Higher Education Marketing In Africa

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Higher Education Marketing in Africa

Author : Emmanuel Mogaji
Publisher : Springer Nature
ISBN 13 : 3030393798
Total Pages : 424 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Higher Education Marketing in Africa by : Emmanuel Mogaji

Download or read book Higher Education Marketing in Africa written by Emmanuel Mogaji and published by Springer Nature. This book was released on 2020-05-20 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa. In particular, it focuses on the competition for students. The growing number of student enrolments, the public sector’s inability to meet the ever-increasing demands and new private universities springing up mean that it is essential for universities to identify their market and effectively communicate their messages. Although there has been substantial theoretical research to help shed light on students’ choices and universities' marketing strategies, little work has been undertaken on higher education in the African context. Filling that gap in the research, while at the same time acknowledging the regional differences in Africa, this book offers empirical insights into the higher education market across the continent.

Strategic Marketing of Higher Education in Africa

Author : Emmanuel Mogaji
Publisher : Routledge
ISBN 13 : 1000027880
Total Pages : 234 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Strategic Marketing of Higher Education in Africa by : Emmanuel Mogaji

Download or read book Strategic Marketing of Higher Education in Africa written by Emmanuel Mogaji and published by Routledge. This book was released on 2020-01-20 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students’ enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature, and challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators, and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market.

Understanding the Higher Education Market in Africa

Author : Emmanuel Mogaji
Publisher : Routledge
ISBN 13 : 1000048241
Total Pages : 303 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Understanding the Higher Education Market in Africa by : Emmanuel Mogaji

Download or read book Understanding the Higher Education Market in Africa written by Emmanuel Mogaji and published by Routledge. This book was released on 2020-03-06 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection process. While acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics of higher education in Africa. This book recognises the private and government involvement in higher education provision and students and staff as stakeholders in the marketisation process. Strategic efforts are directed by universities to attract prospective students. This book further addresses issues such as the responses of higher education sectors to the notion of markets and marketing; consumerism and competition in higher education in Africa; conceptions of the commodification of higher education in Africa; and the dominance of Western epistemologies and their influence in transforming higher education sectors. Students as consumers in increasingly marketised higher education sectors in Africa are also discussed. Though primarily for marketing students and academic researchers, the book's feature of blended theoretical and practical knowledge means that it will also be of interest to marketing practitioners and university managers.

Competition in Higher Education Branding and Marketing

Author : Antigoni Papadimitriou
Publisher : Springer
ISBN 13 : 3319585274
Total Pages : 254 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Competition in Higher Education Branding and Marketing by : Antigoni Papadimitriou

Download or read book Competition in Higher Education Branding and Marketing written by Antigoni Papadimitriou and published by Springer. This book was released on 2017-10-06 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.

Linking Higher Education and Economic Development

Author : Pundy Pillay
Publisher : African Minds
ISBN 13 : 1920355448
Total Pages : 117 pages
Book Rating : 4.9/5 (23 download)

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Book Synopsis Linking Higher Education and Economic Development by : Pundy Pillay

Download or read book Linking Higher Education and Economic Development written by Pundy Pillay and published by African Minds. This book was released on 2010 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finland, South Korea and the state of North Carolina in the United States are three systems that successfully have harnessed higher education in their economic development initiatives. Common to the success of all these systems is, amongst others, the link between economic and education planning, quality public schooling, high tertiary participation rates with institutional differentiation, labour market demand, cooperation and networks, and consensus about the importance of higher education for development. Linking higher education and economic development: Implications for Africa from three successful systems draws together evidence on the three systems, synthesises the key findings, and distils the implications for African countries. The project on which the book is based forms part of a larger study on Universities and Economic Development in Africa, undertaken by the Higher Education Research and Advocacy Network in Africa (HERANA). HERANA is co-ordinated by the Centre for Higher Education Transformation in South Africa.

Higher Education in Africa

Author : Anne Goujon
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443862762
Total Pages : 350 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Higher Education in Africa by : Anne Goujon

Download or read book Higher Education in Africa written by Anne Goujon and published by Cambridge Scholars Publishing. This book was released on 2017-01-06 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea that developing all sectors of the educational palette is influential for socio-economic development was adopted later in Sub-Saharan Africa than in other world regions. Most efforts went primarily into developing the first stages of education, and rightly so, for many children could not access education at all. Today, all African governments recognize the importance of higher education and increasingly invest in it. They are facing two major, interlinked challenges: rapid population growth and decline in the quality of education. Indeed, despite fertility decline, the region has been confronted with substantial population growth, which will continue for many decades; as such, there is a necessity to increase investment in education. This, in a situation of limited resources, has been at the expense of the quality and the burgeoning of private institutions of higher education. The contributions here discuss the development, quality, and outcomes of higher education in Africa, with a specific focus on relations between Africa and Europe. Issues related to the mobility of African students and scholars are discussed in several national and international case studies.

