How To Become A Rock Star Chef In The Digital Age

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How to Become a Rock Star Chef in the Digital Age

Author : Mark Garcia
Publisher : Morgan James Publishing
ISBN 13 : 163047102X
Total Pages : 154 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis How to Become a Rock Star Chef in the Digital Age by : Mark Garcia

Download or read book How to Become a Rock Star Chef in the Digital Age written by Mark Garcia and published by Morgan James Publishing. This book was released on 2018-01-16 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace. In his passionate, streetwise style, Chef Mark Garcia’s mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training them on best practices and techniques that lead to profitable digital marketing campaigns and promotions. With the massive proliferation and constant evolvement of digital, social and mobile media platforms in the past few years, the winning recipe of content and engagement is different now. Yes, one must still have tremendous cooking talent, serve their customers flawlessly and provide value to the marketplace, but no entrepreneur, brand manager or corporation can deny the power and intimacy of digital marketing. In the end, it’s all about how you engage and serve your customers and potential customers. As a culinary professional, foodie or entrepreneur, your perspective and experiences have greater importance and market value than you probably ever dreamed. You can make a difference in the world. One of the best ways to do that is to learn how to harness the power of the New Digital Economy In How To Become A Rock Star Chef, legendary trainer Chef Mark Garcia gives you a peek behind the kitchen door into the New Digital Economy and reveals a simple 11-Step plan on how chefs, restaurateurs and food-service professionals can strategically position themselves, their brands or their services in the digital marketplace and significantly increase their bottom line.

How Canadians Communicate VI

Author : Charlene Elliott
Publisher : Athabasca University Press
ISBN 13 : 1771990252
Total Pages : 336 pages
Book Rating : 4.7/5 (719 download)

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Book Synopsis How Canadians Communicate VI by : Charlene Elliott

Download or read book How Canadians Communicate VI written by Charlene Elliott and published by Athabasca University Press. This book was released on 2016-03-31 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food nourishes the body, but our relationship with food extends far beyond our need for survival. Food choices not only express our personal tastes but also communicate a range of beliefs, values, affiliations and aspirations—sometimes to the exclusion of others. In the media sphere, the enormous amount of food-related advice provided by government agencies, advocacy groups, diet books, and so on compete with efforts on the part of the food industry to sell their product and to respond to a consumer-driven desire for convenience. As a result, the topic of food has grown fraught, engendering sometimes acrimonious debates about what we should eat, and why. By examining topics such as the values embedded in food marketing, the locavore movement, food tourism, dinner parties, food bank donations, the moral panic surrounding obesity, food crises, and fears about food safety, the contributors to this volume paint a rich, and sometimes unsettling portrait of how food is represented, regulated, and consumed in Canada. With chapters from leading scholars such as Ken Albala, Harvey Levenstein, Stephen Kline and Valerie Tarasuk, the volume also includes contributions from “food insiders”—bestselling cookbook author and food editor Elizabeth Baird and veteran restaurant reviewer John Gilchrist. The result is a timely and thought-provoking look at food as a system of communication through which Canadians articulate cultural identity, personal values, and social distinction. Contributors include Ken Albala, Elizabeth Baird, Jacqueline Botterill, Rebecca Carruthers Den Hoed, Catherine Carstairs, Nathalie Cooke, Pierre Desrochers, Josh Greenberg, Stephen Kline, Jordan Lebel, Harvey Levenstein, Wayne McCready, Irina Mihalache, Eric Pateman, Rod Phillips, Sheilagh Quaile, Melanie Rock, Paige Schell, and Valerie Tarasuk.

