How Television Invented New Media

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How Television Invented New Media

Author : Sheila C. Murphy
Publisher : Rutgers University Press
ISBN 13 : 0813550947
Total Pages : 203 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis How Television Invented New Media by : Sheila C. Murphy

Download or read book How Television Invented New Media written by Sheila C. Murphy and published by Rutgers University Press. This book was released on 2011-03-17 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now if I just remembered where I put that original TV play device--the universal remote control . . . Television is a global industry, a medium of representation, an architectural component of space, and a nearly universal frame of reference for viewers. Yet it is also an abstraction and an often misunderstood science whose critical influence on the development, history, and diffusion of new media has been both minimized and overlooked. How Television Invented New Media adjusts the picture of television culturally while providing a corrective history of new media studies itself. Personal computers, video game systems, even iPods and the Internet built upon and borrowed from television to become viable forms. The earliest personal computers, disguised as video games using TV sets as monitors, provided a case study for television's key role in the emergence of digital interactive devices. Sheila C. Murphy analyzes how specific technologies emerge and how representations, from South Park to Dr. Horrible's Sing-Along-Blog, mine the history of television just as they converge with new methods of the making and circulation of images. Past and failed attempts to link television to computers and the Web also indicate how services like Hulu or Netflix On-Demand can give rise to a new era for entertainment and program viewing online. In these concrete ways, television's role in new and emerging media is solidified and finally recognized.

That's the Way It Is

Author : Charles L. Ponce de Leon
Publisher : University of Chicago Press
ISBN 13 : 022642152X
Total Pages : 331 pages
Book Rating : 4.2/5 (264 download)

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Book Synopsis That's the Way It Is by : Charles L. Ponce de Leon

Download or read book That's the Way It Is written by Charles L. Ponce de Leon and published by University of Chicago Press. This book was released on 2016-09-09 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since Newton Minow taught us sophisticates to bemoan the descent of television into a vast wasteland, the dyspeptic chorus of jeremiahs who insist that television news in particular has gone from gold to dross gets noisier and noisier. Charles Ponce de Leon says here, in effect, that this is misleading, if not simply fatuous. He argues in this well-paced, lively, readable book that TV news has changed in response to broader changes in the TV industry and American culture. It is pointless to bewail its decline. "That s the Way It Is "gives us the very first history of American television news, spanning more than six decades, from Camel News Caravan to Countdown with Keith Oberman and The Daily Show. Starting in the latter 1940s, television news featured a succession of broadcasters who became household names, even presences: Eric Sevareid, Walter Cronkite, David Brinkley, Peter Jennings, Brian Williams, Katie Couric, and, with cable expansion, people like Glenn Beck, Jon Stewart, and Bill O Reilly. But behind the scenes, the parallel story is just as interesting, involving executives, producers, and journalists who were responsible for the field s most important innovations. Included with mainstream network news programs is an engaging treatment of news magazines like "60 Minutes" and "20/20, " as well as morning news shows like "Today" and "Good Morning America." Ponce de Leon gives ample attention to the establishment of cable networks (CNN, and the later competitors, Fox News and MSNBC), mixing in colorful anecdotes about the likes of Roger Ailes and Roone Arledge. Frothy features and other kinds of entertainment have been part and parcel of TV news from the start; viewer preferences have always played a role in the evolution of programming, although the disintegration of a national culture since the 1970s means that most of us no longer follow the news as a civic obligation. Throughout, Ponce de Leon places his history in a broader cultural context, emphasizing tensions between the public service mission of TV news and the quest for profitability and broad appeal."

