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High Visibility, Third Edition

Author : Irving Rein
Publisher : McGraw-Hill Education
ISBN 13 : 9780071456807
Total Pages : 240 pages
Book Rating : 4.4/5 (568 download)

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Book Synopsis High Visibility, Third Edition by : Irving Rein

Download or read book High Visibility, Third Edition written by Irving Rein and published by McGraw-Hill Education. This book was released on 2006-01-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to personal and public image making--now updated for the digital age The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession! "High Visibility brilliantly captures the how, why, and what of the celebrity-building process." --Al Reis, bestselling author of Positioning and Marketing Warfare "High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology." --Peter Carlson, Washington Post Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.

High Visibility

Author : Irving J. Rein
Publisher : Dodd Mead
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis High Visibility by : Irving J. Rein

Download or read book High Visibility written by Irving J. Rein and published by Dodd Mead. This book was released on 1987 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating look at how executives, politicians, entertainers, athletes and other professionals creat, market, and achieve successful images. Illustrated.

High Visibility

Author : Irving J. Rein
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis High Visibility by : Irving J. Rein

Download or read book High Visibility written by Irving J. Rein and published by McGraw-Hill Companies. This book was released on 1997 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: High Visibility is the ground-breaking book that describes and explains the whole new industry that has evolved to help you - as a professional - achieve this much-sought-after celebrity.

High Visibility

Author : Irving Rein
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (958 download)

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Book Synopsis High Visibility by : Irving Rein

Download or read book High Visibility written by Irving Rein and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Marketing

Author : Nancy R. Lee
Publisher : SAGE Publications
ISBN 13 : 1412981492
Total Pages : 521 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Social Marketing by : Nancy R. Lee

Download or read book Social Marketing written by Nancy R. Lee and published by SAGE Publications. This book was released on 2011-10-20 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. It provides a solid foundation of fundamental marketing principles and techniques, and then expands them to illustrate techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.This book is coauthored by arguably the most influential individual in the field of marketing, Philip Kotler, who coined the term "social marketing" in 1971 (with Gerald Zaltman) and Nancy R. Lee, a preeminent lecturer, consultant, and author in social marketing. Key Features: - Presents an introductory case for each chapter, and a concluding case for a majority of chapters to demonstrate for students why and how social marketing works. - Enhances understanding with chapter summaries of key points and questions for discussion. - Provides a step-by-step guide to developing a marketing plan, with chapters presented sequentially to support planning development and the inclusion of worksheets in the appendix; - It incorporates contributions from a range of internationally known social marketers who provide real cases to set the stage for each chapter. Past contributors have included individuals from the CDC, National Centre for Social Marketing, AARP, the Office of National Drug Control Policy, and others.

6 Steps to Free Publicity, Third Edition

Author : Marcia Yudkin
Publisher : Red Wheel/Weiser
ISBN 13 : 1601639066
Total Pages : 288 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis 6 Steps to Free Publicity, Third Edition by : Marcia Yudkin

Download or read book 6 Steps to Free Publicity, Third Edition written by Marcia Yudkin and published by Red Wheel/Weiser. This book was released on 2008-10-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers: * Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you’ll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!

Fundamentals and Applications of Microfluidics, Third Edition

Author : Nam-Trung Nguyen
Publisher : Artech House
ISBN 13 : 1630813656
Total Pages : 576 pages
Book Rating : 4.6/5 (38 download)

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Book Synopsis Fundamentals and Applications of Microfluidics, Third Edition by : Nam-Trung Nguyen

Download or read book Fundamentals and Applications of Microfluidics, Third Edition written by Nam-Trung Nguyen and published by Artech House. This book was released on 2019-01-31 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its Third Edition, the Artech House bestseller, Fundamentals and Applications of Microfluidics, provides engineers and students with the most complete and current coverage of this cutting-edge field. This revised and expanded edition provides updated discussions throughout and features critical new material on microfluidic power sources, sensors, cell separation, organ-on-chip and drug delivery systems, 3D culture devices, droplet-based chemical synthesis, paper-based microfluidics for point-of-care, ion concentration polarization, micro-optofluidics and micro-magnetofluidics. The book shows how to take advantage of the performance benefits of microfluidics and serves as an instant reference for state-of-the-art microfluidics technology and applications. Readers find discussions on a wide range of applications, including fluid control devices, gas and fluid measurement devices, medical testing equipment, and implantable drug pumps. Professionals get practical guidance in choosing the best fabrication and enabling technology for a specific microfluidic application, and learn how to design a microfluidic device. Moreover, engineers get simple calculations, ready-to-use data tables, and rules of thumb that help them make design decisions and determine device characteristics quickly.

Visibility Marketing

Author : David Avrin
Publisher : Red Wheel/Weiser
ISBN 13 : 163265962X
Total Pages : 256 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis Visibility Marketing by : David Avrin

Download or read book Visibility Marketing written by David Avrin and published by Red Wheel/Weiser. This book was released on 2016-07-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It’s not so much that people have changed; it’s that the business landscape has changed—dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem. In his provocative and enlightening new book, Visibility Marketing, David Avrin shows what marketing approaches work, which don’t, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results. A remarkably accessible, relatable, thought-provoking reference book, Visibility Marketing speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals. With wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.

Emergency Items Catalogue, 3rd edition, Volume 1

Author :
Publisher : Red Cross Red Crescent
ISBN 13 : 9291391530
Total Pages : 609 pages
Book Rating : 4.2/5 (913 download)

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Book Synopsis Emergency Items Catalogue, 3rd edition, Volume 1 by :

Download or read book Emergency Items Catalogue, 3rd edition, Volume 1 written by and published by Red Cross Red Crescent. This book was released on with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Annapolis Book of Seamanship: Third Edition

Author : John Rousmaniere
Publisher : Simon and Schuster
ISBN 13 : 0684854201
Total Pages : 422 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis The Annapolis Book of Seamanship: Third Edition by : John Rousmaniere

Download or read book The Annapolis Book of Seamanship: Third Edition written by John Rousmaniere and published by Simon and Schuster. This book was released on 1999-10 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers information based on the sailing program of the U.S. Naval Academy, giving detailed instructions for all levels of experience on developing and maintaining effective sailing skills.

Raise Your Visibility & Value

Author : Ed Evarts
Publisher :
ISBN 13 : 9781734500424
Total Pages : 246 pages
Book Rating : 4.5/5 (4 download)

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Book Synopsis Raise Your Visibility & Value by : Ed Evarts

Download or read book Raise Your Visibility & Value written by Ed Evarts and published by . This book was released on 2017-10-24 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regardless of your age or the tenure of your career, your organization and industry is changing at an exponential rate. Head-spinning advances in technology, endless bottom-line financial pressures, growing networks of global economies, and changing demographics are significantly impacting your experience in your workplace. In the winter of 2006, I experienced a change that impacted my career and I, like so many of my colleagues, unexpectedly found myself alone and vulnerable. The change for me came in the form of a new boss, who within minutes of meeting me, looked at me and said "I don't hear a lot about Ed Evarts in this organization." Until this time, I considered myself a well-performing, highly regarded contributor in my organization. I had received "exceeds expectations" performance appraisals. I was well known and I thought I had a great reputation. People liked me! During my time in transition, I quickly discovered that networking was no longer enough. In today's active and busy workplaces, individuals need to seek ways to raise their visibility that includes a vast number of additional activities in addition to networking. I also discovered that getting an "exceeds expectations" on my performance appraisal was no longer enough. Individuals like me needed to find ways to add value to the financial aspects that are important to my organization. Value is becoming the new corporate currency!Raise Your Visibility and Value explores the changing organizational and industry environment where networking and performance appraisals are slowly being replaced with visibility and value. Discover the seven visibility accelerators and uncover new and exciting ways to increase your engagement and productivity in your workplace and your visibility and value in your industry.

Electrical Power Cable Engineering, Third Edition

Author : William A. Thue
Publisher : CRC Press
ISBN 13 : 1439856435
Total Pages : 463 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Electrical Power Cable Engineering, Third Edition by : William A. Thue

Download or read book Electrical Power Cable Engineering, Third Edition written by William A. Thue and published by CRC Press. This book was released on 2011-12-13 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated, Electrical Power Cable Engineering, Third Edition again concentrates on the remarkably complex design, application, and preparation methods required to terminate and splice cables. This latest addition to the CRC Press Power Engineering series covers cutting-edge methods for design, manufacture, installation, operation, and maintenance of reliable power cable systems. It is based largely on feedback from experienced university lecturers who have taught courses on these very concepts. The book emphasizes methods to optimize vital design and installation of power cables used in the interrelated fields of electrical, mechanical, and, to some extent, civil engineering. An in-depth exploration of power cable characteristics and applications, it illustrates the many factors that can hinder real-world cable performance. Content focuses on low and medium voltages, considering that these are used for the majority of cables in service globally. This edition also details techniques for testing shielded power cable systems in the field, demonstrating how conductor material size and design depend on ampacity, voltage regulation, and other factors. Covering everything from manufacturing to testing, this resource will benefit: Cable engineers and technicians (working for investor-owned utilities, rural electric cooperatives, and industrial manufacturers) who need to improve their oversight and understanding of power cables Universities that offer electrical power courses Professionals who must master new power cable terminology, engineering characteristics, and background information that will aid them in their decision making responsibilities The author is a life fellow of the IEEE and one of the original developers of industry standards for cables and accessories. To simplify field fundamentals and techniques for less experienced readers, his book contains new, updated, and expanded chapters and an extensive glossary, in addition to useful references, tables, equations, and photographs. More experienced engineers will appreciate the book’s invaluable updates on the emerging materials, products, and concepts driving their dynamic field.

Environmental Health, Third Edition

Author : D. W MOELLER
Publisher : Harvard University Press
ISBN 13 : 0674041186
Total Pages : 625 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis Environmental Health, Third Edition by : D. W MOELLER

Download or read book Environmental Health, Third Edition written by D. W MOELLER and published by Harvard University Press. This book was released on 2009-06-30 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Environmental Health" has established itself as the most succinct and comprehensive textbook on the subject. This extensively revised and rewritten third edition continues this tradition by incorporating new developments and by adding timely coverage of topics such as environmental economics and terrorism. As in previous volumes, the new edition presents balanced assessments of environmental problems, examining their local and global implications, their short- and long-range impacts, and their importance in both developed and less developed countries of the world. The "Third Edition" also addresses emerging issues such as environmental justice, deforestation, the protection of endangered species, multiple chemical sensitivity, and the application of the threshold concept in evaluating the effects of toxic and radioactive materials. Whether discussing acid rain, ozone depletion, global warming, or more traditional subjects such as the management and control of air, water, and food, Dade Moeller emphasizes the need for a systems approach. As with previous volumes, "Environmental Health, Third Edition," offers a depth of understanding that is without peer. While it covers technical details, it is also a book that anyone with an interest in the environment can pick up and browse at random.

Conversations with Marketing Masters

Author : Laura Mazur
Publisher : John Wiley & Sons
ISBN 13 : 0470687509
Total Pages : 278 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Conversations with Marketing Masters by : Laura Mazur

Download or read book Conversations with Marketing Masters written by Laura Mazur and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

Brand Aid

Author : Lisa Ann Richey
Publisher : U of Minnesota Press
ISBN 13 : 145291656X
Total Pages : 349 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Brand Aid by : Lisa Ann Richey

