Houston, We Have a Narrative

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Author :
Publisher : University of Chicago Press
ISBN 13 : 022627098X
Total Pages : 269 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis Houston, We Have a Narrative by : Randy Olson

Download or read book Houston, We Have a Narrative written by Randy Olson and published by University of Chicago Press. This book was released on 2015-09-15 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate more effectively about science—by taking a page from Hollywood and improving your storytelling skills. Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they’ll see dollar signs: Moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That’s a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story—and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down, brilliantly, to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists’ eyes are opened to ABT, the effect is staggering: suddenly, they’re not just talking about their work—they’re telling stories about it. And audiences are captivated. Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it’s done.

Houston, We Have a Narrative

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Author :
Publisher : University of Chicago Press
ISBN 13 : 022627084X
Total Pages : 269 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis Houston, We Have a Narrative by : Randy Olson

Download or read book Houston, We Have a Narrative written by Randy Olson and published by University of Chicago Press. This book was released on 2015-09-16 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they’ll see dollar signs: moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That’s a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story—and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down, brilliantly, to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists’ eyes are opened to ABT, the effect is staggering: suddenly, they’re not just talking about their work—they’re telling stories about it. And audiences are captivated. Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it’s done.

Houston, We've Had a Problem

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Author :
Publisher : Capstone
ISBN 13 : 1515779408
Total Pages : 113 pages
Book Rating : 4.5/5 (157 download)

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Book Synopsis Houston, We've Had a Problem by : Rebecca Rissman

Download or read book Houston, We've Had a Problem written by Rebecca Rissman and published by Capstone. This book was released on 2018-01-01 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an immersive, exciting narrative nonfiction format, this powerful book follows a selection of people who experienced the events surrounding the Apollo 13 disaster.

Don't Be Such a Scientist, Second Edition

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Author :
Publisher : Island Press
ISBN 13 : 1610919173
Total Pages : 250 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Don't Be Such a Scientist, Second Edition by : Randy Olson

Download or read book Don't Be Such a Scientist, Second Edition written by Randy Olson and published by Island Press. This book was released on 2018-04-10 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Don't Be Such a Scientist, Randy Olson shares lessons of his transformation from tenured professor to Hollywood filmmaker, challenging the science world to toss out its stodgy past in favor of something more dymanic --and ultimately more human. In this second edition, Olson buils upon the radical approach of Don't Be Such a Scientist throught timely updates and new stories. In his signature candid style, Olson weighs in on recent events in the science community, celebrating the rise in grassroots activism while critiquing the scientific establishment. In an age of renewed attack on science, Don't Be Such a Scientist, Second Edition is a provocative guide to making your voice heard.--

Escape from the Ivory Tower

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Publisher : Island Press
ISBN 13 : 1597269654
Total Pages : 271 pages
Book Rating : 4.5/5 (972 download)

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Book Synopsis Escape from the Ivory Tower by : Nancy Baron

Download or read book Escape from the Ivory Tower written by Nancy Baron and published by Island Press. This book was released on 2010-08-13 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protégées describe the risks and rewards of “speaking up,” how to deal with criticism, and the link between communications and leadership. The final chapter, ‘Leading the Way’ offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.

The Narrative Gym

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Author :
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.5/5 (51 download)

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Book Synopsis The Narrative Gym by : Randy Olson

