Growth IQ

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Author :
Publisher : Penguin
ISBN 13 : 0525534407
Total Pages : 354 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Growth IQ by : Tiffani Bova

Download or read book Growth IQ written by Tiffani Bova and published by Penguin. This book was released on 2018-08-14 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A WALL STREET JOURNAL BESTSELLER Do you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ. Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context. Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she's presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth. Now, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to demonstrate the opportunities--and pitfalls--of each of the ten growth paths, how they work together, and how they apply to business today. You'll see how, for instance: * Red Bull broke Coca-Cola and PepsiCo's stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies and expand into the mainstream. * Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies. * Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy, and brought back CEO Howard Schultz to course-correct by returning to the Customer Experience path. Through Bova's insightful analyses of these and many other case studies, you'll see why it can be a mistake to imitate strategies that worked for your competitors, or rely on strategies that worked for you in the past. To grow your company with confidence, you first need to grow your Growth IQ.

Growth IQ

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Author :
Publisher : Pan
ISBN 13 : 9781529004694
Total Pages : 352 pages
Book Rating : 4.0/5 (46 download)

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Book Synopsis Growth IQ by : Tiffani Bova

Download or read book Growth IQ written by Tiffani Bova and published by Pan. This book was released on 2020-08-06 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another.In Growth IQ, Bova determines that there are ten simple - but easily misunderstood - growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future. Bova breaks down the strategies deployed by a wide range of companies to show you how:* GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience.* Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books.* Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth.Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your company's future.

IQ and the Wealth of Nations

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313010897
Total Pages : 318 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis IQ and the Wealth of Nations by : Richard Lynn

Download or read book IQ and the Wealth of Nations written by Richard Lynn and published by Bloomsbury Publishing USA. This book was released on 2002-02-28 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lynn and Vanhanen test the hypothesis on the causal relationship between the average national intelligence (IQ) and the gap between rich and poor countries by empirical evidence. Based on an extensive survey of national IQ tests, the results of their work challenge the previous theories of economic development and provide a new basis to evaluate the prospects of economic development throughout the world. They begin by reviewing and evaluating some major previous theories. The concept of intelligence is then described and intelligence quotient (IQ) introduced. Next they show that intelligence is a significant determinant of earnings within nations, and they connect intelligence with various economic and social phenomena. The sociology of intelligence at the level of sub-populations in nations is examined, and the independent (national IQ) and dependent (various measures of per capita income and economic growth rates) variables are defined and described. They then provide empirical analyses starting from the 81 countries for which direct evidence of national IQs is available; the analysis is then extended to the world group of 185 countries. The hypothesis is tested by the methods of correlation and regression analyses. The results of statistical analyses support the hypothesis strongly. The results of the analyses and various means to reduce the gap between rich and poor countries are discussed. A provocative analysis that all scholars, students, and researchers involved with economic development need to confront.

Raise a Smarter Child by Kindergarten

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Author :
Publisher : Harmony
ISBN 13 : 0767929306
Total Pages : 306 pages
Book Rating : 4.7/5 (679 download)

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Book Synopsis Raise a Smarter Child by Kindergarten by : David Perlmutter, M.D.

Download or read book Raise a Smarter Child by Kindergarten written by David Perlmutter, M.D. and published by Harmony. This book was released on 2008-03-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nature didn’t finish your child’s brain at birth. It’s up to you to maximize your child’s mental skills without causing additional stress. Acclaimed neurologist and bestselling author of Grain Brain, David Perlmutter, MD, offers these valuable tools: Simple games to reinforce memory pathways in the brain Information on common household products and children’s toys that contain brain-damaging neurotoxins The right foods and supplements to boost intelligence and turn on your child’s smart genes How to turn the television, the computer, and video games into educational tools Proven ways to reduce the risk of your child developing ADD and ADHD Between birth and age five, your child has up to thirty IQ points at stake. Scientists now know that the human brain is undergoing a constant and dramatic transformation in the first years of life. During this peak time of development, every activity and experience leaves an indelible mark on your baby’s brain, for better or worse. The right kind of stimulation and nutrition will create connections in the brain that promote intelligence and raise IQ. The wrong kinds of activities and foods can stifle intellectual development, destroy brain cells, and leave your child more vulnerable to learning or behavior problems down the road. So, what can you do during the first five years to ensure that your child is primed to excel? The good news is that raising a smarter child is easier than you think. It doesn’t require making an investment in expensive equipment or high priced tutors. It’s as simple as playing the right games, serving the right foods, and maintaining a brain-enhancing environment in your home by eliminating common household toxins. In Raise a Smarter Child by Kindergarten by Dr. David Perlmutter, you’ll learn easy and highly effective strategies that can vastly improve your child’s brain power and reduce his or her chances of developing ADD and ADHD. For example, you can: Stimulate Memory: Changing a component on the over-the-crib mobile every week makes the baby compare what was there before to what’s there now, reinforcing memory pathways in the brain that are critical for learning. Spread out those shots: Schedule more frequent trips to the pediatrician for vaccinations, so that fewer shots are administered at once. Flooding the immune system with a cocktail of different vaccines can damage the nervous system. Get rid of toxins: Protecting a child from neurotoxins found in foods, toys and even baby bottles can help preserve precious IQ points. Inside, Dr. Perlmutter provides a scientifically backed food and supplement plan for children and nursing mothers and details the many brain-building activities that you can do with your child. In addition, he reveals the numerous toys and household products that contain harmful, brain-damaging toxins and shows how to identify and combat common childhood problems like ADD and food allergies that may affect your child’s development. Your job over the first five years is to help your child build the best brain possible. With Dr. Perlmutter’s help, you can mine the countless opportunities you have each day to make your child smarter, happier and better prepared to excel.

