 2011-02-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Brady, editor of Writer's Digest and himself an accomplished interviewer, has put together an indispensable guide to the art of questioning. In a lively, down-to-earth manner, "The Craft of Interviewing" covers all aspects of the interview process -- getting the interview, doing research, handling the subject face-to-face, hurdling hazards, getting tough, taking notes (on the sly, if need be), taping, dealing with off-the-record types, concluding the interview, verifying it, and writing it up. Brady has also filled the book with a myriad of anecdotes revealing the experiences of some of the best known interviewers of our times. A noteworthy appendix on the history of the interview is included.

Lean B2B

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Author :
Publisher : Étienne Garbugli
ISBN 13 : 1778074006
Total Pages : 225 pages
Book Rating : 4.7/5 (78 download)

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Book Synopsis Lean B2B by : Étienne Garbugli

Download or read book Lean B2B written by Étienne Garbugli and published by Étienne Garbugli. This book was released on 2022-03-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

Humans of New York

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Publisher : St. Martin's Press
ISBN 13 : 125027754X
Total Pages : 307 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Humans of New York by : Brandon Stanton

Download or read book Humans of New York written by Brandon Stanton and published by St. Martin's Press. This book was released on 2020-10-06 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the blog with more than four million loyal fans, a beautiful, heartfelt, funny, and inspiring collection of photographs and stories capturing the spirit of a city Now an instant #1 New York Times bestseller, Humans of New York began in the summer of 2010, when photographer Brandon Stanton set out to create a photographic census of New York City. Armed with his camera, he began crisscrossing the city, covering thousands of miles on foot, all in an attempt to capture New Yorkers and their stories. The result of these efforts was a vibrant blog he called "Humans of New York," in which his photos were featured alongside quotes and anecdotes. The blog has steadily grown, now boasting millions of devoted followers. Humans of New York is the book inspired by the blog. With four hundred color photos, including exclusive portraits and all-new stories, Humans of New York is a stunning collection of images that showcases the outsized personalities of New York. Surprising and moving, printed in a beautiful full-color, hardbound edition, Humans of New York is a celebration of individuality and a tribute to the spirit of the city. With 400 full-color photos and a distinctive vellum jacket

Strategic Interviewing

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Publisher : John Wiley & Sons
ISBN 13 : 9780787959890
Total Pages : 200 pages
Book Rating : 4.9/5 (598 download)

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Book Synopsis Strategic Interviewing by : Richaurd Camp

Download or read book Strategic Interviewing written by Richaurd Camp and published by John Wiley & Sons. This book was released on 2002-02-28 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interviewing is one of the most effective ways to identify and attract employees who will be successful enough to stay. But few managers are adept at the skill. This book helps eliminate expensive errors of judgment by presenting readers with a set of behaviorally based interviewing strategies. Written by the faculty of the prestigious University of Michigan Executive Education Center--and based on one of their most popular courses--its seven-step "Strategic Interviewing Approach" helps interviewers define the competencies candidates need to possess and make hiring decisions based on accurate predictions of the candidates' performance.

Who

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Publisher : Ballantine Books
ISBN 13 : 0345504194
Total Pages : 210 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis Who by : Geoff Smart

Download or read book Who written by Geoff Smart and published by Ballantine Books. This book was released on 2008-09-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent. The silver lining is that “who” problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street’s A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement–and it has a 90 percent success rate. Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your team–by implementing the #1 tactic used by successful businesspeople • ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate • attract the person you want to hire, by emphasizing the points the candidate cares about most In business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.