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How To Give Your Business An Extreme Marketing Makeover
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Book Synopsis How to Give Your Business an Extreme Marketing Makeover by : Gil Effron
Download or read book How to Give Your Business an Extreme Marketing Makeover written by Gil Effron and published by Herringbone Creative LLC. This book was released on 2010-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to give your business or professional organization an extreme marketing makeover. A simple, logical 5-step process for eliminating tired, worn-out, wasteful marketing and replacing it with a highly efficient process.
Book Synopsis Ultimate Local Marketing Makeover by :
Download or read book Ultimate Local Marketing Makeover written by and published by Glen Evans. This book was released on with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business Expert's Guidebook: Small Business Tips, Technology Trends and Online Marketing by : Scott Steinberg
Download or read book Business Expert's Guidebook: Small Business Tips, Technology Trends and Online Marketing written by Scott Steinberg and published by Lulu.com. This book was released on 2012-06-01 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: From smartphone apps to tablet PCs and social networks, any business can use technology to increase ROI and boost productivity without sacrificing quality or customer service. A complete guide with hints, tips and advice for modern executives of all experience levels, small business expert and entrepreneur Scott Steinberg reveals how to tap their power within. From marketing and management to leadership, advertising and public relations, learn how to slash costs and maximize productivity using today's latest high-tech innovations. Every business - and business plan - can profit from keeping up with IT advances. Join us as we reveal how to give yours an upgrade. Includes: Best Business Apps, Gadgets, Online Services - Social Media Secrets: Facebook, Twitter, Google+ - Advertising and PR on Any Budget - Online Marketing and SEO - IT Security Tips - How to Start Any Business Overnight "The one book every entrepreneur should keep handy." Gary Shapiro, CEO, Consumer Electronics Association
Book Synopsis Harvard Business Review on Rebuilding Your Business Model by : Harvard Business Review
Download or read book Harvard Business Review on Rebuilding Your Business Model written by Harvard Business Review and published by Harvard Business Press. This book was released on 2011 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revise your game plan--and profit from the change. If you need the best practices and ideas for creating business models that drive growth--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Reinvent your business profitably - Set your model up for success with a winning competitive strategy - Test and change your assumptions about customers - Spot trends that could transform your business - Exploit disruptive technologies - Give traditional offerings a shot in the arm - Produce game changers for your industry or market - Build a new business in an established organization
Download or read book Extreme Makeover written by Dan Wells and published by Macmillan. This book was released on 2016-11-15 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dan Well's Extreme Makeover is a satirical new suspense about a health and beauty company that accidentally develops a hand lotion that can overwrite your DNA. Lyle Fontanelle is the chief scientist for NewYew, a health and beauty company experimenting with a new, anti-aging hand lotion. As more and more anomalies crop up in testing, Lyle realizes that the lotion's formula has somehow gone horribly wrong. It is actively overwriting the DNA of anyone who uses it, turning them into physical clones of someone else. Lyle wants to destroy the formula, but NewYew thinks it might be the greatest beauty product ever designed--and the world's governments think it's the greatest weapon. New York Times bestselling author Dan Wells brings us a gripping corporate satire about a health and beauty company that could destroy the world in Extreme Makeover.
Book Synopsis Branding For Dummies by : Bill Chiaravalle
Download or read book Branding For Dummies written by Bill Chiaravalle and published by John Wiley & Sons. This book was released on 2014-12-04 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
Book Synopsis Extreme Makeover: Apocalypse Edition by : Dan Wells
Download or read book Extreme Makeover: Apocalypse Edition written by Dan Wells and published by Macmillan. This book was released on 2016-11-15 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dan Well's Extreme Makeover is a satirical new suspense about a health and beauty company that accidentally develops a hand lotion that can overwrite your DNA. Lyle Fontanelle is the chief scientist for NewYew, a health and beauty company experimenting with a new, anti-aging hand lotion. As more and more anomalies crop up in testing, Lyle realizes that the lotion's formula has somehow gone horribly wrong. It is actively overwriting the DNA of anyone who uses it, turning them into physical clones of someone else. Lyle wants to destroy the formula, but NewYew thinks it might be the greatest beauty product ever designed--and the world's governments think it's the greatest weapon. New York Times bestselling author Dan Wells brings us a gripping corporate satire about a health and beauty company that could destroy the world in Extreme Makeover. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Book Synopsis Extreme Makeover by : Madison press,
Download or read book Extreme Makeover written by Madison press, and published by Hyperion. This book was released on 2005-09-28 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extreme Makeover: Home Edition single-handedly changed the face of reality TV with its heartfelt, philanthropic mission: to provide struggling families with safe, beautiful homes. In each episode, host Ty Pennington and the talented design team work around the clock for seven days to transform one needy family+s home into a place of comfort and love. The first season garnered an Emmy nomination for -Outstanding Reality Program+ and since then the show has only gained momentum, touching the hearts of millions every Sunday night. The official tie-in provides behind-the-scenes details on the challenging home makeovers, from demolition to last-minute decoration, profiles of the cast and crew, and profiles of the featured families-including the special circumstances that have inspired the Extreme Makeover: Home Edition team to turn these families+ houses into state-of-the-art homes-come-true. Beautiful full-color photos of the before and after transformations will run throughout.
