How To Get To The Top Of Google In 2021

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The Routledge Handbook of Media and Technology Domestication

Author : Maren Hartmann
Publisher : Taylor & Francis
ISBN 13 : 1000888851
Total Pages : 684 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis The Routledge Handbook of Media and Technology Domestication by : Maren Hartmann

Download or read book The Routledge Handbook of Media and Technology Domestication written by Maren Hartmann and published by Taylor & Francis. This book was released on 2023-06-28 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook offers a comprehensive overview of media domestication – the process of appropriating new media and technology – and delves into the theoretical, conceptual and social implications of the field’s advancement. Combining the work of the long-established experts in the field with that of emerging scholars, the chapters explore both the domestication concept itself and domestication processes in a wide range of fields, from smartphones used to monitor drug use to the question of time in the domestication of energy buildings. The international team of authors provide an accessible and thorough assessment of key issues, themes and problems with and within domestication research, and showcase the most important developments over the years. This truly interdisciplinary collection will be an important resource for advanced undergraduates, postgraduates and academic scholars in media, communication and cultural studies, sociology, anthropology, cultural geography, design studies and social studies of technology. Chapter 3 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.

Collection Management in the Cloud

Author : Kayla Kipps
Publisher : Rowman & Littlefield
ISBN 13 : 1538151901
Total Pages : 181 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Collection Management in the Cloud by : Kayla Kipps

Download or read book Collection Management in the Cloud written by Kayla Kipps and published by Rowman & Littlefield. This book was released on 2022-03-11 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: As remote work has become routine, cloud-based technology tools have become increasingly necessary to communicate with other library staff and with faculty and staff to continue providing seamless and uninterrupted access to library resources and collections for our campus community. Cloud-based technology tools such as Google Forms and Google Sheets are used to gather faculty requests for collection development, tools such as Tableau are used to illustrate material budget balances, and platforms such as Trello have been adopted to track subscription renewal cycles and manage other projects. This guide discusses the benefits of using these powerful cloud-based and little to no additional cost technology tools through the lens of a particular area in librarianship such as documentation, data and project management, communication, data storage, and data visualization. While the real-world examples provided throughout focus on technical services staff operations, specifically acquisitions and electronic collection management, each tool’s features and use cases are transferable among all areas of librarianship. This guide provides insights into how collaborative, dynamic, and accessible these cloud-based solutions are for a technologically shifting workplace as well as considers the challenges to adopting cloud-based solutions such as administrative buy-in, aversion to change, and steeper learning curves as well. Readers will gain practical experiential examples that have been instrumental in creating efficiencies in collection management workflows for technical services staff. The use cases illustrated exemplify enhancements that librarians can incorporate into their own collection management practices to further engage with their colleagues, their patrons, and their larger communities more effectively and efficiently.

An Introduction to Global Media for the Twenty-First Century

Author : Ole J. Mjøs
Publisher : Bloomsbury Publishing
ISBN 13 : 1350348740
Total Pages : 273 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis An Introduction to Global Media for the Twenty-First Century by : Ole J. Mjøs

Download or read book An Introduction to Global Media for the Twenty-First Century written by Ole J. Mjøs and published by Bloomsbury Publishing. This book was released on 2022-12-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Global Media for the Twenty-First Century provides a thorough introduction to the field of global media today. The book presents the key changes taking place as the global media landscape evolves, and the main theories of the field, that explain these developments. Tracing, first, the formative development of an international and global media landscape throughout the 20th century from the telegraph, television and film export, and transnational television to the Internet, the book then focuses on developments in the 21st century. This includes: the digitization of the global media and communications sector; the popularization of the Internet and digital infrastructure such as the smartphone and platforms; the emergence of global online media and services; the production and distribution of digital media content; and the exploitation of user data. Case studies illustrate key developments throughout the book. The book shows how the field is characterized by a continuity of critical concerns in relation to power, influence, and domination; media user empowerment and exploitation; and social and sustainable development and democratic conditions, as well as geopolitical shifts, in a global context.

