Growth Hacking

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Hacking Growth

Author : Sean Ellis
Publisher : Currency
ISBN 13 : 045149721X
Total Pages : 322 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Hacking Growth by : Sean Ellis

Download or read book Hacking Growth written by Sean Ellis and published by Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Growth Hacker Marketing

Author : Ryan Holiday
Publisher : Portfolio
ISBN 13 : 1591847389
Total Pages : 146 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Growth Hacker Marketing by : Ryan Holiday

Download or read book Growth Hacker Marketing written by Ryan Holiday and published by Portfolio. This book was released on 2014-09-30 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--

Growth Hacking For Dummies

Author : Anuj Adhiya
Publisher : John Wiley & Sons
ISBN 13 : 1119612160
Total Pages : 292 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Growth Hacking For Dummies by : Anuj Adhiya

Download or read book Growth Hacking For Dummies written by Anuj Adhiya and published by John Wiley & Sons. This book was released on 2020-03-19 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organization—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition. Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you’re a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you’ll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers’ evolving needs. Soup to nuts: get a full overview of the growth hacking process and tools Appliance of science: how to build and implement concept-testing models Coming together: pick up best practices for building a cross-disciplinary team Follow the data: find out what your customers really want You know you can’t just stay still—start moving ahead by developing the growth hacking mindset that’ll help you win big and leave the competition dead in the water!

Growth Hacking

Author : Raymond Fong
Publisher :
ISBN 13 : 9781619616004
Total Pages : 206 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Growth Hacking by : Raymond Fong

Download or read book Growth Hacking written by Raymond Fong and published by . This book was released on 2017 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP(TM), is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP(TM) was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank. If you're looking for creative, cost-effective ways to grow your business, then ASP(TM) is the answer.

Growing Happy Clients

Author : Ward van Gasteren
Publisher : Ward van Gasteren
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.5/5 (52 download)

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Book Synopsis Growing Happy Clients by : Ward van Gasteren

Download or read book Growing Happy Clients written by Ward van Gasteren and published by Ward van Gasteren. This book was released on 2020-11-18 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a growth hacker you know how to growth hack. You know how to discover bottlenecks, measure impact and run experiments. But do you know as a consultant: - The five principles to handle any and every client you come across? - How to create internal fans within a company to ensure your contract gets renewed? - How to rid yourself of the confining label of Marketing and have a broader impact? If the answer to any of these questions is ‘no’, then this book is for you. Growing Happy Clients takes you a step further than the ‘Happily Ever After’ of every growth hacking book on growth processes. You’ve got your client, you’ve got your skills, but now you need the abilities to deal with messy situations and internal challenges. To ensure that you get the hours and tools you need to guide your client to success. In Growing Happy Clients, we take you from kickoff to project reflection, teaching you all the ‘soft skills’ that separate a successful growth hacker from the rest. Whether you’re a growth hacker or marketer freelancer, part of an agency or in-house, you will finish this growth hacking book as a better, more confident growth consultant, and ready to grow your happy clients. Who is this book for Freelance growth hackers and marketers Growth Hacking or Marketing consultants working at an agency or in-house Internal growth hackers or marketers hoping to implement growth hacking within an organisation About the Authors Daphne Tideman and Ward van Gasteren have over ten years of combined experience in working with the fastest growing scale-ups and the biggest Fortune 500 corporates. Daphne was the first employee at what became a leading growth hacking agency. Ward was one of the first certified growth hackers in Europe and has consulted with 70+ companies as a freelance consultant. Quotes about Growing Happy Clients "⭐⭐⭐⭐⭐ - Must-read for all digital consultants. This book is a must-read. Not only for growth hacking consultants, but for all consultants working in the digital space. The book contains great advice, practical examples and lots of resources. It covers a project with a client from beginning to end in a very comprehensive manner. Highly recommended!" "I've thoroughly enjoyed reading Growing Happy Clients – I can’t help to think it’s going to be massively beneficial for those starting with growth hacking and additionally for those that think they know what growth hacking is but actually haven’t got a clue ��." - Abi Hough, 20+ years of growth and optimization experience "I work as a marketer and even though I am not a consultant Growing Happy Clients helped me change the way we approach growth both in terms of project management and working together with different departments." - Fleurine T, Marketer at Goboony

