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Getting Your Business On Track In The Digital Age
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Book Synopsis Getting Your Business On Track in The Digital Age by : Sterlyn Markell Smith
Download or read book Getting Your Business On Track in The Digital Age written by Sterlyn Markell Smith and published by Sterlyn Smith. This book was released on 2021-05-26 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your journey of starting and running a successful business in the digital age starts with your knowledge and understanding of business, finances, marketing, and customer service. In the highly competitive world of business, your lack of knowledge and understanding can break and destroy your dreams of being in business for yourself. Getting Your Business On Track in The Digital Age is a practical guide to building your profitable business online. In this book, you’ll learn: Money secrets: learn how money really works How to start a business with no money How to keep your business up and operational and what to do if it fails The difference between the creative mind VS the educated mind The top 7 rules to business success made simple The entrepreneur's mindset: the 8 pillars to success The 10 millionaire success habits for the average person The negotiation skills that can close deals How to successfully building your web business How to make money with your internet business Search engine optimization (SEO) & web analytics success How to properly manage your business during a crisis How to get customers to keep buying from you As an invaluable tool for your path to online business success, the information within this book is easy to understand and presented practically to make this book the best tool in your entrepreneurial library.
Book Synopsis Getting Your Business On Track in The Digital Age by : Sterlyn Markell Smith
Download or read book Getting Your Business On Track in The Digital Age written by Sterlyn Markell Smith and published by . This book was released on 2021-05-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your journey of starting and running a successful business in the digital age starts with your knowledge and understanding of business, finances, marketing, and customer service. In the highly competitive world of business, your lack of knowledge and understanding can break and destroy your dreams of being in business for yourself. Getting Your Business On Track in The Digital Age is a practical guide to building your profitable business online. In this book, you'll learn: Money secrets: learn how money really works How to start a business with no money How to keep your business up and operational and what to do if it fails The difference between the creative mind VS the educated mind The top 7 rules to business success made simple The entrepreneur's mindset: the 8 pillars to success The 10 millionaire success habits for the average person The negotiation skills that can close deals How to successfully building your web business How to make money with your internet business Search engine optimization (SEO) & web analytics success How to properly manage your business during a crisis How to get customers to keep buying from you As an invaluable tool for your path to online business success, the information within this book is easy to understand and presented practically to make this book the best tool in your entrepreneurial library.
Book Synopsis Living Your Best Life Now by : Sterlyn Markell Smith
Download or read book Living Your Best Life Now written by Sterlyn Markell Smith and published by Sterlyn Smith. This book was released on 2020-09-15 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you feeling frustrated and disappointed in your life, and believe that there has to be more to it than what you are experiencing right now? Have you been questioning yourself wondering if you are currently on the right path? If you find yourself engulfed in uncertainty and asking these important questions, then chances are you may not be living your best life right now. Within the pages of Living Your Best Life Now, you will discover: • How to become more productive and self-motivated in your life • Learn how to take ownership over your happiness and reinforce your personal belief within yourself • How to remove toxic people and crush your fears • How to crush excuses and rise up after a tragedy strikes • Expand your understanding about self-confidence and the power of persuasion • Learn some new ideas about finances and debt that can turn your life around • Learn how to adjust to change and fully understand you learning style • And there are many other subjects that will be covered in detail… In Living Your Best Life Now, you will definitely discover what it takes to move your life from wherever you are currently, to exactly where you want to be. This is a straightforward and direct book that will help you and anyone who needs to find their way back to their own personal happiness. Living your best life is not a momentary situation that is established based on human emotions that can change daily. Living your best life is a full mind, body, spirit and emotional makeover where you have to develop strength within each area of your life where weakness now exists. Today, you should stop spinning your wheels and going nowhere. Open up and read Living Your Best Life Now and begin the process of turning your life around so you can fill in the gaps and areas of weakness that have been holding you back for years.
