How to Influence Your Audience with Blogs and Twitter EBOOK BUNDLE

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071808639
Total Pages : 596 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis How to Influence Your Audience with Blogs and Twitter EBOOK BUNDLE by : Mark Schaefer

Download or read book How to Influence Your Audience with Blogs and Twitter EBOOK BUNDLE written by Mark Schaefer and published by McGraw Hill Professional. This book was released on 2013-09-20 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: THREE E-BOOKS IN ONE Return on Influence Return on Influence is the first book to explore how brands are identifying and leveraging the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influence—and how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn An insider’s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone Practical, actionable tips to increase your own personal power and online influence More than a dozen original social influence marketing case studies “Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see . . . and measure them!” —Brian Solis, author of The End of Business as Usual The Tao of Twitter You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience that wants to connect to you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Born to Blog Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch

Twitter Power 3.0

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119050073
Total Pages : 288 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Twitter Power 3.0 by : Joel Comm

Download or read book Twitter Power 3.0 written by Joel Comm and published by John Wiley & Sons. This book was released on 2015-02-19 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.

Presentation Zen

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Publisher : Pearson Education
ISBN 13 : 0321601890
Total Pages : 316 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Presentation Zen by : Garr Reynolds

Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Naked Soul

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Publisher :
ISBN 13 : 9780692265291
Total Pages : 172 pages
Book Rating : 4.2/5 (652 download)

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Book Synopsis Naked Soul by : Salil Jha

Download or read book Naked Soul written by Salil Jha and published by . This book was released on 2015-01-09 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Naked Soul: The Erotic Love Poems" is an extraordinary storytelling in the form of erotic love poetry, speaking directly to the reader's heart through sensations that course throughout the body. This powerful collection of erotic and sensual love poems celebrates the erotic spirit in all its forms -- from intense passionate sexual desire to seductive victory. There are love poems for every mood and sentimental feeling, for every phase of love you are experiencing whether you are with a partner or not. Read it slowly. Read a poem at a time, or two-or all at once-but give it time to sink into your heart. Read them again. Visualize. Let the poem show you what may be lying dormant in your own heart. Any poetry lover who loves deep symbolism, storytelling and musing over deep verses will find this book very touching. No matter which phase of love you are growing in currently, this book will serve to sail you further towards the endless ocean of love.

HOW TO WIN FRIENDS & INFLUENCE PEOPLE

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Author :
Publisher : Good Press
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.8/5 (596 download)

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Book Synopsis HOW TO WIN FRIENDS & INFLUENCE PEOPLE by : Dale Carnegie

Download or read book HOW TO WIN FRIENDS & INFLUENCE PEOPLE written by Dale Carnegie and published by Good Press. This book was released on 2023-11-26 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dale Carnegie's 'How to Win Friends & Influence People' is a timeless self-help classic that explores the art of building successful relationships through effective communication. Written in a straightforward and engaging style, Carnegie's book provides practical advice on how to enhance social skills, improve leadership qualities, and achieve personal and professional success. The book is a must-read for anyone looking to navigate social dynamics and connect with others in a meaningful way, making it a valuable resource in today's interconnected world. With anecdotal examples and actionable tips, Carnegie's work resonates with readers of all ages and backgrounds, making it a popular choice for personal development and growth. Carnegie's ability to distill complex social principles into simple, actionable steps sets this book apart as a timeless guide for building lasting relationships and influencing others positively. Readers will benefit from Carnegie's wisdom and insight, gaining valuable tools to navigate social interactions and achieve success in their personal and professional lives.

Platform

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Publisher : Thomas Nelson Inc
ISBN 13 : 159555503X
Total Pages : 289 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis Platform by : Michael Hyatt

Download or read book Platform written by Michael Hyatt and published by Thomas Nelson Inc. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform to help readers extend their influence, monetize it, and build a sustainable career.Social media technologies have provided unprecedented opportunities for getting noticed and earning money in an increasingly noisy world. Platform goes behind the scenes into the world of social media success. You'll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today's crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.