Traction

Author : Gabriel Weinberg
Publisher : Penguin
ISBN 13 : 0698411870
Total Pages : 250 pages
Book Rating : 4.6/5 (984 download)

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Book Synopsis Traction by : Gabriel Weinberg

Download or read book Traction written by Gabriel Weinberg and published by Penguin. This book was released on 2015-10-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

Growth Thinking

Author : Nader Sabry
Publisher :
ISBN 13 : 9781916356955
Total Pages : 302 pages
Book Rating : 4.3/5 (569 download)

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Book Synopsis Growth Thinking by : Nader Sabry

Download or read book Growth Thinking written by Nader Sabry and published by . This book was released on 2021-01-15 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Less than 1% of companies grow. But with a systematic and creative approach to growth that changes everything. Growth thinking is a new approach changing the way organizations grow. Nader Sabry, author of the bestselling book Ready Set Growth Hack, created growth thinking to exponentially change your results in a quick, easy and creative way... Growth thinking helps leaders who want to solve for "how to grow exponentially." If your organization needs to adapt to new realities but doesn't have the growth strategy to give you that competitive edge, growth thinking solves precisely. Growth thinking helps you go: From idea to action - accurately and rapidly turn growth hacking ideas into execution quickly and cost-effectively, Think at scale - quickly and effortlessly find methods to take an abstract growth hack, structure it and scale it, and Save time and money - rapidly prototype your growth hacking ideas saving time and money. and happens through the systematic and creative process by: Visualization - design-thinking approach to quickly and easily see how a growth hack will work, Systemize - turn designs into structured sequences that turn an idea into an actual growth hack, Optimization - instantly find improvements and generate new better growth hacks with little effort, Rapid development - the systematic learning approach accelerates the improvement and development of new growth hacks, and Collaboration - swiftly and efficiently get feedback and co-create growth hacks with others. Growth thinking helps you tackle the challenge of growing your organization - creating powerful growth hacks that supercharge your growth by testing them and executing them quickly, efficiently, and cost-effectively.

The Growth Hacker's Guide to the Galaxy

Author : Mark Hayes
Publisher : Insurgent Publishing, LLC
ISBN 13 : 9781940715032
Total Pages : 261 pages
Book Rating : 4.7/5 (15 download)

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Book Synopsis The Growth Hacker's Guide to the Galaxy by : Mark Hayes

Download or read book The Growth Hacker's Guide to the Galaxy written by Mark Hayes and published by Insurgent Publishing, LLC. This book was released on 2015 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate compendium of growth hacks for the modern digital marketer, written by marketing veterans Jeff Goldenberg (Head of Growth at Borrowell and TechStars Mentor) and Mark Hayes (CEO of Rocketshp, and founder of one of the world's first growth hacking agencies). Are you ready to skyrocket your companies growth? Learn, the most effective tools, software and technology for digital and startup marketers; 100 must-know growth hacks to take your business to the next level (focusing on 3 key areas: product-market fit, transition to growth and scale); Insider info from leading startups whocasing the best growth hacks and exactly how they did it.

How I Create Growth Hacking Plans for Startups for $10,000

Author : Aladdin Happy
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781533050168
Total Pages : 524 pages
Book Rating : 4.0/5 (51 download)

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Book Synopsis How I Create Growth Hacking Plans for Startups for $10,000 by : Aladdin Happy

