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The Intuitive Customer
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Book Synopsis The Intuitive Customer by : Colin Shaw
Download or read book The Intuitive Customer written by Colin Shaw and published by Springer. This book was released on 2016-08-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
Download or read book Customer Experience written by C. Shaw and published by Springer. This book was released on 2010-09-09 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Book Synopsis The Intuitive Compass by : Francis Cholle
Download or read book The Intuitive Compass written by Francis Cholle and published by John Wiley & Sons. This book was released on 2011-10-18 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: A dynamic new way to understand intuition, already implemented around the world at top companies and business schools Neuroscience shows that instinct has a leading role in complex decision-making, yet imaginative play is the most direct means of activating our creativity and problem-solving abilities. Based on over 20 years of Cholle's wide-ranging professional experience and insights, The Intuitive Compass offers a fascinating new approach to innovative problem-solving, decision-making, and sustainable value creation. Through a concept known as Intuitive Intelligence, Cholle shows how anyone can improve creative brainpower by harnessing the balance between reason and instinct. Explores the tension between linear efficiency and random play, and the synergy between reason and instinct Helps us realize our natural tendencies to think holistically, think paradoxically, notice the unusual, or lead by influence Shows these tenets in action through case studies of the luxury house Hermes, Paris; Google and its paradoxical work culture; Virgin America, and its ability to notice the unusual about what matters for consumers and exert leadership in its industry The Intuitive Compass shows how to thrive within chaos and offers actionable information for reinventing our path to sustainable success.
Book Synopsis Building Great Customer Experiences by : Colin Shaw
Download or read book Building Great Customer Experiences written by Colin Shaw and published by Springer. This book was released on 2002-09-13 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.
Book Synopsis Intuitive Selling by : Thomas Wood-Young
Download or read book Intuitive Selling written by Thomas Wood-Young and published by Wood Young Consulting. This book was released on 2000 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Intuitive Marketing: What Marketers Can Learn from Brain Science by : Stephen Genco
Download or read book Intuitive Marketing: What Marketers Can Learn from Brain Science written by Stephen Genco and published by Intuitive Consumer Insights LLC. This book was released on 2019-10-20 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as "patsies." Traditional marketing assumes its purpose is persuasion it must grab people's attention, get them to change their minds, and convince them to do what they didn't know they wanted to do. Marketers compete every day to develop messages that "attract eyeballs," "rise above the clutter," and achieve "stopping power." But to the average consumer, marketing and advertising are becoming overwhelming. From their point of view, it's all clutter, it's all annoying, it's all an imposition on their already overworked conscious minds. Ironically, marketers are creating a "tragedy of the commons" effect. By collectively overgrazing consumers' "attentional commons," they are creating an environment that makes it less likely consumers will allocate attention to any of their messages. Intuitive marketing is based on a different view of how consumers think, act, and respond to marketing; a view built directly on the latest findings and insights from brain science. Like traditional marketing, intuitive marketing seeks to influence consumers. But it does so in a radically different way: by aligning with consumers' existing motivations and goals, primarily in the service of positive psychological needs, rather than by attempting to impose immediate transactional goals on consumers using tactics of disruption, distraction, and persuasion. Five intuitive marketing strategies are presented throughout the book. They show how marketers can simultaneously shape and satisfy consumer wants and needs by leveraging cognitive mechanisms such as unconscious association building, familiarity, trust, conditioning via small emotional rewards, and connecting with consumers' innate aspirations and identity needs. Intuitive Marketing demonstrates both the perils of persuasion as a marketing strategy and the promise of intuitive marketing as a better way to build lasting relationships with customers and consumers. It provides a path forward for marketing that treats consumers with respect, earns (rather than demands) attention, aligns with (rather than disrupts) consumer motivations and goals, and recognizes the reality of how consumers think, learn, and choose in the modern marketplace.