Mastering the Travel Intermediaries

Author : Ben Vinod
Publisher : Springer Nature
ISBN 13 : 3031515242
Total Pages : 500 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Mastering the Travel Intermediaries by : Ben Vinod

Download or read book Mastering the Travel Intermediaries written by Ben Vinod and published by Springer Nature. This book was released on with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Building Trust in Startup Communication

Author : Marius Born
Publisher : Springer Nature
ISBN 13 : 3031632842
Total Pages : 243 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Building Trust in Startup Communication by : Marius Born

Download or read book Building Trust in Startup Communication written by Marius Born and published by Springer Nature. This book was released on with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Towards a Circular Economy

Author : Aldo Alvarez-Risco
Publisher : Springer Nature
ISBN 13 : 3030942937
Total Pages : 359 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Towards a Circular Economy by : Aldo Alvarez-Risco

Download or read book Towards a Circular Economy written by Aldo Alvarez-Risco and published by Springer Nature. This book was released on 2022-06-09 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a transdisciplinary approach to implementing a circular economy in international business. Written by global experts, this book provides a detailed and professional focus on issues that must be improved in order to successfully implement a circular economy in a variety of industries. The book begins with a discussion of the theoretical aspects of circular economy and the challenges of going from theory to practice. The following chapters present case studies on the circular economy in different sectors of international business such as food systems, mineral processing, water management, energy process, waste management, the cement industry, and 3D printing. Issues such as the role of SMEs in the circular economy, and the progress towards circular economy 3.0, and strategies for teaching the circular economy are also discussed. The volume ends with a critique of the concept of circular economy and suggestions for future research avenues. Written with multiple stakeholders in mind, this volume will be of interest to researchers and students of economics, sustainability, international business, and management as well as industry professionals and governments working towards establishing a circular economy in their fields and jurisdictions.

Policies and Challenges of the Broadband Ecosystem in Japan

Author : Toshiya Jitsuzumi
Publisher : Springer Nature
ISBN 13 : 9811680043
Total Pages : 238 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Policies and Challenges of the Broadband Ecosystem in Japan by : Toshiya Jitsuzumi

Download or read book Policies and Challenges of the Broadband Ecosystem in Japan written by Toshiya Jitsuzumi and published by Springer Nature. This book was released on 2022-02-22 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how telecom, broadcast, and Internet researchers as well as experts from Japan's leading mobile operators interpret, analyze, and evaluate the emerging phenomenon of the Japanese broadband ecosystem. The broadband ecosystem, as it rapidly changes against the backdrop of swift technological progress, is forcing major changes in the existing socioeconomic framework and generating many policy issues that require discussion. The book aims to provide a theoretical and practical framework for policymakers to address these issues from a broader perspective than has been available in the past. The topics addressed in this book cover sharing of 5G infrastructure, online platform regulation, diffusion of autonomous driving, content industry, trends and use cases of 5G, capacity development for AI, ride-hailing service, smartphone games, the right to be forgotten, and the economic value of personal information. Although this book cannot provide definitive answers to all these recently emerging and rapidly changing issues, it does provide important guidance for evidence-based discussion involving policymakers and researchers working on these issues. It is also recommended for graduate students who want to enter this challenging field of policy discussion.

We, the Data

Author : Wendy H. Wong
Publisher : MIT Press
ISBN 13 : 0262048574
Total Pages : 282 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis We, the Data by : Wendy H. Wong

Download or read book We, the Data written by Wendy H. Wong and published by MIT Press. This book was released on 2023-10-10 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rallying call for extending human rights beyond our physical selves—and why we need to reboot rights in our data-intensive world. Our data-intensive world is here to stay, but does that come at the cost of our humanity in terms of autonomy, community, dignity, and equality? In We, the Data, Wendy H. Wong argues that we cannot allow that to happen. Exploring the pervasiveness of data collection and tracking, Wong reminds us that we are all stakeholders in this digital world, who are currently being left out of the most pressing conversations around technology, ethics, and policy. This book clarifies the nature of datafication and calls for an extension of human rights to recognize how data complicate what it means to safeguard and encourage human potential. As we go about our lives, we are co-creating data through what we do. We must embrace that these data are a part of who we are, Wong explains, even as current policies do not yet reflect the extent to which human experiences have changed. This means we are more than mere “subjects” or “sources” of data “by-products” that can be harvested and used by technology companies and governments. By exploring data rights, facial recognition technology, our posthumous rights, and our need for a right to data literacy, Wong has crafted a compelling case for engaging as stakeholders to hold data collectors accountable. Just as the Universal Declaration of Human Rights laid the global groundwork for human rights, We, the Data gives us a foundation upon which we claim human rights in the age of data.