Download or read book How I Create Growth Hacking Plans for Startups for $10,000 written by Aladdin Happy and published by Createspace Independent Publishing Platform. This book was released on 2016-05-02 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hey there! My name is Aladdin Happy, and I'm the leader of GrowthHackingIdea.com, a community of over 26,000 growth hackers. This book contains something crazy. It's exactly the same framework I use to create growth hacking plans for startups who pay $10,000 for it. The book contains detailed instructions, templates and a growth hacking mindset training for your entire company. This book also includes the TOP 300 growth hacks from my personal collection. I gathered them from all over the internet over 300 days. Why the hell am I sharing all this? For 3 reasons: 1. I have no more time to create growth hacking plans for startups, as I'm totally involved in my own company. 2. I love to do crazy things. This is how the GrowthHackingIdea community started out. I just decided to share my personal collection of best growth hacking ideas with other entrepreneurs. 3. I love to help. I know what it's like to be a CEO of a startup that never takes off, no matter what you do or how hard you try. It's a terrible feeling. This book is my way of giving back to folks like me from the not-so-distant past. TOP 300 growth hacking case studies and tricks: 1. +6258% to the price to sell the product 2. +124% better usability 3. Never use these headlines (63% worse CTR) 4. +300% people to read your content 5. A/B test. 2 headlines. 40% difference. 6. Replace one word to get 90% more clicks 7. From $0 to $75K MRR with 0 marketing budget 8. 100x more traffic from Facebook (e-commerce) 9. Epic hack: +600% increase 10. 3,500 sign ups in 24 hours 11. Get 80% of emails of your Facebook friends 12. +100% to response rate (cold emails) 13. 3 words increased mobile conversions by 36% 14. Reduce Facebook ads cost by 41% 15. #3 on Google in 14 days 16. 2,000,000 downloads 17. +100% in signups (2 small tricks) 18. +120% to CTR from emails 19. +228% to your ads conversions 20. Revenue jumps up by 71% 21. A 300% increase in monthly sales leads 22. A +232% lift to account signups 23. 55%-400% more leads 24. +500% to Facebook engagement 25. From $0 to $100K in MRR in 11 months 26. This boosted conversions by 785% in one day 27. 2815% ROI 28. Crazy 27% conversion from free to paid 29. Paid signups increased by 400% 30. +262% increase in purchasing the bigger plan 31. 602% more shares 32. From 150K users to 2M in 5 months 33. "Tetris hack" to boost retention by 370% 34. Boost LTV by 108% + 266 more growth hacking case studies and tricks you can put into practice right away

Traction

Author : Justin Mares
Publisher : S Curve Publishing
ISBN 13 : 0976339609
Total Pages : 258 pages
Book Rating : 4.9/5 (763 download)

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Book Synopsis Traction by : Justin Mares

Download or read book Traction written by Justin Mares and published by S Curve Publishing. This book was released on 2014-08-26 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

Blitzscaling

Author : Reid Hoffman
Publisher : Currency
ISBN 13 : 1524761419
Total Pages : 338 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Blitzscaling by : Reid Hoffman

Download or read book Blitzscaling written by Reid Hoffman and published by Currency. This book was released on 2018-10-09 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword by Bill Gates LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies. What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible. When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more. Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.

Hacking Innovation

Author : Josh Linkner
Publisher : Fastpencil Publishing
ISBN 13 : 9781499902297
Total Pages : pages
Book Rating : 4.9/5 (22 download)

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Book Synopsis Hacking Innovation by : Josh Linkner

Download or read book Hacking Innovation written by Josh Linkner and published by Fastpencil Publishing. This book was released on 2017-01-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Hackers are a global fascination with cybercrime representing our single biggest threat to national security. But putting their sinister motives aside, the dark underworld of hackers contains some of the most creative minds on the planet.

Growth Hacking For Dummies

Author : Anuj Adhiya
Publisher : John Wiley & Sons
ISBN 13 : 1119612136
Total Pages : 256 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Growth Hacking For Dummies by : Anuj Adhiya

Download or read book Growth Hacking For Dummies written by Anuj Adhiya and published by John Wiley & Sons. This book was released on 2020-04-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organization—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition. Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you’re a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you’ll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers’ evolving needs. Soup to nuts: get a full overview of the growth hacking process and tools Appliance of science: how to build and implement concept-testing models Coming together: pick up best practices for building a cross-disciplinary team Follow the data: find out what your customers really want You know you can’t just stay still—start moving ahead by developing the growth hacking mindset that’ll help you win big and leave the competition dead in the water!

101 Tips About Growth Hacking

Author : Emmanuel Fauvel
Publisher : MyPublishingCompany
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis 101 Tips About Growth Hacking by : Emmanuel Fauvel

Download or read book 101 Tips About Growth Hacking written by Emmanuel Fauvel and published by MyPublishingCompany. This book was released on 2017-09-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ABOUT THE BOOK Growth hасking according to Wikipedia iѕ a process оf rарid experimentation across mаrkеting channels аnd рrоduсt development tо idеntifу thе most effective, еffiсiеnt wауѕ tо grow a business. Grоwth hасkеrѕ аrе mаrkеtеrѕ, еnginееrѕ and product mаnаgеrѕ thаt specifically focus on building аnd еngаging thе uѕеr bаѕе оf a business. Growth hackers muѕt tаkе оn thе rоlеѕ оf mаrkеtеrѕ as well аѕ еnginееrѕ whо grоw buѕinеѕѕеѕ, рrоduсt mаnаgеrѕ who brаnd рrоduсtѕ аnd аdvеrtiѕеrѕ whо engage сuѕtоmеr bаѕеѕ аnd реrfоrm rеѕеаrсh tо idеntifу potential mаrkеting areas. You will discover in this book some little secrets that can make a difference for your digital marketing strategy: Growth Hacking Strategies, Winning Tactics, Winning Strategies Growth Hacking Examples, Small & Big Brands Hacks. If you want to know more about growth hacking or you plan to start building your own digital strategy and you want to optimize your advertising budget, these tips are made for you.

