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Guerrilla Strategies
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Book Synopsis Guerrilla Strategies by : Gérard Chaliand
Download or read book Guerrilla Strategies written by Gérard Chaliand and published by Univ of California Press. This book was released on 1982-09-15 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique anthology of writings on revolutionary warfare and counterinsurgency covers almost all the major struggles of the modern world. Chaliand, who has had firsthand experience with guerrilla movements in Afghanistan, Africa, and Latin America, provides a concise yet panoramic overview of political and military strategies in revolutionary warfare, noting their strengths, limitations, and pathologies.
Book Synopsis The Guerrilla and how to Fight Him by :
Download or read book The Guerrilla and how to Fight Him written by and published by . This book was released on 1962 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis On Guerrilla Warfare by : Mao Tse-tung
Download or read book On Guerrilla Warfare written by Mao Tse-tung and published by Courier Corporation. This book was released on 2012-03-06 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.
Book Synopsis Guerrilla Marketing Attack by : Jay Conrad Levinson
Download or read book Guerrilla Marketing Attack written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1989 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
Book Synopsis Guerrilla Selling by : Bill Gallagher
Download or read book Guerrilla Selling written by Bill Gallagher and published by Houghton Mifflin Harcourt. This book was released on 1992 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. Mindmaps are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.
Book Synopsis Urban Guerrilla Warfare by : Anthony Joes
Download or read book Urban Guerrilla Warfare written by Anthony Joes and published by University Press of Kentucky. This book was released on 2007-04-20 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla insurgencies continue to rage across the globe, fueled by ethnic and religious conflict and the easy availability of weapons. At the same time, urban population centers in both industrialized and developing nations attract ever-increasing numbers of people, outstripping rural growth rates worldwide. As a consequence of this population shift from the countryside to the cities, guerrilla conflict in urban areas, similar to the violent response to U.S. occupation in Iraq, will become more frequent. Urban Guerrilla Warfare traces the diverse origins of urban conflicts and identifies similarities and differences in the methods of counterinsurgent forces. In this wide-ranging and richly detailed comparative analysis, Anthony James Joes examines eight key examples of urban guerrilla conflict spanning half a century and four continents: Warsaw in 1944, Budapest in 1956, Algiers in 1957, Montevideo and São Paulo in the 1960s, Saigon in 1968, Northern Ireland from 1970 to 1998, and Grozny from 1994 to 1996. Joes demonstrates that urban insurgents violate certain fundamental principles of guerrilla warfare as set forth by renowned military strategists such as Carl von Clausewitz and Mao Tse-tung. Urban guerrillas operate in finite areas, leaving themselves vulnerable to encirclement and ultimate defeat. They also tend to abandon the goal of establishing a secure base or a cross-border sanctuary, making precarious combat even riskier. Typically, urban guerrillas do not solely target soldiers and police; they often attack civilians in an effort to frighten and disorient the local population and discredit the regime. Thus urban guerrilla warfare becomes difficult to distinguish from simple terrorism. Joes argues persuasively against committing U.S. troops in urban counterinsurgencies, but also offers cogent recommendations for the successful conduct of such operations where they must be undertaken.
Book Synopsis Guerrilla Negotiating by : Jay Conrad Levinson
Download or read book Guerrilla Negotiating written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 1999-04-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book." -Mark Victor Hansen, coauthor, Chicken Soup for the Soul. "The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you're at it, pray that your competition doesn't read this book." -Guy Kawasaki, author, Rules for Revolutionaries, and CEO, garage.com. "The 'Guerrilla' approach to business and life has become a classic. I've learned from the entire series . . . but this one is the best! 'Negotiating' gives you the specifics for gaining a fair advantage. I love it."-Jim Cathcart, author, The Acorn Principle. GUERRILLA SELLING is a registered trademark of The Guerrilla Group, Inc.
