Integrated Marketing Communications

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Publisher :
ISBN 13 : 9781408093566
Total Pages : 250 pages
Book Rating : 4.0/5 (935 download)

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Book Synopsis Integrated Marketing Communications by : Shimp

Download or read book Integrated Marketing Communications written by Shimp and published by . This book was released on 2013-12-19 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, SouthAfrican Edition provides a contemporary view of the role and importance of marketingcommunications. Emerging topics such as the enormous popularity of social media outlets,online and digital practices, viral communications, and personal selling – along with all of their effects on traditional marketing – are also discussed in this edition.

Provocateur

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Publisher : Rowman & Littlefield
ISBN 13 : 9780742524989
Total Pages : 204 pages
Book Rating : 4.5/5 (249 download)

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Book Synopsis Provocateur by : Anthony Joseph Paul Cortese

Download or read book Provocateur written by Anthony Joseph Paul Cortese and published by Rowman & Littlefield. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. The new edition reviews these and other recent research findings. Other updates for this edition include: an evaluation of advertisements following the 9-11 terrorist attacks more on media violence and its nexus to youth violence new discussion of the use of advertising in law enforcement introduces the concept hybridizing (combinations of two types of advertising) many new ads representing cultural changes since the first edition

The Handbook of International Advertising Research

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Publisher : John Wiley & Sons
ISBN 13 : 1118378458
Total Pages : 574 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis The Handbook of International Advertising Research by : Hong Cheng

Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers

Humor in Advertising

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Publisher : Routledge
ISBN 13 : 1000404420
Total Pages : 298 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Humor in Advertising by : Marc G. Weinberger

Download or read book Humor in Advertising written by Marc G. Weinberger and published by Routledge. This book was released on 2021-06-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.

Media Studies: Institutions, theories, and issues

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Publisher : Juta and Company Ltd
ISBN 13 : 9780702156557
Total Pages : 668 pages
Book Rating : 4.1/5 (565 download)

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Book Synopsis Media Studies: Institutions, theories, and issues by : Pieter Jacobus Fourie

Download or read book Media Studies: Institutions, theories, and issues written by Pieter Jacobus Fourie and published by Juta and Company Ltd. This book was released on 2001 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: This outcomes-based textbook provides comprehensive information on the makeup of media institutions, theories in media studies, and critical issues that face the media today. With this guide media students learn the history of the media and learn how to keep up with the latest trends and developments in broadcasting, printed press, and film. Outlined is how to develop an internal media policy with company mission statements, news, and programming policies. The relationship of the media to the economy, politics, and society and how the media represents race, gender, violence, and terrorism are also discussed.

Inter/Cultural Communication

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Publisher : SAGE Publications
ISBN 13 : 1452256179
Total Pages : 497 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Inter/Cultural Communication by : Anastacia Kurylo

Download or read book Inter/Cultural Communication written by Anastacia Kurylo and published by SAGE Publications. This book was released on 2012-07-23 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, students are more familiar with other cultures than ever before because of the media, Internet, local diversity, and their own travels abroad. Using a social constructionist framework, Inter/Cultural Communication provides today's students with a rich understanding of how culture and communication affect and effect each other. Weaving multiple approaches together to provide a comprehensive understanding of and appreciation for the diversity of cultural and intercultural communication, this text helps students become more aware of their own identities and how powerful their identities can be in facilitating change—both in their own lives and in the lives of others.

Psychology of Prejudice and Discrimination

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Publisher : Psychology Press
ISBN 13 : 1317227239
Total Pages : 745 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Psychology of Prejudice and Discrimination by : Mary E. Kite

