Narrative Gym: Introducing the ABT Framework For Messaging and Communication

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Publisher :
ISBN 13 : 9781005799090
Total Pages : 0 pages
Book Rating : 4.7/5 (99 download)

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Book Synopsis Narrative Gym: Introducing the ABT Framework For Messaging and Communication by : Randy Olson

Download or read book Narrative Gym: Introducing the ABT Framework For Messaging and Communication written by Randy Olson and published by . This book was released on 1900 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Narrative Gym

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Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.5/5 (51 download)

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Book Synopsis The Narrative Gym by : Randy Olson

Download or read book The Narrative Gym written by Randy Olson and published by . This book was released on 2020-11-11 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Narrative Gym by Dr. Randy Olson presents a new model for messaging and communication. It's a short, practical guide to the ABT Framework (And, But, Therefore) which needs to be on the desk of everyone crafting a message, essay, strategy, novel, campaign, proposal, presentation, screenplay, argument, joke, ballad, report ... pretty much all communication.There is no other book on the ABT Framework. There is no other analytical model for narrative structure like the ABT Framework. This is a new and unique resource. The ABT seems like something from elementary school and at its core is as old as the ancient Greeks, but the formulation only began less than a decade ago.The original insights for this communication model come from Hollywood screenwriting. The importance of the three words (And, But, Therefore) began with legendary screenwriting instructor Frank Daniel of the U.S.C. School of Cinematic Arts who in a 1986 speech first talked of replacing the word "and" with either "but" or "therefore" to strengthen the narrative content of a text. This was propagated by his students, then articulated by the co-creators of the animated series, "South Park," in a 2011 documentary. Randy Olson formulated the ABT Narrative Template ("___ AND ___ BUT ___ THEREFORE ___") in his 2013 TEDMED Talk, and his 2015 book, "Houston, We Have A Narrative." It is at the heart of how humans have communicated for thousands of years. You can see it in the Gettysburg Address, nursery rhymes, argumentation, comic structure, myths, the billion-viewed "Call Me Maybe" song from Carlie Rae Jepsen, the 1600's poem "To His Coy Mistress," blockbuster movies - on and on. It's at the core of everything memorable because it is narrative itself. The bottom line is: You've got something to say AND you know it's important, BUT you're having trouble boiling it down to its powerful and essential core, THEREFORE you need the ABT Framework. "The Narrative Gym is the definitive communications tool for the Information Society." - Michael Strauss, Former head of the Office of Science Quality Review, U.S.D.A.

Jungle Gym Jitters

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 0802789315
Total Pages : 36 pages
Book Rating : 4.8/5 (27 download)

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Book Synopsis Jungle Gym Jitters by : Chuck Richards

Download or read book Jungle Gym Jitters written by Chuck Richards and published by Bloomsbury Publishing USA. This book was released on 2004-10-01 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jerry's imaginative dad likes to build things, but when the jungle gym that started out fun grows out of control, Jerry's fear of heights--and the zoo animals and mobs of people the gym attracts--give Jerry the jitters.

Narrative Gym for Business

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Publisher :
ISBN 13 : 9781005486402
Total Pages : 0 pages
Book Rating : 4.4/5 (864 download)

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Book Synopsis Narrative Gym for Business by : Olson Randy (author)

Download or read book Narrative Gym for Business written by Olson Randy (author) and published by . This book was released on 1901 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Houston, We Have a Narrative

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Publisher : University of Chicago Press
ISBN 13 : 022627098X
Total Pages : 269 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis Houston, We Have a Narrative by : Randy Olson

Download or read book Houston, We Have a Narrative written by Randy Olson and published by University of Chicago Press. This book was released on 2015-09-15 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate more effectively about science—by taking a page from Hollywood and improving your storytelling skills. Ask a scientist about Hollywood, and you’ll probably get eye rolls. But ask someone in Hollywood about science, and they’ll see dollar signs: Moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That’s a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story—and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic. Drawing on his unique background, which saw him leave his job as a working scientist to launch a career as a filmmaker, Olson first diagnoses the problem: When scientists tell us about their work, they pile one moment and one detail atop another moment and another detail—a stultifying procession of “and, and, and.” What we need instead is an understanding of the basic elements of story, the narrative structures that our brains are all but hardwired to look for—which Olson boils down, brilliantly, to “And, But, Therefore,” or ABT. At a stroke, the ABT approach introduces momentum (“And”), conflict (“But”), and resolution (“Therefore”)—the fundamental building blocks of story. As Olson has shown by leading countless workshops worldwide, when scientists’ eyes are opened to ABT, the effect is staggering: suddenly, they’re not just talking about their work—they’re telling stories about it. And audiences are captivated. Written with an uncommon verve and enthusiasm, and built on principles that are applicable to fields far beyond science, Houston, We Have a Narrative has the power to transform the way science is understood and appreciated, and ultimately how it’s done.

