Media Management And Artificial Intelligence

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Media Management and Artificial Intelligence

Author : Alex Connock
Publisher : Taylor & Francis
ISBN 13 : 1000779238
Total Pages : 339 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Media Management and Artificial Intelligence by : Alex Connock

Download or read book Media Management and Artificial Intelligence written by Alex Connock and published by Taylor & Francis. This book was released on 2022-11-18 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a natural language generation model when AI was ‘asked’ about the subject of this book. "It will open incredible opportunities." This book seeks to explore them. The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, ‘Pioneers’ covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China – around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst chapter summaries cement learning. Applied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media Management – or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor’s Manual with further exercises and case studies.

Artificial Intelligence and the Media

Author : Pihlajarinne, Taina
Publisher : Edward Elgar Publishing
ISBN 13 : 1839109971
Total Pages : 320 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Artificial Intelligence and the Media by : Pihlajarinne, Taina

Download or read book Artificial Intelligence and the Media written by Pihlajarinne, Taina and published by Edward Elgar Publishing. This book was released on 2022-02-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book presents a detailed analysis of the role of law and regulation in the utilisation of Artificial Intelligence (AI) in the media sector. As well as contributing to the wider discussion on law and AI, the book also digs deeper by exploring pressing issues at the intersections of AI, media, and the law. Chapters critically re-examine various rights and responsibilities from the perspectives of incentives for accountable utilisation of AI in the industry.

The Future of Artificial Intelligence in Digital Marketing

Author : Maria Johnsen
Publisher : Maria Johnsen
ISBN 13 : 1976001064
Total Pages : 348 pages
Book Rating : 4.9/5 (76 download)

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Book Synopsis The Future of Artificial Intelligence in Digital Marketing by : Maria Johnsen

Download or read book The Future of Artificial Intelligence in Digital Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on 2017-09-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" – the ultimate guide for harnessing the power of AI to drive unprecedented growth in your digital marketing endeavors! Gone are the days when Artificial Intelligence (AI) belonged solely to the realm of science fiction. Today, it has become a game-changing reality that is reshaping the way I connect with my customers and achieve remarkable results. And the number one AI companion that accompanies me throughout my digital journey? None other than the Internet itself! In this groundbreaking book, I unveil the secrets behind the convergence of AI and digital marketing, empowering you to seize every opportunity and stay steps ahead of the competition. With cutting-edge insights and real-world examples, you'll discover how AI is revolutionizing search engine algorithms, transforming the way websites rank and perform. It's time for me to unlock the full potential of my online presence! "The Future of Artificial Intelligence in Digital Marketing" equips marketers, entrepreneurs, and social media enthusiasts like you with the knowledge you need to thrive in today's fast-paced digital landscape. Uncover proven strategies that will catapult your digital processes to new heights, propelling your brand to the forefront of the industry. But it doesn't stop there. This book explores the immense value of empathic machines in digital marketing, revealing how AI can tap into human emotions, understand consumer behavior, and create personalized experiences like never before. By humanizing my AI-powered marketing initiatives, I'll forge deep connections with my audience and cultivate unwavering brand loyalty. Don't let the future of digital marketing pass you by. "The Future of Artificial Intelligence in Digital Marketing" is your indispensable roadmap to navigating the AI revolution and achieving unparalleled success. Get ready to transform your digital marketing world, unlock unlimited possibilities, and leave your competitors in the dust. Are you ready to revolutionize your marketing strategies? Secure your copy of "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" today and embark on a journey towards extraordinary growth and unstoppable success! It's time to take control of my digital destiny and embrace the power of AI to elevate my marketing game like never before.

Artificial Intelligence for Marketing

Author : Jim Sterne
Publisher : John Wiley & Sons
ISBN 13 : 1119406331
Total Pages : 373 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Artificial Intelligence for Marketing by : Jim Sterne

Download or read book Artificial Intelligence for Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2017-08-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Artificial Intelligence in Social Media

Author : IntroBooks Team
Publisher : IntroBooks
ISBN 13 :
Total Pages : 27 pages
Book Rating : 4./5 ( download)

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Book Synopsis Artificial Intelligence in Social Media by : IntroBooks Team

Download or read book Artificial Intelligence in Social Media written by IntroBooks Team and published by IntroBooks. This book was released on with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence has revolutionized and transformed Social Media in many innovative ways. With around 3 billion people connected to various social media platforms, they are generating a huge mass of data. Now the question is, “Why should social media be concerned about all this data floating around?” The answer to this question is that this ‘meta – data’ is of great value to social media platforms. One reason is that social networks can keep themselves relevant with times only if they keep themselves abreast about the needs, wants and choices of the users from multiple geographical locations. Another reason is that they get to monetize this information when they share their platforms with advertisers and marketers. AI is one single solution for both these scenarios.