Download or read book Psychology of Prejudice and Discrimination written by Mary E. Kite and published by Psychology Press. This book was released on 2016-06-10 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychology of Prejudice and Discrimination provides a comprehensive and compelling overview of what psychological theory and research have to say about the nature, causes, and reduction of prejudice and discrimination. It balances a detailed discussion of theories and selected research with applied examples that ensure the material is relevant to students. Newly revised and updated, this edition addresses several interlocking themes, such as research methods, the development of prejudice in children, the relationship between prejudice and discrimination, and discrimination in the workplace, which are developed in greater detail than in other textbooks. The first theme introduced is the nature of prejudice and discrimination, which is followed by a discussion of research methods. Next comes the psychological underpinnings of prejudice: the nature of stereotypes, the conditions under which stereotypes influence responses to other people, contemporary theories of prejudice, and how values and belief systems are related to prejudice. Explored next are the development of prejudice in children and the social context of prejudice. The theme of discrimination is developed via discussions of the nature of discrimination, the experience of discrimination, and specific forms of discrimination, including gender, sexual orientation, age, ability, and appearance. The concluding theme is the reduction of prejudice. An ideal core text for junior and senior college students who have had a course in introductory psychology, it is written in a style that is accessible to students in other fields including education, social work, business, communication studies, ethnic studies, and other disciplines. In addition to courses on prejudice and discrimination, this book is also adapted for courses that cover topics in racism and diversity. For instructor resources, consult the companion website (http://www.routledge.com/cw/Kite), which includes an Instructor Manual that contains activities and tools to help with teaching a prejudice and discrimination course; PowerPoint slides for every chapter; and a Test Bank with exam questions for every chapter for a total of over 1,700 questions.

The SAGE Handbook of Gender and Psychology

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Publisher : SAGE
ISBN 13 : 1473971284
Total Pages : 840 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Gender and Psychology by : Michelle K Ryan

Download or read book The SAGE Handbook of Gender and Psychology written by Michelle K Ryan and published by SAGE. This book was released on 2013-09-04 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Gender and Psychology is a unique, state-of-the-art synthesis of the known work, combined with current research trends, in the broad field of gender and psychology. In the past 35 years academic publications on the subject have increased tenfold, and this level of activity as well the diversity of research looks set to increase in the coming years too. The time is ideal for a systematic review of the field. Contributions come from academics around the world and many different disciplines, and as a result multiple perspectives and a diversity of methodologies are presented to understand gender and its implications for behaviour. Chapters cover a wide variety of topics, theoretical approaches, contexts, and social issues; they also critically examine the key issues and current debates. Both advanced students and scholars will find extensive range and depth in the topics covered across the Handbook′s 29 chapters. Published as a single volume, the handbook is aimed at individuals as well as the library market. The SAGE Handbook of Gender and Psychology will have mass appeal across the field of psychology, including social psychology and gender and psychology, as well a number of other subject groups such as gender studies, sociology, organizational behaviour and political science.

Advertising, Gender and Society

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Publisher : Routledge
ISBN 13 : 1351386107
Total Pages : 231 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Advertising, Gender and Society by : Magdalena Zawisza-Riley

Download or read book Advertising, Gender and Society written by Magdalena Zawisza-Riley and published by Routledge. This book was released on 2019-07-03 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.

Television and Child Development

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Publisher : Routledge
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Television and Child Development by : Judith Page Van Evra

Download or read book Television and Child Development written by Judith Page Van Evra and published by Routledge. This book was released on 1998 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the social, cognitive and emotional development of children and television

Controversies in Contemporary Advertising

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Publisher : SAGE Publications
ISBN 13 : 1483315436
Total Pages : 336 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Controversies in Contemporary Advertising by : Kim Bartel Sheehan

Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Female Power and Male Dominance

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Publisher : Cambridge University Press
ISBN 13 : 9780521280754
Total Pages : 320 pages
Book Rating : 4.2/5 (87 download)

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Book Synopsis Female Power and Male Dominance by : Peggy Reeves Sanday

Download or read book Female Power and Male Dominance written by Peggy Reeves Sanday and published by Cambridge University Press. This book was released on 1981-04-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applying data from over 150 tribal societies to scales developed to measure power and dominance, Sanday offers answers to basic questions regarding male and female power. The view that emerges conforms to no particular theoretical perspective.

Media, Gender and Identity

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Publisher : Routledge
ISBN 13 : 1134155026
Total Pages : 330 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Media, Gender and Identity by : David Gauntlett

Download or read book Media, Gender and Identity written by David Gauntlett and published by Routledge. This book was released on 2008-03-18 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular media present a vast array of stories about women and men. What impact do these images and ideas have on people’s identities? The new edition of Media, Gender and Identity is a highly readable introduction to the relationship between media and gender identities today. Fully revised and updated, including new case studies and a new chapter, it considers a wide range of research and provides new ways for thinking about the media’s influence on gender and sexuality. David Gauntlett discusses movies such as Knocked Up and Spiderman 3, men’s and women’s magazines, TV shows, self-help books, YouTube videos, and more, to show how the media play a role in the shaping of individual self-identities. The book includes: a comparison of gender representations in the past and today, from James Bond to Ugly Betty an introduction to key theorists such as Judith Butler, Anthony Giddens and Michel Foucault an outline of creative approaches, where identities are explored with video, drawing, or Lego bricks a Companion Website with extra articles, interviews and selected links, at: www.theoryhead.com.