Narrative Is Everything

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ISBN 13 : 9781072232575
Total Pages : 344 pages
Book Rating : 4.2/5 (325 download)

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Book Synopsis Narrative Is Everything by : Randy Olson

Download or read book Narrative Is Everything written by Randy Olson and published by . This book was released on 2019-06-23 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Narrative Is Everything" is the culmination of scientist-turned-filmmaker Randy Olson's 40 year journey into Hollywood AND it may seem like just another "joy of storytelling" diatribe, BUT the book plays on two levels, THEREFORE you can take your pick - use it to improve your communication, or allow it to give you a new perspective on cultural evolution. On the practical side, it presents the ABT Framework (And, But, Therefore), showing its power and application in fields as diverse as business, politics, entertainment, science and religion. On the higher, more all-encompassing level, Olson combines his backgrounds in evolutionary biology and communication to propose a detailed mechanism of cultural evolution through what he terms, "narrative selection." He argues that the brain is the selective agent and the ABT is the factor determining what survives and doesn't survive over time in all cultures. From epic myths to nursery rhymes to news media to pop music hits, the ABT Framework is present everywhere, leading to the inescapable conclusion that "Narrative Is Everything."

Inside the Box

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Publisher : VeloPress
ISBN 13 : 193771621X
Total Pages : 166 pages
Book Rating : 4.9/5 (377 download)

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Book Synopsis Inside the Box by : Murphy T. J.

Download or read book Inside the Box written by Murphy T. J. and published by VeloPress. This book was released on 2012-09-01 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Inside the Box, veteran journalist and marathoner T.J. Murphy goes all in to expose the gritty, high-intensity sport of CrossFit®. Murphy faced a future with a permanent limp from one too many marathons. Desperate to reclaim his fitness and strength, the 47-year-old signed up for his first CrossFit® workout with nothing to lose. Anaerobically blasted by each workout of the day, Murphy discovered a sweat-soaked fitness revolution that’s transforming bodies and lives. CrossFit is the sport of fitness, a radical new approach to exercise that is turning the traditional gym workout upside down. Every day at thousands of CrossFit gyms across America, fitness seekers of all shapes and sizes flex their inner athlete by racing to finish fast-paced workouts. Each workout mixes weight lifting and gymnastics into an explosively effective and addictive new way to lose weight and carve out a new physique. Inside the Box is Murphy’s journey through CrossFit. From staggering newcomer to evangelist, Murphy finds out how it feels, why it’s so popular, whether it can fix his broken body.

Connection

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Publisher :
ISBN 13 : 9780615872384
Total Pages : 284 pages
Book Rating : 4.8/5 (723 download)

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Book Synopsis Connection by : Randy Olson

Download or read book Connection written by Randy Olson and published by . This book was released on 2013 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power and importance of storytelling is now widely accepted, but this book goes further to focus on storymaking. CONNECTION brings together a former scientist, a story consultant, and an improv actor to give you the critical thinking of science combined with a century of Hollywood knowledge in the creation and shaping of stories. The material is relevant to lawyers, politicians, public health workers, educators, activists-- everyone. In today's "Twitterfied" world, CONNECTION provides the narrative tools for effective communication.

