Understanding Search Engines

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Understanding Search Engines

Author : Michael W. Berry
Publisher : SIAM
ISBN 13 : 9780898718164
Total Pages : 134 pages
Book Rating : 4.7/5 (181 download)

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Book Synopsis Understanding Search Engines by : Michael W. Berry

Download or read book Understanding Search Engines written by Michael W. Berry and published by SIAM. This book was released on 2005-01-01 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Understanding Search Engines: Mathematical Modeling and Text Retrieval follows the basic premise of the first edition by discussing many of the key design issues for building search engines and emphasizing the important role that applied mathematics can play in improving information retrieval. The authors discuss important data structures, algorithms, and software as well as user-centered issues such as interfaces, manual indexing, and document preparation. Readers will find that the second edition includes significant changes that bring the text up to date on current information retrieval methods. For example, the authors have added a completely new chapter on link-structure algorithms used in search engines such as Google, and the chapter on user interface has been rewritten to specifically focus on search engine usability. To reflect updates in the literature on information retrieval, the authors have added new recommendations for further reading and expanded the bibliography. In addition, the index has been updated and streamlined to make it more reader friendly.

Query Understanding for Search Engines

Author : Yi Chang
Publisher : Springer Nature
ISBN 13 : 3030583341
Total Pages : 224 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Query Understanding for Search Engines by : Yi Chang

Download or read book Query Understanding for Search Engines written by Yi Chang and published by Springer Nature. This book was released on 2020-12-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a systematic study of practices and theories for query understanding of search engines. These studies can be categorized into three major classes. The first class is to figure out what the searcher wants by extracting semantic meaning from the searcher’s keywords, such as query classification, query tagging, and query intent understanding. The second class is to analyze search queries and then translate them into an enhanced query that can produce better search results, such as query spelling correction or query rewriting. The third class is to assist users in refining or suggesting queries in order to reduce users’ search effort and satisfy their information needs, such as query auto-completion and query suggestion. Query understanding is a fundamental part of search engines. It is responsible to precisely infer the intent of the query formulated by the search user, to correct spelling errors in his/her query, to reformulate the query to capture its intent more accurately, and to guide the user in formulating a query with precise intent. The book will be invaluable to researchers and graduate students in computer or information science and specializing in information retrieval or web-based systems, as well as to researchers and programmers working on the development or improvement of products related to search engines.

Search Engines

Author : Bruce Croft
Publisher : Pearson Higher Ed
ISBN 13 : 0133001598
Total Pages : 547 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis Search Engines by : Bruce Croft

Download or read book Search Engines written by Bruce Croft and published by Pearson Higher Ed. This book was released on 2011-11-21 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Search Engines: Information Retrieval in Practice is ideal for introductory information retrieval courses at the undergraduate and graduate level in computer science, information science and computer engineering departments. It is also a valuable tool for search engine and information retrieval professionals. Written by a leader in the field of information retrieval, Search Engines: Information Retrieval in Practice , is designed to give undergraduate students the understanding and tools they need to evaluate, compare and modify search engines. Coverage of the underlying IR and mathematical models reinforce key concepts. The book’s numerous programming exercises make extensive use of Galago, a Java-based open source search engine.

The Art of SEO

Author : Eric Enge
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449324886
Total Pages : 715 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Art of SEO by : Eric Enge

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2012-03-07 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides. "SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." —Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness

Web Search Engine Research

Author : Dirk Lewandowski
Publisher : Emerald Group Publishing
ISBN 13 : 1780526377
Total Pages : 337 pages
Book Rating : 4.7/5 (85 download)

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Book Synopsis Web Search Engine Research by : Dirk Lewandowski

Download or read book Web Search Engine Research written by Dirk Lewandowski and published by Emerald Group Publishing. This book was released on 2012-04-19 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an understanding of Web search engines from the unique perspective of Library and Information Science. This book explores a range of topics including retrieval effectiveness, user satisfaction, the evaluation of search interfaces, the impact of search on society, and the influence of search engine optimization (SEO) on results quality.

