Growth Thinking

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Growth Thinking

Author : Nader Sabry
Publisher :
ISBN 13 : 9781916356955
Total Pages : 302 pages
Book Rating : 4.3/5 (569 download)

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Book Synopsis Growth Thinking by : Nader Sabry

Download or read book Growth Thinking written by Nader Sabry and published by . This book was released on 2021-01-15 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Less than 1% of companies grow. But with a systematic and creative approach to growth that changes everything. Growth thinking is a new approach changing the way organizations grow. Nader Sabry, author of the bestselling book Ready Set Growth Hack, created growth thinking to exponentially change your results in a quick, easy and creative way... Growth thinking helps leaders who want to solve for "how to grow exponentially." If your organization needs to adapt to new realities but doesn't have the growth strategy to give you that competitive edge, growth thinking solves precisely. Growth thinking helps you go: From idea to action - accurately and rapidly turn growth hacking ideas into execution quickly and cost-effectively, Think at scale - quickly and effortlessly find methods to take an abstract growth hack, structure it and scale it, and Save time and money - rapidly prototype your growth hacking ideas saving time and money. and happens through the systematic and creative process by: Visualization - design-thinking approach to quickly and easily see how a growth hack will work, Systemize - turn designs into structured sequences that turn an idea into an actual growth hack, Optimization - instantly find improvements and generate new better growth hacks with little effort, Rapid development - the systematic learning approach accelerates the improvement and development of new growth hacks, and Collaboration - swiftly and efficiently get feedback and co-create growth hacks with others. Growth thinking helps you tackle the challenge of growing your organization - creating powerful growth hacks that supercharge your growth by testing them and executing them quickly, efficiently, and cost-effectively.

Mindset

Author : Carol S. Dweck
Publisher : Ballantine Books
ISBN 13 : 0345472322
Total Pages : 322 pages
Book Rating : 4.3/5 (454 download)

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Book Synopsis Mindset by : Carol S. Dweck

Download or read book Mindset written by Carol S. Dweck and published by Ballantine Books. This book was released on 2007-12-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement. “Through clever research studies and engaging writing, Dweck illuminates how our beliefs about our capabilities exert tremendous influence on how we learn and which paths we take in life.”—Bill Gates, GatesNotes “It’s not always the people who start out the smartest who end up the smartest.” After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset—those who believe that abilities are fixed—are less likely to flourish than those with a growth mindset—those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset. She also expands the mindset concept beyond the individual, applying it to the cultures of groups and organizations. With the right mindset, you can motivate those you lead, teach, and love—to transform their lives and your own.

Designing for Growth

Author : Jeanne Liedtka
Publisher : Columbia University Press
ISBN 13 : 0231158386
Total Pages : 244 pages
Book Rating : 4.2/5 (311 download)

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Book Synopsis Designing for Growth by : Jeanne Liedtka

Download or read book Designing for Growth written by Jeanne Liedtka and published by Columbia University Press. This book was released on 2011 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the mind-set, techniques, and vocabulary of design thinking, this book unpacks the mysterious connection between design and growth, and teaches managers in a straightforward way how to exploit design's exciting potential. --

Growth thinking

Author : Nader Sabry
Publisher : Nader sabry
ISBN 13 : 191635694X
Total Pages : 212 pages
Book Rating : 4.9/5 (163 download)

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Book Synopsis Growth thinking by : Nader Sabry