Book Synopsis Technologies of Intuition by : Mentoring Artists for Women's Art
Download or read book Technologies of Intuition written by Mentoring Artists for Women's Art and published by YYZ Books. This book was released on 2006 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term, "intuition," while commonly used by artists has been somewhat marginalized within art theory and criticism. Whether sensed as a gut feeling or a flash of insight, intuition is central to processes of "coming to know" in aesthetic practice and experience. Many artists habitually rely on extra-rational means of understanding, either in the form of everyday instinct or uncanny cognition. A delicate balance, though, exists between clairvoyance and fantasy, foreknowledge and wishful thinking. Technologies of Intuition demonstrates how artistic sensitivity requires disciplined and cultivated perception. Set in continuity with the compelling history of the Spiritualist Movement and emancipatory feminism, this anthology elucidates intuitive agency as a psychic, somatic and social technology in the fine arts and popular culture.
Download or read book Intuitive Lovers written by Becky Walsh and published by John Hunt Publishing. This book was released on 2010 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are all intuitive lovers. Intuition is instinctive knowing. No one could teach you how to kiss. After all kissing is different for every couple and different from one movement of the lips and mouth to the next. The sexual attraction between people can he so tangible you can almost breathe it. Yet on other occasions we wonder if it's wishful thinking or our imagination. Intuition is the key to controlling much of the anxiety that lack of answers from our partner can cause in a relationship. but also feeling that we can trust ourselves even over our partner through our intuition allows us to open our hearts. Inluitree Lovers takes you on a journey to trust your intuition from first encounters with a possible partner, detailing how to use intuition from Internet dating to long term conscious loving.
Book Synopsis Leading with Sense by : Valérie Gauthier
Download or read book Leading with Sense written by Valérie Gauthier and published by Stanford University Press. This book was released on 2014-08-13 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's business environment demands a new approach to leadership, one that effectively connects individuals and organizations in the midst of change. Leading with Sense offers a new, practical approach to meeting this challenge. Drawing on her experience as a poetic translator and her expertise in cross-cultural leadership, Valérie Gauthier outlines the tenets of savoir-relier: a framework for building sensible, trustworthy, and lasting relationships that enables leaders to value difference, work across boundaries, and navigate complex systems. Savoir-relier teaches leaders to tap into their senses in the midst of strategizing, allowing them to act intuitively and rationally at once. Few leaders dare to claim that their "gut feelings" are critical to their decisions. But, by engaging their intuition, they are able to draw on experience, better appreciate their environment, build confidence, and summon the courage to tackle the task at hand. Leading with Sense trains readers to be poets and translators in the business context. With savoir-relier, we can write our own stories, deciphering the challenges that we face with acumen, humility, and respect. Using real-world examples of this pioneering approach, Gauthier provides readers with methods and tools for cultivating a savoir-relier mindset to build positive relationships, nurture diversity, drive mindful innovation, and foster success.
Book Synopsis The Intuitive Way of Knowing by : Brian C. Goodwin
Download or read book The Intuitive Way of Knowing written by Brian C. Goodwin and published by . This book was released on 2013 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This tribute to Professor Brian Goodwin (1931-2007), a visionary biologist, mathematician, and philosopher, includes contributions from eminent scholars and academics around the world, addressing his work on pattern and form in biology, and the metaphysical principles that guided him. It also includes an interview with Goodwin, which offers new insights into his thinking.
Book Synopsis The Intuitive Investor by : Jason Apollo Voss
Download or read book The Intuitive Investor written by Jason Apollo Voss and published by SelectBooks, Inc.. This book was released on 2010-10 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Successful Wall Street fund manager retired at age 35 guides investors to use intuitive and creative right-brained processes to complement traditional left-brain financial analysis. Author describes his principles based on spiritual insights and provides professional anecdotes to support his. theories"--Provided by publisher.