Download or read book Brand Aid written by Lisa Ann Richey and published by U of Minnesota Press. This book was released on 2013-11-30 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. In Brand Aid, Lisa Ann Richey and Stefano Ponte offer a deeply informed and stinging critique of “compassionate consumption.” Campaigns like Product RED and its precursors, such as Lance Armstrong’s Livestrong and the pink-ribbon project in support of breast cancer research, advance the expansion of consumption far more than they meet the needs of the people they ostensibly serve. At the same time, such campaigns sell both the suffering of Africans with AIDS (in the case of Product RED) and the power of the average consumer to ameliorate it through familiar and highly effective media representations. Using Product RED as its focal point, this book explores how corporations like American Express, Armani, Gap, and Hallmark promote compassionate consumption to improve their ethical profile and value without significantly altering their business model, protecting themselves from the threat to their bottom lines posed by a genuinely engaged consumer activism. Coupled with the phenomenon of celebrity activism and expertise as embodied by Bono, Richey and Ponte argue that this “causumerism” represents a deeply troubling shift in relief efforts, effectively delinking the relationship between capitalist production and global poverty.

Project Management Theory and Practice, Third Edition

Author : Gary L. Richardson
Publisher : CRC Press
ISBN 13 : 0429874758
Total Pages : 610 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Project Management Theory and Practice, Third Edition by : Gary L. Richardson

Download or read book Project Management Theory and Practice, Third Edition written by Gary L. Richardson and published by CRC Press. This book was released on 2018-07-27 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Management: Theory and Practice, Third Edition gives students a broad and real flavor of project management. Bringing project management to life, it avoids being too sterilely academic and too narrowly focused on a particular industry view. It takes a model-based approach towards project management commonly used in all industries. The textbook aligns with the latest version of the Project Management Institute’s Project Management Body of Knowledge (PMBOK®) Guide, which is considered to be the de facto standard for project management. However, it avoids that standard’s verbiage and presents students with readable and understandable explanations. Core chapters align with the Project Management Institute’s model as well as explain how this model fits real-world projects. The textbook can be used as companion to the standard technical model and help those studying for various project management certifications. The textbook takes an in-depth look at the following areas important to the standard model: Work Breakdown Structures (WBS) Earned Value Management (EVM) Enterprise project management Portfolio management (PPM) Professional responsibility and ethics Agile life cycle The text begins with a background section (Chapters 1–9) containing material outside of the standard model structure but necessary to prepare students for the 10 standard model knowledge areas covered in the chapters that follow. The text is rounded out by eight concluding chapters that explain advanced planning approaches models and projects’ external environments. Recognizing that project management is an evolving field, the textbook includes section written by industry experts who share their insight and expertise on cutting-edge topics. It prepares students for upcoming trends and changes in project management while providing an overview of the project management environment today. In addition to guiding students through current models and standards, Project Management: Theory and Practice, Third Edition prepares students for the future by stimulating their thinking beyond the accepted pragmatic view.

Gardens Are For People, Third Edition

Author : Thomas D. Church
Publisher : Univ of California Press
ISBN 13 : 9780520201200
Total Pages : 286 pages
Book Rating : 4.2/5 (12 download)

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Book Synopsis Gardens Are For People, Third Edition by : Thomas D. Church

Download or read book Gardens Are For People, Third Edition written by Thomas D. Church and published by Univ of California Press. This book was released on 1995-06-12 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic of landscape architecture has been required reading for the residential garden design professional, student, and generalist since its publication in 1955. Gardens Are for People contains the essence of Thomas Church's design philosophy and much practical advice. Amply illustrated by site plans and photographs of some of the 2,000 gardens Church designed during the course of his career, the third edition has a new Preface as well as a selected bibliography of writings by and about Church. Called "the last great traditional designer and the first great modern designer," Church was one of the central figures in the development of the modern California garden. For the first time, West Coast designers based their work not on imitation of East Coast traditions, but on climatic, landscape, and lifestyle characteristics unique to California and the West. Church viewed the garden as a logical extension of the house, with one extending naturally into the other. His plans reflect the personality and practical needs of the homeowner, as well as a pragmatic response to the logistical demands of the site.