Understanding Search Engines

Author : Dirk Lewandowski
Publisher : Springer Nature
ISBN 13 : 3031227891
Total Pages : 297 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Understanding Search Engines by : Dirk Lewandowski

Download or read book Understanding Search Engines written by Dirk Lewandowski and published by Springer Nature. This book was released on 2023-03-07 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a broad introduction to search engines by integrating five different perspectives on Web search and search engines that are usually dealt with separately: the technical perspective, the user perspective, the internet-based research perspective, the economic perspective, and the societal perspective. After a general introduction to the topic, two foundational chapters present how search tools can cover the Web’s content and how search engines achieve this by crawling and processing the found documents. The next chapter on user behavior covers how people phrase their search queries and interact with search engines. This knowledge builds the foundation for describing how results are ranked and presented. The following three chapters then deal with the economic side of search engines, i.e., Google and the search engine market, search engine optimization (SEO), and the intermingling of organic and sponsored search results. Next, the chapter on search skills presents techniques for improving searches through advanced search interfaces and commands. Following that, the Deep Web and how its content can be accessed is explained. The two subsequent chapters cover ways to improve the quality of search results, while the next chapter describes how to access the Deep Web. Last but not least, the following chapter deals with the societal role of search engines before the final chapter concludes the book with an outlook on the future of Web search. With this book, students and professionals in disciplines like computer science, online marketing, or library and information science will learn how search engines work, what their main shortcomings are at present, and what prospects there are for their further development. The different views presented will help them to understand not only the basic technologies but also the implications the current implementations have concerning economic exploitation and societal impact.

Leadership for a Digital World

Author : Annika Steiber
Publisher : Springer Nature
ISBN 13 : 3030957543
Total Pages : 147 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Leadership for a Digital World by : Annika Steiber

Download or read book Leadership for a Digital World written by Annika Steiber and published by Springer Nature. This book was released on 2022-05-07 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pace of change today is unprecedented. As more than one observer has said, change itself has changed. Technologies and markets in virtually every industry are now subject to rapid and unpredictable change, placing a premium on the ability to successfully manage new paradoxes, such as being entrepreneurial and efficient, as well as able to sense shifts and rapidly respond and secure enough stability for quality and efficiency. In short, enterprise leaders face a paradigm shift in management, and they will be forced to transform their organizations in order to survive in the 21st century. This book will provide leaders with the fundamental principles for managing a firm in the digital economy, as well as the Rendanheyi business model, developed for the new century. Finally, the book will provide leaders with a case, based on GE Appliances, on how they can effectively transform their own organizations. Foreword by Edgar Schein and Peter Schein.

Digital Marketing Fundamentals

Author : Greg Jarboe
Publisher : John Wiley & Sons
ISBN 13 : 1119894573
Total Pages : 453 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Digital Marketing Fundamentals by : Greg Jarboe

Download or read book Digital Marketing Fundamentals written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2023-03-01 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.

Design, User Experience, and Usability: Design Thinking and Practice in Contemporary and Emerging Technologies

Author : Marcelo M. Soares
Publisher : Springer Nature
ISBN 13 : 3031059069
Total Pages : 500 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Design, User Experience, and Usability: Design Thinking and Practice in Contemporary and Emerging Technologies by : Marcelo M. Soares

Download or read book Design, User Experience, and Usability: Design Thinking and Practice in Contemporary and Emerging Technologies written by Marcelo M. Soares and published by Springer Nature. This book was released on 2022-06-16 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 11th International Conference on Design, User Experience, and Usability, DUXU 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022. The total of 1271 papers and 275 posters included in the HCII 2022 proceedings was carefully reviewed and selected from 5487 submissions. The DUXU 2022 proceedings comprise three volumes; they were organized in the following topical sections: Part I: Processes, Methods, and Tools for UX Design and Evaluation; User Requirements, Preferences, and UX Influential Factors; Usability, Acceptance, and User Experience Assessment. Part II: Emotion, Motivation, and Persuasion Design; Design for Well-being and Health.- Learning Experience Design; Globalization, Localization, and Culture Issues. Part III: Design Thinking and Philosophy; DUXU Case Studies; Design and User Experience in Emerging Technologies.

Teaching and Learning Online

Author : Franklin S. Allaire
Publisher : IAP
ISBN 13 : 1648028764
Total Pages : 395 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Teaching and Learning Online by : Franklin S. Allaire

