Promotional Screen Industries

Download Promotional Screen Industries full books in PDF, epub, and Kindle. Read online Promotional Screen Industries ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Promotional Screen Industries

Author : Paul Grainge
Publisher :
ISBN 13 : 9781315718682
Total Pages : 226 pages
Book Rating : 4.7/5 (186 download)

DOWNLOAD NOW!

Book Synopsis Promotional Screen Industries by : Paul Grainge

Download or read book Promotional Screen Industries written by Paul Grainge and published by . This book was released on 2015 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industriesis the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries - advertising agencies, television promotion specialists, movie trailer houses, digital design companies - that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industriesencourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of 'promotion' and 'content', the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion. With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.

Promotional Screen Industries

Author : Paul Grainge
Publisher : Routledge
ISBN 13 : 1317513738
Total Pages : 236 pages
Book Rating : 4.3/5 (175 download)

DOWNLOAD NOW!

Book Synopsis Promotional Screen Industries by : Paul Grainge

Download or read book Promotional Screen Industries written by Paul Grainge and published by Routledge. This book was released on 2015-03-27 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries – advertising agencies, television promotion specialists, movie trailer houses, digital design companies – that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of ‘promotion’ and ‘content’, the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion. With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.

Promotional Screen Industries

Author : Paul Grainge
Publisher : Routledge
ISBN 13 : 131751372X
Total Pages : 269 pages
Book Rating : 4.3/5 (175 download)

DOWNLOAD NOW!

Book Synopsis Promotional Screen Industries by : Paul Grainge

Download or read book Promotional Screen Industries written by Paul Grainge and published by Routledge. This book was released on 2015-03-27 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries – advertising agencies, television promotion specialists, movie trailer houses, digital design companies – that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of ‘promotion’ and ‘content’, the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion. With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.

Authorship as Promotional Discourse in the Screen Industries

Author : Leora Hadas
Publisher : Routledge
ISBN 13 : 100007465X
Total Pages : 199 pages
Book Rating : 4.0/5 ( download)

DOWNLOAD NOW!

Book Synopsis Authorship as Promotional Discourse in the Screen Industries by : Leora Hadas

Download or read book Authorship as Promotional Discourse in the Screen Industries written by Leora Hadas and published by Routledge. This book was released on 2020-04-30 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries. The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion.

The Routledge Companion to Media Industries

Author : Paul McDonald
Publisher : Routledge
ISBN 13 : 1000451852
Total Pages : 709 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis The Routledge Companion to Media Industries by : Paul McDonald

Download or read book The Routledge Companion to Media Industries written by Paul McDonald and published by Routledge. This book was released on 2021-10-04 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field. Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video. Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries. Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com

Production Studies, The Sequel!

Author : Miranda Banks
Publisher : Routledge
ISBN 13 : 1317567102
Total Pages : 302 pages
Book Rating : 4.3/5 (175 download)

DOWNLOAD NOW!

Book Synopsis Production Studies, The Sequel! by : Miranda Banks

Download or read book Production Studies, The Sequel! written by Miranda Banks and published by Routledge. This book was released on 2015-07-03 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Production Studies, The Sequel! is an exciting exploration of the experiences of media workers in local, global, and digital communities—from prop-masters in Germany, Chinese film auteurs, producers of children’s television in Qatar, Italian radio broadcasters, filmmakers in Ethiopia and Nigeria, to seemingly-autonomous Twitterbots. Case studies examine international production cultures across five continents and incorporate a range of media, including film, television, music, social media, promotional media, video games, publishing and public broadcasting. Using the lens of cultural studies to examine media production, Production Studies, The Sequel! takes into account transnational production flows and places production studies in conversation with other major areas of media scholarship including audience studies, media industries, and media history. A follow-up to the successful Production Studies, this collection highlights new and important research in the field, and promises to generate continued discussion about the past, present, and future of production studies.

Films that Work

Author : Vinzenz Hediger
Publisher : Amsterdam University Press
ISBN 13 : 9089640134
Total Pages : 496 pages
Book Rating : 4.0/5 (896 download)

DOWNLOAD NOW!

Book Synopsis Films that Work by : Vinzenz Hediger

Download or read book Films that Work written by Vinzenz Hediger and published by Amsterdam University Press. This book was released on 2009 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industriële films worden gezien als een apart filmgenre van de twintigste eeuw. Ze werden geproduceerd en gesponsord door de overheid en grote bedrijven en moesten vooral aan de wensen van de sponsors voldoen, en niet zo zeer aan die van de filmmakers. In de hoogtijdagen werkten er duizenden mensen aan deze industriële films. Zo zijn er vakbladen en filmfestivals ontstaan door samenwerking met grote bedrijven als Shell en AT & T. Daarnaast hebben belangrijke regisseurs, zoals Buster Keaton, John Grierson en Alain Resnais, aan deze films meegewerkt. Toch lijkt de industriële film geen spoor te hebben achtergelaten in het filmische culturele discours. Films that Work is het eerste boek waarin de industriële film en zijn opmerkelijke geschiedenis worden onderzocht.

Transmedia Marketing

Author : Anne Zeiser
Publisher : CRC Press
ISBN 13 : 1134746296
Total Pages : 582 pages
Book Rating : 4.1/5 (347 download)

DOWNLOAD NOW!

Book Synopsis Transmedia Marketing by : Anne Zeiser

Download or read book Transmedia Marketing written by Anne Zeiser and published by CRC Press. This book was released on 2015-06-19 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

TV and Cars

Author : Paul Grainge
Publisher : EUP
ISBN 13 : 9781474480048
Total Pages : 160 pages
Book Rating : 4.4/5 (8 download)

DOWNLOAD NOW!

Book Synopsis TV and Cars by : Paul Grainge

Download or read book TV and Cars written by Paul Grainge and published by EUP. This book was released on 2022-04-30 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers the social life of cars as represented on TV.

Screen Traffic

Author : Charles R. Acland
Publisher : Duke University Press
ISBN 13 : 9780822331636
Total Pages : 356 pages
Book Rating : 4.3/5 (316 download)

DOWNLOAD NOW!

Book Synopsis Screen Traffic by : Charles R. Acland

Download or read book Screen Traffic written by Charles R. Acland and published by Duke University Press. This book was released on 2003-11-13 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Screen Traffic, Charles R. Acland examines how, since the mid-1980s, the U.S. commercial movie business has altered conceptions of moviegoing both within the industry and among audiences. He shows how studios, in their increasing reliance on revenues from international audiences and from the ancillary markets of television, videotape, DVD, and pay-per-view, have cultivated an understanding of their commodities as mutating global products. Consequently, the cultural practice of moviegoing has changed significantly, as has the place of the cinema in relation to other sites of leisure. Integrating film and cultural theory with close analysis of promotional materials, entertainment news, trade publications, and economic reports, Acland presents an array of evidence for the new understanding of movies and moviegoing that has developed within popular culture and the entertainment industry. In particular, he dissects a key development: the rise of the megaplex, characterized by large auditoriums, plentiful screens, and consumer activities other than film viewing. He traces its genesis from the re-entry of studios into the movie exhibition business in 1986 through 1998, when reports of the economic destabilization of exhibition began to surface, just as the rise of so-called e-cinema signaled another wave of change. Documenting the current tendency toward an accelerated cinema culture, one that appears to arrive simultaneously for everyone, everywhere, Screen Traffic unearths and critiques the corporate and cultural forces contributing to the “felt internationalism” of our global era.

The Sounds of Commerce

Author : Jeff Smith
Publisher : Columbia University Press
ISBN 13 : 9780231108638
Total Pages : 308 pages
Book Rating : 4.1/5 (86 download)

DOWNLOAD NOW!

Book Synopsis The Sounds of Commerce by : Jeff Smith

Download or read book The Sounds of Commerce written by Jeff Smith and published by Columbia University Press. This book was released on 1998 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed historical analysis of popular music in American film, from the era of sheet music sales, to that of orchestrated pop records by Henry Mancini and Ennio Morricone in the 1960s, to the MTV-ready pop songs that occupy soundtrack CDs of today..

Online TV

Author : Catherine Johnson
Publisher : Routledge
ISBN 13 : 1315396807
Total Pages : 192 pages
Book Rating : 4.3/5 (153 download)

DOWNLOAD NOW!

