Global Agricultural And Food Marketing In A Global Context Advancing Policy Management And Innovation

Download Global Agricultural And Food Marketing In A Global Context Advancing Policy Management And Innovation full books in PDF, epub, and Kindle. Read online Global Agricultural And Food Marketing In A Global Context Advancing Policy Management And Innovation ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation

Author : Maiwashe-Tagwi, Aluwani
Publisher : IGI Global
ISBN 13 : 1668447827
Total Pages : 255 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation by : Maiwashe-Tagwi, Aluwani

Download or read book Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation written by Maiwashe-Tagwi, Aluwani and published by IGI Global. This book was released on 2023-03-20 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 70% of food production is in the hands of farmers; however, numerous studies have shown that smallholder farmers do not have access to markets. The reasons for this failure have been attributed to a lack of financial resources and infrastructure. To date, no one has questioned the role that graduates, academics, agricultural economists, and agricultural extension officials play in the plight of market access. Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation discusses key aspects of the agricultural marketing context including the policy environment, the available local markets and how they operate, the conditions and requirements for international trade, the logistic system operations, and the technology developments in marketing. Covering topics such as produce, food production, and digital marketing, this reference work is ideal for farmers, government officials, policymakers, researchers, scholars, academicians, practitioners, educators, and students.

Marketing and Advertising in the Online-to-Offline (O2O) World

Author : Dinana, Hesham Osama
Publisher : IGI Global
ISBN 13 : 1668458462
Total Pages : 332 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Marketing and Advertising in the Online-to-Offline (O2O) World by : Dinana, Hesham Osama

Download or read book Marketing and Advertising in the Online-to-Offline (O2O) World written by Dinana, Hesham Osama and published by IGI Global. This book was released on 2022-10-28 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The evolution of online-to-offline and offline-to-online strategies and business models are transforming the research agenda for academicians and work practices for professionals. Further study on this evolution is required to fully understand the opportunities and future directions. Marketing and Advertising in the Online-to-Offline (O2O) World presents an insight into online and offline marketing strategies and practices and focuses on the emerging trend in the online and offline worlds. The book also explores the potential use of emerging technologies such as virtual reality, mixed reality, and big data analytics in different marketing and advertising functions. Covering key topics such as consumer behavior, brand equity, advertising, and brand performance, this reference work is ideal for business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Enhancing Customer Engagement Through Location-Based Marketing

Author : Singh, Amandeep
Publisher : IGI Global
ISBN 13 : 1668481790
Total Pages : 325 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Enhancing Customer Engagement Through Location-Based Marketing by : Singh, Amandeep

Download or read book Enhancing Customer Engagement Through Location-Based Marketing written by Singh, Amandeep and published by IGI Global. This book was released on 2023-03-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix,” and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.

Promoting Organizational Performance Through 5G and Agile Marketing

Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1668455250
Total Pages : 332 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Promoting Organizational Performance Through 5G and Agile Marketing by : Santos, José Duarte

Download or read book Promoting Organizational Performance Through 5G and Agile Marketing written by Santos, José Duarte and published by IGI Global. This book was released on 2022-09-30 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is well understood that many business operations are evolving to fit within the mold of society’s technological advancement. This is no different for marketing. While there are indicators proving the evolution of marketing, there are still many questions that must be addressed when examining the changes made to the field: whether this evolution will force new tactics, whether it will be reduced to technological tools, and more. These questions must be answered in order to allow organizations to be more customer-oriented and competitive. Promoting Organizational Performance Through 5G and Agile Marketing provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organizations and customer relationships. It consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity. Covering topics such as loyalty programs, brand attachment, and purchase intention, this premier reference source is an excellent resource for business leaders and executives, brand managers, IT managers, marketers, communications professionals, students and faculty of higher education, librarians, researchers, and academicians.

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

Author : Gupta, Monika
Publisher : IGI Global
ISBN 13 : 1668458993
Total Pages : 317 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing by : Gupta, Monika

Download or read book Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing written by Gupta, Monika and published by IGI Global. This book was released on 2022-12-09 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as well as point-of-sale actions. Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing provides strategies for approaching customers through their senses to better formulate effective sensory tactics. It strengthens the research in communicating brand image, enhancing brand recognition, generating brand loyalty, and increasing brand appeal through sensory marketing. Covering topics such as customer engagement, brand experience, and service quality, this premier reference source is an indispensable resource for business leaders and executives, marketing professionals, brand specialists, students and faculty of higher education, librarians, researchers, and academicians.