Rich Dad's Increase Your Financial IQ

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Author :
Publisher : Business Plus
ISBN 13 : 0446515914
Total Pages : 206 pages
Book Rating : 4.4/5 (465 download)

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Book Synopsis Rich Dad's Increase Your Financial IQ by : Robert T. Kiyosaki

Download or read book Rich Dad's Increase Your Financial IQ written by Robert T. Kiyosaki and published by Business Plus. This book was released on 2008-03-26 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, Robert Kiyosaki has firmly believed that the best investment one can ever make is in taking the time to truly understand how one's finances work. Too many people are much more interested in the quick-hitting scheme, or trying to find a short-cut to real wealth. As Kiyosaki has preached over and over again, one has to truly under the process of how money works before one can start out on trying to escape the daily financial Rat Race. Now, in this latest book in the popular Rich Dad Poor Dad series, Kiyosaki lays out his 5 key principles of Financial Intelligence for all to understand. In INCREASE YOUR FINANCIAL IQ, Kiyosaki provides real insights on these key steps to wealth: o How to increase your money -- how to assess what you're really worth now, what your prospects are, and how to start mapping out your financial future. o How to protect your money -- for better or for worse, taxes are a way of life. Kiyosaki shows you that "it's not what you make....it's what you keep." o How to budget your money -- everybody wants to live large, but you have to learn how to live within your budget. Kiyosaki shows you how you can. o How to leverage your money -- as you build your financial IQ, knowing how to put your money to work for you is a crucial step. o How to improve your financial information -- Kiyosaki shows you how to accelerate your wealth as you learn more and more.

Paintball IQ

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Author :
Publisher :
ISBN 13 : 9781792370441
Total Pages : pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Paintball IQ by : Marcello Margott

Download or read book Paintball IQ written by Marcello Margott and published by . This book was released on 2021-06-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Growth IQ

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Author :
Publisher : Penguin
ISBN 13 : 0525534415
Total Pages : 352 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Growth IQ by : Tiffani Bova

Download or read book Growth IQ written by Tiffani Bova and published by Penguin. This book was released on 2018-08-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A WALL STREET JOURNAL BESTSELLER Do you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ. Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context. Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she's presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth. Now, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to demonstrate the opportunities--and pitfalls--of each of the ten growth paths, how they work together, and how they apply to business today. You'll see how, for instance: * Red Bull broke Coca-Cola and PepsiCo's stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies and expand into the mainstream. * Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies. * Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy, and brought back CEO Howard Schultz to course-correct by returning to the Customer Experience path. Through Bova's insightful analyses of these and many other case studies, you'll see why it can be a mistake to imitate strategies that worked for your competitors, or rely on strategies that worked for you in the past. To grow your company with confidence, you first need to grow your Growth IQ.

Are We Getting Smarter?

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Author :
Publisher : Cambridge University Press
ISBN 13 : 1107028094
Total Pages : 325 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Are We Getting Smarter? by : James R. Flynn

Download or read book Are We Getting Smarter? written by James R. Flynn and published by Cambridge University Press. This book was released on 2012-09-06 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seeks to explain the 'Flynn effect' (massive IQ gains over time) and its consequences for gender, race and social equality.

Your Spiritual IQ

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Author :
Publisher : Abingdon Press
ISBN 13 : 1426719825
Total Pages : 174 pages
Book Rating : 4.4/5 (267 download)

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Book Synopsis Your Spiritual IQ by : John Savage

Download or read book Your Spiritual IQ written by John Savage and published by Abingdon Press. This book was released on 2010-09-01 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guidance, inspiration, and practical tools to deepen your relationship with God. To increase your faith, love, and commitment to God, you must: know your own story, pray deeply, simplify your desires, face your challenges, and expand your understanding through learning and service to others. Practicing these five steps, as described by John Savage, will help you face difficult times and find meaning in your life journey. In this book, Dr. John Savage also provides reproducible pages to help you develop your personal spiritual development plan.