Register Your Book

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Author :
Publisher : PartnerPress.org
ISBN 13 : 1944098062
Total Pages : 126 pages
Book Rating : 4.9/5 (44 download)

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Book Synopsis Register Your Book by : David Wogahn

Download or read book Register Your Book written by David Wogahn and published by PartnerPress.org. This book was released on 2016-03-17 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***Updated 2020 Edition*** LEARN THE RIGHT WAY... ...to set your book up for long-term success, improve sales opportunities, and protect your investment, including: Everything you need to know about ISBNs, Barcodes, Copyright, & LCCNs. Make sure your book can be distributed by any distributor. Never have to abandon your hard-earned reader reviews. Ensure your book can be printed by any printer. Add your book to the major book industry databases. Prevent your advance reading copies from being re-sold. Avoid legal headaches and missed filing deadlines. “Straightforward and easy to digest, this is one how-to that every new author or publisher should have in their arsenal!" —Brooke Warner, Publisher of She Writes Press and author of Green-Light Your Book: How Writers Can Succeed in the New Era of Publishing “An essential guide to publishing identifiers, their benefits and uses, and (most importantly) what NOT to do. Required reading for every new entrant into book publishing – and for those who have been here a while, it’s never too late to go back to the sound fundamentals that David Wogahn provides here." —Laura Dawson, Numerical Gurus “...proceed with confidence in spending your time and dollars to get it done right, the first time.” —Carla King, Self-Pub Boot Camp “…a thorough and deceptively simple guide for independent authors and publishers…”

Understanding Social Media

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Author :
Publisher : Bookboon
ISBN 13 : 8776819922
Total Pages : 61 pages
Book Rating : 4.7/5 (768 download)

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Book Synopsis Understanding Social Media by :

Download or read book Understanding Social Media written by and published by Bookboon. This book was released on with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Because I'm Watching

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Author :
Publisher : Macmillan
ISBN 13 : 1250028450
Total Pages : 352 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Because I'm Watching by : Christina Dodd

Download or read book Because I'm Watching written by Christina Dodd and published by Macmillan. This book was released on 2016-09-06 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: From New York Times bestselling author, Christina Dodd, comes the newest thriller of this “remarkable, mesmerizing series” (Library Journal starred review) set in the quaint -- and deadly -- coastal town of Virtue Falls.

The Bookseller's Tale

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Author :
Publisher : Penguin UK
ISBN 13 : 0141991240
Total Pages : 368 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis The Bookseller's Tale by : Martin Latham

Download or read book The Bookseller's Tale written by Martin Latham and published by Penguin UK. This book was released on 2020-09-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A SPECTATOR AND EVENING STANDARD BOOK OF THE YEAR 2020 'A joy. Each chapter instantly became my favourite' David Mitchell, author of Cloud Atlas 'Wonderful' Lucy Mangan 'The right book has a neverendingness, and so does the right bookshop.' This is the story of our love affair with books, whether we arrange them on our shelves, inhale their smell, scrawl in their margins or just curl up with them in bed. Taking us on a journey through comfort reads, street book stalls, mythical libraries, itinerant pedlars, radical pamphleteers, extraordinary bookshop customers and fanatical collectors, Canterbury bookseller Martin Latham uncovers the curious history of our book obsession - and his own. Part cultural history, part literary love letter and part reluctant memoir, this is the tale of one bookseller and many, many books. 'If ferreting through bookshops is your idea of heaven, you'll get the same pleasure from this treasure trove of a book' Jake Kerridge, Sunday Express

The Coaching Habit

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Publisher : Box of Crayons Press
ISBN 13 : 0978440749
Total Pages : 248 pages
Book Rating : 4.9/5 (784 download)

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Book Synopsis The Coaching Habit by : Michael Bungay Stanier

Download or read book The Coaching Habit written by Michael Bungay Stanier and published by Box of Crayons Press. This book was released on 2016-02-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coaching is an essential skill for leaders. But for most busy, overworked managers, coaching employees is done badly, or not at all. They're just too busy, and it's too hard to change. But what if managers could coach their people in 10 minutes or less? In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact. Coaching is an art and it's far easier said than done. It takes courage to ask a question rather than offer up advice, provide an answer, or unleash a solution. Giving another person the opportunity to find their own way, make their own mistakes, and create their own wisdom is both brave and vulnerable. It can also mean unlearning our ''fix it'' habits. In this practical and inspiring book, Michael shares seven transformative questions that can make a difference in how we lead and support. And, he guides us through the tricky part - how to take this new information and turn it into habits and a daily practice. -Brené Brown, author of Rising Strong and Daring Greatly Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples' potential. He unpacks seven essential coaching questions to demonstrate how---by saying less and asking more--you can develop coaching methods that produce great results. - Get straight to the point in any conversation with The Kickstart Question - Stay on track during any interaction with The AWE Question - Save hours of time for yourself with The Lazy Question, and hours of time for others with The Strategic Question - Get to the heart of any interpersonal or external challenge with The Focus Question and The Foundation Question - Finally, ensure others find your coaching as beneficial as you do with The Learning Question A fresh, innovative take on the traditional how-to manual, the book combines insider information with research based in neuroscience and behavioural economics, together with interactive training tools to turn practical advice into practiced habits. Dynamic question-and-answer sections help identify old habits and kick-start new behaviour, making sure you get the most out of all seven chapters. Witty and conversational, The Coaching Habit takes your work--and your workplace--from good to great.