The Science of SEO

Author : Michael King
Publisher : Wiley
ISBN 13 : 9781119844839
Total Pages : 0 pages
Book Rating : 4.8/5 (448 download)

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Book Synopsis The Science of SEO by : Michael King

Download or read book The Science of SEO written by Michael King and published by Wiley. This book was released on 2023-11-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond the standard checklists and “ultimate guides” to learn what really makes Google tick The Science of SEO is an intuitive and practical discussion of the computer science of search engine optimization. In the book, you’ll explore the relevant aspects of information retrieval, natural language processing, and generative AI you can use to accelerate and level-up your understanding of how search engines retrieve, parse, and—most importantly—rank information. As you build your technical SEO skillset and improve your working knowledge of how modern search engines—like Google, Bing ,and Yandex—operate, you’ll learn to go beyond simply copying the tactics and strategies found in widely read blogs and build mental models of how search actually works—and evolves—on the modern web. The book also offers: An easy-to-understand entry point for anyone trying to learn information retrieval on the web Techniques for building your own software (in Python and Node) that helps you analyze and navigate hidden opportunities presented by Google How to directly interface with engineering teams through SEO product management techniques and workflows An essential and insightful presentation of technical SEO concepts paired with step-by-step Python and Node implementations to build your own search engine, The Science of SEO is tailor-made for SEO and web professionals seeking easy-to-follow information to help them advance their “under-the-hood” knowledge of search engine optimization.

Search Engine Optimization

Author : Harold Davis
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596527861
Total Pages : 41 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis Search Engine Optimization by : Harold Davis

Download or read book Search Engine Optimization written by Harold Davis and published by "O'Reilly Media, Inc.". This book was released on 2006-05-23 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: SEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to web sites. Web traffic is food, drink, and oxygen--in short, life itself--to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw more traffic to your site. You'll learn how to effectively use PageRank (and Google itself); how to get listed, get links, and get syndicated; and much more. The field of SEO is expanding into all the possible ways of promoting web traffic. This breadth requires a range of understanding. In this PDF you'll find topics that cover that range, so you can use SEO to your benefit. Those topics include: Understanding how to best organize your web pages and websites. Understanding technologic and business tools available that you can use to achieve your SEO goals. Understanding how Google works. (Since Google is far and away the most important search engine, effectively using SEO means effectively using Google. This PDF covers how to boost placement in Google search results, how not to offend Google, how best to use paid Google programs, and more.) Understanding best SEO practices (whether your organization is small and entrepreneurial, or whether you have responsibility for a large web presence). When you approach SEO, you must take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some traffic--and bring life to your business.

Understanding Search Engines

Author : Dirk Lewandowski
Publisher :
ISBN 13 : 9783031227905
Total Pages : 0 pages
Book Rating : 4.2/5 (279 download)

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Book Synopsis Understanding Search Engines by : Dirk Lewandowski

Download or read book Understanding Search Engines written by Dirk Lewandowski and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a broad introduction to search engines by integrating five different perspectives on Web search and search engines that are usually dealt with separately: the technical perspective, the user perspective, the internet-based research perspective, the economic perspective, and the societal perspective. After a general introduction to the topic, two foundational chapters present how search tools can cover the Web's content and how search engines achieve this by crawling and processing the found documents. The next chapter on user behavior covers how people phrase their search queries and interact with search engines. This knowledge builds the foundation for describing how results are ranked and presented. The following three chapters then deal with the economic side of search engines, i.e., Google and the search engine market, search engine optimization (SEO), and the intermingling of organic and sponsored search results. Next, the chapter on search skills presents techniques for improving searches through advanced search interfaces and commands. Following that, the Deep Web and how its content can be accessed is explained. The two subsequent chapters cover ways to improve the quality of search results, while the next chapter describes how to access the Deep Web. Last but not least, the following chapter deals with the societal role of search engines before the final chapter concludes the book with an outlook on the future of Web search. With this book, students and professionals in disciplines like computer science, online marketing, or library and information science will learn how search engines work, what their main shortcomings are at present, and what prospects there are for their further development. The different views presented will help them to understand not only the basic technologies but also the implications the current implementations have concerning economic exploitation and societal impact.