Dimensions of Advertising Theory and Practice in Africa

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Publisher : Amalion Publishing
ISBN 13 : 2359260197
Total Pages : 213 pages
Book Rating : 4.3/5 (592 download)

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Book Synopsis Dimensions of Advertising Theory and Practice in Africa by : Rotimi Williams Olatunji

Download or read book Dimensions of Advertising Theory and Practice in Africa written by Rotimi Williams Olatunji and published by Amalion Publishing. This book was released on 2013-09-30 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising – by street criers, wall paintings, and even olfactory appeals – to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first collection of its kind, the book marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come.

Advertising in Developing and Emerging Countries

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Publisher : CRC Press
ISBN 13 : 131718498X
Total Pages : 418 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Advertising in Developing and Emerging Countries by : Emmanuel C. Alozie

Download or read book Advertising in Developing and Emerging Countries written by Emmanuel C. Alozie and published by CRC Press. This book was released on 2016-03-23 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.

A Cognitive Psychology of Mass Communication

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Publisher : Taylor & Francis
ISBN 13 : 1000640612
Total Pages : 568 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis A Cognitive Psychology of Mass Communication by : Fred W. Sanborn

Download or read book A Cognitive Psychology of Mass Communication written by Fred W. Sanborn and published by Taylor & Francis. This book was released on 2022-09-13 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eighth edition of this text remains an indispensable resource for mass communication psychology and media effects courses. This book gives readers an in-depth understanding of how media affect our attitudes, thinking, and behavior. Continuing its academically rigorous yet student-friendly approach to this subject, the new edition has been thoroughly updated to reflect our current media landscape. Updates include new research and examples for an increasingly global perspective, an increased focus on social media, additional graphics, special end-of-chapter application sections, and an expansion in the list of references to reflect the latest research discussed. The book continues to emphasize the power of media, including social media, in affecting our perceptions of reality. There is also a detailed discussion of misinformation, disinformation, and fake news. Written in an engaging, readable style, the text is appropriate for graduate or undergraduate students in media psychology, mass communication psychology, and media effects courses. Accompanying online resources are also available for both students and instructors. For students: chapter outlines, additional review and discussion questions, useful links, and suggested further reading. For instructors: lecture slides, guidelines for in-class discussions, a sample syllabus, chapter summaries, useful links, and suggested further reading. Please visit www.routledge.com/9780367713553.

Becoming Men

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Publisher : Wits University Press
ISBN 13 : 1776145674
Total Pages : 202 pages
Book Rating : 4.7/5 (761 download)

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Book Synopsis Becoming Men by : Malose Langa

Download or read book Becoming Men written by Malose Langa and published by Wits University Press. This book was released on 2020-04-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This vivid evocation of the lives of 32 boys from a Johannesburg township is essential reading for anybody wishing to understand black masculinity in South Africa Becoming Men is the story of 32 boys from Alexandra, one of Johannesburg's largest townships, over a period of twelve seminal years in which they negotiate manhood and masculinity. Psychologist and academic Malose Langa has documented graphically what it means to be a young black man in contemporary South Africa. The boys discuss a range of topics including the impact of absent fathers, relationships with mothers, siblings and girls, school violence, academic performance, homophobia, gangsterism, unemployment and, in one case, prison life. Dominant themes that emerge are deep ambivalence, self-doubt and hesitation in the boys' approaches to alternative masculinities that are non-violent, non-sexist and non-risk-taking. The difficulties of negotiating the multiple voices of masculinity are exposed as many of the boys appear simultaneously to comply with and oppose the prevalent norms. Providing a rich interpretation of how emotional processes affect black adolescent boys, Langa suggests interventions and services to support and assist them, especially in reducing the high-risk behaviours generally associated with hegemonic masculinity. This is essential reading for students, researchers and scholars of gender studies who wish to understand manhood and masculinity in South Africa. Psychologists, youth workers, lay counsellors and teachers who work with adolescent boys will also find it invaluable.