Netflix and the Re-invention of Television

Download Netflix and the Re-invention of Television PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319943162
Total Pages : 299 pages
Book Rating : 4.3/5 (199 download)

DOWNLOAD NOW!


Book Synopsis Netflix and the Re-invention of Television by : Mareike Jenner

Download or read book Netflix and the Re-invention of Television written by Mareike Jenner and published by Springer. This book was released on 2018-07-24 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with the various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television’s existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix’s position as a transnational broadcaster. It also examines different concepts of control and the role these play in the history of ancillary technologies, from the remote control to binge-watching as Netflix’s iteration of giving control to the viewers. By focusing on Netflix’s relationship with the linear television schedule, its negotiations of quality and marketing, as well as the way Netflix integrates into national media systems, Netflix and the Re-invention of Television illuminates the importance of Netflix’s role within the processes of TV IV.

No Rules Rules

Download No Rules Rules PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1984877879
Total Pages : 371 pages
Book Rating : 4.9/5 (848 download)

DOWNLOAD NOW!


Book Synopsis No Rules Rules by : Reed Hastings

Download or read book No Rules Rules written by Reed Hastings and published by Penguin. This book was released on 2020-09-08 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed. Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrel­evant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world. Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies.

Netflix and the Re-invention of Television

Download Netflix and the Re-invention of Television PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 303139237X
Total Pages : 306 pages
Book Rating : 4.0/5 (313 download)

DOWNLOAD NOW!


Book Synopsis Netflix and the Re-invention of Television by : Mareike Jenner

Download or read book Netflix and the Re-invention of Television written by Mareike Jenner and published by Springer Nature. This book was released on with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Netflix Nations

Download Netflix Nations PDF Online Free

Author :
Publisher : NYU Press
ISBN 13 : 1479895121
Total Pages : 240 pages
Book Rating : 4.4/5 (798 download)

DOWNLOAD NOW!


Book Synopsis Netflix Nations by : Ramon Lobato

Download or read book Netflix Nations written by Ramon Lobato and published by NYU Press. This book was released on 2019-01-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: How streaming services and internet distribution have transformed global television culture. Television, once a broadcast medium, now also travels through our telephone lines, fiber optic cables, and wireless networks. It is delivered to viewers via apps, screens large and small, and media players of all kinds. In this unfamiliar environment, new global giants of television distribution are emerging—including Netflix, the world’s largest subscription video-on-demand service. Combining media industry analysis with cultural theory, Ramon Lobato explores the political and policy tensions at the heart of the digital distribution revolution, tracing their longer history through our evolving understanding of media globalization. Netflix Nations considers the ways that subscription video-on-demand services, but most of all Netflix, have irrevocably changed the circulation of media content. It tells the story of how a global video portal interacts with national audiences, markets, and institutions, and what this means for how we understand global media in the internet age. Netflix Nations addresses a fundamental tension in the digital media landscape – the clash between the internet’s capacity for global distribution and the territorial nature of media trade, taste, and regulation. The book also explores the failures and frictions of video-on-demand as experienced by audiences. The actual experience of using video platforms is full of subtle reminders of market boundaries and exclusions: platforms are geo-blocked for out-of-region users (“this video is not available in your region”); catalogs shrink and expand from country to country; prices appear in different currencies; and subtitles and captions are not available in local languages. These conditions offer rich insight for understanding the actual geographies of digital media distribution. Contrary to popular belief, the story of Netflix is not just an American one. From Argentina to Australia, Netflix’s ascension from a Silicon Valley start-up to an international television service has transformed media consumption on a global scale. Netflix Nations will help readers make sense of a complex, ever-shifting streaming media environment.

Netflix Nostalgia

Download Netflix Nostalgia PDF Online Free

Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1498583067
Total Pages : 270 pages
Book Rating : 4.4/5 (985 download)

DOWNLOAD NOW!


Book Synopsis Netflix Nostalgia by : Kathryn Pallister

Download or read book Netflix Nostalgia written by Kathryn Pallister and published by Rowman & Littlefield. This book was released on 2019-04-15 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Netflix Nostalgia examines Netflix as both a creator and a distributor of nostalgic content, with contributions from scholars from around the world. The chapters examine the role of nostalgia in Netflix’s brand identity, ideological messages about nostalgia in Netflix content, and audience responses to nostalgia on the Netflix platform.