Download or read book The Narrative Gym written by Randy Olson and published by . This book was released on 2020-11-11 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Narrative Gym by Dr. Randy Olson presents a new model for messaging and communication. It's a short, practical guide to the ABT Framework (And, But, Therefore) which needs to be on the desk of everyone crafting a message, essay, strategy, novel, campaign, proposal, presentation, screenplay, argument, joke, ballad, report ... pretty much all communication.There is no other book on the ABT Framework. There is no other analytical model for narrative structure like the ABT Framework. This is a new and unique resource. The ABT seems like something from elementary school and at its core is as old as the ancient Greeks, but the formulation only began less than a decade ago.The original insights for this communication model come from Hollywood screenwriting. The importance of the three words (And, But, Therefore) began with legendary screenwriting instructor Frank Daniel of the U.S.C. School of Cinematic Arts who in a 1986 speech first talked of replacing the word "and" with either "but" or "therefore" to strengthen the narrative content of a text. This was propagated by his students, then articulated by the co-creators of the animated series, "South Park," in a 2011 documentary. Randy Olson formulated the ABT Narrative Template ("___ AND ___ BUT ___ THEREFORE ___") in his 2013 TEDMED Talk, and his 2015 book, "Houston, We Have A Narrative." It is at the heart of how humans have communicated for thousands of years. You can see it in the Gettysburg Address, nursery rhymes, argumentation, comic structure, myths, the billion-viewed "Call Me Maybe" song from Carlie Rae Jepsen, the 1600's poem "To His Coy Mistress," blockbuster movies - on and on. It's at the core of everything memorable because it is narrative itself. The bottom line is: You've got something to say AND you know it's important, BUT you're having trouble boiling it down to its powerful and essential core, THEREFORE you need the ABT Framework. "The Narrative Gym is the definitive communications tool for the Information Society." - Michael Strauss, Former head of the Office of Science Quality Review, U.S.D.A.

Ship of Ghosts

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Author :
Publisher : Bantam
ISBN 13 : 0307490882
Total Pages : 577 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Ship of Ghosts by : James D. Hornfischer

Download or read book Ship of Ghosts written by James D. Hornfischer and published by Bantam. This book was released on 2009-03-25 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER "Son, we’re going to Hell." The navigator of the USS Houston confided these prophetic words to a young officer as he and his captain charted a course into U.S. naval legend. Renowned as FDR’s favorite warship, the cruiser USS Houston was a prize target trapped in the far Pacific after Pearl Harbor. Without hope of reinforcement, her crew faced a superior Japanese force ruthlessly committed to total conquest. It wasn’t a fair fight, but the men of the Houston would wage it to the death. Hornfischer brings to life the awesome terror of nighttime naval battles that turned decks into strobe-lit slaughterhouses, the deadly rain of fire from Japanese bombers, and the almost superhuman effort of the crew as they miraculously escaped disaster again and again–until their luck ran out during a daring action in Sunda Strait. There, hopelessly outnumbered, the Houston was finally sunk and its survivors taken prisoner. For more than three years their fate would be a mystery to families waiting at home. In the brutal privation of jungle POW camps dubiously immortalized in such films as The Bridge on the River Kwai, the war continued for the men of the Houston—a life-and-death struggle to survive forced labor, starvation, disease, and psychological torture. Here is the gritty, unvarnished story of the infamous Burma–Thailand Death Railway glamorized by Hollywood, but which in reality mercilessly reduced men to little more than animals, who fought back against their dehumanization with dignity, ingenuity, sabotage, will–power—and the undying faith that their country would prevail. Using journals and letters, rare historical documents, including testimony from postwar Japanese war crimes tribunals, and the eyewitness accounts of Houston’s survivors, James Hornfischer has crafted an account of human valor so riveting and awe-inspiring, it’s easy to forget that every single word is true. BONUS: This edition contains an excerpt from James D. Hornfischer's Neptune's Inferno.

Deep Kindness

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Publisher : Simon and Schuster
ISBN 13 : 1982183314
Total Pages : 192 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Deep Kindness by : Houston Kraft

Download or read book Deep Kindness written by Houston Kraft and published by Simon and Schuster. This book was released on 2022-04-26 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kindness is essential in helping heal a world that is more divisive, lonely, and anxious than ever. Kraft believes it is time to reinvent how we talk about it, exercise, and bring kindness into our daily lives. Here he shares anecdotes and actions that can help bring change to our lives, our relationships, and the world.

Connection

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Publisher :
ISBN 13 : 9780615872384
Total Pages : 284 pages
Book Rating : 4.8/5 (723 download)

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Book Synopsis Connection by : Randy Olson

Download or read book Connection written by Randy Olson and published by . This book was released on 2013 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power and importance of storytelling is now widely accepted, but this book goes further to focus on storymaking. CONNECTION brings together a former scientist, a story consultant, and an improv actor to give you the critical thinking of science combined with a century of Hollywood knowledge in the creation and shaping of stories. The material is relevant to lawyers, politicians, public health workers, educators, activists-- everyone. In today's "Twitterfied" world, CONNECTION provides the narrative tools for effective communication.