The AI Marketing Canvas

Author : Raj Venkatesan
Publisher : Stanford University Press
ISBN 13 : 1503628043
Total Pages : 295 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis The AI Marketing Canvas by : Raj Venkatesan

Download or read book The AI Marketing Canvas written by Raj Venkatesan and published by Stanford University Press. This book was released on 2021-05-18 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.

Artificial Intelligence in Asset Management

Author : Söhnke M. Bartram
Publisher : CFA Institute Research Foundation
ISBN 13 : 195292703X
Total Pages : 95 pages
Book Rating : 4.9/5 (529 download)

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Book Synopsis Artificial Intelligence in Asset Management by : Söhnke M. Bartram

Download or read book Artificial Intelligence in Asset Management written by Söhnke M. Bartram and published by CFA Institute Research Foundation. This book was released on 2020-08-28 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) has grown in presence in asset management and has revolutionized the sector in many ways. It has improved portfolio management, trading, and risk management practices by increasing efficiency, accuracy, and compliance. In particular, AI techniques help construct portfolios based on more accurate risk and return forecasts and more complex constraints. Trading algorithms use AI to devise novel trading signals and execute trades with lower transaction costs. AI also improves risk modeling and forecasting by generating insights from new data sources. Finally, robo-advisors owe a large part of their success to AI techniques. Yet the use of AI can also create new risks and challenges, such as those resulting from model opacity, complexity, and reliance on data integrity.

Using Artificial Intelligence in Marketing

Author : Katie King
Publisher : Kogan Page Publishers
ISBN 13 : 0749483407
Total Pages : 225 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Using Artificial Intelligence in Marketing by : Katie King

Download or read book Using Artificial Intelligence in Marketing written by Katie King and published by Kogan Page Publishers. This book was released on 2019-02-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

Introduction to Algorithmic Marketing

Author : Ilya Katsov
Publisher :
ISBN 13 : 9780692142608
Total Pages : 508 pages
Book Rating : 4.1/5 (426 download)

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Book Synopsis Introduction to Algorithmic Marketing by : Ilya Katsov

Download or read book Introduction to Algorithmic Marketing written by Ilya Katsov and published by . This book was released on 2017-12 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.

Newsmakers

Author : Francesco Marconi
Publisher : Columbia University Press
ISBN 13 : 0231549350
Total Pages : 206 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Newsmakers by : Francesco Marconi

Download or read book Newsmakers written by Francesco Marconi and published by Columbia University Press. This book was released on 2020-04-07 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Will the use of artificial intelligence (AI), algorithms, and smart machines be the end of journalism as we know it—or its savior? In Newsmakers, Francesco Marconi, who has led the development of the Associated Press and Wall Street Journal’s use of AI in journalism, offers a new perspective on the potential of these technologies. He explains how reporters, editors, and newsrooms of all sizes can take advantage of the possibilities they provide to develop new ways of telling stories and connecting with readers. Marconi analyzes the challenges and opportunities of AI through case studies ranging from financial publications using algorithms to write earnings reports to investigative reporters analyzing large data sets to outlets determining the distribution of news on social media. Newsmakers contends that AI can augment—not automate—the industry, allowing journalists to break more news more quickly while simultaneously freeing up their time for deeper analysis. Marshaling insights drawn from firsthand experience, Marconi maps a media landscape transformed by artificial intelligence for the better. In addition to considering the benefits of these new technologies, Marconi stresses the continuing need for editorial and institutional oversight. Newsmakers outlines the important questions that journalists and media organizations should consider when integrating AI and algorithms into their workflow. For journalism students as well as seasoned media professionals, Marconi’s insights provide much-needed clarity and a practical roadmap for how AI can best serve journalism.

