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Author : David Laskin
Publisher :
ISBN 13 : 9780345325983
Total Pages : 292 pages
Book Rating : 4.3/5 (259 download)
Download or read book Getting Into Advertising written by David Laskin and published by . This book was released on 1986 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S. William Pattis
Publisher : McGraw Hill Professional
ISBN 13 : 9780071430494
Total Pages : 164 pages
Book Rating : 4.4/5 (34 download)
Download or read book Careers in Advertising written by S. William Pattis and published by McGraw Hill Professional. This book was released on 2004-04 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on how to begin a career in advertising, offering specific information on each profession, career choices, working conditions, details on responsibilities, education, and training required.
Author : Andrea Neidle
Publisher : Thomson Learning
ISBN 13 : 9780826457677
Total Pages : 224 pages
Book Rating : 4.4/5 (576 download)
Download or read book How to Get Into Advertising written by Andrea Neidle and published by Thomson Learning. This book was released on 2002 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as an invaluable guide for all those wishing to break into the world of advertising, media and marketing communications. The wealth of hints and tips that range from the conventional to the non-conventional make this book insightful and invaluable. The author uses over twenty years experience in this industry to help anyone wishing to pursue a career in this field start off on the right foot.
Author : Adela Stanley
Publisher :
ISBN 13 : 9780749431761
Total Pages : 118 pages
Book Rating : 4.4/5 (317 download)
Download or read book Careers in Marketing, Advertising and Public Relations written by Adela Stanley and published by . This book was released on 2000 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: With information on changes to marketing qualifications, advice on getting into marketing, progressing your career and the range of jobs on offer, this text is a guide for anyone wanting to know what a career in marketing involves. It includes tips for getting in and ideas on future directions.
Author : Terry Berland
Publisher : Plume Books
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 ( download)
Download or read book Breaking Into Commercials written by Terry Berland and published by Plume Books. This book was released on 1997 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to getting a job in commercials, offering advice on a variety of topics including how to get a great head shot, create a stand-out resume, sign with an agent, and ace an audition, and featuring interviews with professionals from different areas of the industry.
Author : Nancy Vonk
Publisher : Wiley + ORM
ISBN 13 : 1118040414
Total Pages : 296 pages
Book Rating : 4.1/5 (18 download)
Download or read book Pick Me written by Nancy Vonk and published by Wiley + ORM. This book was released on 2010-12-14 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichs this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.
Author : Marketing Advisors and Consultants
Publisher :
ISBN 13 : 9780646364346
Total Pages : 118 pages
Book Rating : 4.3/5 (643 download)
Download or read book Getting Into Advertising, Marketing and Selling written by Marketing Advisors and Consultants and published by . This book was released on 1998 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vocational guidebook produced by Marketing Advisors and Consultants who operate in this field. Designed to provide those interested in a business career with relevant and practical information. Introduces each industry and provides not only a quick overview but also a detailed approach for entering each profession. Includes an extensive Resources and References section and a sample Resume layout.
Author : Michael Pollard
Publisher :
ISBN 13 : 9780902878556
Total Pages : 24 pages
Book Rating : 4.8/5 (785 download)
Download or read book Getting Into Advertising written by Michael Pollard and published by . This book was released on 1990 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nicholas Staveley
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (65 download)
Download or read book Getting Into Advertising; a Guide to Finding a Job in the Advertising Industry written by Nicholas Staveley and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Belle Frank
Publisher :
ISBN 13 : 9780985179519
Total Pages : 0 pages
Book Rating : 4.1/5 (795 download)
Download or read book The Advertising On-ramp written by Belle Frank and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Advertising On-Ramp" provides strategies readers can use to make their job prospecting more effective. It also serves as a source of emotional support for job seekers, which is increasingly needed in these complicated economic times. This book is a must-read for college seniors and new graduates in communications, marketing, and advertising, or those in liberal arts who want to move into those fields. Belle Frank is responsible for hiring, so it addresses many issues that marketing professionals have encountered when interviewing and hiring. "The Advertising On-Ramp" is also important for professionals in the marketing business who are responsible for attracting and developing new talent as well as those who are advising graduates about career choices.
