Greenwashing

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Greenwashing Culture

Author : Toby Miller
Publisher : Routledge
ISBN 13 : 1317333497
Total Pages : 138 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Greenwashing Culture by : Toby Miller

Download or read book Greenwashing Culture written by Toby Miller and published by Routledge. This book was released on 2017-08-03 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Greenwashing Culture examines the complicity of culture with our environmental crisis. Through its own carbon footprint, the promotion of image-friendly environmental credentials for celebrities, and the mutually beneficial engagement with big industry polluters, Toby Miller argues that culture has become an enabler of environmental criminals to win over local, national, and international communities. Topics include: the environmental liabilities involved in digital and print technologies used by cultural institutions and their consumers; Hollywood's 'green celebrities' and the immense ecological impact of their jet-setting lifestyles and filmmaking itself; high profile sponsorship deals between museums and oil and gas companies, such as BP's sponsorship of Tate Britain; radical environmental reform, via citizenship and public policy, illustrated by the actions of Greenpeace against Shell's sponsorship of Lego. This is a thought-provoking introduction to the harmful impact of greenwashing. It is essential reading for students of cultural studies and environmental studies, and those with an interest in environmental activism.

Greenwash

Author : Jed Greer
Publisher :
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Greenwash by : Jed Greer

Download or read book Greenwash written by Jed Greer and published by . This book was released on 1998 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

After Greenwashing

Author : Frances Bowen
Publisher : Cambridge University Press
ISBN 13 : 1107034825
Total Pages : 311 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis After Greenwashing by : Frances Bowen

Download or read book After Greenwashing written by Frances Bowen and published by Cambridge University Press. This book was released on 2014-05-29 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the underlying symbolic dimensions of corporate environmentalism, helping readers to separate useful environmental information from empty corporate spin.

Greenwashing Sport

Author : Toby Miller
Publisher : Taylor & Francis
ISBN 13 : 1317333470
Total Pages : 137 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Greenwashing Sport by : Toby Miller

Download or read book Greenwashing Sport written by Toby Miller and published by Taylor & Francis. This book was released on 2017-07-06 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional sports promote their green credentials and yet remain complicit in our global environmental crisis Sports are responsible for significant carbon footprints through stadium construction and energy use, player and spectator travel, and media coverage. The impact of sports on climate change is further compounded by sponsorship deals with the gas and petroleum industries—imbuing those extractive corporations with a positive image by embedding them within the everyday pleasure of sport. Toby Miller argues that such activities amount to "greenwashing". Scrutinizing motor racing, association football, and the Olympics, Miller weighs up their environmental policies, their rhetoric of conservation and sustainability, and their green credentials. The book concludes with the role of green citizenship and organic fan activism in promoting pro-environmental sports. This is a must-read for students and researchers in media, communications, sociology, cultural studies, and environmental studies.

Greenwash

Author : Guy Pearse
Publisher : Black Inc.
ISBN 13 : 1921870761
Total Pages : 249 pages
Book Rating : 4.9/5 (218 download)

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Book Synopsis Greenwash by : Guy Pearse

Download or read book Greenwash written by Guy Pearse and published by Black Inc.. This book was released on 2012-09-26 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota reckons Mother Nature drives a Prius, Ford wants us to 'Join the Green Revolution', and McDonald's has painted its famous golden arches green. Facebook has even 'friended' Greenpeace. But are big brands and the celebrities endorsing them really as green as they claim? In Greenwash, in the tradition of Fast Food Nation and No Logo, Guy Pearse looks behind the corporate façade - and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny in this exposé of carbon scams: not the Prius or the Nissan LEAF, not the World Wildlife Fund or Earth Hour, not Oprah or Leonardo DiCaprio. For consumers trying to shop the planet green, Greenwash is a wake-up call. It's also an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all. 'Guy Pearse travels the sewers of misinformation to show us exactly how, from banks to airlines, there's a growth industry in green horseshit. But, after hosing himself off, Pearse also presents us with a far more thoughtful analysis than I've read in other exposés of greenwashing.' --Raj Patel, author of Stuffed and Starved and the New York Times bestseller The Value of Nothing 'Before I read Greenwash I thought I could no longer be shocked by the skulduggery of the marketers. How wrong I was. Read Greenwash to be reminded why advertising is called the dark art and how marketing has become the most destructive force on the planet.' --Clive Hamilton, author of Affluenza and Requiem for a Species '[Greenwash] contains some brilliant exposés of capital scamming the unwary consumer, giving them a green hoodwink while continuing opposite practices elsewhere.' --Adelaide Review 'Guy Pearse's welcome book reveals the difficulty of judging the benefits and real environmental costs of the way we live.' --David Suzuki 'If you want to know how to pick the true greenies from the fakers, this book is for you.' --Green Lifestyle

Green Washed

Author : Kendra Pierre-Louis
Publisher : Ig Publishing
ISBN 13 : 9781935439431
Total Pages : 0 pages
Book Rating : 4.4/5 (394 download)

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Book Synopsis Green Washed by : Kendra Pierre-Louis

Download or read book Green Washed written by Kendra Pierre-Louis and published by Ig Publishing. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The message that the environment is in peril has filtered from environmental groups to society's consciousness to shopping trolleys. The green consumer movement is everywhere, yet few are asking whether this is actually any better for the planet. By examining the major economic sectors of society, Green Washed explains that consumers cannot simply buy their way to sustainability. A new and unique take on green consumption, readers are shown that buying better is only the first step towards obtaining a truly green lifestyle.

Commercial Communication in the Digital Age

Author : Gabriele Siegert
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110416794
Total Pages : 278 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Commercial Communication in the Digital Age by : Gabriele Siegert

Download or read book Commercial Communication in the Digital Age written by Gabriele Siegert and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate – to “co-create” –, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues.

Greenwashing

Author : Agostino Vollero
Publisher : Emerald Group Publishing
ISBN 13 : 1801179689
Total Pages : 155 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Greenwashing by : Agostino Vollero

Download or read book Greenwashing written by Agostino Vollero and published by Emerald Group Publishing. This book was released on 2022-05-23 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Greenwashing: Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication examines the understanding of greenwashing, provides a systematic review of available literature review, and reflects on theoretical approaches and research trends.

Greenwashing in the Fashion Industry - The Flipside of the Sustainability Trend from the Perspective of Generation Z

Author : Sarah Linckens
Publisher : BoD – Books on Demand
ISBN 13 : 3759715680
Total Pages : 48 pages
Book Rating : 4.7/5 (597 download)

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Book Synopsis Greenwashing in the Fashion Industry - The Flipside of the Sustainability Trend from the Perspective of Generation Z by : Sarah Linckens

Download or read book Greenwashing in the Fashion Industry - The Flipside of the Sustainability Trend from the Perspective of Generation Z written by Sarah Linckens and published by BoD – Books on Demand. This book was released on 2024-03-26 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sustainability trend of recent years is reflected in society's growing environmental awareness and the increasing promotion of green products and services in the market. The flip side is that most advertisements and green branding originate from companies that still have a negative impact on the environment. Therefore, it is necessary to understand how greenwashing marketing campaigns are perceived despite increasing environmental awareness in society. This study answers how greenwashing is perceived, whether the perception differs depending on the degree of environmental consciousness, and which effects the perception has. In order to answer these questions, a qualitative study via expert interviews with participants belonging to Gen Z has been conducted, making specific reference to the "Conscious Spring" greenwashing campaign by H&M. The qualitative content analysis showed that the majority of participants recognized greenwashing through misleading word choice and contradictory actions that are advertised in the campaign. Nevertheless, there were also interviewees who were misled by the campaign. The campaign had an effect on the participants' attitudes towards the brand, both on their feelings and beliefs about the brand, as well as on their behavioral intentions. The findings are largely used to understand the advertising impact of greenwashing, but they will also be helpful for sustainable clothing companies in creating green campaigns or for NGOs working to combat greenwashing and educate consumers.

The Great Greenwashing

Author : John Pabon
Publisher : House of Anansi
ISBN 13 : 148701287X
Total Pages : 302 pages
Book Rating : 4.4/5 (87 download)

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Book Synopsis The Great Greenwashing by : John Pabon

Download or read book The Great Greenwashing written by John Pabon and published by House of Anansi. This book was released on 2024-03-12 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Saving the planet is big business. Realising this, savvy companies are hopping on the sustainability bandwagon. Some may have altruistic ends in mind, but most want to make a quick buck. As ethical spending and consumer options increase, greenwashing is not only proliferating—it’s becoming harder to discern. But how is someone at the supermarket supposed to decipher all this? In The Great Greenwashing, John Pabon pulls no punches in arming consumers and business professionals with the tools they need to educate themselves, filter out the nonsense from the truth, and make a positive impact.

Corporate Social Responsibility

Author : Kolja Paetzold
Publisher : Diplomica Verlag
ISBN 13 : 3836696150
Total Pages : 96 pages
Book Rating : 4.8/5 (366 download)

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Book Synopsis Corporate Social Responsibility by : Kolja Paetzold

Download or read book Corporate Social Responsibility written by Kolja Paetzold and published by Diplomica Verlag. This book was released on 2010 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of CSR into their core business. It is also illustrated how companies and organizations can control and measure their social actions. Furthermore, the advantages and disadvantages of the CSR implementation within an organization were compared. This allows the reader to understand which actions are beneficial for the organization and those that are not. The potential of CSR is illustrated by several aspects, followed by a comparison of the results. Greenwashing is of great interest for the everyday person who buys products with the thought of doing something good, for example, in connection with the environment, human rights, etc. One chapter solely concentrates on this subject, demonstrating how people can avoid paying more for a product with false claims, thus abusing their good will to care about social aspects. Greenwashing is part of this book, because it can also be seen as a marketing strategy, misleading conscious consumers, bluntly called fraud. This book demonstrates how CSR can be seen as a marketing tool on an international level, through which organizations can increase not only their assets, but also their reputation making it more attractive for potential new partners and employees.

Greenwashing - the dark side of sustainability? The green marketing strategy of McDonald’s - greenwashing for a positive image or a sustainable promise?

Download Greenwashing - the dark side of sustainability? The green marketing strategy of McDonald’s - greenwashing for a positive image or a sustainable promise? PDF Online Free

Author :
Publisher : GRIN Verlag
ISBN 13 : 3346389952
Total Pages : 25 pages
Book Rating : 4.3/5 (463 download)

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Book Synopsis Greenwashing - the dark side of sustainability? The green marketing strategy of McDonald’s - greenwashing for a positive image or a sustainable promise? by :

Download or read book Greenwashing - the dark side of sustainability? The green marketing strategy of McDonald’s - greenwashing for a positive image or a sustainable promise? written by and published by GRIN Verlag. This book was released on 2021-04-20 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pre-University Paper from the year 2020 in the subject Didactics for the subject English - Miscellaneous, grade: 2+, , language: English, abstract: Sustainability. Does that word make you think of McDonald's? Every one of us knows the fast food restaurant and has eaten there once. Why? Fast food is cheap and convenient but at the same time, we all want to live sustainably. McDonald's has been struggling with a bad sustainability image for many years, and has therefore set major "green" and "ecological" goals for the future with a green campaign. Does the green campaign of McDonald’s have a noticeable impact on public articles, customer reviews and revenues? In addition, why is this question so important? More and more companies try to hide their bad activities behind a sustainability image, often it is difficult to decide whether we can trust a company or not. After all, I have chosen this topic because I believe that every consumer should be aware of that because we have the responsibility for the future of our planet, and sustainability plays an important role in this. Furthermore, most of us often go out to eat at McDonald’s, but do we know what is happening “behind the scenes”? To answer the research question, I will proceed as follows: First, I will explain basic information about sustainability in businesses and what “greenwashing” means. The next chapter deals with the green campaign of McDonald’s. With the help of the two latest sustainability reports of 2017 and 2018, I will present the promises and goals of the green campaign. Moreover, I will also explain the sustainability concept of the campaign. What visible methods is McDonald's using to implement its goals? In the last chapter, I will analyse the impacts of the green campaign of McDonald’s on the press, customers, and revenues. To analyse the impacts on the press, I will examine articles from well-known German newspapers and blog posts from non-governmental organisations. Then I will conduct a survey to analyse how the green campaign affects customers. Furthermore, how does the green campaign affect McDonald's revenues in Germany? Does McDonald's generate more or even fewer revenues through the green campaign? The term paper will end with a conclusion that summarises the collected knowledge and explains a possible outlook for the future.

Cleaning Up Greenwash

Author : Angus Nurse
Publisher : Rowman & Littlefield
ISBN 13 : 1793600554
Total Pages : 197 pages
Book Rating : 4.7/5 (936 download)

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Book Synopsis Cleaning Up Greenwash by : Angus Nurse

Download or read book Cleaning Up Greenwash written by Angus Nurse and published by Rowman & Littlefield. This book was released on 2022-02-25 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2022 Choice Reviews Outstanding Academic Title Through a green criminological perspective, Angus Nurse examines the contemporary reality of corporate environmental crime and illegal activities that have become normalized within many major corporations. Arguably this is an inevitable consequence of a corporate culture that prioritizes profits and the smooth operation of market activities over environmental concerns coupled with the increased political power of major corporations that can act almost with impunity and where problems do occur, can literally buy itself out of trouble. These same corporations are broadly perceived as being responsible actors. However, Nurse argues that corporate environmental offending is often deliberate and that corporations understand that they will often be allowed to continue with polluting and non-compliant behavior because the likely enforcement responses are fines and settlements rather than criminal prosecution. Using several case studies, Nurse explores biopiracy and the rights of indigenous peoples, the behavior of oil companies in African states, the regulation of corporate social responsibility and corporate environmental responsibility, an analysis of contemporary environmental legislation and the prosecution of environmental harm, and state-corporate crime and air pollution. Dealing with these problems requires a wider notion of crime and wrongdoing that directly engages with the types of environmental offending that represent a threat to human populations and non-human nature irrespective of whether these are defined as crime by justice systems.

Beyond Greenwash

Author : Hamish van der Ven
Publisher : Oxford University Press
ISBN 13 : 0190866012
Total Pages : 240 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Beyond Greenwash by : Hamish van der Ven

Download or read book Beyond Greenwash written by Hamish van der Ven and published by Oxford University Press. This book was released on 2019-03-21 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: From green frogs and blue angels to white bunnies, modern consumers are confronted by a growing array of colorful eco-labels on everything from coffee to computers. When eco-labels are credible, they can lead to dramatic change in environmental practices broadly and quickly by leveraging the purchasing power of corporate clients (e.g., Walmart and McDonalds) to influence global supply chains. But the credibility of such labels is highly variable; and despite the existence of established practices for eco-labeling, many labels remain little more than superficial exercises in "greenwash." How can consumers separate greenwash from genuine attempts to address environmental challenges? Beyond Greenwash addresses this question by systematically investigating the credibility of transnational eco-labeling organizations across countries and commercial sectors. Using an innovative proxy measure for credibility that examines adherence to established best practices, Hamish van der Ven proposes a novel theory of rigor and credibility in transnational eco-labeling that upends conventional wisdom. He argues that the credibility of an eco-label does not depend on who creates or manages it-whether a government, industry association, professional standard setter, or environmental NGO. Rather, it depends on which types of businesses use the label. More specifically, eco-labeling organizations that target bigger, consumer-facing retailers tend to create credible eco-labels out of a desire to insulate their clients from critical scrutiny and gain acceptance in new markets. This theory challenges the conventional wisdom that only governments or environmental NGOs can create meaningful environmental governance and suggests that who is being governed matters as much, if not more, than who is doing the governing.

Green Culture

Author : Kevin Wehr
Publisher : SAGE
ISBN 13 : 1412996937
Total Pages : 585 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Green Culture by : Kevin Wehr

Download or read book Green Culture written by Kevin Wehr and published by SAGE. This book was released on 2011-06-28 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.

Green Lies

Author : Pascual Berrone, Ph.d.
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781523373567
Total Pages : 340 pages
Book Rating : 4.3/5 (735 download)

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Book Synopsis Green Lies by : Pascual Berrone, Ph.d.

Download or read book Green Lies written by Pascual Berrone, Ph.d. and published by Createspace Independent Publishing Platform. This book was released on 2016-03-10 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of corporate sustainability has gained increasing traction over the past five decades and "green marketing" is now considered a crucial element of every marketing department's agenda. But what happens when it comes to light-as in the Volkswagen diesel-emissions scandal of 2015-that a company has been waving a green flag in order to hide a black heart? And how can companies avoid greenwashing practices that might damage their legitimacy, reputation, and market value? Riddled with case studies, expert quotes, and infographics, Green Lies encapsulates the history of sustainability, outlines the risks of greenwashing, and most importantly proposes ways that-with the right corporate commitment-green can mean gold.

Settling Climate Accounts

Author : Thomas Heller
Publisher : Springer Nature
ISBN 13 : 3030836509
Total Pages : 229 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Settling Climate Accounts by : Thomas Heller

Download or read book Settling Climate Accounts written by Thomas Heller and published by Springer Nature. This book was released on 2021-10-21 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: As drivers of climate action enter the fourth decade of what has become a multi-stage race, Net Zero has emerged as the dominant organizing principle. Hundreds of corporations and investors worldwide, together responsible for assets in the tens of trillions of dollars, are lining-up for the UN Race to Zero. This latest stage in the race to save civilization from heat, drought, fires, and floods, is defined by steering toward zeroing out greenhouse gas emissions by 2050. Settling Climate Accounts probes the practice of Net Zero finance. It elucidates both the state of play and a set of directions that help form judgements about whether Net Zero is going to carry climate action far enough. The book delves into technical analyses and activates the reader’s imagination with narrative accounts of climate action past, present, and future. Settling Climate Accounts is edited and authored by Stanford University faculty and researchers. The first part of the book investigates the rough edges of Net Zero in practice, exploring questions of hedging risk, Scope 3 emissions, greenwashing, and the business of asset management. The second half looks at states, markets, and transitions through the lenses of blended finance, offsets, debt, and securitization. The editors tease out possible solutions and raise further questions about the adequacy and reach of the Net Zero agenda. To effectively navigate the road ahead, the editors call out the need for accountability and ask: who is in charge of making Net Zero add up? Settling Climate Accounts offers context and foundation to ground the rapidly evolving practice of Net Zero finance. Targeted at seasoned practitioners, newly activated leaders, educators, and students of climate action the world over, this book embraces the complexity of climate action and, in so doing, proposes to animate and drive hope.