Book Synopsis Gym Launch Secrets by : Alex Hormozi
Download or read book Gym Launch Secrets written by Alex Hormozi and published by . This book was released on 2019-03-26 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing and Selling Your Handmade Jewelry by : Viki Lareau
Download or read book Marketing and Selling Your Handmade Jewelry written by Viki Lareau and published by Penguin. This book was released on 2013-06-01 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Straight from a jewelry-business mentor, this guide to entering the bauble business compiles expert knowledge and wide experiences for those looking to take their hobby to the next level. Aspiring businesspeople will gain the advantage of experience from the numerous case studies and engaging personal stories. Starting with the basics of assessing style, time commitment, and target market, the sections progress through business licenses and tax numbers, developing a cohesive presentation for a business, and the fine art of pricing for a profit. Helpful appendices on display suppliers, business and government agencies, and recommended reading complete the handbook, making it a valuable companion for entrepreneurs.
Book Synopsis Entrepreneurial Marketing by : Edwin J. Nijssen
Download or read book Entrepreneurial Marketing written by Edwin J. Nijssen and published by Routledge. This book was released on 2021-09-14 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs. Entrepreneurial Marketing focuses on this challenge. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an ‘extreme makeover’ in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation, and adjustment for emerging opportunities, as well as cooperation with first customers. Containing many marketing examples of successful and cutting-edge innovations (including links to websites and videos), useful lists of key issues, and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing provides a vital guide to successfully developing customer demand and a market for innovative new products. This third edition has been thoroughly expanded, including: Expanded content on leveraging digital technologies and their new business models More practical tools, such as coverage of the Lean Canvas model Updated references, cases, and new examples throughout; and, Updated online resources This book equips advanced undergraduate and postgraduate students of marketing strategy, entrepreneurial marketing, and entrepreneurship with the fundamental tools to succeed in marketing.
Book Synopsis Storytelling with Data by : Cole Nussbaumer Knaflic
Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2015-10-09 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!
Book Synopsis The New Language of Marketing 2.0 by : Sandy Carter
Download or read book The New Language of Marketing 2.0 written by Sandy Carter and published by Pearson Education. This book was released on 2008-10-31 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind." –Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School of Business at Dartmouth and Coauthor, Ten Rules for Strategic Innovators: From Idea to Execution “It’s no secret that business has been changing dramatically over the last decade. To succeed in this rapidly changing environment, businesses must adapt their marketing strategies accordingly–The New Language of Marketing 2.0 provides practical, proven, and prescient tools to do exactly that.” –Dr. Steve Moxey, Research Fellow, High-Tech Marketing, Manchester Business School “Most U.S. marketers mistakenly think 'going global' is just a matter of translating your promotional materials into different languages and widening your media buys. Packed with real-life examples, this new book amply demonstrates that successful global marketing is actually all about local marketing. Learn how to give a local spin within each regional marketplace for global success.” –Anne Holland, Founder, MarketingSherpa Inc Use ANGELS and Web 2.0 Marketing to Drive Powerful, Quantifiable Results For every marketer, strategist, executive, and entrepreneur Today, marketers have an array of radically new Web 2.0-based techniques at their disposal: viral marketing, social networking, virtual worlds, widgets, Web communities, blogs, podcasts, and next-generation search, to name just a few. Now, leading IBM marketing innovator Sandy Carter introduces ANGELS, a start-to-finish framework for choosing the right Web 2.0 marketing tools–and using them to maximize revenue and profitability. Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You’ll discover powerful new ways to market brands and products in both B2B and B2C markets...integrate Web 2.0, experiential, and conventional marketing...maximize synergies between global and local marketing...gain more value from influencers, and more. Includes information, case studies, and working examples for next generation marketing strategies such as: • Social networks with virtual environments, including Second Life • Online communities including Facebook • Viral Marketing and eNurturing • Serious Gaming • Widgets • Wikis • Blogging, including Twitter • RSS • Podcasting • Videocasting Whether you’re a marketing professional, Web specialist, strategist, executive, or entrepreneur, this book will help you drive immense, quantifiable value from Web 2.0 technologies–now, and for years to come. Sandy Carter’s breakthrough ANGELS approach, a step-by-step framework for success: Analyze and ensure strong market understanding Nail the relevant strategy and story Go to Market Plan Energize the channel and community Leads and revenue Scream!!! Don’t forget the Technology! BONUS Content Available Online: Additional chapters, case studies, examples, and resources are available on the book companion site, ibmpressbooks.com/angels.
Download or read book The Empathy Edge written by Maria Ross and published by Page Two. This book was released on 2019-10-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Furious customers? Missed deadlines? Failed products? The problems your business faces may stem from a single issue: lack of empathy. Being empathetic at work means seeing the situation from another's perspective, and using that vantage point to shape your leadership style, workplace culture, and branding strategy. Pairing her knowledge as a branding expert with proven research and fascinating stories from executives, change-makers and community leaders, Maria Ross reveals exactly how empathy makes brands and organizations stronger and more successful. Ross shows why your business needs to cultivate more empathy now, and shares the habits and traits of empathetic leaders who foster more productivity and loyalty. She gives practical tips, big and small, for how to align your mission and values and hire the right people, cultivating a more empathetic--and innovative--workplace culture. Finally, she gives you the goods on building your empathetic brand in an authentic and proactive way, and shows how doing so results in happier customers, innovative work cultures and increased profits. In this practical playbook for businesses of all types, Maria Ross proves that empathy is not just good for society--it's great for business, and may transform you at a personal level, too.
Download or read book Extreme Makeover written by Teresa Tomeo and published by Ignatius Press. This book was released on 2011-01-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author presents research and her perspectives on how the teachings of the Catholic Church both liberate and dignify women.
Download or read book Brand Intimacy written by Mario Natarelli and published by Hatherleigh Press. This book was released on 2017-10-23 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.
Book Synopsis Marketing Your Retail Store in the Internet Age by : Bob Negen
Download or read book Marketing Your Retail Store in the Internet Age written by Bob Negen and published by Wiley + ORM. This book was released on 2010-12-28 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
