My Life In Advertising

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My Life in Advertising

Author : Claude C. Hopkins
Publisher : Laurus
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis My Life in Advertising by : Claude C. Hopkins

Download or read book My Life in Advertising written by Claude C. Hopkins and published by Laurus. This book was released on 1917 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. One night in Los Angeles I told this story to Ben Hampton, writer, publisher, and advertising man. He listened for hours without interruption, because he saw in this career so much of value to beginners. He never rested until he had my promise to set down the story for publication. He was right. Any man who by a lifetime of excessive application learns more about anything than others owes a statement to successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all I have tried to do. When this autobiography was announced as a serial many letters of protest came to me. Some of them came from the heads of big businesses which I had served. Behind them appeared the fear that I would claim excessive credit to the hurt of others' pride. I rewrote some of the chapters to eliminate every possible cause for such apprehensions.

My Life in Advertising and Scientific Advertising

Author : Claude Hopkins
Publisher : McGraw Hill Professional
ISBN 13 : 9780844231013
Total Pages : 340 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis My Life in Advertising and Scientific Advertising by : Claude Hopkins

Download or read book My Life in Advertising and Scientific Advertising written by Claude Hopkins and published by McGraw Hill Professional. This book was released on 1998 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932), who worked for various advertisers including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company until, at the age of 41, he was hired by Albert Lasker to write copy for Lord & Thomas advertising agency (forerunner to today's Foote, Cone & Belding). He stayed for 18 years. Scientific Advertising and My Life in Advertising remain essential, vital guideposts for present and future generations of advertising professionals. - Publisher.

A Big Life In Advertising

Author : Mary Lawrence
Publisher : Simon and Schuster
ISBN 13 : 0743245865
Total Pages : 322 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis A Big Life In Advertising by : Mary Lawrence

Download or read book A Big Life In Advertising written by Mary Lawrence and published by Simon and Schuster. This book was released on 2003-05-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.

Scientific advertising

Author : Claude C. Hopkins
Publisher : David De Angelis
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4.2/5 (22 download)

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Book Synopsis Scientific advertising by : Claude C. Hopkins

Download or read book Scientific advertising written by Claude C. Hopkins and published by David De Angelis. This book was released on 2022-09-06 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to established fundamentals. If we enter any realms of uncertainty we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns. So they see the results of countless methods and polices. They become a clearing house for everything pertaining to merchandising. Nearly every selling question which arises in business is accurately answered by many experiences. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We learn the principles and prove them by repeated tests. This is done through keyed advertising, by traced returns, largely by the use of coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves best, that method becomes a fixed principle.

Reality In Advertising

Author : Rosser Reeves
Publisher : Lulu.com
ISBN 13 : 1387028049
Total Pages : 123 pages
Book Rating : 4.3/5 (87 download)

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Book Synopsis Reality In Advertising by : Rosser Reeves

Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

Life After the 30-Second Spot

Author : Joseph Jaffe
Publisher : John Wiley & Sons
ISBN 13 : 0471738697
Total Pages : 306 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Life After the 30-Second Spot by : Joseph Jaffe

Download or read book Life After the 30-Second Spot written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2005-06-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."

Controversies in Contemporary Advertising

Author : Kim Bartel Sheehan
Publisher : SAGE Publications
ISBN 13 : 1483315436
Total Pages : 336 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Controversies in Contemporary Advertising by : Kim Bartel Sheehan

Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

From Penguins to Paradise: My Life as an Advertising Man

Author : Paddy Hayes
Publisher : AuthorHouse
ISBN 13 : 1665580666
Total Pages : 139 pages
Book Rating : 4.6/5 (655 download)

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Book Synopsis From Penguins to Paradise: My Life as an Advertising Man by : Paddy Hayes

Download or read book From Penguins to Paradise: My Life as an Advertising Man written by Paddy Hayes and published by AuthorHouse. This book was released on 2020 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Penguins to Paradise: My Life as an Advertising Man invites the reader to laugh at and learn about the ad industry in equal measure. It charts the career of a young advertising agency trainee, from his initial struggles as a trainee Account Executive to his appointment as Managing Director (Thailand), and eventually Senior Vice President (International). His insightful and often hilarious experiences range from the pitfalls of trying to make penguins perform for a TV commercial in London to the trials of opening some of the first Western agencies in Moscow and China. How do ad agencies work? How do you take the knowledge from London agencies and apply it in Singapore, Bangkok, Tokyo, and Brazil, while at the same time learning from these foreign cultures? And what is bachelor life really like in these far-away countries? All is revealed in this informative, light-hearted, and entertaining book.