The Origins of Television News in America

Author : Mike Conway
Publisher : Peter Lang
ISBN 13 : 9781433106026
Total Pages : 414 pages
Book Rating : 4.1/5 (6 download)

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Book Synopsis The Origins of Television News in America by : Mike Conway

Download or read book The Origins of Television News in America written by Mike Conway and published by Peter Lang. This book was released on 2009 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first in-depth look at the development of the television newscast, the most popular source of news for over forty-five years.During the 1940s, most journalists ignored or dismissed television, leaving the challenge to a small group of people working above New York City's Grand Central Terminal. Without the pressures of ratings, sponsors, company oversight, or many viewers, the group refused to recreate newspapers, radio, or newsreels on the new medium. They experimented, argued, tested, and eventually settled on a format to exploit television's strengths. This book documents that process, challenging common myths - including the importance of a popular anchor, and television's inability to communicate non-visual stories - and crediting those whose work was critical in the formation of television as a news format, and illustrating the pressures and professional roadblocks facing those who dare question journalistic traditions of any era. -- Publisher.

Netflix and the Re-invention of Television

Author : Mareike Jenner
Publisher : Springer Nature
ISBN 13 : 303139237X
Total Pages : 306 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Netflix and the Re-invention of Television by : Mareike Jenner

Download or read book Netflix and the Re-invention of Television written by Mareike Jenner and published by Springer Nature. This book was released on with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on the Impact of Culture and Society on the Entertainment Industry

Author : Ozturk, R. Gulay
Publisher : IGI Global
ISBN 13 : 1466661917
Total Pages : 737 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on the Impact of Culture and Society on the Entertainment Industry by : Ozturk, R. Gulay

Download or read book Handbook of Research on the Impact of Culture and Society on the Entertainment Industry written by Ozturk, R. Gulay and published by IGI Global. This book was released on 2014-06-30 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This reference provides a review of the academic and popular literature on the relationship between communications and media studies, cinema, advertising, public relations, religion, food tourism, art, sports, technology, culture, marketing, and entertainment practices"--Provided by publisher.

Atari Age

Author : Michael Z. Newman
Publisher : MIT Press
ISBN 13 : 0262536110
Total Pages : 265 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Atari Age by : Michael Z. Newman

Download or read book Atari Age written by Michael Z. Newman and published by MIT Press. This book was released on 2018-10-30 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cultural contradictions of early video games: a medium for family fun (but mainly for middle-class boys), an improvement over pinball and television (but possibly harmful). Beginning with the release of the Magnavox Odyssey and Pong in 1972, video games, whether played in arcades and taverns or in family rec rooms, became part of popular culture, like television. In fact, video games were sometimes seen as an improvement on television because they spurred participation rather than passivity. These “space-age pinball machines” gave coin-operated games a high-tech and more respectable profile. In Atari Age, Michael Newman charts the emergence of video games in America from ball-and-paddle games to hits like Space Invaders and Pac-Man, describing their relationship to other amusements and technologies and showing how they came to be identified with the middle class, youth, and masculinity. Newman shows that the “new media” of video games were understood in varied, even contradictory ways. They were family fun (but mainly for boys), better than television (but possibly harmful), and educational (but a waste of computer time). Drawing on a range of sources—including the games and their packaging; coverage in the popular, trade, and fan press; social science research of the time; advertising and store catalogs; and representations in movies and television—Newman describes the series of cultural contradictions through which the identity of the emerging medium worked itself out. Would video games embody middle-class respectability or suffer from the arcade's unsavory reputation? Would they foster family togetherness or allow boys to escape from domesticity? Would they make the new home computer a tool for education or just a glorified toy? Then, as now, many worried about the impact of video games on players, while others celebrated video games for familiarizing kids with technology essential for the information age.

Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522517944
Total Pages : 1806 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Advertising and Branding: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1806 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Managing Media Firms and Industries

Author : Gregory Ferrell Lowe
Publisher : Springer
ISBN 13 : 3319085158
Total Pages : 382 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Managing Media Firms and Industries by : Gregory Ferrell Lowe

Download or read book Managing Media Firms and Industries written by Gregory Ferrell Lowe and published by Springer. This book was released on 2015-08-20 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

Only at Comic-Con

Author : Erin Hanna
Publisher : Rutgers University Press
ISBN 13 : 0813594707
Total Pages : 301 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Only at Comic-Con by : Erin Hanna

Download or read book Only at Comic-Con written by Erin Hanna and published by Rutgers University Press. This book was released on 2019-12-13 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only at Comic-Con examines the relationship between exclusivity and the proliferation of media industry promotion at the San Diego Comic-Con, from the convention's founding in 1970 to its current status as a destination for hundreds of thousands of pop culture fans and a hub of Hollywood hype and buzz.

Killer Tapes and Shattered Screens

Author : Caetlin Benson-Allott
Publisher : Univ of California Press
ISBN 13 : 0520275128
Total Pages : 312 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Killer Tapes and Shattered Screens by : Caetlin Benson-Allott

Download or read book Killer Tapes and Shattered Screens written by Caetlin Benson-Allott and published by Univ of California Press. This book was released on 2013-02-20 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the mid-1980s, US audiences have watched the majority of movies they see on a video platform, be it VHS, DVD, Blu-ray, Video On Demand, or streaming media. Annual video revenues have exceeded box office returns for over twenty-five years. In short, video has become the structuring discourse of US movie culture. Killer Tapes and Shattered Screens examines how prerecorded video reframes the premises and promises of motion picture spectatorship. But instead of offering a history of video technology or reception, Caetlin Benson-Allott analyzes how the movies themselves understand and represent the symbiosis of platform and spectator. Through case studies and close readings that blend industry history with apparatus theory, psychoanalysis with platform studies, and production history with postmodern philosophy, Killer Tapes and Shattered Screens unearths a genealogy of post-cinematic spectatorship in horror movies, thrillers, and other exploitation genres. From Night of the Living Dead (1968) through Paranormal Activity (2009), these movies pursue their spectator from one platform to another, adapting to suit new exhibition norms and cultural concerns in the evolution of the video subject.

Writing on the Wall

Author : Tom Standage
Publisher : A&C Black
ISBN 13 : 1408842076
Total Pages : 288 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis Writing on the Wall by : Tom Standage

Download or read book Writing on the Wall written by Tom Standage and published by A&C Black. This book was released on 2013-10-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today we are endlessly connected: constantly tweeting, texting or e-mailing. This may seem unprecedented, yet it is not. Throughout history, information has been spread through social networks, with far-reaching social and political effects. Writing on the Wall reveals how an elaborate network of letter exchanges forewarned of power shifts in Cicero's Rome, while the torrent of tracts circulating in sixteenth-century Germany triggered the Reformation. Standage traces the story of the rise, fall and rebirth of social media over the past 2,000 years offering an illuminating perspective on the history of media, and revealing that social networks do not merely connect us today – they also link us to the past.

DVD, Blu-ray and Beyond

Author : Jonathan Wroot
Publisher : Springer
ISBN 13 : 3319627589
Total Pages : 244 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis DVD, Blu-ray and Beyond by : Jonathan Wroot

Download or read book DVD, Blu-ray and Beyond written by Jonathan Wroot and published by Springer. This book was released on 2017-11-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates, in contrast to statistics that show declining consumption of physical formats, that there has not been a mass shift towards purely digital media. Physical releases such as special editions, DVD box-sets and Blu-Rays are frequently promoted and sought out by consumers. And that past formats such as VHS, Laserdisc and HD-DVD make for sought-after collectible items. These trends are also found within particular genres and niche categories, such as documentary, education and independent film distribution. Through its case studies, this collection makes a distinctive and significant intervention in highlighting the ways in which the film industry has responded to rapidly changing markets. This volume, global in scope, will prove useful to those studying the distribution and exhibition of films, and the economics of the film industry around the world.