Mind Gym

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Publisher : McGraw Hill Professional
ISBN 13 : 0071504648
Total Pages : 238 pages
Book Rating : 4.0/5 (715 download)

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Book Synopsis Mind Gym by : Gary Mack

Download or read book Mind Gym written by Gary Mack and published by McGraw Hill Professional. This book was released on 2002-06-24 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Mind Gym "Believing in yourself is paramount to success for any athlete. Gary's lessons and David's writing provide examples of the importance of the mental game." --Ben Crenshaw, two-time Masters champion and former Ryder Cup captain "Mind Gym hits a home run. If you want to build mental muscle for the major leagues, read this book." --Ken Griffey Jr., Major League Baseball MVP "I read Mind Gym on my way to the Sydney Olympics and really got a lot out of it. Gary has important lessons to teach, and you'll find the exercises fun and beneficial." --Jason Kidd, NBA All-Star and Olympic gold-medal winner In Mind Gym, noted sports psychology consultant Gary Mack explains how your mind influences your performance on the field or on the court as much as your physical skill does, if not more so. Through forty accessible lessons and inspirational anecdotes from prominent athletes--many of whom he has worked with--you will learn the same techniques and exercises Mack uses to help elite athletes build mental "muscle." Mind Gym will give you the "head edge" over the competition.

Hoop Genius

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Publisher : Carolrhoda Books ®
ISBN 13 : 1728464803
Total Pages : 40 pages
Book Rating : 4.7/5 (284 download)

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Book Synopsis Hoop Genius by : John Coy

Download or read book Hoop Genius written by John Coy and published by Carolrhoda Books ®. This book was released on 2022-08-01 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audisee® eBooks with Audio combine professional narration and sentence highlighting for an engaging read aloud experience! Taking over a rowdy gym class right before winter vacation is not something James Naismith wants to do at all. The last two teachers of this class quit in frustration. The students—a bunch of energetic young men—are bored with all the regular games and activities. Naismith needs something new, exciting, and fast to keep the class happy—or someone's going to get hurt. Saving this class is going to take a genius. Discover the true story of how Naismith invented basketball in 1891 at a school in Springfield, Massachusetts.

Narrative Gym for Politics

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ISBN 13 : 9781005900939
Total Pages : 0 pages
Book Rating : 4.9/5 (9 download)

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Book Synopsis Narrative Gym for Politics by : Olson Randy (author)

Download or read book Narrative Gym for Politics written by Olson Randy (author) and published by . This book was released on 1901 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Exercised

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Publisher : Pantheon
ISBN 13 : 1524746983
Total Pages : 465 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Exercised by : Daniel Lieberman

Download or read book Exercised written by Daniel Lieberman and published by Pantheon. This book was released on 2021-01-05 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book tells the story of how we never evolved to exercise - to do voluntary physical activity for the sake of health. Using his own research and experiences throughout the world, the author recounts how and why humans evolved to walk, run, dig, and do other necessary and rewarding physical activities while avoiding needless exertion. Drawing on insights from biology and anthropology, the author suggests how we can make exercise more enjoyable, rather that shaming and blaming people for avoiding it

Don't Be Such a Scientist, Second Edition

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Publisher : Island Press
ISBN 13 : 1610919173
Total Pages : 250 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Don't Be Such a Scientist, Second Edition by : Randy Olson

Download or read book Don't Be Such a Scientist, Second Edition written by Randy Olson and published by Island Press. This book was released on 2018-04-10 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Don't Be Such a Scientist, Randy Olson shares lessons of his transformation from tenured professor to Hollywood filmmaker, challenging the science world to toss out its stodgy past in favor of something more dymanic --and ultimately more human. In this second edition, Olson buils upon the radical approach of Don't Be Such a Scientist throught timely updates and new stories. In his signature candid style, Olson weighs in on recent events in the science community, celebrating the rise in grassroots activism while critiquing the scientific establishment. In an age of renewed attack on science, Don't Be Such a Scientist, Second Edition is a provocative guide to making your voice heard.--

The Temple of Perfection

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Publisher : Reaktion Books
ISBN 13 : 1780234791
Total Pages : 224 pages
Book Rating : 4.7/5 (82 download)

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Book Synopsis The Temple of Perfection by : Eric Chaline