Excellence in Advertising

Author : Leslie Butterfield
Publisher : Routledge
ISBN 13 : 113640452X
Total Pages : 304 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Excellence in Advertising by : Leslie Butterfield

Download or read book Excellence in Advertising written by Leslie Butterfield and published by Routledge. This book was released on 2009-11-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged - with new authors added and new subjects covered. The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who's Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others. Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising: Building successful brands Strategy development The analysis and interpretation of qualitative research Creative briefing Media strategy AND NEW IN THIS EDITION: Managing relationships Evaluating advertising Loyalty Shareholder value Total communication strategy Combining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis. Leslie Butterfield is Chairman of Partners BDDH, the agency he founded in 1987. He is one of the UK advertising industry's most respected strategists, and a regular contributor to advertising conferences and publications. He was Chairman of the IPA's Training and Development Committee from 1989 to 1997 and is now a Council Member and Fellow of the IPA.

Cases in Advertising Management

Author : Kelley
Publisher : M.E. Sharpe
ISBN 13 : 0765628767
Total Pages : 146 pages
Book Rating : 4.7/5 (656 download)

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Book Synopsis Cases in Advertising Management by : Kelley

Download or read book Cases in Advertising Management written by Kelley and published by M.E. Sharpe. This book was released on 2015-05-18 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

The Rise of Advertising in the United States

Author : Edd Applegate
Publisher : Scarecrow Press
ISBN 13 : 0810884062
Total Pages : 212 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis The Rise of Advertising in the United States by : Edd Applegate

Download or read book The Rise of Advertising in the United States written by Edd Applegate and published by Scarecrow Press. This book was released on 2012-08-17 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication included P. T. Barnum, master of the advertising “gimmick” Lydia Pinkham, queen of the patent medicine cure John Wanamaker, progenitor of modern retail advertising Albert Lasker, the formulator of “reason why” advertising Stanley Resor, the consummate market researcher Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.

My Life in Advertising

Author : Claude C. Hopkins
Publisher :
ISBN 13 : 9781490410142
Total Pages : 142 pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis My Life in Advertising by : Claude C. Hopkins

Download or read book My Life in Advertising written by Claude C. Hopkins and published by . This book was released on 2013-06-11 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: My Life in Advertising My Life in Advertising is written by Claude C. Hopkins. He was the widely known as the father of Advertising. This is his autobiography. He shared his experiences in advertising industry. Never try to show off. You are selling your product, not yourself. Do nothing to cloud your objective. Use the shortest words possible. Let every phrase ring with sincerity. From start to finish offer service. That is what you selling, that is all your prospect wants. Weigh every sentence on that basis. Waste no space, no money to any other end. I have seen many an ad. killed by a single unfortunate phrase. Usually a selfish phrase, indicating ulterior desires which repel. Phrases like "Insist on this brand," "Avoid imitations," "Look out for substitution." Such appeals have no good effect, and they indicate a motive with which buyers cannot sympathize.

Why Is Your Name Upside Down?

Author : David Oakley
Publisher : Carmel Saybrook
ISBN 13 : 9780990986515
Total Pages : 288 pages
Book Rating : 4.9/5 (865 download)

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Book Synopsis Why Is Your Name Upside Down? by : David Oakley

Download or read book Why Is Your Name Upside Down? written by David Oakley and published by Carmel Saybrook. This book was released on 2015-02-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't do things that people will remember. Do things that people will never forget. Like eating a fishing worm to make a point. Why is Your Name Upside Down? is a collection of hilariously entertaining stories from award-winning creative director David Oakley's adventures in advertising. For over 25 years, David has been creating provocative brand stories and experiences that people want to share. From starting his own agency with the biggest presidential campaign blunder in history to smashing a car with a giant muffin, David's stories are a rollicking good read. These stories go well beyond advice to the young advertising professional. Even people who hate advertising will love learning how to make peace with the "Celine Dion curse," how a ping-pong table bought from a drug dealer can cure your writer's block, and how to deal with a celebrity spokesman who insists on destroying your client's product. If for nothing else, you should read, Why is Your Name Upside Down? just to find out why Oakley is upside down in the BooneOakley logo. At least once a week, someone comes to the front door of the agency to tell us that our sign is upside down. And they want to know why. So David tells them the story. The advertising business is a story telling business. Every day, our job is to tell brand stories. In the form of TV commercials, radio spots, digital content and even billboards. The ads we create are often a story themselves. But behind these ads are a lot more stories. Relationship stories. Sad stories. Happy stories. Funny stories. Dumb stories. This book is a collection of stories that David loves telling. And it's his way of sharing some of the lessons these stories have taught him. So why is his name upside down? Because it gets noticed, it's memorable and people talk about it. At least that's what he tells people. It certainly makes a good story.