Strategic IQ

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119942780
Total Pages : 328 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Strategic IQ by : John Wells

Download or read book Strategic IQ written by John Wells and published by John Wiley & Sons. This book was released on 2013-01-11 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, only the smartest survive. The competitive landscape is littered with graves of well-known firms whose revenues, profits and stock prices rose for decades until they suddenly imploded. In fast-changing business environments, firms must adapt their strategies and innovate to remain at the top. But many successful firms fail to do so. Instead, they succumb to inertia, hesitate, or stick blindly to their old strategies, until it is too late. The ability to adapt to change is a measure of intelligence; so why do firms demonstrate such low Strategic IQ? What causes inertia and why is it so deadly? How can leaders help their firms to act more intelligently? This book identifies the key sources of inertia - strategic, structural and huma - and provides practical advice on how they can be overcome to create smarter corporations. It is both a wake-up call for successful firms and a lifeline for firms struggling to succeed. To successful firms - beware! You may already be dead! To struggling firms - have hope! It is possible to pass powerful competitors by raising your strategic, structural and human IQ. Praise for Strategic IQ "Hard-hitting and stimulating, Wells' thesis carries a robust message that should make business leaders the world over sit up and think." —Archie Norman, Chairman of ITV, UK "Wells makes a compelling case for dramatic change." —Ron Sargent, CEO of Staples, USA

Ungifted

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Author :
Publisher : Basic Books (AZ)
ISBN 13 : 0465025544
Total Pages : 428 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Ungifted by : Scott Kaufman

Download or read book Ungifted written by Scott Kaufman and published by Basic Books (AZ). This book was released on 2013-06-04 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Questioning everything we know about the childhood predictors of adult greatness, a cognitive psychologist, who was told as a child that he wasn't smart enough to graduate from high school, explores the latest research to uncover the truth about human potential.

Hive Mind

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Author :
Publisher : Stanford University Press
ISBN 13 : 0804797056
Total Pages : 222 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Hive Mind by : Garett Jones

Download or read book Hive Mind written by Garett Jones and published by Stanford University Press. This book was released on 2015-11-11 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last few decades, economists and psychologists have quietly documented the many ways in which a person's IQ matters. But, research suggests that a nation's IQ matters so much more. As Garett Jones argues in Hive Mind, modest differences in national IQ can explain most cross-country inequalities. Whereas IQ scores do a moderately good job of predicting individual wages, information processing power, and brain size, a country's average score is a much stronger bellwether of its overall prosperity. Drawing on an expansive array of research from psychology, economics, management, and political science, Jones argues that intelligence and cognitive skill are significantly more important on a national level than on an individual one because they have "positive spillovers." On average, people who do better on standardized tests are more patient, more cooperative, and have better memories. As a result, these qualities—and others necessary to take on the complexity of a modern economy—become more prevalent in a society as national test scores rise. What's more, when we are surrounded by slightly more patient, informed, and cooperative neighbors we take on these qualities a bit more ourselves. In other words, the worker bees in every nation create a "hive mind" with a power all its own. Once the hive is established, each individual has only a tiny impact on his or her own life. Jones makes the case that, through better nutrition and schooling, we can raise IQ, thereby fostering higher savings rates, more productive teams, and more effective bureaucracies. After demonstrating how test scores that matter little for individuals can mean a world of difference for nations, the book leaves readers with policy-oriented conclusions and hopeful speculation: Whether we lift up the bottom through changing the nature of work, institutional improvements, or freer immigration, it is possible that this period of massive global inequality will be a short season by the standards of human history if we raise our global IQ.

Persuasion IQ

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Author :
Publisher : AMACOM
ISBN 13 : 0814410251
Total Pages : 337 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Persuasion IQ by : Kurt Mortensen

Download or read book Persuasion IQ written by Kurt Mortensen and published by AMACOM. This book was released on 2008-06-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through his Persuasion Institute, Kurt Mortensen has sought out and studied the Persuasion IQ (PQ) of the world’s top influencers. Now, in this game-changing guide, he’s leveraging his vast knowledge to teach readers the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion IQ skills, the book provides readers an opportunity to assess their own PQ, identify their strengths and weaknesses, and start down a path to enormous success and wealth. Readers will discover powerful techniques that enable them to: read people quickly; create instant trust; get others to take immediate action; close more sales; win over clients; accelerate business success; earn what they're really worth; influence others to accept their points of view; win negotiations; enhance relationships; and--most important--hear the magical word “yes” more often!Your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people. Whether you are selling a product, presenting an idea, or asking for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.