Book Synopsis Driving Digital Strategy by : Sunil Gupta
Download or read book Driving Digital Strategy written by Sunil Gupta and published by Harvard Business Press. This book was released on 2018-07-24 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
Book Synopsis Supporting Local Businesses and Entrepreneurs in the Digital Age by : Salvatore DiVincenzo
Download or read book Supporting Local Businesses and Entrepreneurs in the Digital Age written by Salvatore DiVincenzo and published by Bloomsbury Publishing USA. This book was released on 2017-09-07 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely reference for all public librarians who serve the business community in libraries, regardless of size or location—from small rural outposts to bustling big-city branches. Serving communities today entails serving businesses—in particular, local businesses, entrepreneurs, and those looking to become entrepreneurs. Understandably, many librarians are not prepared for this role, and as a result feel uncomfortable in it. Supporting Local Businesses and Entrepreneurs in the Digital Age: The Public Librarian's Toolkit explains how librarians and libraries can better serve the business community, offering specific guidance on everything from information resources—including books, databases, and free online sites—to programming, special events, marketing, and outreach. Readers will gain insight into key topics ranging from embedded business librarianship, virtual business librarianship, and government documents to seminars, one-on-one appointments, and trade shows. Providing invaluable guidance based on the authors' real-world experience and research as well as interviews with librarians in all sizes of libraries around the country, this book offers practical, actionable advice and proven best practices for serving local business owners and entrepreneurs.
Book Synopsis The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age by : Jill Dyche
Download or read book The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age written by Jill Dyche and published by McGraw Hill Professional. This book was released on 2015-01-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing a Powerful New Business Model for Today’s IT Blogger, speaker, software executive, and bestselling author Jill Dyché has been thinking about leadership a lot lately. Having consulted with business and IT executives with Fortune 500 companies for most of her career, she has heard a common refrain: “What should we do about shadow IT?” She’s decided to address the answer head-on. With the onslaught of cloud solutions, consumerization of technology, and increasingly tech-savvy business people, it’s time for a manifesto for leaders who recognize—and are nervous about—the demands of the digital age. Whether you’re an executive, department head, or IT manager, The New IT provides an action-ready blueprint for building and strengthening the role of IT in your company—and prescribing IT’s future. Learn how to: ASSESS your current and future IT profile ALIGN your IT organization with business priorities MAP technology delivery plans according to business priiorities ORGANIZE IT according to your company’s culture and strengths REDEFINE innovation and talent management practices BUILD a stronger and enduring role for IT as a business partner By using field-tested techniques to align your IT department with your corporate objectives, you can leverage the power of technology across the entire company. The New IT provides a set of tactical and experienced-based frameworks to help you and your colleagues conceive a new roadmap. It also includes real-world case studies and best practices from successful, technology-enabled companies such as Toyota, Merck, Brooks Brothers, Union Bank, and many others. You’ll hear from major industry pioneers, IT thought leaders, and other change agents who are leading the way in this new frontier. And you’ll learn how to bring your business and IT together in a way that is truly transformative. The new IT is more than computing power. It balances strategy and delivery. It’s interactive and inclusive. It’s as omnipresent as the smart phone and just as revolutionary. It equips you with the tools you need to succeed in reframing the IT conversation and propelling your business forward. Praise for The New IT “Jill has penned a de Toquevillean map of the digital world. Should be a required text for every business leader in the country.” Thornton May, futurist and author of The New Know “Enterprise IT has reached an inflection point in how services are delivered and consumed, requiring our profession to undertake a transformation of our own. Jill Dyché describes well the challenges we face, how to assess them, and how to take action to complete the journey toward modern enterprise IT.” Kimberly Stevenson, Vice President and Chief Information Officer, Intel “Conversational, intuitive, and intelligent, this book goes right to the heart of governance (control), innovation (change), identity (authority), relevance (alignment), and influence (strategy). It’s a timely book that should be read by executives across organizations.” Peter Marx, Chief Innovation and Technology Officer, City of Los Angeles “A highly readable, entertaining book that will help CIOs and their executive partners address the ongoing challenge of converting IT from a strategic liability to a strategic asset.” Peter Weill and Jeanne Ross, MIT Center for Information Research and authors of IT Governance “Everywhere I go I hear complaints about the old IT. Jill Dyché's book provides a comprehensive roadmap to changing IT to suit our analytical, consumer-driven, bring-your-own-device times!” Thomas H. Davenport, Distinguished Professor, Babson College, and author of Competing on Analytics and Big Data @ Work