Cases on Social Justice in China and Perspectives on Chinese Brands

Author : Elhaoussine, Youssef
Publisher : IGI Global
ISBN 13 : 1668449579
Total Pages : 299 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Cases on Social Justice in China and Perspectives on Chinese Brands by : Elhaoussine, Youssef

Download or read book Cases on Social Justice in China and Perspectives on Chinese Brands written by Elhaoussine, Youssef and published by IGI Global. This book was released on 2023-01-23 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a rising superpower and economy, China and the Chinese society have attracted the attention of the world. However, because of the language and cultural barrier, it is difficult for foreign academics and the foreign public to grasp what is happening within Chinese society. This is particularly the case if a foreign audience wishes to understand the Chinese public and how social justice plays out in China. Cases on Social Justice in China and Perspectives on Chinese Brands proposes an objective view of the effect that social justice and online public debates had on brands by describing and reporting the real situation in China where brands faced a public outcry after a controversial event and by considering how the brands were affected. Covering key topics such as brand activity, social media, boycotts, vulgar marketing, and salary disputes, this reference work is ideal for government officials, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.

Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

Author : Miguélez-Juan, Blanca
Publisher : IGI Global
ISBN 13 : 1668439727
Total Pages : 463 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape by : Miguélez-Juan, Blanca

Download or read book Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape written by Miguélez-Juan, Blanca and published by IGI Global. This book was released on 2023-01-09 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.

Handbook of Research on the Interplay Between Service Quality and Customer Delight

Author : Sarma, Sarmistha
Publisher : IGI Global
ISBN 13 : 1668458551
Total Pages : 462 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on the Interplay Between Service Quality and Customer Delight by : Sarma, Sarmistha

Download or read book Handbook of Research on the Interplay Between Service Quality and Customer Delight written by Sarma, Sarmistha and published by IGI Global. This book was released on 2023-01-31 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been developed to determine the factors leading to satisfaction; however, within the past few years, scholars have proved that satisfaction is not sufficient to leave a strong mark in the minds of the customers. Service quality and customer delight have been the buzzwords in the business world in recent times as scholars have proven that customer delight is the key to customer retention. The Handbook of Research on the Interplay Between Service Quality and Customer Delight considers how companies around the world in a cross-cultural environment are dealing with service quality and customer delight and proposes a global outlook on the current trends, tactics, and opportunities. Covering key topics such as buyer funnels, consumer dissonance, and digital solutions, this reference work is ideal for business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Global Agricultural Marketing Management

Author : Steve Carter
Publisher : Food & Agriculture Org.
ISBN 13 : 9789251040133
Total Pages : 320 pages
Book Rating : 4.0/5 (41 download)

DOWNLOAD NOW!

Book Synopsis Global Agricultural Marketing Management by : Steve Carter

Download or read book Global Agricultural Marketing Management written by Steve Carter and published by Food & Agriculture Org.. This book was released on 1997 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing Festivals for Destination Marketing and Branding

Author : Kulshreshtha, Sharad Kumar
Publisher : IGI Global
ISBN 13 : 166846358X
Total Pages : 394 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Managing Festivals for Destination Marketing and Branding by : Kulshreshtha, Sharad Kumar

Download or read book Managing Festivals for Destination Marketing and Branding written by Kulshreshtha, Sharad Kumar and published by IGI Global. This book was released on 2023-04-11 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.

Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World

Author : Keikhosrokiani, Pantea
Publisher : IGI Global
ISBN 13 : 1668470314
Total Pages : 428 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World by : Keikhosrokiani, Pantea

Download or read book Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2023-04-05 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.