Author : Ken Haas
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.3/5 (9 download)
Download or read book How to Get a Job in Advertising written by Ken Haas and published by . This book was released on 1979 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter Hanlon
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.:/5 (31 download)
Download or read book Breaking Into Advertising written by Walter Hanlon and published by . This book was released on 1935 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Scot Upright
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.5/5 (464 download)
Download or read book Guide To Advertising written by Scot Upright and published by . This book was released on 2021-07-30 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective advertising reaches potential customers and informs them of your products or services. Ideally, advertising should capture the prospective customer's attentions attention and entice them to use your product. Regardless of the method, all your advertising should be clear and consistently reflect the unique positioning statement of your business. Advertising is communication intended to inform, educate, persuade, and remind individuals of your product or business. Advertising must work with other marketing tools and business elements to be successful. Advertising must be interruptive - that is, it must make you stop thumbing through the newspaper or thinking about your day long enough to read or hear the ad. In this book, the author has created a concise and enjoyable guide to the advertising industry. Drawing from their decades of experience in the best advertising agencies in the world, working with some of the biggest brands, they offer a view on how the industry really works. The book covers agencies, clients, media channels, new technology, how advertising works, the culture of advertising, the ethics of advertising, and the advertising industry's future.
Author : Sputnik
Publisher :
ISBN 13 : 9780987107701
Total Pages : 175 pages
Book Rating : 4.1/5 (77 download)
Download or read book Becoming an Astronaut , Or Getting Into Advertising, Design & Other Impossible to Land Jobs written by Sputnik and published by . This book was released on 2011 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the almost definitive guide to getting your foot, and hopefully the rest of your body, in some of the coolest, but most notoriously closed doors in the world.Aimed primarily at the fields of Marketing, Advertising and Design, the insights and advice in this guide are relevant to almost all job hunters - except perhaps those genuinely wanting to be astronauts. Or neurosurgeons.Quite simply, if you follow the advice in this book you will find a job. End of story.
Author : Barry Maher
Publisher : Barry Maher
ISBN 13 : 0978732111
Total Pages : 299 pages
Book Rating : 4.9/5 (787 download)
Download or read book Getting the Most from Your Yellow Pages Advertising written by Barry Maher and published by Barry Maher. This book was released on 2006-07-25 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The completely revised and updated third edtion of the classic "bible on how to advertise in the Yellow Pages." The best and latest answers to all the questions telephone directory advertisers advertisers ask; and to those they never ask but should. As TIME said, "Barry Maher has helped thousands of small businesses get the most effective and cost-effective yellow pages advertising possible."How much should you be spending? In which directories? What kind of ads should you have and how big should those ads be? In what headings? How can you save money without hurting response? How important are Internet Yellow Pages and local search engines? Plus Maher provides a step by step program for designing ads that get the call. Even when surrounded by pages of other ads all selling the same thing.
Author : Court Cunningham
Publisher : John Wiley & Sons
ISBN 13 : 0470637315
Total Pages : 384 pages
Book Rating : 4.4/5 (76 download)
Download or read book Local Online Advertising For Dummies written by Court Cunningham and published by John Wiley & Sons. This book was released on 2010-03-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift Explores how to research your audience, set goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing Examines blogs, chat rooms, video, and other ways to win customers Don't miss the free offer from Yodle that comes with this practical guide!
Author : Laurence Minsky
Publisher : NTC/Contemporary Publishing Company
ISBN 13 : 9780844234960
Total Pages : 0 pages
Book Rating : 4.2/5 (349 download)
Download or read book How to Succeed in Advertising when All You Have is Talent written by Laurence Minsky and published by NTC/Contemporary Publishing Company. This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fourteen famous copywriters and art directors retrace their paths to offer insights into the creative process and frank recommendations on how to break into advertising, make contacts, prepare a portfolio, sell ideas and make a name in the industry