Download or read book The Temple of Perfection written by Eric Chaline and published by Reaktion Books. This book was released on 2015-04-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days there is only one right answer when someone asks you what you are doing after work. Hitting the gym! With an explosion of apps, clothing, devices, and countless DVDs, fitness has never felt more modern, and the gym is its holy laboratory, alive with machinery, sweat, and dance music. But we are far from the first to pursue bodily perfection—the gymnasium dates back 2,800 years, to the very beginnings of Western civilization. In The Temple of Perfection, Eric Chaline offers the first proper consideration of the gym’s complex, layered history and the influence it has had on the development of Western individualism, society, education, and politics. As Chaline shows, how we take care of our bodies has long been based on a complex mix of spiritual beliefs, moral discipline, and aesthetic ideals that are all entangled with political, social, and sexual power. Today, training in a gym is seen primarily as part of the pursuit of individual fulfillment. As he shows, however, the gym has always had a secondary role in creating men and women who are “fit for purpose”—a notion that has meant a lot of different things throughout history. Chaline surveys the gym’s many incarnations and the ways the individual, the nation-state, the media, and the corporate world have intersected in its steamy confines, sometimes with unintended consequences. He shows that the gym is far more than a factory for superficiality and self-obsession—it is one of the principle battlefields of humanity’s social, sexual, and cultural wars. Exploring the gym’s history from a multitude of perspectives, Chaline concludes by looking toward its future as it struggles to redefine itself in a world in thrall to quick fixes—such as plastic surgery and pharmaceuticals—meant to attain the gym’s ultimate promises: physical fitness and beauty.

The Book of Men

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Publisher : Macmillan
ISBN 13 : 1250047765
Total Pages : 283 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis The Book of Men by : Colum McCann

Download or read book The Book of Men written by Colum McCann and published by Macmillan. This book was released on 2013-11-05 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eighty pieces of short fiction and nonfiction on manhood by some of the world's best writers. To help launch the literary nonprofit Narrative 4, Esquire asked eighty of the world's greatest writers to chip in with a story, all with the title, "How to Be a Man." The result is The Book of Men, an unflinching investigation into the essence of manhood.

High Drama

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Publisher : Triumph Books
ISBN 13 : 1641254092
Total Pages : 256 pages
Book Rating : 4.6/5 (412 download)

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Book Synopsis High Drama by : John Burgman

Download or read book High Drama written by John Burgman and published by Triumph Books. This book was released on 2020-03-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: One afternoon in 1987, two renegade climbers in Berkeley, California, hatched an ambitious plan: under the cover of darkness, they would rappel down from a carefully scouted highway on-ramp, gluing artificial handholds onto the load-bearing concrete pillars underneath. Equipped with ingenuity, strong adhesive, and an urban guerilla attitude, Jim Thornburg and Scott Frye created a serviceable climbing wall. But what they were part of was a greater development: the expansion and reimagining of a sport now slated for a highly anticipated Olympic debut in 2020. High Drama explores rock climbing's transformation from a pursuit of select anti-establishment vagabonds to a sport embraced by competitors of all ages, social classes, and backgrounds. Climbing magazine's John Burgman weaves a multi-layered story of traditionalists and opportunists, grassroots organizers and business-minded developers, free-spirited rebels and rigorously coached athletes.

Let's Get Physical

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Publisher : Penguin
ISBN 13 : 0593188446
Total Pages : 361 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Let's Get Physical by : Danielle Friedman

Download or read book Let's Get Physical written by Danielle Friedman and published by Penguin. This book was released on 2023-01-03 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A captivating blend of reportage and personal narrative that explores the untold history of women’s exercise culture--from jogging and Jazzercise to Jane Fonda--and how women have parlayed physical strength into other forms of power. For much of the twentieth century, sweating was considered “unladylike” and girls grew up believing physical exertion would cause their uterus to “fall out.” It was only in the Sixties that, thanks to a few forward-thinking fitness pioneers, women began to move en masse. In Let's Get Physical, journalist Danielle Friedman reveals the fascinating untold history of contemporary fitness culture, chronicling in vivid, cinematic prose how exercise evolved from a beauty tool pitched almost exclusively as a way to “reduce” into one millions have harnessed as a path to mental, emotional, and physical well-being. Let’s Get Physical takes us into the workout studios and onto the mats to reclaim these forgotten origin stories—and shine a spotlight on the trailblazers who made it possible for women to move. Each chapter uncovers the birth of an fitness movement that laid the foundation for working out today: the invention of the barre method in the Swinging Sixties, jogging’s path to liberation in the Seventies, the explosion of aerobics and weight-training in the Eighties, the rise of yoga in the Nineties, and the ongoing push for a more socially inclusive fitness culture—one that celebrates every body. Ultimately, it tells the story of how women discovered the joy of physical competence and strength—and how, by moving together to transform fitness from a privilege into a right, we can create a more powerful sisterhood.