Understanding Engagement In Transmedia Culture

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Understanding Engagement in Transmedia Culture

Author : Elizabeth Evans
Publisher : Routledge
ISBN 13 : 1000761924
Total Pages : 297 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Understanding Engagement in Transmedia Culture by : Elizabeth Evans

Download or read book Understanding Engagement in Transmedia Culture written by Elizabeth Evans and published by Routledge. This book was released on 2019-11-15 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. Audience ‘engagement’ has become the key priority of the screen industries. Understanding Engagement in Transmedia Culture explicitly asks what audiences and screen practitioners mean when they say content is ‘engaging’ and uses audience focus groups and practitioner interviews to offer a model for understanding the relationship between the screen industry, the content it produces and its audiences. In particular, the model addresses engagement within transmedia culture. As digital screen technologies proliferate, audiences move seamlessly across and between different devices, content formats and distribution platforms, blurring the boundaries between film, television and videogames. This book offers a way of understanding audience engagement that is not restricted to a single media but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies.

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Author : Hernández-Santaolalla, Víctor
Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies by : Hernández-Santaolalla, Víctor

Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Multiplicity and Cultural Representation in Transmedia Storytelling

Author : Natalie Underberg-Goode
Publisher : Taylor & Francis
ISBN 13 : 1000801950
Total Pages : 236 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Multiplicity and Cultural Representation in Transmedia Storytelling by : Natalie Underberg-Goode

Download or read book Multiplicity and Cultural Representation in Transmedia Storytelling written by Natalie Underberg-Goode and published by Taylor & Francis. This book was released on 2022-12-02 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the relationship between multiplicity and representation of non-European and European-American cultures, with a focus on comics and superheroes. The author employs a combination of research methodologies, including close reading of transmedia texts and interviews with transmedia storytellers and audiences, to better understand the way in which diverse cultures are employed as agents of multiplicity in transmedia narratives. The book addresses both commercial franchises such as superhero narratives, as well as smaller indie projects, in an attempt to elucidate the way in which key cultural symbols and concepts are utilized by writers, designers, and producers, and how these narrative choices affect audiences – both those who identify as members of the culture being represented and those who do not. Case studies include fan fiction based on Marvel’s Black Panther (2018), fan fiction and art created for the Moana (2016) and Mulan (2020) films, and creations by both U.S.-based and international indie comics artists and writers. This book will appeal to scholars and students of new media, narrative theory, cultural studies, sociocultural anthropology, folkloristics, English/literary studies, and popular culture, transmedia storytelling researchers, and both creators and fans of superhero comics.

Media Engagement

Author : Peter Dahlgren
Publisher : Taylor & Francis
ISBN 13 : 1000653846
Total Pages : 142 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Media Engagement by : Peter Dahlgren

Download or read book Media Engagement written by Peter Dahlgren and published by Taylor & Francis. This book was released on 2022-09-30 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written with media students in mind, this accessible book provides both students and researchers with a new perspective on how to research engagement, not as a metric but as a marker of power relations. This book navigates the reader through a tighter analytical notion of engagement within an understanding of media, culture and democracy. Dahlgren and Hill offer a new definition of engagement as an energising internal force, and as such a powerful means to further human agency. From this definition, the book builds a generative theory of engagement as a nexus of relations we make and break with media on a daily basis, with examples from political activism, news and disinformation, and the global pandemic. Dahlgren and Hill identify five parameters of engagement in order to understand the relations we have with media across changing public and mediated spheres. This new perspective offers students and researchers pathways for investigating the meaning of media engagement as a resource for living. It will be particularly useful for undergraduate courses on media audiences and publics, political communication and democracy, media and cultural theory, journalism, and for media, communication and sociology studies more broadly.

Transmedia/Genre

Author : Matthew Freeman
Publisher : Springer Nature
ISBN 13 : 3031155831
Total Pages : 177 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Transmedia/Genre by : Matthew Freeman

Download or read book Transmedia/Genre written by Matthew Freeman and published by Springer Nature. This book was released on 2023-02-05 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings genre back to the forefront of the current transmedia trend. Genres are perhaps the most innately transmedial of media constructs, formed as they are from all kinds of industrial, technological and discursive phenomena. Yet, few have considered how genre works in a multiplatform context. This book does precisely that, making a uniquely transmedial contribution to the study of genre in the age of media convergence. The book interrogates how industrial, technological and participatory transformations of digital platforms and emerging technologies reshape workings of genre. The authors consider franchises such as Star Wars, streaming platforms such as Netflix, catch-up services such as ITV Hub, creative technologies such as virtual reality, and beyond. In setting the stage for the revival of genre theory in contemporary transmedia scholarship, this book pushes forward understandings of multiplatform media and the emerging form and function of genre across contemporary culture.

Podcasting as an Intimate Medium

Author : Alyn Euritt
Publisher : Taylor & Francis
ISBN 13 : 1000812065
Total Pages : 157 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Podcasting as an Intimate Medium by : Alyn Euritt

Download or read book Podcasting as an Intimate Medium written by Alyn Euritt and published by Taylor & Francis. This book was released on 2022-11-18 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the notion of intimacy as a defining feature of podcasting, examining the concept of intimacy itself and how the public sphere explores the relationships created and maintained through podcasts. The book situates textual analysis of specific American podcasts within podcast criticism, monetization, and production advice. Through analysis of these sources' self-descriptions, the text builds a podcasting-specific framework for intimacy and uses that framework to interpret how podcasting imagines the connections it forms within communities. Instead of intimacy being inherent, the book argues that podcasting constructs intimacy and uses it to define the quality of its own mediation. This book will be of interest to scholars and students of New and Digital Media, Media Studies, Communication Studies, Journalism, Literature, Cultural Studies, and American Studies. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a CreativeCommons Attribution-Non Commercial-No Derivatives 4.0 license.

Transmedia Practices in the Long Nineteenth Century

Author : Christina Meyer
Publisher : Routledge
ISBN 13 : 1000542882
Total Pages : 225 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Transmedia Practices in the Long Nineteenth Century by : Christina Meyer

Download or read book Transmedia Practices in the Long Nineteenth Century written by Christina Meyer and published by Routledge. This book was released on 2022-02-23 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides engaging accounts with transmedia practices in the long nineteenth century and offers model analyses of Victorian media (e.g., theater, advertising, books, games, newspapers) alongside the technological, economic, and cultural conditions under which they emerged in the Anglophone world. By exploring engagement tactics and forms of audience participation, the book affords insight into the role that social agents – e.g., individual authors, publishing houses, theatre show producers, lithograph companies, toy manufacturers, newspaper syndicates, or advertisers – played in the production, distribution, and consumption of Victorian media. It considers such examples as Sherlock Holmes, Kewpie Dolls, media forms and practices such as cut-outs, popular lectures, telephone conversations or early theater broadcasting, and such authors as Nellie Bly, Mark Twain, and Walter Besant, offering insight into the variety of transmedia practices present in the long nineteenth century. The book brings together methods and theories from comics studies, communication and media studies, English and American studies, narratology and more, and proposes fresh ways to think about transmediality. Though the target audiences are students, teachers, and scholars in the humanities, the book will also resonate with non-academic readers interested in how media contents are produced, disseminated, and consumed, and with what implications.

Television Drama in the Age of Streaming

Author : Vilde Schanke Sundet
Publisher : Springer Nature
ISBN 13 : 303066418X
Total Pages : 153 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Television Drama in the Age of Streaming by : Vilde Schanke Sundet

Download or read book Television Drama in the Age of Streaming written by Vilde Schanke Sundet and published by Springer Nature. This book was released on 2021-04-02 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines television drama in the age of streaming—a time when television has been reshaped for national and international consumption via both linear ‘flow’ and on-demand user modes. It builds on an in-depth study of the Norwegian public service broadcaster (NRK) and some of its game-changing drama productions (Lilyhammer, SKAM, blank). The book portrays the formative first decade of television streaming (2010-2019), how new streaming services and incumbent television providers intersect and act in a new drama landscape, and how streaming impacts existing television production cultures, publishing models and industry-audience relations. The analysis draws on insight gained through more than a hundred interviews with television experts and fans, hundreds of hours of observations, and unique access to industry conferences, meetings, working documents, and ratings. The book combines perspectives from production studies, media industry studies, and fan studies to inform its analysis.

The Media and Communications in Australia

Author : Bridget Griffen-Foley
Publisher : Taylor & Francis
ISBN 13 : 1000996883
Total Pages : 456 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis The Media and Communications in Australia by : Bridget Griffen-Foley

Download or read book The Media and Communications in Australia written by Bridget Griffen-Foley and published by Taylor & Francis. This book was released on 2023-11-17 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when the traditional media have been reshaped by digital technologies and audiences have fragmented, people are using mediated forms of communication to manage all aspects of their daily lives as well as for news and entertainment. The Media and Communications in Australia offers a systematic introduction to this dynamic field. Fully updated and expanded, this fifth edition outlines the key media industries – from print, sound and television to film, gaming and public relations – and explains how communications technologies have changed the ways in which they now operate. It offers an overview of the key approaches to the field, including a consideration of Indigenous communication, and features a ‘hot topics’ section with contributions on issues including diversity, misinformation, algorithms, COVID-19, web series and national security. With chapters from Australia’s leading researchers and teachers in the field, The Media and Communications in Australia remains the most comprehensive and reliable introduction to media and communications from an Australian perspective. It is an ideal student text and a key resource for teachers, lecturers, media practitioners and anyone interested in understanding these influential industries.

The Palgrave Handbook of Script Development

Author : Stayci Taylor
Publisher : Springer Nature
ISBN 13 : 3030822346
Total Pages : 618 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis The Palgrave Handbook of Script Development by : Stayci Taylor

Download or read book The Palgrave Handbook of Script Development written by Stayci Taylor and published by Springer Nature. This book was released on 2022-01-04 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Palgrave Handbook of Script Development provides the first comprehensive overview of international script development practices. Across 40 unique chapters, readers are guided through the key challenges, roles and cultures of script development, from the perspectives of creators of original works, those in consultative roles and those giving broader contextual case studies. The authors take us inside the writers’ room, alongside the script editor, between development conversations, and outside the mainstream and into the experimental. With authors spanning upwards of 15 countries, and occupying an array of roles – including writer, script editor, producer, script consultant, executive, teacher and scholar, this is a truly international perspective on how script development functions (or otherwise) across media and platforms. Comprising four parts, the handbook guides readers behind the scenes of script development, exploring unique contexts, alternative approaches, specific production cultures and global contexts, drawing on interviews, archives, policy, case study research and the insider track. With its broad approach to a specialised practice, the Palgrave Handbook of Script Development is for anyone who practices, teaches or studies screenwriting and screen production.

The Routledge Companion to Media Industries

Author : Paul McDonald
Publisher : Routledge
ISBN 13 : 1000451852
Total Pages : 709 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Routledge Companion to Media Industries by : Paul McDonald

Download or read book The Routledge Companion to Media Industries written by Paul McDonald and published by Routledge. This book was released on 2021-10-04 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field. Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video. Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries. Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com

Adventures Across Space and Time

Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 135028839X
Total Pages : 624 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Adventures Across Space and Time by :

Download or read book Adventures Across Space and Time written by and published by Bloomsbury Publishing. This book was released on 2023-10-19 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adventures Across Space and Time brings together key academic, critic and fan writings about Doctor Who alongside newly-commissioned work addressing contemporary issues and debates to form a comprehensive guide to the wider Whoniverse. The perennially popular BBC series holds a unique place in the history of television and of TV fandom: the longest running science-fiction show, the series and its fan communities have tracked social and cultural changes over its 60 year lifetime. Adventures Across Space and Time presents classic writings on Who and its fandom by leading scholars including John Fiske, Henry Jenkins, John Tulloch and Matt Hills, but also represents writings and art by fans, including fans who went on to become showrunners, writers or even the Doctor himself, with contributions by Steven Moffat, Chris Chibnall, Douglas Adams and Peter Capaldi. This innovative anthology addresses Doctor Who's showrunners, Doctors, companions, enemies and collaborators as well as issues and debates around queer fandom, intersectionality, the 'wokeness' of the Doctor, fan media including websites, podcasts and vlogs, fan activism and questions of race and sexuality in relation to the show and its spin offs. It considers Doctor Who as a peculiarly British phenomenon but also one that has delighted, engaged and sometimes enraged viewers around the world.

London as Screen Gateway

Author : Elizabeth Evans
Publisher : Taylor & Francis
ISBN 13 : 1000918068
Total Pages : 268 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis London as Screen Gateway by : Elizabeth Evans

Download or read book London as Screen Gateway written by Elizabeth Evans and published by Taylor & Francis. This book was released on 2023-07-26 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: London as Screen Gateway explores how London features within screen narratives and as a location of screen industry activity. Reflecting the diversity of roles the city plays both on screen and within the screen industries, the volume explores the intersection between London as a material place and its position within a cultural imaginary. Conceptualising London as an archival city, as a collection of specific places and spaces, and as a part of national and international cultural and economic flows, contributors from film studies, television studies and media studies approach London through the lenses of textual analysis, historical work, industry studies and user experience. Chapters explore how London has appeared on screen across film and television, how screen content frames notions of place and belonging within the diasporic communities across the city, how the city has become a hub for the UK and global screen industries and how it intersects with national and local media policy. This interdisciplinary volume will be of interest to scholars and students of film studies, television studies, media industry studies, games studies, cultural and media studies.