A Final Story

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Publisher : University of Chicago Press
ISBN 13 : 022650073X
Total Pages : 563 pages
Book Rating : 4.2/5 (265 download)

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Book Synopsis A Final Story by : Nasser Zakariya

Download or read book A Final Story written by Nasser Zakariya and published by University of Chicago Press. This book was released on 2017-11-14 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular science readers embrace epics—the sweeping stories that claim to tell the history of all the universe, from the cosmological to the biological to the social. And the appeal is understandable: in writing these works, authors such as E. O. Wilson or Steven Weinberg deliberately seek to move beyond particular disciplines, to create a compelling story weaving together natural historical events, scientific endeavor, human discovery, and contemporary existential concerns. In A Final Story, Nasser Zakariya delves into the origins and ambitions of these scientific epics, from the nineteenth century to the present, to see what they reveal about the relationship between storytelling, integrated scientific knowledge, and historical method. While seeking to transcend the perspectives of their own eras, the authors of the epics and the debates surrounding them are embedded in political and social struggles of their own times, struggles to which the epics in turn respond. In attempts to narrate an approach to a final, true account, these synthesizing efforts shape and orient scientific developments old and new. By looking closely at the composition of science epics and the related genres developed along with them, we are able to view the historical narrative of science as a form of knowledge itself, one that discloses much about the development of our understanding of and relationship to science over time.

A Field Guide for Science Writers

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Publisher : Oxford University Press
ISBN 13 : 0199884099
Total Pages : 336 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis A Field Guide for Science Writers by : Deborah Blum

Download or read book A Field Guide for Science Writers written by Deborah Blum and published by Oxford University Press. This book was released on 2005-09-08 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the official text for the National Association of Science Writers. In the eight years since the publication of the first edition of A Field Guide for Science Writing, much about the world has changed. Some of the leading issues in today's political marketplace - embryonic stem cell research, global warming, health care reform, space exploration, genetic privacy, germ warfare - are informed by scientific ideas. Never has it been more crucial for the lay public to be scientifically literate. That's where science writers come in. And that's why it's time for an update to the Field Guide, already a staple of science writing graduate programs across the country. The academic community has recently recognized how important it is for writers to become more sophisticated, knowledgeable, and skeptical about what they write. More than 50 institutions now offer training in science writing. In addition mid-career fellowships for science writers are growing, giving journalists the chance to return to major universities for specialized training. We applaud these developments, and hope to be part of them with this new edition of the Field Guide. In A Field Guide for Science Writers, 2nd Edition, the editors have assembled contributions from a collections of experienced journalists who are every bit as stellar as the group that contributed to the first edition. In the end, what we have are essays written by the very best in the science writing profession. These wonderful writers have written not only about style, but about content, too. These leaders in the profession describe how they work their way through the information glut to find the gems worth writing about. We also have chapters that provide the tools every good science writer needs: how to use statistics, how to weigh the merits of conflicting studies in scientific literature, how to report about risk. And, ultimately, how to write.

Jefferson's Shadow

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Publisher : Yale University Press
ISBN 13 : 0300187408
Total Pages : 406 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Jefferson's Shadow by : Keith Thomson

Download or read book Jefferson's Shadow written by Keith Thomson and published by Yale University Press. This book was released on 2012-11-27 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIV In the voluminous literature on Thomas Jefferson, little has been written about his passionate interest in science. This new and original study of Jefferson presents him as a consummate intellectual whose view of science was central to both his public and his private life. Keith Thomson reintroduces us in this remarkable book to Jefferson's eighteenth-century world and reveals the extent to which Jefferson used science, thought about it, and contributed to it, becoming in his time a leading American scientific intellectual. With a storyteller's gift, Thomson shows us a new side of Jefferson. He answers an intriguing series of questions—How was Jefferson's view of the sciences reflected in his political philosophy and his vision of America's future? How did science intersect with his religion? Did he make any original contributions to scientific knowledge?—and illuminates the particulars of Jefferson's scientific endeavors. Thomson discusses Jefferson's theories that have withstood the test of time, his interest in the practical applications of science to societal problems, his leadership in the use of scientific methods in agriculture, and his contributions toward launching at least four sciences in America: geography, paleontology, climatology, and scientific archaeology. A set of delightful illustrations, including some of Jefferson's own sketches and inventions, completes this impressively researched book. /div