Quality Management Implementation in Higher Education: Practices, Models, and Case Studies

Author : Sony, Michael
Publisher : IGI Global
ISBN 13 : 1522598316
Total Pages : 462 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Quality Management Implementation in Higher Education: Practices, Models, and Case Studies by : Sony, Michael

Download or read book Quality Management Implementation in Higher Education: Practices, Models, and Case Studies written by Sony, Michael and published by IGI Global. This book was released on 2019-08-02 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although initially utilized in business and industrial environments, quality management systems can be adapted into higher education to assess and improve an institution’s standards. These strategies are now playing a vital role in educational areas such as teaching, learning, and institutional-level practices. However, quality management tools and models must be adapted to fit with the culture of higher education. Quality Management Implementation in Higher Education: Practices, Models, and Case Studies is a pivotal reference source that explores the challenges and solutions of designing quality management models in the current educational culture. Featuring research on topics such as Lean Six Sigma, distance education, and student supervision, this book is ideally designed for school board members, administrators, deans, policymakers, stakeholders, professors, graduate students, education professionals, and researchers seeking current research on the applications and success factors of quality management systems in various facets of higher education.

Marketing Brands in Africa

Author : Samuelson Appau
Publisher : Springer Nature
ISBN 13 : 3030772047
Total Pages : 276 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Marketing Brands in Africa by : Samuelson Appau

Download or read book Marketing Brands in Africa written by Samuelson Appau and published by Springer Nature. This book was released on 2021-09-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches. With the world’s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses the theory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.

Higher Education in Africa

Author : Damtew Teferra
Publisher : African Books Collective
ISBN 13 : 9988589409
Total Pages : 614 pages
Book Rating : 4.9/5 (885 download)

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Book Synopsis Higher Education in Africa by : Damtew Teferra

Download or read book Higher Education in Africa written by Damtew Teferra and published by African Books Collective. This book was released on 2008 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first of its kind, this book documents and analyzes the international dimension of higher education in Africa based on country case-studies and a consideration of relevant historical and contemporary themes. It identifies trends, developments, and challenges related to the international dimension of higher educational at the institutional, national, and regional levels. It explores the institutional the opportunities and probes the risks while it responds to the growing need for information and analysis of internationalization of higher education in Africa. On the basis of this book project, an effort is underway to establish the African Network for Internationalization of Education (ANIE). This network aims to develop research capacity and expertise to meet the professional and practical needs of individuals, institutions and organizations interested in the international dimension of higher education in Africa.

Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

Author : Tripathi, Purnendu
Publisher : IGI Global
ISBN 13 : 1466640154
Total Pages : 388 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices by : Tripathi, Purnendu

Download or read book Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices written by Tripathi, Purnendu and published by IGI Global. This book was released on 2013-05-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

Understanding Higher Education

Author : Chrissie Bowie
Publisher : African Books Collective
ISBN 13 : 1928502229
Total Pages : 182 pages
Book Rating : 4.9/5 (285 download)

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Book Synopsis Understanding Higher Education by : Chrissie Bowie

Download or read book Understanding Higher Education written by Chrissie Bowie and published by African Books Collective. This book was released on 2021-08-23 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the South African case, this book looks at shifts in higher education around the world in the last two decades. In South Africa, calls for transformation have been heard in the university since the last days of apartheid. Similar claims for quality higher education to be made available to all have been made across the African continent. In spite of this, inequalities remain and many would argue that these have been exacerbated during the Covid pandemic. Understanding Higher Education responds to these calls by arguing for a social account of teaching and learning by contesting dominant understandings of students as decontextualised learners premised on the idea that the university is a meritocracy. This book tackles the issue of teaching and learning by looking both within and beyond the classroom. It looks at how higher education policies emerged from the notion of the knowledge economy in the newly democratic South Africa, and how national qualification frameworks and other processes brought the country more closely into conversation with the global order. The effects of this on staffing and curriculum structures are considered alongside a proposition for alternative ways of understanding the role of higher education in society.

Innovating University Education

Author : Jude Ssempebwa
Publisher : African Books Collective
ISBN 13 : 9970259458
Total Pages : 242 pages
Book Rating : 4.9/5 (72 download)

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Book Synopsis Innovating University Education by : Jude Ssempebwa

Download or read book Innovating University Education written by Jude Ssempebwa and published by African Books Collective. This book was released on 2017-09-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Makerere University started in 1922 as a humble technical school enrolling 14 day students of Carpentry, Building and Mechanics. Nine decades later, the University has made giant stridesenrolling over 35,000 students in over 145 study programmes hosted by nine colleges spread across various campuses. As one of the first higher education institutions in East and Central Africa, the university has had to contend with a multiplicity of issues, including relevance, curricula reform, community engagement and graduate employability; access, equity, massification and quality assurance; national politics, regulation, institutional autonomy and academic freedom; funding and financial management; student politics and activism; staff unionisation, management and brain drain; physical resources expansion, utilisation and maintenance; liberalisation, privatisation, commercialisation and internationalisation; Information and Communication Technology (ICT); and institutional leadership and integrity. Today, the University stands out proudly as a hallmark of innovation and excellence in teaching, research and community engagement, notwithstanding the challenges it has experienced over the years. As it celebrates 90 years, the higher education scholarly and policy fraternity take the opportunity to honour and continue the Universitys tradition of scholarship and innovation through contributing ideas for dealing with some of the challenges that the University and similar institutions are contending with. Although studies of Makerere University have been included, it must be understood that this book is not necessarily about the University. Additional studies have been drawn from Botswana, Ethiopia, Ghana, Kenya, Malawi, Nigeria, Tanzania and other institutions in Uganda.