How to Win Friends and Influence People in the Digital Age

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1451612591
Total Pages : 263 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis How to Win Friends and Influence People in the Digital Age by : Brent Cole

Download or read book How to Win Friends and Influence People in the Digital Age written by Brent Cole and published by Simon and Schuster. This book was released on 2012-12-25 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition is an up-to-date adaptation of Carnegie's timeless prescriptions for the digital age. This book is a must-have guide for anyone who wants to find success on Facebook, LinkedIn, Twitter, and any social media format today and in the future.

Share This

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118404874
Total Pages : 260 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Share This by : CIPR (Chartered Institute of Public Relations)

Download or read book Share This written by CIPR (Chartered Institute of Public Relations) and published by John Wiley & Sons. This book was released on 2012-07-10 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.

Engage!, Revised and Updated

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118072790
Total Pages : 341 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Engage!, Revised and Updated by : Brian Solis

Download or read book Engage!, Revised and Updated written by Brian Solis and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

How to Blog a Book Revised and Expanded Edition

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Author :
Publisher : Penguin
ISBN 13 : 1599638924
Total Pages : 240 pages
Book Rating : 4.5/5 (996 download)

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Book Synopsis How to Blog a Book Revised and Expanded Edition by : Nina Amir

Download or read book How to Blog a Book Revised and Expanded Edition written by Nina Amir and published by Penguin. This book was released on 2015-05-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform Your Blog into a Book! The world of blogging changes rapidly, but it remains one of the most efficient ways to share your work with an eager audience. In fact, you can purposefully hone your blog content into a uniquely positioned book--one that agents and publishers will want to acquire or that you can self-publish successfully. How to Blog a Book Revised and Expanded Edition is a completely updated guide to writing and publishing a saleable book based on a blog. Expert author and blogger Nina Amir guides you through the process of developing targeted blog content that increases your chances of attracting a publisher and maximizing your visibility and authority as an author. In this revised edition you'll find: • The latest information on how to set up, maintain, and optimize a blog • Steps for writing a book easily using blog posts • Advice for crafting effective, compelling blog posts • Tips on gaining visibility and promoting your work both online and off • Current tools for driving traffic to your blog • Strategies for monetizing your existing blog content as a book or other products • Profiles of bloggers who received blog-to-book deals and four new "blogged-book" success stories Whether you're a seasoned blogger or have never blogged before, How to Blog a Book Revised and Expanded Edition offers a fun, effective way to write, publish, and promote your book, one post at a time.

Digital Influence

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Author :
Publisher : Springer
ISBN 13 : 3319783963
Total Pages : 221 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Digital Influence by : Joel Backaler

Download or read book Digital Influence written by Joel Backaler and published by Springer. This book was released on 2018-08-22 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.

Politics and the Twitter Revolution

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Author :
Publisher : Lexington Books
ISBN 13 : 0739165003
Total Pages : 257 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Politics and the Twitter Revolution by : John H. Parmelee

Download or read book Politics and the Twitter Revolution written by John H. Parmelee and published by Lexington Books. This book was released on 2012 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politics and the Twitter Revolution: How Tweets Influence the Relationship between Political Leaders and the Public by John H. Parmelee and Shannon L. Bichard is the first comprehensive examination of how Twitter is used politically. Surveys and in-depth interviews with political Twitter users answer several important questions, including: Who follows the political leaders on Twitter, and why? How persuasive are political tweets? Is political Twitter use good for democracy? These and other questions are answered from theoretical perspectives, such as uses and gratifications, word-of-mouth communication, selective exposure, innovation characteristics, and the continuity-discontinuity framework. In addition, content analysis and frame analysis illustrate how political leaders' tweets frame their policies and personalities. The findings in Politics and the Twitter Revolution show Twitter to be surprisingly influential on political discourse. Twitter has caused major changes in how people engage politically. Followers regularly take actions that are requested in leaders' tweets, and, in many cases, leaders' tweets shape followers' political views more than friends and family. Other findings raise concerns. For some, Twitter use contributes to political polarization, and there is frequently a disconnect between what followers expect from leaders on Twitter and what those leaders are giving them.