Management, Organisations and Artificial Intelligence

Author : Piotr Buła
Publisher : Routledge
ISBN 13 : 100046556X
Total Pages : 121 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Management, Organisations and Artificial Intelligence by : Piotr Buła

Download or read book Management, Organisations and Artificial Intelligence written by Piotr Buła and published by Routledge. This book was released on 2021-11-17 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book combines academic research with practical guidelines in methods and techniques to supplement existing knowledge relating to organizational management in the era of digital acceleration. It offers a simple layout with concise but rich content presented in an engaging, accessible style and the authors’ holistic approach is unique in the field. From a universalist perspective, the book examines and analyzes the development of, among others, Industry 4.0, artificial intelligence (AI), AI 2.0, AI systems and platforms, algorithmics, new paradigms of organization management, business ecosystems, data processing models in AI-based organizations and AI strategies in the global perspective. An additional strength of the book is its relevance and contemporary nature, featuring information, data, forecasts or scenarios reaching up to 2030. How does one build, step by step, an organization that will be based on artificial intelligence technology and gain measurable benefits from it, for instance, as a result of its involvement in the creation of the so-called mesh ecosystem? The answer to this and many other pertinent questions are provided in this book. This timely and important book will appeal to scholars and students across the fields of organizational management and innovation and technology management, as well as managers, educators, scientists, entrepreneurs, innovators and more.

Impact of ICTs on Event Management and Marketing

Author : Birdir, Kemal
Publisher : IGI Global
ISBN 13 : 1799849554
Total Pages : 357 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Impact of ICTs on Event Management and Marketing by : Birdir, Kemal

Download or read book Impact of ICTs on Event Management and Marketing written by Birdir, Kemal and published by IGI Global. This book was released on 2020-12-04 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.

Artificial Intelligence in Management

Author : Andrzej Wodecki
Publisher : Edward Elgar Publishing
ISBN 13 : 1839104953
Total Pages : 224 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis Artificial Intelligence in Management by : Andrzej Wodecki

Download or read book Artificial Intelligence in Management written by Andrzej Wodecki and published by Edward Elgar Publishing. This book was released on 2020-11-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Autonomous systems are on the frontiers of Artificial Intelligence (AI) research, and they are slowly finding their business applications. Driven mostly by Reinforcement Learning (RL) methods (one of the most difficult, but also the most promising modern AI algorithms), autonomous systems help create self-learning and self-optimising systems, ranging from simple game-playing agents to robots able to efficiently act in completely new environments. Based on in-depth study of more than 100 projects, Andrzej Wodecki explores RL as a key component of modern digital technologies, its real-life applications to activities in a value chain and the ways in which it impacts different industries.

Artificial Intellligence in Social Media

Author : Introbooks
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.6/5 (347 download)

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Book Synopsis Artificial Intellligence in Social Media by : Introbooks

Download or read book Artificial Intellligence in Social Media written by Introbooks and published by . This book was released on 2020-04-07 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence has revolutionized and transformed Social Media in many innovative ways. With around 3 billion people connected to various social media platforms, they are generating a huge mass of data. Now the question is, "Why should social media be concerned about all this data floating around?" The answer to this question is that this 'meta - data' is of great value to social media platforms.One reason is that the social networks can keep themselves relevant with times only if they keep themselves abreast about the needs, wants and choices of the users from multiple geographical locations. Another reason is that they get to monetize this information when they share their platforms with advertisers and marketers. AI is one single solution for both these scenarios.

Transforming Management Using Artificial Intelligence Techniques

Author : Vikas Garg
Publisher : CRC Press
ISBN 13 : 1000209946
Total Pages : 215 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Transforming Management Using Artificial Intelligence Techniques by : Vikas Garg

Download or read book Transforming Management Using Artificial Intelligence Techniques written by Vikas Garg and published by CRC Press. This book was released on 2020-11-09 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transforming Management Using Artificial Intelligence Techniques redefines management practices using artificial intelligence (AI) by providing a new approach. It offers a detailed, well-illustrated treatment of each topic with examples and case studies, and brings the exciting field to life by presenting a substantial and robust introduction to AI in a clear and concise manner. It provides a deeper understanding of how the relevant aspects of AI impact each other’s efficacy for better output. It’s a reliable and accessible one-step resource that introduces AI; presents a full examination of applications; provides an understanding of the foundations; examines education powered by AI, entertainment, home and service robots, healthcare re-imagined, predictive policing, space exploration; and so much more, all within the realm of AI. This book will feature: Uncovering new and innovative features of AI and how it can help in raising economic efficiency at both micro- and macro levels Both the literature and practical aspects of AI and its uses This book summarizing key concepts at the end of each chapter to assist reader comprehension Case studies of tried and tested approaches to resolutions of typical problems Ideal for both teaching and general-knowledge purposes. This book will also simply provide the topic of AI for the readers, aspiring researchers and practitioners involved in management and computer science, so they can obtain a high-level of understanding of AI and managerial applications.