Promotional Screen Industries

Author : Paul Grainge
Publisher : Routledge
ISBN 13 : 1317513738
Total Pages : 236 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Promotional Screen Industries by : Paul Grainge

Download or read book Promotional Screen Industries written by Paul Grainge and published by Routledge. This book was released on 2015-03-27 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries – advertising agencies, television promotion specialists, movie trailer houses, digital design companies – that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of ‘promotion’ and ‘content’, the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion. With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.

Understanding Engagement in Transmedia Culture

Author : Elizabeth Evans
Publisher : Routledge
ISBN 13 : 1000761924
Total Pages : 297 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Understanding Engagement in Transmedia Culture by : Elizabeth Evans

Download or read book Understanding Engagement in Transmedia Culture written by Elizabeth Evans and published by Routledge. This book was released on 2019-11-15 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. Audience ‘engagement’ has become the key priority of the screen industries. Understanding Engagement in Transmedia Culture explicitly asks what audiences and screen practitioners mean when they say content is ‘engaging’ and uses audience focus groups and practitioner interviews to offer a model for understanding the relationship between the screen industry, the content it produces and its audiences. In particular, the model addresses engagement within transmedia culture. As digital screen technologies proliferate, audiences move seamlessly across and between different devices, content formats and distribution platforms, blurring the boundaries between film, television and videogames. This book offers a way of understanding audience engagement that is not restricted to a single media but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies.

The Stuff of Spectatorship

Author : Caetlin Benson-Allott
Publisher : University of California Press
ISBN 13 : 0520300416
Total Pages : 353 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The Stuff of Spectatorship by : Caetlin Benson-Allott

Download or read book The Stuff of Spectatorship written by Caetlin Benson-Allott and published by University of California Press. This book was released on 2021-04-06 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Film and television create worlds, but they are also of a world, a world that is made up of stuff, to which humans attach meaning. Think of the last time you watched a movie: the chair you sat in, the snacks you ate, the people around you, maybe the beer or joint you consumed to help you unwind—all this stuff shaped your experience of media and its influence on you. The material culture around film and television changes how we make sense of their content, not to mention the very concepts of the mediums. Focusing on material cultures of film and television reception, The Stuff of Spectatorship argues that the things we share space with and consume as we consume television and film influence the meaning we gather from them. This book examines the roles that six different material cultures have played in film and television culture since the 1970s—including video marketing, branded merchandise, drugs and alcohol, and even gun violence—and shows how objects considered peripheral to film and television culture are in fact central to its past and future.

Columbo

Author : Amelie Hastie
Publisher : Duke University Press
ISBN 13 : 1478027592
Total Pages : 161 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Columbo by : Amelie Hastie

Download or read book Columbo written by Amelie Hastie and published by Duke University Press. This book was released on 2024-01-05 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, generations of television fans have been enraptured by Lt. Columbo, played by Peter Falk, as he unravels clues to catch killers who believe they are above the law. In her investigation of the 1970s series cocreated by Richard Levinson and William Link, Amelie Hastie explores television history through an emphasis on issues of stardom, authorship, and its interconnections with classical and New Hollywood cinema. Through close textual analysis, attentive to issues of class relations and connections to other work by Falk as well as Levinson and Link, Columbo: Make Me a Perfect Murder sees American television as an intertextual system, from its origins as a commercial broadcast medium to its iterations within contemporary streaming platforms. Ultimately, Hastie argues, in the titular detective’s constant state of learning about cultural trends and media forms, Columbo offers viewers the opportunity to learn with him and, through his tutelage, to become detectives of television itself.

Current and Emerging Issues in the Audiovisual Industry

Author : Mercedes Medina
Publisher : John Wiley & Sons
ISBN 13 : 1119384664
Total Pages : 176 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Current and Emerging Issues in the Audiovisual Industry by : Mercedes Medina

Download or read book Current and Emerging Issues in the Audiovisual Industry written by Mercedes Medina and published by John Wiley & Sons. This book was released on 2017-02-07 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets?