Author : Jeanne Liedtka
Publisher : Columbia University Press
ISBN 13 : 0231527969
Total Pages : 243 pages
Book Rating : 4.2/5 (315 download)
Book Synopsis Designing for Growth by : Jeanne Liedtka
Download or read book Designing for Growth written by Jeanne Liedtka and published by Columbia University Press. This book was released on 2011-06-28 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.