A Mythic Life

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Publisher : Harper Collins
ISBN 13 : 0062502824
Total Pages : 364 pages
Book Rating : 4.0/5 (625 download)

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Book Synopsis A Mythic Life by : Jean Houston

Download or read book A Mythic Life written by Jean Houston and published by Harper Collins. This book was released on 1996-10-11 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bob Woodward made Jean Houston national news in the summer of 1996 when he revealed her working friendship with Hillary Clinton. Mrs. Clinton, Woodward reported, connected most enthusiastically with Dr. Houston and anthropologist Mary Catherine Bateson when they met with the Clintons at a Camp David retreat that also included presentations by Marianne Williamson, Anthony Robbins, and Stephen Covey. Dr. Houston subsequently consultedregularly at the White House, especially helping Mrs. Clinton with herbestselling book It Takes a Village. The tabloid press had a field day, but the sensationalistic coverage onlyrevealed how out of touch the popular media are with the profound role that advanced psychology and spirituality play in people's lives today. Jean Houston is at the cutting edge of the work on realizing the fullness of our human potential, which is as mainstream and pervasive in our culture ascomputer technology. A Mythic Life presents Jean Houston's real story and her true teaching. Here draws on her personal history and vast cultural knowledge to show how we can experience in our own lives the greater human story that is revealed myths and discover our real potential.

I Am Radar

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Publisher : Penguin
ISBN 13 : 0143107917
Total Pages : 674 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis I Am Radar by : Reif Larsen

Download or read book I Am Radar written by Reif Larsen and published by Penguin. This book was released on 2016-03-29 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Big, beautiful, ambitious . . . It takes narrative magic to pull off such a loopy combination, and luckily, Reif Larsen has it to spare. His prose is addictive and enchanting.” —Los Angeles Times The moment just before Radar Radmanovic is born, the hospital’s electricity fails. The delivery takes place in total darkness. Lights back on, everyone present sees a healthy baby boy—with jet-black skin—born to the stunned white parents. No one understands the uncanny electrical event or the unexpected skin color. “A childbirth is an explosion,” an ancient physician explains. “Some shrapnel is inevitable, isn’t it?” A kaleidoscopic novel both heartbreaking and dazzling, Reif Larsen’s I Am Radar rapidly explodes outward from Radar’s strange birth. In World War II Norway, a cadre of imprisoned schoolteachers founds a radical secret society that will hover on the margins of history for decades to come, performing acts of radical art and experimental science in the midst of conflict zones from embattled Bosnia to Khmer Rouge Cambodia and the contemporary Congo. All of these stories are linked by Radar—now a gifted radio operator living in the New Jersey Meadowlands—who struggles with love, a set of hapless parents, and a terrible medical affliction that he has only just begun to comprehend. Drawing on the furthest reaches of quantum physics, forgotten history, and mind-bending art, Larsen’s I Am Radar is a triumph of storytelling at its most primal, elegant, and epic: a breathtaking journey through humanity’s darkest hours, yet one that arrives at a place of shocking wonder and redemption. Praise for I Am Radar: “A deeply patterned narrative that darts easily from small-bore domestic dramas to sweeping historical catastrophes with just the right fillip of silliness and levity to keep the whole text eminently ­approachable.” —The New York Times Book Review

The Second Bell

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Publisher : Watkins Media Limited
ISBN 13 : 0857668919
Total Pages : 307 pages
Book Rating : 4.8/5 (576 download)

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Book Synopsis The Second Bell by : Gabriela Houston