The Routledge History of American Foodways

Author : Jennifer Jensen Wallach
Publisher : Routledge
ISBN 13 : 1317975235
Total Pages : 410 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis The Routledge History of American Foodways by : Jennifer Jensen Wallach

Download or read book The Routledge History of American Foodways written by Jennifer Jensen Wallach and published by Routledge. This book was released on 2016-02-12 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge History of American Foodways provides an important overview of the main themes surrounding the history of food in the Americas from the pre-colonial era to the present day. By broadly incorporating the latest food studies research, the book explores the major advances that have taken place in the past few decades in this crucial field. The volume is composed of four parts. The first part explores the significant developments in US food history in one of five time periods to situate the topical and thematic chapters to follow. The second part examines the key ingredients in the American diet throughout time, allowing authors to analyze many of these foods as items that originated in or dramatically impacted the Americas as a whole, and not just the United States. The third part focuses on how these ingredients have been transformed into foods identified with the American diet, and on how Americans have produced and presented these foods over the last four centuries. The final section explores how food practices are a means of embodying ideas about identity, showing how food choices, preferences, and stereotypes have been used to create and maintain ideas of difference. Including essays on all the key topics and issues, The Routledge History of American Foodways comprises work from a leading group of scholars and presents a comprehensive survey of the current state of the field. It will be essential reading for all those interested in the history of food in American culture.

Case-Smith's Occupational Therapy for Children and Adolescents - E-Book

Author : Jane Clifford O'Brien
Publisher : Elsevier Health Sciences
ISBN 13 : 0323512623
Total Pages : 915 pages
Book Rating : 4.3/5 (235 download)

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Book Synopsis Case-Smith's Occupational Therapy for Children and Adolescents - E-Book by : Jane Clifford O'Brien

Download or read book Case-Smith's Occupational Therapy for Children and Adolescents - E-Book written by Jane Clifford O'Brien and published by Elsevier Health Sciences. This book was released on 2019-09-26 with total page 915 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW! Eight completely new chapters cover Theory and Practice Models for Occupational Therapy With Children, Development of Occupations and Skills From Infancy Through Adolescence, Therapeutic Use of Self, Observational Assessment and Activity Analysis, Evaluation Interpretation, and Goal Writing, Documenting Outcomes, Neonatal Intensive Care Unit, and Vision Impairment. NEW! A focus on theory and principles Practice Models promote clinical reasoning. NEW! Emphasis on application of theory and frames of reference in practice appear throughout chapters in book. NEW! Developmental milestone tables serve as quick reference guides. NEW! Online materials included to help facilitate your understanding of what’s covered in the text. NEW! Textbook is organized into six sections to fully describe the occupational therapy process and follow OTPF.

Best Food Writing 2011

Author : Holly Hughes
Publisher : Da Capo Lifelong Books
ISBN 13 : 073821518X
Total Pages : 322 pages
Book Rating : 4.7/5 (382 download)

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Book Synopsis Best Food Writing 2011 by : Holly Hughes

Download or read book Best Food Writing 2011 written by Holly Hughes and published by Da Capo Lifelong Books. This book was released on 2011-10-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twelfth annual edition of this classic food writing anthology an excellent collection that evokes respect for and fascination with eating. "Publishers Weekly ""

Media Management and Artificial Intelligence

Author : Alex Connock
Publisher : Taylor & Francis
ISBN 13 : 1000779238
Total Pages : 339 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Media Management and Artificial Intelligence by : Alex Connock

Download or read book Media Management and Artificial Intelligence written by Alex Connock and published by Taylor & Francis. This book was released on 2022-11-18 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a natural language generation model when AI was ‘asked’ about the subject of this book. "It will open incredible opportunities." This book seeks to explore them. The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, ‘Pioneers’ covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China – around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst chapter summaries cement learning. Applied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media Management – or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor’s Manual with further exercises and case studies.