Entrepreneur Voices on Growth Hacking

Author : The Staff of Entrepreneur Media
Publisher : Entrepreneur Press
ISBN 13 : 1613083874
Total Pages : 187 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Entrepreneur Voices on Growth Hacking by : The Staff of Entrepreneur Media

Download or read book Entrepreneur Voices on Growth Hacking written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2018-05-15 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: FACT: There is no ultimate blueprint or rulebook to Growth Hacking. Yes, we know that companies like Airbnb, Uber, and Dropbox have been touted as the case studies for industry disruption and immense growth. But the growth hacking strategies that made them successful sometimes only work once. Lucky for you, there's no shortage of growth hacks. Entrepreneur Voices on Growth Hacking shares the inspirational stories of unconventional entrepreneurs who retooled companies and industries and were rewarded handsomely for it while giving you the tools you need to do the same. Dive into this book, and you'll learn how to: Achieve rapid business growth with strategic partnerships Monetize your brand with out-of-the-box content marketing Streamline every process with a team of hard-working specialists Build a tribe of brand ambassadors to expand your reach and boost your business Drive your vision forward with Reid Hoffman's OODA model Plus, take a page from the playbooks of rule-breaking businesses like Dollar Shave Club, UGG Boots, Glossier, and Dō.

Introduction to Growth Hacking

Author : IntroBooks Team
Publisher : IntroBooks
ISBN 13 :
Total Pages : 22 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Growth Hacking by : IntroBooks Team

Download or read book Introduction to Growth Hacking written by IntroBooks Team and published by IntroBooks. This book was released on 2019-12-04 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growth hacking has taken the business world by storm. It has been there for quite some time offline, but now it has gone viral. In the past, it was McDonald’s using it to pop up at every highway back in the 1950s. Now it has spread its arm and has become a widely applied corporate concept. It is especially famous in the world of start-ups because it provides them a cost-friendly way to expand while remaining within their budgets. As start-ups can’t rely on Super Bowl ads or Mega-expensive billboards, they depend on growth hacking to back them up in cheaper ways. Any infant business can apply growth hacking and if they do it in the right way they can prosper beyond their expectations. From Dropbox to Uber, they all used growth hacking to reach their goals and achieve exponential growth rates. The only thing they had in common was product scalability. So if a product has scalability growth hacking can become a powerful tool to spread it like fire through word of mouth on a big scale.

Museum Growth Hacking

Author : Yvonne Muchitsch
Publisher : Cuvillier Verlag
ISBN 13 : 3736967616
Total Pages : 238 pages
Book Rating : 4.7/5 (369 download)

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Book Synopsis Museum Growth Hacking by : Yvonne Muchitsch

Download or read book Museum Growth Hacking written by Yvonne Muchitsch and published by Cuvillier Verlag. This book was released on 2023-04-19 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking to gain valuable insights into the relationship between museums and the art market? The unique data set can help answer some of the most pressing questions in this area. At first glance, museums and the art market may seem like two opposing forces, but actually they are two interrelated elements that work together to stimulate creativity, foster cultural exchange, and drive economic growth. The research delves into the complex relationship between these two entities and offers initial insights into the following questions: - How forthcoming are museum staff with sensitive data to support academic research? - What impact do masterpieces and „superstars“ have on visitor numbers? - Can certain exhibition formats reach more visitors? - How has the number of exhibitions over time affected attendance and museum budgets? - Does the museums‘ passion for collecting compete with the marketing demands of the art market, or do they rather benefit from each other? - Are the art market and the museum institution competing or complementary markets? - Compared to auction results, how does the gender gap between female and male artists compare in museum acquisitions? With this research, you‘ll gain access to valuable information that can help you make informed decisions about your creative and cultural industry investments.