Book Synopsis Reinventing the Product by : Eric Schaeffer
Download or read book Reinventing the Product written by Eric Schaeffer and published by Kogan Page Publishers. This book was released on 2019-03-03 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create the personalized and compelling experiences that today's customers expect by harnessing AI and digital technologies to create smart connected products, with this cutting-edge guide from senior leaders at Accenture. Digital technology is both friend and foe: highly disruptive, yet it cannot be ignored. As traditional products transform into smart connected products faster than ever before, companies that fail to make use of it now put themselves in the firing line for disintermediation or even eradication. However, digital technology is also the biggest opportunity for product-making businesses to create the next generation of goods in the marketplace. In Reinventing the Product, Eric Schaeffer and David Sovie, both Senior Managing Directors at Accenture, show how this reinvention is made possible, to deliver truly intelligent, and often even autonomous, products. Reinventing the Product makes the case for companies to rethink their product strategy, innovation and engineering processes, including: - How to harness the opportunities of AI and digital technologies, such as IoT sensors, blockchain, advanced analytics, cloud and edge computing - Practical advice on transforming their entire culture to build the future of successful 'living products' - Features case studies from global organizations such as Faurecia, Signify, Symmons and Haier and interviews with thought leaders from top companies including Amazon, ABB, Tesla, Samsung and Google This book provides the only advice any product-making company needs as it embarks on, or accelerates, its digitization journey.
Download or read book Beyond Digital written by Paul Leinwand and published by Harvard Business Press. This book was released on 2022-01-04 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Business Start-up in the Digital Age by : Learn2succeed.com Incorporated
Download or read book Business Start-up in the Digital Age written by Learn2succeed.com Incorporated and published by Productive Publications. This book was released on 2015-03-27 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helps inventors plus those who want to sell an existing product or find something appropriate. Start a service business. Select a name and legal structure. Home-based business versus commercial and retail leases. Calculate human resource requirements. Online and offline advertising. Set up a Web site to sell online. Calculate the money needed to start. Software for creating a business plan.
Book Synopsis Selling in the Digital Age by : Bruce May
Download or read book Selling in the Digital Age written by Bruce May and published by Lulu.com. This book was released on with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Personal Branding in the Digital Age by : Francine Beleyi
Download or read book Personal Branding in the Digital Age written by Francine Beleyi and published by . This book was released on 2017-11-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to thrive in the digital age as a professional, expert or business owner? 81% of all buyers turn to the Internet to research the products and services they want to purchase. The question is: can you make yourself stand out during this search? This is where your 'personal brand' comes in. But how do you sell when you are the product? A decade ago, author Francine Beleyi became obsessed with these questions as she left her corporate job to start her consultancy: -Why are some people constantly given lucrative opportunities, advance faster in life, and are out there crushing it? -How to identify and package the unique value you can offer to others, and deliver it consistently? -How to build credibility as an expert in your chosen speciality and attract lucrative opportunities rather than chase them? As a business owner, coach, trainer, consultant, and having conversations with leading experts in the new economy, Francine found common patterns distilled in an easy and clear framework, YEANICC TM, with seven pillars anyone can use to lead in their chosen field and get highly paid. Each of the pillars is illustrated by real life stories, case studies, expert tips, thought-provoking exercises and action steps you can implement right now. If you've ever wanted a simple roadmap to build an influential personal brand and live a more rewarding life, this book is for you. Best of all, you are not left alone. A link to free resources, training and support is included in the book.