From Telenovelas to Netflix: Transnational, Transverse Television in Latin America

Download From Telenovelas to Netflix: Transnational, Transverse Television in Latin America PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030774708
Total Pages : 276 pages
Book Rating : 4.0/5 (37 download)

DOWNLOAD NOW!


Book Synopsis From Telenovelas to Netflix: Transnational, Transverse Television in Latin America by : Joseph Straubhaar

Download or read book From Telenovelas to Netflix: Transnational, Transverse Television in Latin America written by Joseph Straubhaar and published by Springer Nature. This book was released on 2021-12-06 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about television in Latin America. Its national and regional industries create most television programming there within genres developed over time in the region. However, part of the programming has always come from the U.S., Europe and elsewhere. With cable, satellite and now streaming TV, that inflow of foreign programming has increased substantially. While many in the audience still prefer national or regional programs for their cultural proximity, an increasing number among the upper-middle and middle classes, particularly the young, are turning to the new foreign services, like Netflix, Amazon and Disney for class distinction, cosmopolitanism or other motives. Among the television industries, global, regional and national actors are creating a variety of programs and channels (broadcast, pay-TV and streaming) to segment and appeal to different parts of the audience.

It's Not TV

Download It's Not TV PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0593296206
Total Pages : 417 pages
Book Rating : 4.5/5 (932 download)

DOWNLOAD NOW!


Book Synopsis It's Not TV by : Felix Gillette

Download or read book It's Not TV written by Felix Gillette and published by Penguin. This book was released on 2022-11-01 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A read so riveting, it's not hard to imagine watching it unfold on Sunday nights.” —The Associated Press “An incisive account that is more than a rosy victory lap for one of TV’s most influential channels.” —Eric Deggans, NPR’s “Books We Love” The inside story of HBO, the start-up company that reinvented television—by two veteran media reporters HBO changed how stories could be told on TV. The Sopranos, Sex and the City, The Wire, Game of Thrones. The network’s meteoric rise heralded the second golden age of television with serialized shows that examined and reflected American anxieties, fears, and secret passions through complicated characters who were flawed and often unlikable. HBO’s own behind-the-scenes story is as complex, compelling, and innovative as the dramas the network created, driven by unorthodox executives who pushed the boundaries of what viewers understood as television at the turn of the century. Originally conceived by a small upstart group of entrepreneurs to bring Hollywood movies into living rooms across America, the scrappy network grew into one of the most influential and respected players in Hollywood. It’s Not TV is the deeply reported, definitive story of one of America’s most daring and popular cultural institutions, laying bare HBO’s growth, dominance, and vulnerability within the capricious media landscape over the past fifty years. Through the visionary executives, showrunners, and producers who shaped HBO, seasoned journalists Gillette and Koblin bring to life a dynamic cast of characters who drove the company’s creative innovation in astonishing ways—outmaneuvering copycat competitors, taming Hollywood studios, transforming 1980s comedians and athletes like Chris Rock and Mike Tyson into superstars, and in the late 1990s and 2000s elevating the commercial-free, serialized drama to a revered art form. But in the midst of all its success, HBO was also defined by misbehaving executives, internal power struggles, and a few crucial miscalculations. As data-driven models like Netflix have taken over streaming, HBO’s artful, instinctual, and humanistic approach to storytelling is in jeopardy. Taking readers into the boardrooms and behind the camera, It’s Not TV tells the surprising, fascinating story of HBO’s ascent, its groundbreaking influence on American business, technology, and popular culture, and its increasingly precarious position in the very market it created.

When Women Invented Television

Download When Women Invented Television PDF Online Free

Author :
Publisher : HarperCollins
ISBN 13 : 0062973339
Total Pages : 361 pages
Book Rating : 4.0/5 (629 download)

DOWNLOAD NOW!