Higher Education in Sub-Saharan Africa

Author : Keith Hinchliffe
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Higher Education in Sub-Saharan Africa by : Keith Hinchliffe

Download or read book Higher Education in Sub-Saharan Africa written by Keith Hinchliffe and published by . This book was released on 1985 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Future of Higher Education in the Middle East and Africa

Author : Habib M. Fardoun
Publisher : Springer
ISBN 13 : 3319646567
Total Pages : 249 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis The Future of Higher Education in the Middle East and Africa by : Habib M. Fardoun

Download or read book The Future of Higher Education in the Middle East and Africa written by Habib M. Fardoun and published by Springer. This book was released on 2018-03-26 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses some of the challenges posed by the globalization of higher education. It examines the emergence and resulting challenges of English as Lingua Franca (ELF) and of the decision to use English as the Medium of Instruction (EMI) as part of a strategic policy of internationalization. It looks at survival challenges caused by globalization and expansion, the diversity challenge, the concept of marginality and how marginality can lead to creativity, teaching and encouraging entrepreneurialism, the tools needed for internationalizing higher education in developing countries, innovative approaches, the intelligent use of technology, and finally, the value of non-constraint engagement in driving teaching and course quality improvements. The expansion of higher education and the increasingly international body of students and staff continue to inspire and drive the development of global higher education systems. Whilst these systems began locally, many are now engaging with the challenges of retaining their local flavour whilst embracing the march of globalisation. The challenge is to find local solutions that also meet the requirements of the rapid development of what might be termed the ‘massification’ of international higher education. This book reflects these contemporary challenges through its variety of topics taken from countries as diverse as Hong Kong, Panama, South Africa, USA and Saudi Arabia. The topics are as diverse as some of the local solutions but each chapter represents a response to a rapidly changing global landscape.

International Marketing of Higher Education

Author : Terry Wu
Publisher : Springer
ISBN 13 : 1137542918
Total Pages : 262 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis International Marketing of Higher Education by : Terry Wu

Download or read book International Marketing of Higher Education written by Terry Wu and published by Springer. This book was released on 2016-09-15 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.

Re-imagining Educational Futures in Developing Countries

Author : Emmanuel Mogaji
Publisher : Springer Nature
ISBN 13 : 3030882349
Total Pages : 317 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Re-imagining Educational Futures in Developing Countries by : Emmanuel Mogaji

Download or read book Re-imagining Educational Futures in Developing Countries written by Emmanuel Mogaji and published by Springer Nature. This book was released on 2022-02-14 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the challenges and precarity of higher education post-pandemic, explicitly focusing on higher education in emerging countries. Looking beyond the pandemic, the editors and contributors provide a holistic view of the residual legacies of global health crises like COVID-19 in developing countries. The book calls for the need to reimagine, reevaluate and reposition the higher education system: exploring the challenges experienced by students, staff, administrators and other stakeholders. Bringing forth insights from researchers, practitioners and senior leadership, the book shares theoretical and practical insights on dealing with the aftermath of a pandemic and what can be learned for the future. It will be of interest and value to researchers, practitioners and leaders who wish to understand a develop new approaches for their teaching and management post-pandemic.

Teaching and Learning with Digital Technologies in Higher Education Institutions in Africa

Author : Admire Mare
Publisher : Taylor & Francis
ISBN 13 : 100080268X
Total Pages : 320 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Teaching and Learning with Digital Technologies in Higher Education Institutions in Africa by : Admire Mare

Download or read book Teaching and Learning with Digital Technologies in Higher Education Institutions in Africa written by Admire Mare and published by Taylor & Francis. This book was released on 2022-12-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines how the COVID-19 pandemic has stimulated digital innovation within higher education using case studies from Africa. Imagining a future for post-pandemic higher education, it analyses the challenges and opportunities of remote teaching and learning. The book explores the structural barriers around access to higher education and how these were reconfigured and amplified by technology-dependent teaching and learning. Case studies from countries across Africa provide unique insights into the challenges experienced by Higher Education Institutions (HEIs) during the COVID-19 pandemic, examining examples of emergent pedagogies such as online, mobile and social media-enhanced teaching, and blended learning. The chapters consider online assessment and teacher professional development, critically examining some of the benefits and structural challenges of digital technology integration in the context of pre-existing education disparities (such as students and teachers living in poverty-stricken and highly unequal societies). Offering invaluable insights into higher education in Africa, the book will be essential reading for researchers, scholars, and students in the fields of higher education study, digital education and educational technology, and African and comparative education. It will also be of interest to higher education managers and policymakers.