SUMMARY - My Life In Advertising By Claude Hopkins

Author : Shortcut Edition
Publisher : Shortcut Edition
ISBN 13 :
Total Pages : 21 pages
Book Rating : 4./5 ( download)

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Book Synopsis SUMMARY - My Life In Advertising By Claude Hopkins by : Shortcut Edition

Download or read book SUMMARY - My Life In Advertising By Claude Hopkins written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-09 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the professional adventure of Claude C. Hopkins, as well as the main lessons he learned from his experience. You will also discover that : Claude C. Hopkins' modest origins allowed him to excel in his work; The only way to succeed is to work, and the field is the only valid place to learn; Work can and must be considered as a game to be practiced with pleasure and assiduity; Mail-order selling, because of its specificities, allows the implementation of fundamental principles or "scientific advertising"; The advertiser has heavy responsibilities and takes real risks, which is why he must be all the more careful and methodical; The advertising profession is less lucrative than it seems, and its collaboration with brands is precarious; Claude C. Hopkins has been successful in applying his knowledge of advertising to entrepreneurship. Claude C. Hopkins has an outstanding professional experience. In "My Life in Advertising", he reveals the path that led him to the top. A pioneer, an exceptional professional, he shows the way for his successors to do better than he did. For him, work is at the origin of all successes, his own as well as those of advertising campaigns. You too, get involved in advertising! *Buy now the summary of this book for the modest price of a cup of coffee!

The Advertising Concept Book

Author : Pete Barry
Publisher :
ISBN 13 : 9780500516232
Total Pages : 296 pages
Book Rating : 4.5/5 (162 download)

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Book Synopsis The Advertising Concept Book by : Pete Barry

Download or read book The Advertising Concept Book written by Pete Barry and published by . This book was released on 2012 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

How to Make Your Advertising Make Money

Author : John Caples
Publisher : WWW.Snowballpublishing.com
ISBN 13 : 9781607964612
Total Pages : 386 pages
Book Rating : 4.9/5 (646 download)

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Book Synopsis How to Make Your Advertising Make Money by : John Caples

Download or read book How to Make Your Advertising Make Money written by John Caples and published by WWW.Snowballpublishing.com. This book was released on 2012-06 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Make Your Advertising Make Money by John Caples In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything... write headlines that command instant attention...save thousands of dollars in expenses each year...and much more. Containing hundreds of true stories, checklists, and guidelines, this sourcebook is for every copywriter, creative director, and business executive who wants to learn how to write copy that sells-from the master who most say did it better than anyone. You'll get: 1. Secrets of Successful Advertising 2. Twelve Ways to Find Advertising Ideas 3. Three Famous Case Histories 4. How to Get Ideas from Brainstorming 5. 303 Words and Phrases that Sell 6. How to Write Sentences that Sell 7. Sales Appeals that Last Forever 8. How to Write Headlines that Make Money 9. How to Use Stories to Sell Products 10. Tips on Copywriting 11. How Editorial Style Ads Can Bring Increased Sales 12. How to Write Sales Letters that Make Money 13. How Direct Response Can Help Advertisers Make Money 14. Ways to Improve Your Copy 15. How to Write Radio Commercials that Get Action 16. How to Apply Mail Order Know-How in Writing TV Commercials 17. Summing Up My Success Secrets I Have Learned in 50 Years Meet the Author John Caples was Vice President of BBDO, Inc. when he retired after 40 years of service with the nation's third largest advertising agency. The creator of such classic ads as "They Laughed When I Sat Down at the Piano" and "They Grinned When the Waiter Spoke to Me in French," and a member of the Copywriters's Halls of Fame, Mr. Caples built a nationwide reputation for his research and scientific methods of testing advertising effectiveness.

My Life In Advertising and Scientific Advertising

Author : Claude C. Hopkins
Publisher :
ISBN 13 : 9789394924208
Total Pages : 0 pages
Book Rating : 4.9/5 (242 download)

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Book Synopsis My Life In Advertising and Scientific Advertising by : Claude C. Hopkins

Download or read book My Life In Advertising and Scientific Advertising written by Claude C. Hopkins and published by . This book was released on 2022-10-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing the best of Claude C. Hopkins together. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. 1) Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a ""must-read"" book. The Book contains many principles that are common in all performance-based marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, basing advertising on sales, eliminating risk, learning what the thousands want to understand what the millions will buy. It is indeed impossible to say one understands advertising without having a thorough grasp on the material in this book. David Ogilvy wrote that ""Nobody should be allowed to have anything to do with advertising until he has read this book seven times and The book is widely considered the foundation of direct marketing. 2) "My Life in Advertising" is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic "Scientific Advertising"). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, "My Life in Advertising" is a must-read book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for internet marketing.