Download or read book Growth thinking written by Nader Sabry and published by Nader sabry . This book was released on 2021-01-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Less than 1% of companies grow. But with a systematic and creative approach to growth that changes everything. Growth thinking is a new approach changing the way organizations grow. Nader Sabry, author of the bestselling book Ready Set Growth Hack, created growth thinking to exponentially change your results in a quick, easy and creative way… Growth thinking helps leaders who want to solve for "how to grow exponentially." If your organization needs to adapt to new realities but doesn't have the growth strategy to give you that competitive edge, growth thinking solves precisely. Growth thinking helps you go: From idea to action - accurately and rapidly turn growth hacking ideas into execution quickly and cost-effectively, Think at scale - quickly and effortlessly find methods to take an abstract growth hack, structure it and scale it, and Save time and money - rapidly prototype your growth hacking ideas saving time and money. and happens through the systematic and creative process by: Visualization - design-thinking approach to quickly and easily see how a growth hack will work, Systemize - turn designs into structured sequences that turn an idea into an actual growth hack, Optimization - instantly find improvements and generate new better growth hacks with little effort, Rapid development - the systematic learning approach accelerates the improvement and development of new growth hacks, and Collaboration - swiftly and efficiently get feedback and co-create growth hacks with others. Growth thinking helps you tackle the challenge of growing your organization – creating powerful growth hacks that supercharge your growth by testing them and executing them quickly, efficiently, and cost-effectively. If you have used one of the following methods, you would have been able to build a business, a product, or service, but what they don't do is help you grow: Designing thinking, Sprint by Jake Knapp, Business Model Generation, or Value Proposition Design by Alexander Osterwalder and Yves Pigneur These models serve to build a business/product or service and show value, but not how to grow exponentially, and this is where Growth thinking complements these methodologies. Additionally, you get access to training on the process and free upgrades on advanced skill training worth $300 free. You will also get access to resources and tools for the growth thinking community.

Thinking about Growth

Author : Moses Abramovitz
Publisher : Cambridge University Press
ISBN 13 : 0521333962
Total Pages : 398 pages
Book Rating : 4.5/5 (213 download)

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Book Synopsis Thinking about Growth by : Moses Abramovitz

Download or read book Thinking about Growth written by Moses Abramovitz and published by Cambridge University Press. This book was released on 1989-04-28 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in this book explore the forces behind modern economic growth and, in particular, the causes of the extraordinary surge of growth since the Second World War. The introductory essay is an extended treatment of how economists now view the growth process and its causes. Other essays consider the contributions of capital formation, education, and the changed nature of industries and occupations. Professor Abramovitz asks why elevated incomes failed to bring the social progress and personal satisfaction that people had looked for. The final chapters in the book take up the causes of our discontent and consider whether the Welfare State has itself become an obstacle to further economic progress.The essays in this book explore the forces behind modern economic growth and, in particular, the causes of the extraordinary surge of growth since the Second World War. The introductory essay is an extended treatment of how economists now view the growth process and its causes. Other essays consider the contributions of capital formation, education, and the changed nature of industries and occupations. Professor Abramovitz asks why elevated incomes failed to bring the social progress and personal satisfaction that people had looked for. The final chapters in the book take up the causes of our discontent and consider whether the Welfare State has itself become an obstacle to further economic progress.

What Works in Development?

Author : Jessica Cohen
Publisher : Rowman & Littlefield
ISBN 13 : 0815704194
Total Pages : 257 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis What Works in Development? by : Jessica Cohen

Download or read book What Works in Development? written by Jessica Cohen and published by Rowman & Littlefield. This book was released on 2010-02-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Works in Development? brings together leading experts to address one of the most basic yet vexing issues in development: what do we really know about what works— and what doesn't—in fighting global poverty? The contributors, including many of the world's most respected economic development analysts, focus on the ongoing debate over which paths to development truly maximize results. Should we emphasize a big-picture approach—focusing on the role of institutions, macroeconomic policies, growth strategies, and other country-level factors? Or is a more grassroots approach the way to go, with the focus on particular microeconomic interventions such as conditional cash transfers, bed nets, and other microlevel improvements in service delivery on the ground? The book attempts to find a consensus on which approach is likely to be more effective. Contributors include Nana Ashraf (Harvard Business School), Abhijit Banerjee (MIT), Nancy Birdsall (Center for Global Development), Anne Case (Princeton University), Jessica Cohen (Brookings),William Easterly (NYU and Brookings),Alaka Halla (Innovations for Poverty Action), Ricardo Hausman (Harvard University), Simon Johnson (MIT), Peter Klenow (Stanford University), Michael Kremer (Harvard), Ross Levine (Brown University), Sendhil Mullainathan (Harvard), Ben Olken (MIT), Lant Pritchett (Harvard), Martin Ravallion (World Bank), Dani Rodrik (Harvard), Paul Romer (Stanford University), and DavidWeil (Brown).