Advances in Production Management Systems. Artificial Intelligence for Sustainable and Resilient Production Systems

Author : Alexandre Dolgui
Publisher : Springer Nature
ISBN 13 : 303085874X
Total Pages : 779 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Advances in Production Management Systems. Artificial Intelligence for Sustainable and Resilient Production Systems by : Alexandre Dolgui

Download or read book Advances in Production Management Systems. Artificial Intelligence for Sustainable and Resilient Production Systems written by Alexandre Dolgui and published by Springer Nature. This book was released on 2021-08-31 with total page 779 pages. Available in PDF, EPUB and Kindle. Book excerpt: The five-volume set IFIP AICT 630, 631, 632, 633, and 634 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2021, held in Nantes, France, in September 2021.* The 378 papers presented were carefully reviewed and selected from 529 submissions. They discuss artificial intelligence techniques, decision aid and new and renewed paradigms for sustainable and resilient production systems at four-wall factory and value chain levels. The papers are organized in the following topical sections: Part I: artificial intelligence based optimization techniques for demand-driven manufacturing; hybrid approaches for production planning and scheduling; intelligent systems for manufacturing planning and control in the industry 4.0; learning and robust decision support systems for agile manufacturing environments; low-code and model-driven engineering for production system; meta-heuristics and optimization techniques for energy-oriented manufacturing systems; metaheuristics for production systems; modern analytics and new AI-based smart techniques for replenishment and production planning under uncertainty; system identification for manufacturing control applications; and the future of lean thinking and practice Part II: digital transformation of SME manufacturers: the crucial role of standard; digital transformations towards supply chain resiliency; engineering of smart-product-service-systems of the future; lean and Six Sigma in services healthcare; new trends and challenges in reconfigurable, flexible or agile production system; production management in food supply chains; and sustainability in production planning and lot-sizing Part III: autonomous robots in delivery logistics; digital transformation approaches in production management; finance-driven supply chain; gastronomic service system design; modern scheduling and applications in industry 4.0; recent advances in sustainable manufacturing; regular session: green production and circularity concepts; regular session: improvement models and methods for green and innovative systems; regular session: supply chain and routing management; regular session: robotics and human aspects; regular session: classification and data management methods; smart supply chain and production in society 5.0 era; and supply chain risk management under coronavirus Part IV: AI for resilience in global supply chain networks in the context of pandemic disruptions; blockchain in the operations and supply chain management; data-based services as key enablers for smart products, manufacturing and assembly; data-driven methods for supply chain optimization; digital twins based on systems engineering and semantic modeling; digital twins in companies first developments and future challenges; human-centered artificial intelligence in smart manufacturing for the operator 4.0; operations management in engineer-to-order manufacturing; product and asset life cycle management for smart and sustainable manufacturing systems; robotics technologies for control, smart manufacturing and logistics; serious games analytics: improving games and learning support; smart and sustainable production and supply chains; smart methods and techniques for sustainable supply chain management; the new digital lean manufacturing paradigm; and the role of emerging technologies in disaster relief operations: lessons from COVID-19 Part V: data-driven platforms and applications in production and logistics: digital twins and AI for sustainability; regular session: new approaches for routing problem solving; regular session: improvement of design and operation of manufacturing systems; regular session: crossdock and transportation issues; regular session: maintenance improvement and lifecycle management; regular session: additive manufacturing and mass customization; regular session: frameworks and conceptual modelling for systems and services efficiency; regular session: optimization of production and transportation systems; regular session: optimization of supply chain agility and reconfigurability; regular session: advanced modelling approaches; regular session: simulation and optimization of systems performances; regular session: AI-based approaches for quality and performance improvement of production systems; and regular session: risk and performance management of supply chains *The conference was held online.

AI in Marketing, Sales and Service

Author : Peter Gentsch
Publisher : Springer
ISBN 13 : 3319899570
Total Pages : 271 pages
Book Rating : 4.3/5 (198 download)

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Book Synopsis AI in Marketing, Sales and Service by : Peter Gentsch

Download or read book AI in Marketing, Sales and Service written by Peter Gentsch and published by Springer. This book was released on 2018-10-22 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.