Understanding Search Engines

Author : Dirk Lewandowski
Publisher : Springer Nature
ISBN 13 : 3031227891
Total Pages : 297 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Understanding Search Engines by : Dirk Lewandowski

Download or read book Understanding Search Engines written by Dirk Lewandowski and published by Springer Nature. This book was released on 2023-03-07 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a broad introduction to search engines by integrating five different perspectives on Web search and search engines that are usually dealt with separately: the technical perspective, the user perspective, the internet-based research perspective, the economic perspective, and the societal perspective. After a general introduction to the topic, two foundational chapters present how search tools can cover the Web’s content and how search engines achieve this by crawling and processing the found documents. The next chapter on user behavior covers how people phrase their search queries and interact with search engines. This knowledge builds the foundation for describing how results are ranked and presented. The following three chapters then deal with the economic side of search engines, i.e., Google and the search engine market, search engine optimization (SEO), and the intermingling of organic and sponsored search results. Next, the chapter on search skills presents techniques for improving searches through advanced search interfaces and commands. Following that, the Deep Web and how its content can be accessed is explained. The two subsequent chapters cover ways to improve the quality of search results, while the next chapter describes how to access the Deep Web. Last but not least, the following chapter deals with the societal role of search engines before the final chapter concludes the book with an outlook on the future of Web search. With this book, students and professionals in disciplines like computer science, online marketing, or library and information science will learn how search engines work, what their main shortcomings are at present, and what prospects there are for their further development. The different views presented will help them to understand not only the basic technologies but also the implications the current implementations have concerning economic exploitation and societal impact.

Understanding Search Engines

Author : Michael W. Berry
Publisher : SIAM
ISBN 13 : 0898715814
Total Pages : 125 pages
Book Rating : 4.8/5 (987 download)

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Book Synopsis Understanding Search Engines by : Michael W. Berry

Download or read book Understanding Search Engines written by Michael W. Berry and published by SIAM. This book was released on 2005-05-01 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text covers design issues for building search engines, emphasizing the role that applied mathematics plays in improving information retrieval.

An Introduction to Search Engines and Web Navigation

Author : Mark Levene
Publisher : John Wiley & Sons
ISBN 13 : 1118060342
Total Pages : 384 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis An Introduction to Search Engines and Web Navigation by : Mark Levene

Download or read book An Introduction to Search Engines and Web Navigation written by Mark Levene and published by John Wiley & Sons. This book was released on 2011-01-14 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.

Search Engine Optimisation

Author : VARINDER TAPRIAL & PRIYA KANWAR
Publisher : Pustak Mahal
ISBN 13 : 8122311520
Total Pages : 117 pages
Book Rating : 4.1/5 (223 download)

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Book Synopsis Search Engine Optimisation by : VARINDER TAPRIAL & PRIYA KANWAR

Download or read book Search Engine Optimisation written by VARINDER TAPRIAL & PRIYA KANWAR and published by Pustak Mahal. This book was released on 2010-12 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tries to deconstruct the enigma which surrounds Search Engine Optimisation. While website owners find the topic overwhelming, most SEO experts overly abuse the ignorant to make money. Have you invested time or money in a website or a blog and yet find no visitors coming to your website/blog? The reason may be that your website or blog is not optimised for search. But donâ€™t rush and hire the first self-proclaimed SEO expert yet. Most of the improvements or modifications that are required can be handled by you yourself or by your website developer. This book will help you with * Understanding how Search Engines work * Understanding Search Engine Optimisation * Tips and techniques to optimise Website design * Tips and techniques to optimise content * Tips for choosing an SEO company * Handy Tools available on the web * Promoting Your website or blog