Book Synopsis Guerrilla Marketing and Joint Ventures by : Jay Conrad Levinson
Download or read book Guerrilla Marketing and Joint Ventures written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2014-08-15 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the ultimate secret to entrepreneurial success with this field-tested guide to guerrilla marketing and joint ventures! With his Guerrilla Marketing series, Jay Conrad Levinson has helped countless entrepreneurs level the playing field and compete with the big guys through low- and no-cost marketing strategies. Now he and coauthor Sohail Khan reveal how to master the most powerful weapon in the guerrilla marketing arsenal: strategic partnership. Guerrilla Marketing and Joint Ventures explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments. Real-life case studies—including Khan’s own experience of going from zero to four million customers in thirty days—will also show you how joint ventures can help an individual entrepreneur make millions in a very short space of time.
Book Synopsis Guerrilla Marketing for Consultants by : Jay Conrad Levinson
Download or read book Guerrilla Marketing for Consultants written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2011-01-06 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
Book Synopsis Guerrilla Publishing by : Derek Murphy
Download or read book Guerrilla Publishing written by Derek Murphy and published by Createspace Independent Publishing Platform. This book was released on 2017-01-24 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRAIN THE INTERNET TO SELL BOOKS FOR YOU Book marketing doesn't need to be an exhausting hamster wheel of promotion and publicity. Put your book sales on autopilot... so you can focus on writing your next bestseller. FAST AND EFFECTIVE BOOK MARKETING This book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable, measurable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rock star, and keep it selling enough to support you while you write another. I only mention the things I actually use, that I know work, and ignore options that don't get results. We'll discuss paid advertising, release strategies, pricing and pre-orders, book giveaways, how to target your audience, viral exposure and press coverage, marketing hacks, and how to reach your first $1000 on Kindle. LAUNCH BIG EVEN IF YOU'RE STARTING SMALL Guerrilla is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers.
Book Synopsis Cyber Guerilla by : Jelle Van Haaster
Download or read book Cyber Guerilla written by Jelle Van Haaster and published by Syngress. This book was released on 2016-06-13 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much as Che Guevara’s book Guerilla Warfare helped define and delineate a new type of warfare in the wake of the Cuban revolution in 1961, Cyber Guerilla will help define the new types of threats and fighters now appearing in the digital landscape. Cyber Guerilla provides valuable insight for infosec professionals and consultants, as well as government, military, and corporate IT strategists who must defend against myriad threats from non-state actors. The authors take readers inside the operations and tactics of cyber guerillas, who are changing the dynamics of cyber warfare and information security through their unconventional strategies and threats. This book draws lessons from the authors’ own experiences but also from illustrative hacker groups such as Anonymous, LulzSec and Rebellious Rose. Discusses the conceptual and ideological foundation of hackers and hacker groups Provides concrete footholds regarding hacker group strategy Discusses how cyber guerillas are changing the face of cyber warfare and cyber security through asymmetrical, flexible and stealthy means and methods Explains the tactics, techniques, and procedures these hacker groups use in their operations Describes how cyber guerrillas and hackers use the media and influence the public Serves as a must-have guide for anyone who wants to understand—or is responsible for defending against—cyber warfare attacks
Download or read book Guerrilla Warfare written by Peter Polack and published by Casemate Publishers. This book was released on 2018-12-19 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise history of guerilla warfare presents profiles in combat courage from George Washington to Simón Bolívar, Mao Zedong, and beyond. The concept of guerrilla warfare is centuries old, with Sun Tzu’s writing on the subject dating back to the sixth century BC. One of the earliest recorded examples of guerrilla tactics deployed by a military leader was the campaign of Roman general Fabius Maximus, who took a course of evasion and harassment against Hannibal’s columns. Guerilla Warfare is a compendium of prominent guerrilla leaders across the globe, from thirteenth-century Scotland’s William Wallace to modern-day Sri Lanka’s Velupillai Prabhakaran. It profiles each leader to analyze their personal history, military tactics, and political strategy. All are home-grown leaders of extended guerrilla campaigns. Many became the first leaders of their liberated countries. Both victories and defeats are included here in an analysis of effective guerrilla tactics as well as counterinsurgency strategies. Today, the labels of insurgent, freedom fighter, and jihadi are fast replacing guerrilla. The old notion of the guerrilla, associated with fights for independence and the end of colonialization, has dimmed with modern and far-reaching religious insurgencies taking their place. This concise history gives a fascinating overview of a once history-altering form of warfare.
Book Synopsis U.S. Army Guerrilla Warfare Handbook by : Department of the Army
Download or read book U.S. Army Guerrilla Warfare Handbook written by Department of the Army and published by Skyhorse Publishing, Inc.. This book was released on 2009-01-27 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: They are swift, silent, and deadly. That’s why armed guerrillas are feared by even the largest, best-equipped fighting forces. No tank, rocket-propelled grenade, or infantry battalion can match the guerrilla team’s ability to exact brutality with precision, instill fear in enemy hearts, and viciously deflate morale. From the snows of Korea to the jungles of Southeast Asia to the mountains of Afghanistan, the U.S. Army has employed guerrilla tactics to deadly effect. Those tactics and techniques, being used today by U.S. soldiers, are laid out in the U.S. Army Guerrilla Warfare Handbook. Employing small, heavily-armed, and well-oiled fire teams, guerrilla warfare has played an invaluable role in the success of nearly every U.S. campaign for decades. Here, its methods are detailed: raids and ambushes, demolition, counterintelligence, mining and sniping, psychological warfare, communications, and much more. This is an inside look at the guerrilla strategies and weapons that have come to be feared by enemies and respected by allies. Not another outside perspective or commentary on unconventional warfare, this is the original—of use to soldiers in the field and to anyone with an interest in military tactics.
Book Synopsis Guerrilla Warfare by : Walter Laqueur
Download or read book Guerrilla Warfare written by Walter Laqueur and published by Routledge. This book was released on 2017-07-28 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the author makes clear, every book has a history; Guerrilla Warfare is no exception. Together with its sequel Terrorism (and two companion readers) it was part of a wider study: to give a critical interpretation of guerrilla and terrorism theory and practice throughout history. It did not aim at providing a general theory of political violence, nor did it give instructions on how to conduct guerrilla warfare and terrorist operations. Its aim remains to bring about greater semantic and analytic clarity, and to do so at psychological as well as political levels.While the word guerrilla has been very popular, much less attention has been given to guerrilla warfare than to terrorism - even though the former has been politically more successful. The reasons for the lack of detailed attention are obvious: guerrilla operations take place far from big cities, in the countryside, in remote regions of a nation. In such areas there are no film cameras or recorders.In his probing new introduction, Laqueur points out that a review of strategies and the fate of guerrilla movements during the last two decades show certain common features. Both mainly concerned nationalists fighting for independence either against foreign occupants or against other ethnic groups within their own country. But despite the many attempts, only in two placesAfghanistan and Chechnya were the guerrillas successful.According to Laqueur historical experience demonstrates that guerrilla movements have prevailed over incumbents only in specific conditions. Due to a constellation of factors, ranging from modern means of observation to increase in firepower. The author suggests that we may witness a combination of political warfare, propaganda, guerrilla operations and terrorism. In such cases, this could be a potent strategy for unsponsored revolutionary change. But either as social history or military strategy this work remains a crucial work of our times.
Book Synopsis Psychological Operations in Guerrilla Warfare by : Tayacán
Download or read book Psychological Operations in Guerrilla Warfare written by Tayacán and published by Good Press. This book was released on 2021-04-10 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychological Operations is an in-depth and objective study of psychological rhetoric during the war. You will marvel at this historical manual distributed by the United States Central Intelligence Agency among the Nicaraguan contra rebels during the Reagan presidency.
Book Synopsis Guerrilla Marketing by : Alexander L. Fattal
Download or read book Guerrilla Marketing written by Alexander L. Fattal and published by University of Chicago Press. This book was released on 2018-12-10 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
Book Synopsis Special Forces Guerrilla Warfare Manual by : Wimberley Scott
Download or read book Special Forces Guerrilla Warfare Manual written by Wimberley Scott and published by Paladin Press. This book was released on 1997-05-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handy manual is a primer in the many facets of a successful guerrilla campaign as taught by the pros in Special Forces. Covering everything from the first acts of sporadic rebellion to the final overthrow of a tyrannical government and establishment of a just, democratic society, it is a fascinating tutorial in modern armed resistance. For academic study only.