Download or read book The Second Bell written by Gabriela Houston and published by Watkins Media Limited. This book was released on 2021-03-09 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: To the world you are an abomination; a monster with unholy abilities. You're shunned and left to fend for yourself. Your only chance of survival is to tap into that dark potential - would you do it? In an isolated mountain community, sometimes a child is born with two hearts. Such a child - a striga - is considered a dangerous demon, which must be abandoned on the edge of the forest to protect the community. The only choice the child's mother can make is whether to leave her home with her infant, or stay behind and try to forget. Miriat made her choice. She and her nineteen-year-old striga daughter, Salka, now live a life of deprivation and hardship in a remote village, where to follow the impulses of the other heart is forbidden. But Salka is headstrong and young, and when threatened with losing everything, she is forced to explore the depths of her true nature, testing the bonds between mother and child. File Under: Fantasy [ Breaking Taboos | Hidden Shadows | Hungry Like the Wolf | Slavic Story ]

Didn't We Almost Have It All

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Author :
Publisher : Abrams
ISBN 13 : 1647000475
Total Pages : 282 pages
Book Rating : 4.6/5 (47 download)

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Book Synopsis Didn't We Almost Have It All by : Gerrick Kennedy

Download or read book Didn't We Almost Have It All written by Gerrick Kennedy and published by Abrams. This book was released on 2022-02-01 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named a BEST BOOK OF THE YEAR... SO FAR by The New Yorker Named a BEST BOOK OF THE MONTH by The Washington Post A candid exploration of the genius, shame, and celebrity of Whitney Houston a decade after her passing On February 11, 2012, Whitney Houston was found submerged in the bathtub of her suite at the Beverly Hilton Hotel. In the decade since, the world has mourned her death amid new revelations about her relationship to her Blackness, her sexuality, and her addictions. Didn’t We Almost Have It All is author Gerrick Kennedy’s exploration of the duality of Whitney’s life as both a woman in the spotlight and someone who often had to hide who she was. This is the story of Whitney’s life, her whole life, told with both grace and honesty. Long before that fateful day in 2012, Whitney split the world wide open with her voice. Hers was a once-in-a-generation talent forged in Newark, NJ, and blessed with the grace of the church and the wisdom of a long lineage of famous gospel singers. She redefined “The Star-Spangled Banner.” She became a box-office powerhouse, a queen of the pop charts, and an international superstar. But all the while, she was forced to rein in who she was amid constant accusations that her music wasn’t Black enough, original enough, honest enough. Kennedy deftly peels back the layers of Whitney’s complex story to get to the truth at the core of what drove her, what inspired her, and what haunted her. He pulls the narrative apart into the key elements that informed her life—growing up in the famed Drinkard family; the two romantic relationships that shaped the entirety of her adult life, with Robyn Crawford and Bobby Brown; her fraught relationship to her own Blackness and the ways in which she was judged by the Black community; her drug and alcohol addiction; and, finally, the shame that she carried in her heart, which informed every facet of her life. Drawing on hundreds of sources, Kennedy takes readers back to a world in which someone like Whitney simply could not be, and explains in excruciating detail the ways in which her fame did not and could not protect her. In the time since her passing, the world and the way we view celebrity have changed dramatically. A sweeping look at Whitney’s life, Didn’t We Almost Have It All contextualizes her struggles against the backdrop of tabloid culture, audience consumption, mental health stigmas, and racial divisions in America. It explores exactly how and why we lost a beloved icon far too soon.

You're Gonna Need a Bigger Story

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Author :
Publisher :
ISBN 13 : 9780692849002
Total Pages : 374 pages
Book Rating : 4.8/5 (49 download)

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Book Synopsis You're Gonna Need a Bigger Story by : Houston Howard

Download or read book You're Gonna Need a Bigger Story written by Houston Howard and published by . This book was released on 2017-01-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The entertainment marketplace is rapidly changing and is forcing writers and producers in all industries to find a new way forward and to stand out in an over-saturated market. Houston Howard's signature Super Story process empowers creative minds to take an initial concept and develop it to its full potential and teaches them how to build a robust story architecture primed for 21st Century expansion and survival.