SEO: Search Engine Optimization Bible

Author : Jerri L. Ledford
Publisher : John Wiley & Sons
ISBN 13 : 0470262117
Total Pages : 410 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis SEO: Search Engine Optimization Bible by : Jerri L. Ledford

Download or read book SEO: Search Engine Optimization Bible written by Jerri L. Ledford and published by John Wiley & Sons. This book was released on 2008-03-24 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more

Understanding and Evaluating Search Experience

Author : Stone Maria
Publisher : Springer Nature
ISBN 13 : 3031792165
Total Pages : 87 pages
Book Rating : 4.0/5 (317 download)

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Book Synopsis Understanding and Evaluating Search Experience by : Stone Maria

Download or read book Understanding and Evaluating Search Experience written by Stone Maria and published by Springer Nature. This book was released on 2022-05-31 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for anyone interested in learning more about how search works and how it is evaluated. We all use search—it's a familiar utility. Yet, few of us stop and think about how search works, what makes search results good, and who, if anyone, decides what good looks like. Search has a long and glorious history, yet it continues to evolve, and with it, the measurement and our understanding of the kinds of experiences search can deliver continues to evolve, as well. We will discuss the basics of how search engines work, how humans use search engines, and how measurement works. Equipped with these general topics, we will then dive into the established ways of measuring search user experience, and their pros and cons. We will talk about collecting labels from human judges, analyzing usage logs, surveying end users, and even touch upon automated evaluation methods. After introducing different ways of collecting metrics, we will cover experimentation as it applies to search evaluation. The book will cover evaluating different aspects of search—from search user interface (UI), to results presentation, to the quality of search algorithms. In covering these topics, we will touch upon many issues in evaluation that became sources of controversy—from user privacy, to ethical considerations, to transparency, to potential for bias. We will conclude by contrasting measuring with understanding, and pondering the future of search evaluation.

Search Engine Optimization All-in-One For Dummies

Author : Bruce Clay
Publisher : John Wiley & Sons
ISBN 13 : 0470495383
Total Pages : 771 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Search Engine Optimization All-in-One For Dummies by : Bruce Clay

Download or read book Search Engine Optimization All-in-One For Dummies written by Bruce Clay and published by John Wiley & Sons. This book was released on 2009-04-20 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

Understanding Sponsored Search

Author : Jim Jansen
Publisher : Cambridge University Press
ISBN 13 : 1139503421
Total Pages : 299 pages
Book Rating : 4.1/5 (395 download)

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Book Synopsis Understanding Sponsored Search by : Jim Jansen

Download or read book Understanding Sponsored Search written by Jim Jansen and published by Cambridge University Press. This book was released on 2011-07-25 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations and with enough detail to lead the interested reader to further inquiry.

Search Engine Optimization For Dummies

Author : Peter Kent
Publisher : John Wiley & Sons
ISBN 13 : 0470392762
Total Pages : 434 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis Search Engine Optimization For Dummies by : Peter Kent

Download or read book Search Engine Optimization For Dummies written by Peter Kent and published by John Wiley & Sons. This book was released on 2009-01-29 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Optimization For Dummies has been the leading resource on how to make that happen, and this third edition is completely updated to cover the newest changes, standards, tips, and tricks. This handy guide shows you how to get more visitors by getting more visibility for your Web site. Find out which search engines matter most, what they look for (and what they hate,) how to get your site included in the best indexes and directories, and the most effective ways to spend your advertising dollars. You’ll discover how to: Plan a search engine strategy Build pages that offer visibility Make your site rank high with the most important search engines Avoid things that search engines don’t like (and tricks that might actually get your site penalized) Use Google universal search, image search optimization, XML sitemaps, and more Choose the right keywords Track and measure your results Increase your exposure with shopping directories and retailers Boost your position with popular links and social networking sites Use pay-per-click in ways that get the most bang for your advertising buck Search Engine Optimization For Dummies, 3rd Edition also helps you skirt some of the pitfalls and become a savvy advertiser. With this book at your side, you’ll never need to fear search engines again!