Book Synopsis When Women Invented Television by : Jennifer Keishin Armstrong

Download or read book When Women Invented Television written by Jennifer Keishin Armstrong and published by HarperCollins. This book was released on 2021-03-23 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: New and Noteworthy —New York Times Book Review Must-Read Book of March —Entertainment Weekly Best Books of March —HelloGiggles “Leaps at the throat of television history and takes down the patriarchy with its fervent, inspired prose. When Women Invented Television offers proof that what we watch is a reflection of who we are as a people.” —Nathalia Holt, New York Times bestselling author of Rise of the Rocket Girls New York Times bestselling author of Seinfeldia Jennifer Keishin Armstrong tells the little-known story of four trailblazing women in the early days of television who laid the foundation of the industry we know today. It was the Golden Age of Radio and powerful men were making millions in advertising dollars reaching thousands of listeners every day. When television arrived, few radio moguls were interested in the upstart industry and its tiny production budgets, and expensive television sets were out of reach for most families. But four women—each an independent visionary— saw an opportunity and carved their own paths, and in so doing invented the way we watch tv today. Irna Phillips turned real-life tragedy into daytime serials featuring female dominated casts. Gertrude Berg turned her radio show into a Jewish family comedy that spawned a play, a musical, an advice column, a line of house dresses, and other products. Hazel Scott, already a renowned musician, was the first African American to host a national evening variety program. Betty White became a daytime talk show fan favorite and one of the first women to produce, write, and star in her own show. Together, their stories chronicle a forgotten chapter in the history of television and popular culture. But as the medium became more popular—and lucrative—in the wake of World War II, the House Un-American Activities Committee arose to threaten entertainers, blacklisting many as communist sympathizers. As politics, sexism, racism, anti-Semitism, and money collided, the women who invented television found themselves fighting from the margins, as men took control. But these women were true survivors who never gave up—and thus their legacies remain with us in our television-dominated era. It's time we reclaimed their forgotten histories and the work they did to pioneer the medium that now rules our lives. This amazing and heartbreaking history, illustrated with photos, tells it all for the first time.

Binge-Watching and Contemporary Television Studies

Download Binge-Watching and Contemporary Television Studies PDF Online Free

Author :
Publisher : EUP
ISBN 13 : 9781474461986
Total Pages : 272 pages
Book Rating : 4.4/5 (619 download)

DOWNLOAD NOW!


Book Synopsis Binge-Watching and Contemporary Television Studies by : Mareike Jenner

Download or read book Binge-Watching and Contemporary Television Studies written by Mareike Jenner and published by EUP. This book was released on 2021-10-31 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cooked

Download Cooked PDF Online Free

Author :
Publisher : Penguin UK
ISBN 13 : 0141975636
Total Pages : 480 pages
Book Rating : 4.1/5 (419 download)

DOWNLOAD NOW!


Book Synopsis Cooked by : Michael Pollan

Download or read book Cooked written by Michael Pollan and published by Penguin UK. This book was released on 2013-04-23 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE INSPIRATION FOR THE NEW NETFLIX SERIES 'It's not often that a life-changing book falls into one's lap ... Yet Michael Pollan's Cooked is one of them.' SundayTelegraph 'This is a love song to old, slow kitchen skills at their delicious best' Kathryn Huges, GUARDIAN BOOKS OF THE YEAR The New York Times Top Five Bestseller - Michael Pollan's uniquely enjoyable quest to understand the transformative magic of cooking Michael Pollan's Cooked takes us back to basics and first principles: cooking with fire, with water, with air and with earth. Meeting cooks from all over the world, who share their wisdom and stories, Pollan shows how cooking is at the heart of our culture and that when it gets down to it, it also fundamentally shapes our lives. Filled with fascinating facts and curious, mouthwatering tales from cast of eccentrics, Cooked explores the deepest mysteries of how and why we cook.

Inside the Rise of HBO

Download Inside the Rise of HBO PDF Online Free

Author :
Publisher : McFarland
ISBN 13 : 0786497866
Total Pages : 291 pages
Book Rating : 4.7/5 (864 download)

DOWNLOAD NOW!


Book Synopsis Inside the Rise of HBO by : Bill Mesce, Jr.