Global Applications of the Internet of Things in Digital Marketing

Author : Naim, Arshi
Publisher : IGI Global
ISBN 13 : 1668481685
Total Pages : 433 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Global Applications of the Internet of Things in Digital Marketing by : Naim, Arshi

Download or read book Global Applications of the Internet of Things in Digital Marketing written by Naim, Arshi and published by IGI Global. This book was released on 2023-05-23 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Agricultural and Food Marketing Management

Author : I. M. Crawford
Publisher : Food & Agriculture Organization of the UN (FAO)
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Agricultural and Food Marketing Management by : I. M. Crawford

Download or read book Agricultural and Food Marketing Management written by I. M. Crawford and published by Food & Agriculture Organization of the UN (FAO). This book was released on 1997 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cultural Marketing and Metaverse for Consumer Engagement

Author : Singh, Amandeep
Publisher : IGI Global
ISBN 13 : 1668483149
Total Pages : 361 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Cultural Marketing and Metaverse for Consumer Engagement by : Singh, Amandeep

Download or read book Cultural Marketing and Metaverse for Consumer Engagement written by Singh, Amandeep and published by IGI Global. This book was released on 2023-04-07 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can relate to the characters in the advertisements. To design a cultural marketing advertisement, it is critical to pay attention to what is going on in the culture and anticipate what issues will hold in the future. Cultural Marketing and Metaverse for Consumer Engagement highlights the importance of cultural marketing, discusses how consumer beliefs are built and affected by cultural marketing, and considers how culture acts as a base for the marketing ecosystem. Covering key topics such as the digital era, religion marketing, and consumer behavior, this premier reference source is ideal for marketers, business owners, managers, researchers, scholars, academicians, practitioners, instructors, and students.

US Programs Affecting Food and Agricultural Marketing

Author : Walter J. Armbruster
Publisher : Springer Science & Business Media
ISBN 13 : 1461449308
Total Pages : 541 pages
Book Rating : 4.4/5 (614 download)

DOWNLOAD NOW!

Book Synopsis US Programs Affecting Food and Agricultural Marketing by : Walter J. Armbruster

Download or read book US Programs Affecting Food and Agricultural Marketing written by Walter J. Armbruster and published by Springer Science & Business Media. This book was released on 2012-11-06 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the increased scope, complexity and globalization of markets, the changes in technology behind this, and the need for policy and program adjustments. Also discusses the development of supply chains both domestically and globally.

Advancing agriculture in developing countries through knowledge and innovation: Synopsis of an International Conference

Author : Kwadwo Asenso-Okyere, Kristin Davis, and Dejene Aredo
Publisher : Intl Food Policy Res Inst
ISBN 13 : 0896297802
Total Pages : 32 pages
Book Rating : 4.8/5 (962 download)

DOWNLOAD NOW!

Book Synopsis Advancing agriculture in developing countries through knowledge and innovation: Synopsis of an International Conference by : Kwadwo Asenso-Okyere, Kristin Davis, and Dejene Aredo

Download or read book Advancing agriculture in developing countries through knowledge and innovation: Synopsis of an International Conference written by Kwadwo Asenso-Okyere, Kristin Davis, and Dejene Aredo and published by Intl Food Policy Res Inst. This book was released on 2008 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Big Data Marketing Strategies for Superior Customer Experience

Author : Saura, Jose Ramon
Publisher : IGI Global
ISBN 13 : 166846456X
Total Pages : 364 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Big Data Marketing Strategies for Superior Customer Experience by : Saura, Jose Ramon

Download or read book Big Data Marketing Strategies for Superior Customer Experience written by Saura, Jose Ramon and published by IGI Global. This book was released on 2023-04-17 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the digital ecosystem and implement new methods and techniques to improve the users’ experiences and their analytical strategies. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods and services. As a result, digital marketing and online advertising have become the main strategies used by companies in their marketing actions. Advertising can be designed and shown considering users’ interests based on what they visit or where they go. That implies that the user experience is improved as long as they receive personalized adverts focused on what they were curious or concerned about. Thus, techniques such as artificial intelligence (AI), data mining, or business intelligence have allowed companies to act accordingly in real-time without user perception. Big Data Marketing Strategies for Superior Customer Experience compiles and studies the major practices and case studies of big data marketing in recent years. In this digital era, this book can be used as a sourcebook on study cases focused on digital marketing strategies as well as the identification of new technologies that will help the development of initiatives and practices focused on marketing and data sciences. Covering topics such as customer satisfaction, collective intelligence, and sentiment analysis, this premier reference source is an essential resource for students and educators of higher education, marketers, innovators, business leaders and managers, entrepreneurs, librarians, researchers, and academicians.