Book Synopsis Who Wins in a Digital World? by : MIT Sloan Management Review
Download or read book Who Wins in a Digital World? written by MIT Sloan Management Review and published by MIT Press. This book was released on 2019-03-05 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: How organizations can adapt to a constantly changing business environment by being flexible but focused, embracing change, and moving fast. In the new digital world, the unknowns are never-ending. Our ability to embrace the demands of change has become a prerequisite for success. It's not easy. We don't work the way we did last year. Next year, it will all change again. If an organization doesn't embrace the realities of change, it will be under siege from those that do. Who Wins in a Digital World explains how organizations can adapt to a constantly changing business environment by being flexible but focused, embracing change in all its messiness, and moving fast. In articles that originally appeared in MIT Sloan Management Review, experts from business and academia discuss digital adaptability, explaining how both organizations and individuals need the ability to excel in what their roles will become as technology and their competitive ecosystem evolve. They highlight strategies and mindsets that can foster change, including boldness in the face of digitization, a focus on collaboration, and an artificial intelligence game plan. And they explore the need for speed, with one contributor declaring: “Implement first, ask questions later (or not at all).” Once an organization accepts the fact that technological change is ongoing and inevitable, it becomes more about opportunity and less about challenge. This book shows that change can be stimulating, exhilarating, and something to be welcomed. Contributors Stephen J. Andriole, Jacques Bughin, Thomas H. Davenport, Nathan Furr, Lynn J. Good, David Kiron, Edward E. Lawler III, Vikram Mahidhar, Paul Michelman, Jeanne Ross, Paul J. H. Schoemaker, Andrew Shipilov, Charles Sull, Donald Sull, Philip E. Tetlock, Stefano Turconi, Nicolas van Zeebroeck, Peter Weill, Thomas Williams, Stephanie L. Woerner, Christopher G. Worley, James Yoder
Book Synopsis Business Writing in the Digital Age by : Natalie Canavor
Download or read book Business Writing in the Digital Age written by Natalie Canavor and published by SAGE. This book was released on 2012 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Writing in the Digital Age fills an urgent need to equip business and MBA students to write more effectively in a style that works for today′s business world. Using a readable, highly accessible approach and numerous concrete examples, this book frames writing as a strategic tool to accomplish goals. Readers learn a step-by-step system that tells them what to say, and how to say it in every circumstance. At the same time they learn how to improve their technical skills by applying practical techniques rather than grammatical rules. In today′s business world, success depends on writing. Those who write well are better able to win opportunities, establish their reputation, persuade others to their viewpoint and build relationships. They collaborate, manage and lead more effectively. Writing well also equips businesspeople to function in a global marketplace and reach increasingly diverse audiences. This book builds readers′ confidence and capabilities. No matter what their starting point, they absorb a solid foundation that applies to all writing. They also learn the specifics of crafting messages and documents that range from the traditional, like letters and proposals, to media such as email, blogs, web sites, PowerPoint and social networking. This broad coverage makes the material relevant and compelling. Students also develop tools to keep improving on their own, and to handle new communication channels as they emerge. Business Writing in the Digital Age helps teachers stay current with a changing media landscape. They can use it as a complete guide to writing development, drawing on the practice opportunities and group projects supplied, or assign students to work with some--or all the material--on their own.
Book Synopsis Branding in a Digital World by : Hilary JM Topper MPA
Download or read book Branding in a Digital World written by Hilary JM Topper MPA and published by iUniverse. This book was released on 2019-11-21 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to messaging – is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: • build an integrated marketing plan. • use social media marketing. • recruit ambassadors for your brand. • integrate IoT and wearable tech. • create compelling blog and social content. • increase your SEO. • use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.
Book Synopsis Digital Marketing eBook by : GURMEET SINGH DANG
Download or read book Digital Marketing eBook written by GURMEET SINGH DANG and published by GURMEETWEB TECHNICAL LABS. This book was released on with total page 1228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Launch a Magazine in this Digital Age by : Mary Hogarth
Download or read book How to Launch a Magazine in this Digital Age written by Mary Hogarth and published by Bloomsbury Publishing USA. This book was released on 2013-12-19 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide for students and inexperienced editors, detailing the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats. The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.