Book Synopsis The Domain Book of Intuitive Home Design by : Judy George
Download or read book The Domain Book of Intuitive Home Design written by Judy George and published by Clarkson Potter Publishers. This book was released on 1998 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Domain, one of the country's fastest growing furniture chains, presents the first interactive home-decorating book to marry the culture of home with the psychology of style. 200 color photos.
Book Synopsis The Intuitive Mind by : Eugene Sadler-Smith
Download or read book The Intuitive Mind written by Eugene Sadler-Smith and published by John Wiley & Sons. This book was released on 2010-06-15 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new agenda for the managerial mind will change the way you think and do business. Eugene Sadler-Smith, a leading intuition researcher and educator in business and management, argues that human beings have one brain but two minds – analytical and intuitive. Management has overlooked the importance of intuition, and under-exploited the potential that the intuitive mind has to contribute in areas as diverse as decision making, creativity, team working, entrepreneurship, business ethics and leadership. “The Intuitive Mind is a fascinating and practical book that will maximize your intuition and help you make better decisions today and predictions about tomorrow! Sigmund Freud and Carl Jung would most assuredly approve.” Steve W. Martin, www.heavyhitterwisdom.com Heavy Hitter Sales Psychology: How to Penetrate the C-Level Executive Suite and Convince Company Leaders to Buy “Eugene Sadler-Smith gives needed attention to the intuitive way of thinking and reminds us that leadership is an art as well as a science.” Cindi Fukami, Professor of Management, University of Denver, USA “From one of our prominent ‘thinkers’ in the management education arena, we learn in The Intuitive Mind how to use our intuitive judgment to improve our managerial decision making.” Joe Raelin, The Knowles Chair for Practice-Oriented Education, Northeastern University, USA “This timely, well researched and accessible book takes intuition out of the shadows and provides practical guidance to solve thorny problems.” Sebastian Bailey, Global Product Director, The Mind Gym
Download or read book Intuitive Studies written by Gordon Smith and published by Hay House, Inc. This book was released on 2012-05-07 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete course on connecting to the other side, from one of the world's leading psychic mediums During the many years he spent delivering messages of hope and love from the spirit world, Gordon Smith, “Britain’s most accurate medium”, has observed how many people long to learn how to be more intuitive themselves, and would love to be able to connect to the other side in the same way he does. Gordon feels strongly that developing your intuitive gifts should be something that gives you joy, brings you clarity and makes you more contented in your life. Based on his experiences of teaching and guiding complete beginners on their paths to communicating with spirit, Intuitive Studies provides simple and easy-to-follow exercises that will help you sharpen your psychic senses, open yourself to receive communication from your spirit guides and interpret the telepathic language of spirit. Once you have learned the basics and gained confidence in your mediumship skills, Gordon then guides you to the next step of your journey, showing you how you can use this very special energy to help others.
Book Synopsis Revolutionize Your Customer Experience by : Colin Shaw
Download or read book Revolutionize Your Customer Experience written by Colin Shaw and published by Springer. This book was released on 2004-09-22 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the customer experience together with examples of best practice and strategies for implementation. As predicted the customer experience has become the next competitive battleground. The current book will explore the subject in more depth with new research and best practice and show companies and organizations how to identify where they are and how to revolutionize their customer experience.
Book Synopsis Developing Informed Intuition for Decision-Making by : Jay Liebowitz
Download or read book Developing Informed Intuition for Decision-Making written by Jay Liebowitz and published by Taylor & Francis. This book was released on 2019-07-19 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how to develop the main traits that are necessary to become an “informed intuitant”. Case studies and examples of successful “informed intuitants” are a major component of the book. “Intuitant” is someone who has the intuitive awareness to be successful. “Informed intuitant” indicates that the individual/decision maker not only applies his/her intuition but also verifies it through using data-driven approaches (such as data analytics). Some of this work resulted from research examining how well do executives trust their intuition.
Book Synopsis The Intuitive Edge by : Philip Goldberg
Download or read book The Intuitive Edge written by Philip Goldberg and published by TarcherPerigee. This book was released on 1983 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