Download or read book Teaching and Learning Online written by Franklin S. Allaire and published by IAP. This book was released on 2022-04-01 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science is unique among the disciplines since it is inherently hands-on. However, the hands-on nature of science instruction also makes it uniquely challenging when teaching in virtual environments. How do we, as science teachers, deliver high-quality experiences in an online environment that leads to age/grade-level appropriate science content knowledge and literacy, but also collaborative experiences in the inquiry process and the nature of science? The expansion of online environments for education poses logistical and pedagogical challenges for early childhood and elementary science teachers and early learners. Despite digital media becoming more available and ubiquitous and increases in online spaces for teaching and learning (Killham et al., 2014; Wong et al., 2018), PreK-12 teachers consistently report feeling underprepared or overwhelmed by online learning environments (Molnar et al., 2021; Seaman et al., 2018). This is coupled with persistent challenges related to elementary teachers’ lack of confidence and low science teaching self-efficacy (Brigido, Borrachero, Bermejo, & Mellado, 2013; Gunning & Mensah, 2011). Teaching and Learning Online: Science for Elementary Grade Levels comprises three distinct sections: Frameworks, Teacher’s Journeys, and Lesson Plans. Each section explores the current trends and the unique challenges facing elementary teachers and students when teaching and learning science in online environments. All three sections include alignment with Next Generation Science Standards, tips and advice from the authors, online resources, and discussion questions to foster individual reflection as well as small group/classwide discussion. Teacher’s Journeys and Lesson Plan sections use the 5E model (Bybee et al., 2006; Duran & Duran, 2004). Ideal for undergraduate teacher candidates, graduate students, teacher educators, classroom teachers, parents, and administrators, this book addresses why and how teachers use online environments to teach science content and work with elementary students through a research-based foundation.

Digital Marketing Answer Book

Author : David Obatomi
Publisher : AuthorHouse
ISBN 13 :
Total Pages : 765 pages
Book Rating : 4.8/5 (23 download)

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Book Synopsis Digital Marketing Answer Book by : David Obatomi

Download or read book Digital Marketing Answer Book written by David Obatomi and published by AuthorHouse. This book was released on 2024-08-31 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: As digital technology advances so also is a move from traditional marketing to what is today known as internet marketing or digital marketing. Marketing is all about reaching your target audience at the right place and at the right time. Digital marketing is an all-inclusive term for marketing products and services online using various methods such as websites, email, social media, and online advertising. This book is a collection of everything you need to know about digital marketing with materials provided carefully researched and with balanced arguments to support all the topics covered in the book. I highly recommend it to everyone, as I believe it will be a valuable and convenient resource for building the skills, knowledge, and confidence needed to become a capable and qualified digital marketing executive.

Systematic Innovation Partnerships with Artificial Intelligence and Information Technology

Author : Robert Nowak
Publisher : Springer Nature
ISBN 13 : 3031172884
Total Pages : 485 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Systematic Innovation Partnerships with Artificial Intelligence and Information Technology by : Robert Nowak

Download or read book Systematic Innovation Partnerships with Artificial Intelligence and Information Technology written by Robert Nowak and published by Springer Nature. This book was released on 2022-09-23 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 22nd International TRIZ Future Conference on Automated Invention for Smart Industries, TFC 2022, which took place in Warsaw, Poland, in September 2022; the event was sponsored by IFIP WG 5.4.The 39 full papers presented were carefully reviewed and selected from 43 submissions. They are organized in the following thematic sections: New perspectives of TRIZ; AI in systematic innovation; systematic innovations supporting IT and AI; TRIZ applications; TRIZ education and ecosystem.

The Right to be Forgotten

Author : Paul Lambert
Publisher : Bloomsbury Publishing
ISBN 13 : 1526521954
Total Pages : 563 pages
Book Rating : 4.5/5 (265 download)

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Book Synopsis The Right to be Forgotten by : Paul Lambert

Download or read book The Right to be Forgotten written by Paul Lambert and published by Bloomsbury Publishing. This book was released on 2022-06-30 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: Longlisted for the 2022 Inner Temple Main Book Prize The Right to be Forgotten is one of the most publicised areas of the GDPR and has received massive worldwide publicity following judicial and legal developments in Europe. Individual data regulators have increased powers and importance in dealing with RtbF rights for individuals, and it is more important than ever for them to be up to date. The new, second edition, is fully updated to include: - the increasing importance of the role of RtbF in relation to media content (newspapers and television media in particular). - the evolving jurisprudence in terms of RtbF generally, especially in light of increased understanding of the GDPR RtbF and the landmark Google Spain RtbF case. - the recent Google France case. - the potential for group actions, class actions, and litigation funding, in relation to RtbF issues This title is included in Bloomsbury Professional's Intellectual Property and IT online service.

Marketing Artificial Intelligence

Author : Paul Roetzer
Publisher : BenBella Books
ISBN 13 : 1637740808
Total Pages : 256 pages
Book Rating : 4.6/5 (377 download)

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Book Synopsis Marketing Artificial Intelligence by : Paul Roetzer

Download or read book Marketing Artificial Intelligence written by Paul Roetzer and published by BenBella Books. This book was released on 2022-06-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.