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How Come You Cant Identify Your Key Customers
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Book Synopsis How Come You Can't Identify Your Key Customers? by : Peter Cheverton
Download or read book How Come You Can't Identify Your Key Customers? written by Peter Cheverton and published by Kogan Page Publishers. This book was released on 2005-09-03 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key account management (KAM) is not a sales initiative, it is a business-wide process that must be managed and supported from the top. This handbook is designed for all those involved in the management of key accounts, but who are uncertain about how these important customers are identified, selected and managed. Peter Cheverton shows how to achieve the core objectives of KAM: retain existing customers in a competitive environment; grow through acquiring new long-term contracts; achieve global "preferred supplier" status; manage customers serviced by several departments in a consistent way; create a customer-intimate business; and achieve operational excellence. According to Cheverton the purpose of KAM is "managing the future" - achieving a realistic balance between objectives, the market opportunity and the resources available. Global cases, tools, techniques and exercises are all included.
Download or read book The Southwestern Reporter written by and published by . This book was released on 1910 with total page 1380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Reports of Cases Determined in the Supreme Court of the State of Missouri by : Missouri. Supreme Court
Download or read book Reports of Cases Determined in the Supreme Court of the State of Missouri written by Missouri. Supreme Court and published by . This book was released on 1911 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Intuitive Customer by : Colin Shaw
Download or read book The Intuitive Customer written by Colin Shaw and published by Springer. This book was released on 2016-08-20 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
Book Synopsis People Analytics For Dummies by : Mike West
Download or read book People Analytics For Dummies written by Mike West and published by John Wiley & Sons. This book was released on 2019-02-20 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize performance with better data Developing a successful workforce requires more than a gut check. Data can help guide your decisions on everything from where to seat a team to optimizing production processes to engaging with your employees in ways that ring true to them. People analytics is the study of your number one business asset—your people—and this book shows you how to collect data, analyze that data, and then apply your findings to create a happier and more engaged workforce. Start a people analytics project Work with qualitative data Collect data via communications Find the right tools and approach for analyzing data If your organization is ready to better understand why high performers leave, why one department has more personnel issues than another, and why employees violate, People Analytics For Dummies makes it easier.
Book Synopsis Business and Professional Communication by : Kelly Quintanilla Miller
Download or read book Business and Professional Communication written by Kelly Quintanilla Miller and published by SAGE Publications. This book was released on 2023-02-14 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional success requires excellent communication skills. Organized around the transition from student to professional life, Business and Professional Communication, Fifth Edition gives readers the tools they need to move from interview candidate to team member to leader. Coverage of new communication technology and social media, and an emphasis on building skills for business writing and business presentations, including the effective use of visual aids, will help students to understand the role of communication in successfully handling situations like job interviewing, providing feedback to supervisors, and working in teams.
Book Synopsis Be Your Customer's Hero by : Adam Toporek
Download or read book Be Your Customer's Hero written by Adam Toporek and published by AMACOM. This book was released on 2015-04-22 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the front lines of customer service, every day presents new and unexpected challenges—and even the most dedicated employees can be caught unprepared. They need confidence. They need training. They need help. Those who work on the front lines of customer service never know what new and unexpected challenges await them each day. But they do know one thing--they will be needed. But how can you prepare for the unexpected? How can customer service reps get the training and confidence required to tackle the unknown? In Be Your Customer’s Hero, internationally recognized customer service expert Adam Toporek provides the answers to preparing for the surprises awaiting the CSR. Through short, simple, actionable advice, in quick, easy-to-read chapters, this invaluable guide shows customer-facing CSRs how to: Achieve the mindset required for Hero-ClassTM service Understand the customer’s expectations--and exceed them Develop powerful communication skills Avoid the seven triggers guaranteed to set customers off Handle difficult and even irrational customers with ease Armed with the tools and techniques in Be Your Customer’s Hero, you will have all they need to transform themselves into the heroes their customers need.