Ultimate IQ Tests

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749474319
Total Pages : 320 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Ultimate IQ Tests by : Ken Russell

Download or read book Ultimate IQ Tests written by Ken Russell and published by Kogan Page Publishers. This book was released on 2015-08-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: IQ tests are routinely encountered in recruitment for various industries, including for jobs in the government, armed forces, and education as well as industry and commerce. Competition is fierce and employers are determined to cut the weak from the strong so it is essential for candidates to be prepared. Ultimate IQ Tests is the biggest book of IQ practice tests available. Written and compiled by experts in IQ testing and brain puzzles, it contains 1000 practice questions organized into 25 tests, with a simple guide to assessing individual performance. With a brand new test in this edition, designed to be more challenging than the others so you can track progress, this is the best one-stop resource to mind puzzles. Working through the questions will help you to improve your vocabulary and develop powers of calculation and logical reasoning. From the best-selling Ultimate series, Ultimate IQ Tests is an invaluable resource if you have to take an IQ test, but it's also great fun if you like to stretch your mind for your own entertainment - and boost your brain power. About the Ultimate series... The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you from your job search to completing an interview, it includes guidance on CV or résumé and cover letter writing, practice questions for passing aptitude, psychometric and other employment tests, and reliable advice for interviewing.

Grit

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1501111124
Total Pages : 350 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Grit by : Angela Duckworth

Download or read book Grit written by Angela Duckworth and published by Simon and Schuster. This book was released on 2016-05-03 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People). The daughter of a scientist who frequently noted her lack of “genius,” Angela Duckworth is now a celebrated researcher and professor. It was her early eye-opening stints in teaching, business consulting, and neuroscience that led to her hypothesis about what really drives success: not genius, but a unique combination of passion and long-term perseverance. In Grit, she takes us into the field to visit cadets struggling through their first days at West Point, teachers working in some of the toughest schools, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers—from JP Morgan CEO Jamie Dimon to New Yorker cartoon editor Bob Mankoff to Seattle Seahawks Coach Pete Carroll. “Duckworth’s ideas about the cultivation of tenacity have clearly changed some lives for the better” (The New York Times Book Review). Among Grit’s most valuable insights: any effort you make ultimately counts twice toward your goal; grit can be learned, regardless of IQ or circumstances; when it comes to child-rearing, neither a warm embrace nor high standards will work by themselves; how to trigger lifelong interest; the magic of the Hard Thing Rule; and so much more. Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that—not talent or luck—makes all the difference. This is “a fascinating tour of the psychological research on success” (The Wall Street Journal).

Emotional Intelligence

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Author :
Publisher : Bantam
ISBN 13 : 0553903209
Total Pages : 386 pages
Book Rating : 4.5/5 (539 download)

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Book Synopsis Emotional Intelligence by : Daniel Goleman

Download or read book Emotional Intelligence written by Daniel Goleman and published by Bantam. This book was released on 2012-01-11 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 BESTSELLER • The groundbreaking book that redefines what it means to be smart, with a new introduction by the author “A thoughtfully written, persuasive account explaining emotional intelligence and why it can be crucial.”—USA Today Everyone knows that high IQ is no guarantee of success, happiness, or virtue, but until Emotional Intelligence, we could only guess why. Daniel Goleman's brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our “two minds”—the rational and the emotional—and how they together shape our destiny. Drawing on groundbreaking brain and behavioral research, Goleman shows the factors at work when people of high IQ flounder and those of modest IQ do surprisingly well. These factors, which include self-awareness, self-discipline, and empathy, add up to a different way of being smart—and they aren’t fixed at birth. Although shaped by childhood experiences, emotional intelligence can be nurtured and strengthened throughout our adulthood—with immediate benefits to our health, our relationships, and our work. The twenty-fifth-anniversary edition of Emotional Intelligence could not come at a better time—we spend so much of our time online, more and more jobs are becoming automated and digitized, and our children are picking up new technology faster than we ever imagined. With a new introduction from the author, the twenty-fifth-anniversary edition prepares readers, now more than ever, to reach their fullest potential and stand out from the pack with the help of EI.

Mindset

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Author :
Publisher : Ballantine Books
ISBN 13 : 0345472322
Total Pages : 322 pages
Book Rating : 4.3/5 (454 download)

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Book Synopsis Mindset by : Carol S. Dweck

Download or read book Mindset written by Carol S. Dweck and published by Ballantine Books. This book was released on 2007-12-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement. “Through clever research studies and engaging writing, Dweck illuminates how our beliefs about our capabilities exert tremendous influence on how we learn and which paths we take in life.”—Bill Gates, GatesNotes “It’s not always the people who start out the smartest who end up the smartest.” After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset—those who believe that abilities are fixed—are less likely to flourish than those with a growth mindset—those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset. She also expands the mindset concept beyond the individual, applying it to the cultures of groups and organizations. With the right mindset, you can motivate those you lead, teach, and love—to transform their lives and your own.