Nom Yourself

Author : Mary Mattern
Publisher : Penguin
ISBN 13 : 1583335854
Total Pages : 226 pages
Book Rating : 4.5/5 (833 download)

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Book Synopsis Nom Yourself by : Mary Mattern

Download or read book Nom Yourself written by Mary Mattern and published by Penguin. This book was released on 2015-09-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A beautiful cookbook for the next generation of newly vegan and vegan-curious, from the creator of the popular website and Instagram Nom Yourself. Mary Mattern became a vegan in her early twenties, and was immediately astonished by how great she felt—and how rewarding she found her new vegan lifestyle to be. She soon became a vegan personal chef to the stars, working with people such as Entourage actor Jeremy Piven and touring with pop singer Ellie Goulding. When she began blogging about her vegan recipes on NomYourself.com, she soon built up an enormous following, with nearly 100,000 followers on Instagram. Mattern has also gotten support from big names in the plant-based world, including Brendan Brazier, Chad Sarno, and many more. With her terrific personality and edgy, hip style, Mattern is poised to become the rock star of the millennial vegan world. Now Mattern offers her delectable American-with-a-vegan-twist recipes to the world in her beautiful cookbook, Nom Yourself. With comfortable, familiar recipes such as Beer-Battered Buffalo [Cauliflower] Wings, American Apple Pie, and Creamy Cashew Alfredo, Nom Yourself will be the perfect book for the vegan-curious. And with beautiful color photos throughout to illustrate the mouthwatering recipes, Nom Yourself will prove that eating vegan is both delicious and easy.

Entrepeneurial Insanity in the Restaurant Business

Author : Roger McManus
Publisher : Planner Press
ISBN 13 : 9780974945231
Total Pages : 202 pages
Book Rating : 4.9/5 (452 download)

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Book Synopsis Entrepeneurial Insanity in the Restaurant Business by : Roger McManus

Download or read book Entrepeneurial Insanity in the Restaurant Business written by Roger McManus and published by Planner Press. This book was released on 2011-02-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roger McManus, a battle-scarred, veteran entrepreneur, teams up with Chef Mark Garcia to develop an entirely different perspective on the subject of restaurant ownership. Entrepreneurial Insanity in the Restaurant Business challenges the reader to keep the art of cooking and food design in perspective, but to get real about the business of selling food! The ideas in this book will forever change how the motivated restaurateur will view his or her profession -- and life. The concept behind the Entrepreneurial Insanity series rests on that premise; love what you do, but work toward having a life and a business that are separate entities. Chances are very good that someday these two entities will want (or need) to take divergent paths. Mark and Roger have created a book that makes the distinction between owning a restaurant and owning a business asset very clear. It is the difference between owning a small business and being an entrepreneur! This book lays out the case for, and the strategy by which, professional restaurateurs can grow their business and their freedom.

Islands Magazine

Author :
Publisher :
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4./5 ( download)

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Book Synopsis Islands Magazine by :

Download or read book Islands Magazine written by and published by . This book was released on 2004-12 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Food TV

Author : Tasha Oren
Publisher : Routledge
ISBN 13 : 1317331540
Total Pages : 125 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Food TV by : Tasha Oren

Download or read book Food TV written by Tasha Oren and published by Routledge. This book was released on 2023-04-11 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves up an accessible, critical introduction to food television, providing readers with a solid foundation for understanding how culinary culture became pop culture via the medium of television. The book follows FoodTV’s journey from purely instructional resource to a wide variety of formats, from celebrity chef and restaurant profiles to culinary travel and every manner of cooking competition from kids to cannabis. Tasha Oren traces the generic expansion of cooking on television as she argues for its development as a uniquely apt lens through which to observe and understand television’s own dramatic extension from network to cable to streaming platforms. She demonstrates how FoodTV became popular commercial television through its growth beyond instruction, response to industrial and cultural change, and a decisive turn away from an association with domesticity or femininity. The story of FoodTV offers a new understanding of how certain material, stylistic, and textual practices that make up television emerge as conventions, and how such conventions both endure and evolve. This book is an ideal guide for students and scholars of media studies, television studies, food studies, and cultural studies.

The Hollywood Reporter

Author :
Publisher :
ISBN 13 :
Total Pages : 1106 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Hollywood Reporter by :

Download or read book The Hollywood Reporter written by and published by . This book was released on 2009 with total page 1106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Billboard

Author :
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 1999-08-14 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

American Journalism Review

Author :
Publisher :
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis American Journalism Review by :

Download or read book American Journalism Review written by and published by . This book was released on 1999-07 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Be a Rock Star

Author : Shaun Ryder
Publisher : Atlantic Books
ISBN 13 : 1838953264
Total Pages : 225 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis How to Be a Rock Star by : Shaun Ryder

Download or read book How to Be a Rock Star written by Shaun Ryder and published by Atlantic Books. This book was released on 2021-10-07 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE TOP TEN BESTSELLER 'Candid, brilliant and bizarre' Guardian 'Stories about the frontman and his bandmates are legion ... [like] Peter Kay with menaces' The Sunday Times As lead singer of Happy Mondays and Black Grape, Shaun Ryder was the Keith Richards and Mick Jagger of his generation. A true rebel, who formed and led not one but two seminal bands, he's had number-one albums, headlined Glastonbury, toured the world numerous times, taken every drug under the sun, been through rehab - and come out the other side as a national treasure. Now, for the first time, Shaun lifts the lid on the real inside story of how to be a rock star. With insights from three decades touring the world, which took him from Salford to San Francisco, from playing working men's clubs to headlining Glastonbury and playing in front of the biggest festival crowd the world has ever seen, in Brazil, in the middle of thunderstorm. From recording your first demo tape to having a number-one album, Shaun gives a fly-on-the-wall look at the rock 'n' roll lifestyle - warts and all: how to be a rock star - and also how not to be a rock star. From numerous Top of the Pops appearances to being banned from live TV, from being a figurehead of the acid-house scene to hanging out backstage with the Rolling Stones, Shaun has seen it all. In this book he pulls the curtain back on the debauchery of the tour bus, ridiculous riders, run-ins with record companies, drug dealers and the mafia, and how he forged the most remarkable comeback of all time. 'There are enough stories about Happy Mondays to keep people talking about them forever. Bands live on through the myth really, myth and legend' (Steve Lamacq)

New York Magazine

Author :
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4./5 ( download)

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Book Synopsis New York Magazine by :

Download or read book New York Magazine written by and published by . This book was released on 1997-04-21 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.

Ski

Author :
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4./5 ( download)

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Book Synopsis Ski by :

Download or read book Ski written by and published by . This book was released on 2008-03 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cook This Book

Author : Molly Baz
Publisher : Clarkson Potter
ISBN 13 : 0593138279
Total Pages : 306 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Cook This Book by : Molly Baz

Download or read book Cook This Book written by Molly Baz and published by Clarkson Potter. This book was released on 2021-04-20 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • A thoroughly modern guide to becoming a better, faster, more creative cook, featuring fun, flavorful recipes anyone can make. ONE OF THE BEST COOKBOOKS OF THE YEAR: NPR, Food52, Taste of Home “Surprising no one, Molly has written a book as smart, stylish, and entertaining as she is.”—Carla Lalli Music, author of Where Cooking Begins If you seek out, celebrate, and obsess over good food but lack the skills and confidence necessary to make it at home, you’ve just won a ticket to a life filled with supreme deliciousness. Cook This Book is a new kind of foundational cookbook from Molly Baz, who’s here to teach you absolutely everything she knows and equip you with the tools to become a better, more efficient cook. Molly breaks the essentials of cooking down to clear and uncomplicated recipes that deliver big flavor with little effort and a side of education, including dishes like Pastrami Roast Chicken with Schmaltzy Onions and Dill, Chorizo and Chickpea Carbonara, and of course, her signature Cae Sal. But this is not your average cookbook. More than a collection of recipes, Cook This Book teaches you the invaluable superpower of improvisation though visually compelling lessons on such topics as the importance of salt and how to balance flavor, giving you all the tools necessary to make food taste great every time. Throughout, you’ll encounter dozens of QR codes, accessed through the camera app on your smartphone, that link to short technique-driven videos hosted by Molly to help illuminate some of the trickier skills. As Molly says, “Cooking is really fun, I swear. You simply need to set yourself up for success to truly enjoy it.” Cook This Book will help you do just that, inspiring a new generation to find joy in the kitchen and take pride in putting a home-cooked meal on the table, all with the unbridled fun and spirit that only Molly could inspire.