Thinking, Fast and Slow

Author : Daniel Kahneman
Publisher : Farrar, Straus and Giroux
ISBN 13 : 1429969350
Total Pages : 511 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Thinking, Fast and Slow by : Daniel Kahneman

Download or read book Thinking, Fast and Slow written by Daniel Kahneman and published by Farrar, Straus and Giroux. This book was released on 2011-10-25 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: Major New York Times bestseller Winner of the National Academy of Sciences Best Book Award in 2012 Selected by the New York Times Book Review as one of the ten best books of 2011 A Globe and Mail Best Books of the Year 2011 Title One of The Economist's 2011 Books of the Year One of The Wall Street Journal's Best Nonfiction Books of the Year 2011 2013 Presidential Medal of Freedom Recipient Kahneman's work with Amos Tversky is the subject of Michael Lewis's The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.

EBOOK: Developing Thinking; Developing Learning

Author : Debra McGregor
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335230016
Total Pages : 350 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis EBOOK: Developing Thinking; Developing Learning by : Debra McGregor

Download or read book EBOOK: Developing Thinking; Developing Learning written by Debra McGregor and published by McGraw-Hill Education (UK). This book was released on 2007-03-16 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This highly informative book provides a comprehensive guide to the teaching of thinking skills in primary and secondary education." Learning and Teaching Update It is now recognised that thinking skills, such as problem-solving, analysis, synthesis, creativity and evaluation, can be nurtured and developed, and education professionals can play a significant role in shaping the way that children learn and think. As a result, schools are being encouraged to make greater use of thinking skills in lessons and the general emphasis on cognition has developed considerably. This book offers a comprehensive introduction to thinking skills in education and provides detailed guidance on how teachers can support cognitive development in their classrooms. Developing Thinking; Developing Learning discusses how thinking programmes, learning activities and teachers’ pedagogy in the classroom can fundamentally affect the nature of pupils’ thinking, and considers the effects of the learning environment created by peers and teachers. It compares the nature, design and outcomes of established thinking programmes used in schools and also offers practical advice for teachers wishing to develop different kinds of thinking capabilities. This is an indispensable guide to thinking skills in schools today, and is key reading for education studies students, teachers and trainee teachers, and educational psychologists.

Design Thinking for Business Growth

Author : Michael Lewrick
Publisher : John Wiley & Sons
ISBN 13 : 1119815150
Total Pages : 356 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Design Thinking for Business Growth by : Michael Lewrick

Download or read book Design Thinking for Business Growth written by Michael Lewrick and published by John Wiley & Sons. This book was released on 2022-03-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reinvigorate your innovation approach with business ecosystems In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services. Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you’ll need to make your own ecosystem a success. Fleshed out case studies and examples of companies with successful business ecosystem initiatives A mindset for business growth, including the use of “design lenses” and the exploitation of momentum and speed to facilitate innovation Practical exercises to better understand and implement the ideas discussed in the book Perfect for founders, managers, and executives in industries of all types, Design Thinking for Business Growth also belongs in the libraries of product managers, department heads, and non-profit professionals who wish to better understand how to develop new and innovative ideas that lead to company growth and success. With a topical view of the design paradigm, Design Thinking for Business Growth complements the international bestsellers The Design Thinking Playbook and The Design Thinking Toolbox. If you are ready to apply a new design thinking mindset for remarkable business growth, Design Thinking for Business Growth is your ultimate tool for success.

The Growth Of Logical Thinking From Childhood To Adolescence

Author : Bärbel Inhelder
Publisher : Routledge
ISBN 13 : 1136317473
Total Pages : 383 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis The Growth Of Logical Thinking From Childhood To Adolescence by : Bärbel Inhelder

Download or read book The Growth Of Logical Thinking From Childhood To Adolescence written by Bärbel Inhelder and published by Routledge. This book was released on 2013-11-05 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Volume XXII of thirty-two on a series of Developmental Psychology. Originally published in 1958, this text offers a translation from French of an essay on the construction of formal operational structures to explain part of the growth of logic in a child's brain and development. It looks at propositional logic, the integration of formal thought and the operational schemata of formal logic.

Black Box Thinking

Author : Matthew Syed
Publisher : Penguin
ISBN 13 : 069840887X
Total Pages : 320 pages
Book Rating : 4.6/5 (984 download)

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Book Synopsis Black Box Thinking by : Matthew Syed

Download or read book Black Box Thinking written by Matthew Syed and published by Penguin. This book was released on 2015-11-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nobody wants to fail. But in highly complex organizations, success can happen only when we confront our mistakes, learn from our own version of a black box, and create a climate where it’s safe to fail. We all have to endure failure from time to time, whether it’s underperforming at a job interview, flunking an exam, or losing a pickup basketball game. But for people working in safety-critical industries, getting it wrong can have deadly consequences. Consider the shocking fact that preventable medical error is the third-biggest killer in the United States, causing more than 400,000 deaths every year. More people die from mistakes made by doctors and hospitals than from traffic accidents. And most of those mistakes are never made public, because of malpractice settlements with nondisclosure clauses. For a dramatically different approach to failure, look at aviation. Every passenger aircraft in the world is equipped with an almost indestructible black box. Whenever there’s any sort of mishap, major or minor, the box is opened, the data is analyzed, and experts figure out exactly what went wrong. Then the facts are published and procedures are changed, so that the same mistakes won’t happen again. By applying this method in recent decades, the industry has created an astonishingly good safety record. Few of us put lives at risk in our daily work as surgeons and pilots do, but we all have a strong interest in avoiding predictable and preventable errors. So why don’t we all embrace the aviation approach to failure rather than the health-care approach? As Matthew Syed shows in this eye-opening book, the answer is rooted in human psychology and organizational culture. Syed argues that the most important determinant of success in any field is an acknowledgment of failure and a willingness to engage with it. Yet most of us are stuck in a relationship with failure that impedes progress, halts innovation, and damages our careers and personal lives. We rarely acknowledge or learn from failure—even though we often claim the opposite. We think we have 20/20 hindsight, but our vision is usually fuzzy. Syed draws on a wide range of sources—from anthropology and psychology to history and complexity theory—to explore the subtle but predictable patterns of human error and our defensive responses to error. He also shares fascinating stories of individuals and organizations that have successfully embraced a black box approach to improvement, such as David Beckham, the Mercedes F1 team, and Dropbox.

Now You're Thinking

Author : Judy Chartrand
Publisher : FT Press
ISBN 13 : 0132932172
Total Pages : 154 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis Now You're Thinking by : Judy Chartrand

Download or read book Now You're Thinking written by Judy Chartrand and published by FT Press. This book was released on 2011-09-14 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn more with the video links included in this e-book! Want to improve? Want to change? Start inside your own head: You are what you think! Now You’re Thinking will help you build your great life by teaching you breakthrough techniques for thinking far more effectively. Whether you’re considering refinancing your house or trying to become a better parent, some thinking processes are simply proven to work better. Learn them here--right now. Discover how to assess your own thinking style, build on your strengths, fix your weaknesses, navigate tough challenges and moral dilemmas; gain new perspective; think your way to balance and security, and master strategic thinking, in business, and in life! To celebrate the launch of Now You’re Thinking, Pearson people, business partners, and friends have a tremendous opportunity to make a remarkable difference in the lives of the families of those serving the U.S. military. From September 12 through September 30, each time you read a free online children’s book at We Give Books (wegivebooks.org), your efforts will help give a free hardcover or paperback book to great non-profits that support U.S. military families year round. Think. Read. Give.

Wild Thinking

Author : Nick Liddell
Publisher : Kogan Page Publishers
ISBN 13 : 0749484519
Total Pages : 290 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Wild Thinking by : Nick Liddell

Download or read book Wild Thinking written by Nick Liddell and published by Kogan Page Publishers. This book was released on 2019-05-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is McLaren's greatest nemesis? What disappoints Ocado about their competitors? What wakes Google up at 4am? Why does Wimbledon sweat the small stuff? Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today. The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges. Including interviews with Google, Ocado, McLaren, Comic Relief, V&A, National Trust, Dropbox and more, each chapter of Wild Thinking explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective. It's hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it's time to break the rules.