Book Synopsis Online TV by : Catherine Johnson

Download or read book Online TV written by Catherine Johnson and published by Routledge. This book was released on 2019-01-04 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: With growth in access to high-speed broadband and 4G, and increased ownership of smartphones, tablets and internet-connected television sets, the internet has simultaneously begun to compete with and transform television. Online TV argues that these changes create the conditions for an emergent internet era that challenges the language and concepts that we have to talk about television as a medium. In a wide-ranging analysis, Catherine Johnson sets out a series of conceptual frameworks designed to provide a clearer language with which to analyse the changes to television in the internet era and to bring into focus the power dynamics of the online TV industry. From providing definitions of online TV and the online TV industry, to examining the ways in which technology, rights, interfaces and algorithms are used to control and constrain access to audiovisual content, Online TV is a timely intervention into debates about contemporary internet and television cultures. A must-read for any students, scholars and practitioners who want to understand and analyse the ways in which television is intertwining with and being transformed by the internet.

Profit Margins

Author : Jeremy Groskopf
Publisher : Indiana University Press
ISBN 13 : 0253059364
Total Pages : 295 pages
Book Rating : 4.2/5 (53 download)

DOWNLOAD NOW!

Book Synopsis Profit Margins by : Jeremy Groskopf

Download or read book Profit Margins written by Jeremy Groskopf and published by Indiana University Press. This book was released on 2021-12-07 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins, Jeremy Groskopf examines how the ad industry jockeyed for direct advertisement space in American motion pictures. In fact, advertisers, who recognized the import of film audiences, fought exhibitors over what audiences expected in a theater outing. Looking back at these debates in four case studies, Groskopf reveals that advertising became a marker of class distinctions in the cinema experience as the film industry pushed out advertisers in order to create a space free of ads. By restricting advertising, especially during the rise of high-class, palatial theaters, the film industry continued its ongoing effort to ascend the cultural hierarchy of the arts. An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.

Advertising and the Transformation of Screen Cultures

Author : Bo Florin
Publisher : Amsterdam University Press
ISBN 13 : 9048541565
Total Pages : 338 pages
Book Rating : 4.0/5 (485 download)

DOWNLOAD NOW!

Book Synopsis Advertising and the Transformation of Screen Cultures by : Bo Florin

Download or read book Advertising and the Transformation of Screen Cultures written by Bo Florin and published by Amsterdam University Press. This book was released on 2021-06-16 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives.

Movie Workers

Author : Melanie Bell
Publisher : University of Illinois Press
ISBN 13 : 0252052773
Total Pages : 393 pages
Book Rating : 4.2/5 (52 download)

DOWNLOAD NOW!

Book Synopsis Movie Workers by : Melanie Bell

Download or read book Movie Workers written by Melanie Bell and published by University of Illinois Press. This book was released on 2021-07-06 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Theatre Library Association’s Richard Wall Memorial Award Special Jury Prize for an exemplary work in the field of recorded performance After the advent of sound, women in the British film industry formed an essential corps of below-the-line workers, laboring in positions from animation artist to negative cutter to costume designer. Melanie Bell maps the work of these women decade-by-decade, examining their far-ranging economic and creative contributions against the backdrop of the discrimination that constrained their careers. Her use of oral histories and trade union records presents a vivid counter-narrative to film history, one that focuses not only on women in a male-dominated business, but on the innumerable types of physical and emotional labor required to make a motion picture. Bell's feminist analysis looks at women's jobs in film at important historical junctures while situating the work in the context of changing expectations around women and gender roles. Illuminating and astute, Movie Workers is a first-of-its-kind examination of the unsung women whose invisible work brought British filmmaking to the screen.

The Film Finance Handbook

Author : Adam P. Davies
Publisher : Netribution
ISBN 13 : 0955014328
Total Pages : 247 pages
Book Rating : 4.9/5 (55 download)

DOWNLOAD NOW!

Book Synopsis The Film Finance Handbook by : Adam P. Davies

Download or read book The Film Finance Handbook written by Adam P. Davies and published by Netribution. This book was released on 2007 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a complete guide to film finance around the world, from first web short film to mainstream international multi-million dollar co-production.

Marketing to Moviegoers

Author : Robert Marich
Publisher : Taylor & Francis
ISBN 13 : 1136068619
Total Pages : 312 pages
Book Rating : 4.1/5 (36 download)

DOWNLOAD NOW!

Book Synopsis Marketing to Moviegoers by : Robert Marich

Download or read book Marketing to Moviegoers written by Robert Marich and published by Taylor & Francis. This book was released on 2005-04-18 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing to Moviegoers" is the essential guide to film marketing. Although there are many resources available about how to make a film, there are few about how to get your film seen once it's made and none that reveal the closely-guarded marketing secrets of the major motion picture studios. The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book will be indispensable for film marketing executives, consumer product marketers, students, and people new to the filmmaking field. It provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.