Download or read book Inside the Rise of HBO written by Bill Mesce, Jr. and published by McFarland. This book was released on 2015-06-26 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are two ages in the history of television: before HBO and after HBO. Before the launch of Home Box Office in 1972, the industry had changed little since the birth of broadcast network television in the late 1940s. The arrival of the premium cable channel began a revolution in the business and programming of TV. For the generation that has grown up with the vast array of viewing choices available today, it is almost inconceivable that our ever-expanding media universe began with a few hours of unimpressive programming on a single cable channel. Written by an insider, this is the story of HBO's reconfiguration of television and the company's continual reinvention of itself in a competitive and dynamic industry.

The Netflix Effect

Download The Netflix Effect PDF Online Free

Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501340182
Total Pages : 269 pages
Book Rating : 4.5/5 (13 download)

DOWNLOAD NOW!


Book Synopsis The Netflix Effect by : Kevin McDonald

Download or read book The Netflix Effect written by Kevin McDonald and published by Bloomsbury Publishing USA. This book was released on 2018-02-22 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Netflix is the definitive media company of the 21st century. It was among the first to parlay new Internet technologies into a successful business model, and in the process it changed how consumers access film and television. It is now one of the leading providers of digitally delivered media content and is continually expanding access across a host of platforms and mobile devices. Despite its transformative role, however, Netflix has drawn very little critical attention-far less than competitors such as YouTube, Apple, Amazon, Comcast, and HBO. This collection addresses this gap, as the essays are designed to critically explore the breadth and diversity of Netflix's effect from a variety of different scholarly perspectives, a necessary approach considering the hybrid nature of Netflix, its inextricable links to new models of media production, distribution, viewer engagement and consumer behavior, its relationship to existing media conglomerates and consumer electronics, its capabilities as a web-based service provider and data network, and its reliance on a broader technological infrastructure.

Exploring Television Acting

Download Exploring Television Acting PDF Online Free

Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1474248578
Total Pages : 207 pages
Book Rating : 4.4/5 (742 download)

DOWNLOAD NOW!


Book Synopsis Exploring Television Acting by : Tom Cantrell

Download or read book Exploring Television Acting written by Tom Cantrell and published by Bloomsbury Publishing. This book was released on 2018-05-31 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first collection of its kind to bring together scholarly and practitioner perspectives, this book analyses the experiences, skills and techniques of actors when working on television. Featuring eleven chapters by internationally distinguished researchers and actor trainers, this collection examines the acting processes and resulting performances of some of the most acclaimed television actors. Topics include: studio and location realism; actor training for television; actor well-being in the television industry; performance in reality television and British and Irish actors in contemporary US television and film. The book also contains case studies examining the work of Emmy-award-winning actor Viola Davis and the iconic character of Gene Hunt in Life on Mars (BBC, 2006-2007).

Crafty TV Writing

Download Crafty TV Writing PDF Online Free

Author :
Publisher : Holt Paperbacks
ISBN 13 : 1466807598
Total Pages : 358 pages
Book Rating : 4.4/5 (668 download)

DOWNLOAD NOW!


Book Synopsis Crafty TV Writing by : Alex Epstein

Download or read book Crafty TV Writing written by Alex Epstein and published by Holt Paperbacks. This book was released on 2006-05-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: A professional TV writer's real-world guide to getting paid to write great television "No need for me to ever write a book on TV writing. Alex Epstein has covered it all . . . along with a few things I wouldn't have thought of. Save yourself five years of rookie mistakes. Crafty TV Writing and talent are pretty much all you'll need to make it." —Ken Levine, writer/producer, MASH, Cheers, Frasier, The Simpsons, Wings, Becker Everyone watches television, and everyone has an opinion on what makes good TV. But, as Alex Epstein shows in this invaluable guide, writing for television is a highly specific craft that requires knowledge, skill, and more than a few insider's tricks. Epstein, a veteran TV writer and show creator himself, provides essential knowledge about the entire process of television writing, both for beginners and for professionals who want to go to the next level. Crafty TV Writing explains how to decode the hidden structure of a TV series. It describes the best ways to generate a hook, write an episode, create characters the audience will never tire of, construct entertaining dialogue, and use humor. It shows how to navigate the tough but rewarding television industry, from writing your first "spec" script, to getting hired to work on a show, to surviving—even thriving—if you get fired. And it illuminates how television writers think about the shows they're writing, whether they're working in comedy, drama, or "reality." Fresh, funny, and informed, Crafty TV Writing is the essential guide to writing for and flourishing in the world of television.