The Magic of Thinking Big

Author : David J. Schwartz
Publisher : Penguin
ISBN 13 : 0698198581
Total Pages : 315 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Magic of Thinking Big by : David J. Schwartz

Download or read book The Magic of Thinking Big written by David J. Schwartz and published by Penguin. This book was released on 2014-12-02 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: The timeless and practical advice in The Magic of Thinking Big clearly demonstrates how you can: Sell more Manage better Lead fearlessly Earn more Enjoy a happier, more fulfilling life With applicable and easy-to-implement insights, you’ll discover: Why believing you can succeed is essential How to quit making excuses The means to overcoming fear and finding confidence How to develop and use creative thinking and dreaming Why making (and getting) the most of your attitudes is critical How to think right towards others The best ways to make “action” a habit How to find victory in defeat Goals for growth, and How to think like a leader "Believe Big,” says Schwartz. “The size of your success is determined by the size of your belief. Think little goals and expect little achievements. Think big goals and win big success. Remember this, too! Big ideas and big plans are often easier -- certainly no more difficult - than small ideas and small plans."

Visual Thinking Strategies

Author : Philip Yenawine
Publisher : Harvard Education Press
ISBN 13 : 1612506119
Total Pages : 208 pages
Book Rating : 4.6/5 (125 download)

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Book Synopsis Visual Thinking Strategies by : Philip Yenawine

Download or read book Visual Thinking Strategies written by Philip Yenawine and published by Harvard Education Press. This book was released on 2013-10-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What’s going on in this picture?" With this one question and a carefully chosen work of art, teachers can start their students down a path toward deeper learning and other skills now encouraged by the Common Core State Standards. The Visual Thinking Strategies (VTS) teaching method has been successfully implemented in schools, districts, and cultural institutions nationwide, including bilingual schools in California, West Orange Public Schools in New Jersey, and the San Francisco Museum of Modern Art. It provides for open-ended yet highly structured discussions of visual art, and significantly increases students’ critical thinking, language, and literacy skills along the way. Philip Yenawine, former education director of New York’s Museum of Modern Art and cocreator of the VTS curriculum, writes engagingly about his years of experience with elementary school students in the classroom. He reveals how VTS was developed and demonstrates how teachers are using art—as well as poems, primary documents, and other visual artifacts—to increase a variety of skills, including writing, listening, and speaking, across a range of subjects. The book shows how VTS can be easily and effectively integrated into elementary classroom lessons in just ten hours of a school year to create learner-centered environments where students at all levels are involved in rich, absorbing discussions.

Big Thinking: Unleashing Your Potential for Growth and Success

Author : Ranjot Singh Chahal
Publisher : Rana Books Uk
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4./5 ( download)

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Book Synopsis Big Thinking: Unleashing Your Potential for Growth and Success by : Ranjot Singh Chahal

Download or read book Big Thinking: Unleashing Your Potential for Growth and Success written by Ranjot Singh Chahal and published by Rana Books Uk . This book was released on 2023-07-18 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Big Thinking: Unleashing Your Potential for Growth and Success" is a comprehensive guide that empowers readers to embrace the power of thinking big and adopting a growth mindset. Throughout the book, readers will discover the significance of thinking big, the benefits it brings, and the techniques to overcome limiting beliefs and fears that hinder progress. With strategies for setting and achieving big goals, cultivating resilience, and embracing failure as a learning opportunity, this book provides the tools to develop a positive attitude and surround oneself with the right people. Readers will also learn to think creatively, take action, and stay committed to their big vision, fostering a continuous journey of growth and learning. The conclusion offers a recap of key insights and encourages readers to embark on their big thinking journey armed with valuable resources for further support and exploration.

Ethnographic Thinking

Author : Jay Hasbrouck
Publisher : Taylor & Francis
ISBN 13 : 104000864X
Total Pages : 214 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Ethnographic Thinking by : Jay Hasbrouck

Download or read book Ethnographic Thinking written by Jay Hasbrouck and published by Taylor & Francis. This book was released on 2024-04-12 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work. The book’s premise — that the thought processes and patterns ethnographers develop through their practice have strategic value beyond consumer insights — remains the same. Using real-world examples, Hasbrouck demonstrates how a more holistic view of an organization can help it benefit from a deeper understanding of its offerings within dynamic cultural contexts. In doing so, he argues that ethnographic thinking helps organizations increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking; allowing them to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking: From Method to Mindset is essential reading for managers and strategists who want to tap into the full potential that an ethnographic perspective offers, as well as those searching more broadly for new ways to innovate. It will also be of value to students and practitioners of applied ethnography, as well as professionals who would like to optimize the value of ethnographic thinking in their organizations.