The Routledge Companion to Literary Media

Author : Astrid Ensslin
Publisher : Taylor & Francis
ISBN 13 : 1000902455
Total Pages : 817 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis The Routledge Companion to Literary Media by : Astrid Ensslin

Download or read book The Routledge Companion to Literary Media written by Astrid Ensslin and published by Taylor & Francis. This book was released on 2023-08-30 with total page 817 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Literary Media examines the fast-moving present and future of a media ecosystem in which the literary continues to play a vital role. The term ‘literary media’ challenges the tendency to hold the two terms distinct and broadens accepted usage of the literary to include popular cultural forms, emerging technologies and taste cultures, genres, and platforms, as well as traditions and audiences all too often excluded from literary histories and canons. Featuring contributions from leading international scholars and practitioners, the Companion provides a comprehensive guide to existing terms and theories that address the alignment of literature and a variety of media forms. It situates the concept in relation to existing theories and histographies; considers emerging genres and forms such as locative narratives and autofiction; and expands discussion beyond the boundaries by which literary authorship is conventionally defined. Contributors also examine specific production and publishing contexts to provide in-depth analysis of the promotion of literary media materials. The volume further considers reading and other aspects of situated audience engagement, such as Indigenous and oral storytelling, prize and review cultures, book clubs, children, and young adults. This authoritative collection is an invaluable resource for scholars and students working at the intersection of literary and media studies.

Teaching fashion. An introduction

Author : Romana Andò
Publisher : Edizioni Nuova Cultura
ISBN 13 : 8833653056
Total Pages : 316 pages
Book Rating : 4.8/5 (336 download)

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Book Synopsis Teaching fashion. An introduction by : Romana Andò

Download or read book Teaching fashion. An introduction written by Romana Andò and published by Edizioni Nuova Cultura. This book was released on 2020 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of contributions was created to prove both the complexity of the contemporary fashion system as well as the richness and openness of an interdisciplinary approach to the field, that is the same that inspires the Master programme in Fashion Studies at Sapienza, University of Rome. All the authors – either scholars or professionals in their fields – are deeply involved in this educational project and they have conceived each contribution as a pedagogic tool for supporting students in better understanding the social, cultural, economic, technological, creative, environmental aspects of fashion. Therefore, this collection aimed at providing readers with a kaleidoscopic approach, a multitude of voices and perspectives; a set of blended methodologies as well as theories that try to address the challenges of the permanent and accelerating transformations of the fashion system. To understand the future of fashion we have to foster creative as well as critical thinking, working on the knowledge we got from the past and identifying changes in advance, in order to be ready – and prepared – for the challenges that are in front of us.

Audience

Author : Helen Wood
Publisher : Taylor & Francis
ISBN 13 : 1003816614
Total Pages : 164 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Audience by : Helen Wood

Download or read book Audience written by Helen Wood and published by Taylor & Francis. This book was released on 2024-02-21 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible guide through audience studies’ histories outlines a contemporary Cultural Studies approach to audiences for the digital age. This book is not a survey of all existing audience research. Instead, its chapters survey parts of the field in order to draw some ‘through-lines’ from older traditions to contemporary debates, giving students a ‘way in’ to thinking about the current landscape from an ‘audience-sensitive’ perspective. In order to do this, the book utilises a series of verbs to organise and cut a path through audience research and register its ongoing relevance today. These verbs are: audience, anchor, mean, feel and work. The list is not exhaustive and the reader is invited to think about what verbs they would add or change throughout the book. Audience suggests renewing the importance of ‘form’ as a cultural process and in ‘circling-back’ to Cultural Studies’ ‘circuit of culture’, it proposes a modified framework for ‘the digital circuit’. Each chapter opens with a particular scenario for the reader to reflect upon and asks a specific question to help orient the account of research that is to come, especially for those new to Media and Cultural Studies and to audience studies. Written in an engaging and accessible style, this book is ideal for both students and researchers of Media and Cultural Studies.

Routledge Companion to Audiences and the Performing Arts

Author : Matthew Reason
Publisher : Routledge
ISBN 13 : 1000537986
Total Pages : 774 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Routledge Companion to Audiences and the Performing Arts by : Matthew Reason

Download or read book Routledge Companion to Audiences and the Performing Arts written by Matthew Reason and published by Routledge. This book was released on 2022-04-05 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Audiences and the Performing Arts represents a truly multi-dimensional exploration of the inter-relationships between audiences and performance. This study considers audiences contextually and historically, through both qualitative and quantitative empirical research, and places them within appropriate philosophical and socio-cultural discourses. Ultimately, the collection marks the point where audiences have become central and essential not just to the act of performance itself but also to theatre, dance, opera, music and performance studies as academic disciplines. This Companion will be of great interest to academics, researchers and postgraduates, as well as to theatre, dance, opera and music practitioners and performing arts organisations and stakeholders involved in educational activities.