Book Synopsis Start Your Own Business 2013 by : startups.co.uk Startups.co.uk
Download or read book Start Your Own Business 2013 written by startups.co.uk Startups.co.uk and published by Crimson Publishing. This book was released on 2012-12-07 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book: Brought to you by the UK's leading small business website Startups.co.uk." Need a hand to get your business up and running? If you're looking for a practical guide to help you start a business, Start Your Own Business 2013,is the book for you. Covering each stage of starting up - from evaluating your business idea to marketing your product or service - this annually updated handbook includes the latest information on support and legal regulations for small businesses, plus advice on taking advantage of today's economic conditions. Whether you're looking to start up a cleaning business, set up as a freelancer, go into property development or start an eBay venture, you'll uncover the expert advice you need to succeed. Inside you'll find practical pointers and first-hand business insight from successful start-ups and top entrepreneurs including easyjet's Stelios and Betfair's Andrew Black. Find out how to: Turn an idea into a viable business Write an effective business plan Raise finance for your start-up Deal with regulations and laws Price products or services competitively Find and retain customers Market your business on a budget Hire the best employees . Other books in the Startups.co.uk series: Books on the following subjects are available from the Startups.co.uk series: Startups: Online Business, Startups: Bright Marketing, Startups: How to Start a Successful Business.
Download or read book The Standard written by and published by . This book was released on 1915 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Content Marketing Strategies For Dummies by : Stephanie Diamond
Download or read book Content Marketing Strategies For Dummies written by Stephanie Diamond and published by John Wiley & Sons. This book was released on 2015-12-21 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.
Download or read book The Fred Factor written by Mark Sanborn and published by Crown Currency. This book was released on 2004-04-20 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The true story of an ordinary mail carrier whose approach to work and life has the power to transform the everyday into the extraordinary—now in an updated twentieth-anniversary edition “This beloved business classic has inspired millions of people over the years, and today Mark Sanborn’s transformative insights are more timely and necessary than ever.”—Jon Gordon, author of The Energy Bus and co-author of The Coffee Bean Meet Fred. In this timeless and powerful book, Mark Sanborn, member of the Speaker Hall of Fame, recounts the true story of Fred, an ordinary USPS carrier who introduced himself one day shortly after Sanborn had moved to a new home in Denver. Fred, however, was no average mailman. As Sanborn came to discover, Fred was the kind of worker who exemplifies everything “right” with customer service. Did people want packages left on the porch or prefer a notice to pick them up at the post office? Fred made sure he knew the answer. When another delivery service left a package at the wrong house, Fred shepherded it safely to the intended recipient. Others might have seen delivering mail as routine work, but Fred seized the chance to find meaning in the mundane, competing with himself every day to find opportunities to make his customers smile. We’ve all encountered people like Fred. In this deeply inspiring book, Sanborn illuminates the four basic principles anyone can use to bring fresh energy and creativity to our work and life: how to make a tangible difference every day, build stronger relationships, create real value for others without spending a penny, and constantly reinvent yourself. In this updated edition, Sanborn speaks to the seismic changes that have transformed the world of work in recent years—with employees increasingly hungry for purpose in their jobs—and outlines the book’s fresh applications. By following his principles, you, too, can find more excitement, fulfillment, and success in your career—and in your life.
Book Synopsis The Complete Idiot's Guide to Great Customer Service by : Donald W. Blohowiak
Download or read book The Complete Idiot's Guide to Great Customer Service written by Donald W. Blohowiak and published by Penguin. This book was released on 1997 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how to create a service-oriented organization, including training customer service representatives, soothing angry customers, and understanding employee and customer motivation
Book Synopsis Why Startups Fail by : Tom Eisenmann
Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Download or read book Geyer's Stationer written by and published by . This book was released on 1918 with total page 1050 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Effective Advertising by : United States. Small Business Administration
Download or read book Effective Advertising written by United States. Small Business Administration and published by . This book was released on 1965 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Zentrepreneur written by John J. Murphy and published by Red Wheel/Weiser. This book was released on 2013-09-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Let John Murphy be your guide through the mine fields that accompany any change effort." -Dr. Ken Blanchard, coauthor, The One Minute Manager What happens when you integrate the art of positive thinking and the freedom of spiritual well-being with the business of getting desirable results? You tap the extraordinary power and mystery of the Zentrepreneur You overcome resistance to change You see opportunities instead of problems You transcend fear-based motivation and the illusion of control You inspire limitless creativity and leading-edge innovation The world of business does not rest. The journey of innovation does not end. Competitive advantage is now all about who comes up with the solution first, often without the market even knowing there is a problem. John Murphy combines profound spiritual wisdom and emotional intelligence with intellectual capital and 30 years of practical business experience to demonstrate a new level of leadership. Resistance to change is a challenge every leader must face. Here is a book on how to overcome it.
Book Synopsis Parliamentary Papers by : Great Britain. Parliament. House of Commons
Download or read book Parliamentary Papers written by Great Britain. Parliament. House of Commons and published by . This book was released on 1908 with total page 1054 pages. Available in PDF, EPUB and Kindle. Book excerpt:
