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Guerrilla Publishing
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Book Synopsis Guerrilla Publishing by : Derek Murphy
Download or read book Guerrilla Publishing written by Derek Murphy and published by Createspace Independent Publishing Platform. This book was released on 2017-01-24 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRAIN THE INTERNET TO SELL BOOKS FOR YOU Book marketing doesn't need to be an exhausting hamster wheel of promotion and publicity. Put your book sales on autopilot... so you can focus on writing your next bestseller. FAST AND EFFECTIVE BOOK MARKETING This book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable, measurable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rock star, and keep it selling enough to support you while you write another. I only mention the things I actually use, that I know work, and ignore options that don't get results. We'll discuss paid advertising, release strategies, pricing and pre-orders, book giveaways, how to target your audience, viral exposure and press coverage, marketing hacks, and how to reach your first $1000 on Kindle. LAUNCH BIG EVEN IF YOU'RE STARTING SMALL Guerrilla is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers.
Book Synopsis Guerrilla Marketing for Writers by : Jay Conrad Levinson
Download or read book Guerrilla Marketing for Writers written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2010-01-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published. Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.
Book Synopsis Guerrilla Girls: The Art of Behaving Badly by : Guerrilla Girls
Download or read book Guerrilla Girls: The Art of Behaving Badly written by Guerrilla Girls and published by Chronicle Books. This book was released on 2020-10-06 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla Girls: The Art of Behaving Badly is the first book to catalog the entire career of the Guerrilla Girls from 1985 to present. The Guerrilla girls are a collective of political feminist artists who expose discrimination and corruption in art, film, politics, and pop culture all around the world. This book explores all their provocative street campaigns, unforgettable media appearances, and large-scale exhibitions. • Captions by the Guerrilla Girls themselves contextualize the visuals. • Explores their well-researched, intersectional takedown of the patriarchy In 1985, a group of masked feminist avengers—known as the Guerrilla Girls—papered downtown Manhattan with posters calling out the Museum of Modern Art for its lack of representation of female artists. They quickly became a global phenomenon, and the fearless activists have produced hundreds of posters, stickers, and billboards ever since. • More than a monograph, this book is a call to arms. • This career-spanning volume is published to coincide with their 35th anniversary. • Perfect for artists, art lovers, feminists, fans of the Guerrilla Girls, students, and activists • You'll love this book if you love books like Wall and Piece by Banksy, Why We March: Signs of Protest and Hope by Artisan, and Graffiti Women: Street Art from Five Continents by Nicholas Ganz
Book Synopsis A Savage Conflict by : Daniel E. Sutherland
Download or read book A Savage Conflict written by Daniel E. Sutherland and published by Univ of North Carolina Press. This book was released on 2009-07-01 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the Civil War is famous for epic battles involving massive armies engaged in conventional warfare, A Savage Conflict is the first work to treat guerrilla warfare as critical to understanding the course and outcome of the Civil War. Daniel Sutherland argues that irregular warfare took a large toll on the Confederate war effort by weakening support for state and national governments and diminishing the trust citizens had in their officials to protect them.
Download or read book Your Ad Here written by Michael Serazio and published by NYU Press. This book was released on 2013-04-05 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.
Book Synopsis Guerrilla Parenting by : David T. Fagan
Download or read book Guerrilla Parenting written by David T. Fagan and published by . This book was released on 2015-02-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your child's current education live up to your child's full potential? Welcome to guerrilla parenting. Come discover what is rarely taught. Learn how to Cure the "Whatever Epidemic" that is plaguing our children Fight and win the "Ambition Battle" Incorporate "Experience Rituals" to anchor what matters most. Customize your child's education Communicate with "Feeling-Thinking-Believing" patterns Teach self-reliance and be an entrepreneur Have a healthy relationship with money Create an attitude of independence Discipline appropriately and effectively for results Discover, develop and monetize your child's talents Avoid or reduce the amount you pay for your kids' college And much, much more." P. [4] of cover.
Book Synopsis Guerrilla Marketing Attack by : Jay Conrad Levinson
Download or read book Guerrilla Marketing Attack written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1989 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
Book Synopsis Guerrilla Marketing by : Alexander L. Fattal
Download or read book Guerrilla Marketing written by Alexander L. Fattal and published by University of Chicago Press. This book was released on 2018-12-10 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
Book Synopsis Guerrilla Gardening by : David Tracey
Download or read book Guerrilla Gardening written by David Tracey and published by New Society Publishers. This book was released on 2009-03-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to greening cities -- with or without permission.
Book Synopsis On Guerrilla Warfare by : Mao Tse-tung
Download or read book On Guerrilla Warfare written by Mao Tse-tung and published by Courier Corporation. This book was released on 2012-03-06 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.
Book Synopsis The Guerrilla Factory by : Tony Schwalm
Download or read book The Guerrilla Factory written by Tony Schwalm and published by Simon and Schuster. This book was released on 2013-12-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A retired lieutenant colonel presents a behind-the-scenes portrait of the legendary North Carolina camps where Special Forces soldiers are trained, outlining the infamous Q Course where leaders endure brutal tests of strength, stamina and psychology. 75,000 first printing.
Book Synopsis Guerrilla Marketing for Mortgage Brokers by : David L. Hancock
Download or read book Guerrilla Marketing for Mortgage Brokers written by David L. Hancock and published by Guerilla Marketing. This book was released on 2007-09 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his groundbreaking book, ""Guerrilla Marketing for Mortgage Brokers: How to Steal Customers From Your Competition,"" Certified Guerrilla Marketing Coach David Hancock teaches readers how to crush competitors and discover exactly why business slows down in tough economic times--and exactly what they can do about it.
Download or read book Guerrilla Warfare written by Peter Polack and published by Casemate Publishers. This book was released on 2018-12-19 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise history of guerilla warfare presents profiles in combat courage from George Washington to Simón Bolívar, Mao Zedong, and beyond. The concept of guerrilla warfare is centuries old, with Sun Tzu’s writing on the subject dating back to the sixth century BC. One of the earliest recorded examples of guerrilla tactics deployed by a military leader was the campaign of Roman general Fabius Maximus, who took a course of evasion and harassment against Hannibal’s columns. Guerilla Warfare is a compendium of prominent guerrilla leaders across the globe, from thirteenth-century Scotland’s William Wallace to modern-day Sri Lanka’s Velupillai Prabhakaran. It profiles each leader to analyze their personal history, military tactics, and political strategy. All are home-grown leaders of extended guerrilla campaigns. Many became the first leaders of their liberated countries. Both victories and defeats are included here in an analysis of effective guerrilla tactics as well as counterinsurgency strategies. Today, the labels of insurgent, freedom fighter, and jihadi are fast replacing guerrilla. The old notion of the guerrilla, associated with fights for independence and the end of colonialization, has dimmed with modern and far-reaching religious insurgencies taking their place. This concise history gives a fascinating overview of a once history-altering form of warfare.
Book Synopsis Guerrilla Advertising 2 by : Gavin Lucas
Download or read book Guerrilla Advertising 2 written by Gavin Lucas and published by Laurence King Publishing. This book was released on 2011-09-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph and street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
Book Synopsis The Accidental Guerrilla by : David Kilcullen
Download or read book The Accidental Guerrilla written by David Kilcullen and published by Oxford University Press. This book was released on 2011 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Senior Counterinsurgency Advisor to General David Petraeus, Kilcullen's vision of war dramatically influenced America's decision to rethink its military strategy in Iraq. Now, Kilcullen provides a remarkably fresh perspective on the War on Terror.
Download or read book Black Flag written by Thomas Goodrich and published by Indiana University Press. This book was released on 1999-03-22 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: "[A] thorough and comprehensive study of this tragic, almost forgotten episode of American history." —History "What Sherman did in Georgia and Sheridan in the Valley pales in comparison. This study truly shows the horrible cost inherent in any civil war." —Civil War Courier "[A] well written and compelling account of an aspect of the Civil War which has not received sufficient attention." —Southern Historian "Compelling . . ." —Publishers Weekly "[A] fast-paced . . .absorbing discourse . . . Black Flag is a highly recommended book that transports the reader to the towns and dusty highways of Kansas and Missouri during the Civil War." —Kansas History From 1861 to 1865, the region along the Missouri-Kansas border was the scene of unbelievable death and destruction. Thousands died, millions of dollars of property was lost, entire populations were violently uprooted. It was here also that some of the greatest atrocities in American history occurred. Yet in the great national tragedy of the Civil War, this savage warfare has seemed a minor episode. Drawing from a wide array of contemporary documents—including diaries, letters, and first-hand newspaper accounts—Thomas Goodrich presents a hair-raising report of life in this merciless guerrilla war. Filled with dramatic detail, Black Flag reveals war at its very worst, told in the words of the participants themselves. Bushwhackers and Jayhawkers, soldiers and civilians, scouts, spies, runaway slaves, the generals and the guerrillas—all step forward to tell of their terrifying ordeals. From the shocking, sensational massacres at Lawrence, Baxter Springs, and Centralia to the silent terror of a woman at home alone in the Aburnt district, Black Flag is a horrifying day-by-day account of life, death and war, told with unforgettable immediacy.
Book Synopsis Prisoners' Guerrilla Handbook to Correspondence Programs in the United States and Canada by : Jon Marc Taylor
Download or read book Prisoners' Guerrilla Handbook to Correspondence Programs in the United States and Canada written by Jon Marc Taylor and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