Streaming, Sharing, Stealing

Download Streaming, Sharing, Stealing PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 0262534525
Total Pages : 229 pages
Book Rating : 4.2/5 (625 download)

DOWNLOAD NOW!


Book Synopsis Streaming, Sharing, Stealing by : Michael D. Smith

Download or read book Streaming, Sharing, Stealing written by Michael D. Smith and published by MIT Press. This book was released on 2017-08-25 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. “[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.” —The Wall Street Journal “Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires.” —Financial Times Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries—and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little “moneyball.” The bottom line: follow the data.

Difficult Men

Download Difficult Men PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0143125699
Total Pages : 337 pages
Book Rating : 4.1/5 (431 download)

DOWNLOAD NOW!


Book Synopsis Difficult Men by : Brett Martin

Download or read book Difficult Men written by Brett Martin and published by Penguin. This book was released on 2014-07-29 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 10th anniversary edition, now with a new preface by the author "A wonderfully smart, lively, and culturally astute survey." - The New York Times Book Review "Grand entertainment...fascinating for anyone curious about the perplexing miracles of how great television comes to be." - The Wall Street Journal "I love this book...It's the kind of thing I wish I'd been able to read in film school, back before such books existed." - Vince Gilligan, creator of Breaking Bad and co-creator of Better Call Saul In the late 1990s and early 2000s, the landscape of television began an unprecedented transformation. While the networks continued to chase the lowest common denominator, a wave of new shows on cable channels dramatically stretched television’s narrative inventiveness, emotional resonance, and creative ambition. Combining deep reportage with critical analysis and historical context, Brett Martin recounts the rise and inner workings of this artistic watershed - a golden age of TV that continues to transform America's cultural landscape. Difficult Men features extensive interviews with all the major players - including David Chase (The Sopranos), David Simon and Ed Burns (The Wire), David Milch (NYPD Blue, Deadwood), Alan Ball (Six Feet Under), and Vince Gilligan (Breaking Bad, Better Call Saul) - and reveals how television became a truly significant and influential part of our culture.

We Now Disrupt This Broadcast

Download We Now Disrupt This Broadcast PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 026203767X
Total Pages : 276 pages
Book Rating : 4.2/5 (62 download)

DOWNLOAD NOW!


Book Synopsis We Now Disrupt This Broadcast by : Amanda D. Lotz

Download or read book We Now Disrupt This Broadcast written by Amanda D. Lotz and published by MIT Press. This book was released on 2018-04-06 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collision of new technologies, changing business strategies, and innovative storytelling that produced a new golden age of TV. Cable television channels were once the backwater of American television, programming recent and not-so-recent movies and reruns of network shows. Then came La Femme Nikita, OZ, The Sopranos, Mad Men, Game of Thrones, and The Walking Dead. And then, just as “prestige cable” became a category, came House of Cards and Netflix, Hulu, Amazon Video, and other Internet distributors of television content. What happened? In We Now Disrupt This Broadcast, Amanda Lotz chronicles the collision of new technologies, changing business strategies, and innovative storytelling that produced an era termed “peak TV.” Lotz explains that changes in the business of television expanded the creative possibilities of television. She describes the costly infrastructure rebuilding undertaken by cable service providers in the late 1990s and the struggles of cable channels to produce (and pay for) original, scripted programming in order to stand out from the competition. These new programs defied television conventions and made viewers adjust their expectations of what television could be. Le Femme Nikita offered cable's first antihero, Mad Men cost more than advertisers paid, The Walking Dead became the first mass cable hit, and Game of Thrones was the first global television blockbuster. Internet streaming didn't kill cable, Lotz tells us. Rather, it revolutionized how we watch television. Cable and network television quickly established their own streaming portals. Meanwhile, cable service providers had quietly transformed themselves into Internet providers, able to profit from both prestige cable and streaming services. Far from being dead, television continues to transform.