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How I Learned The Secrets Of Success In Advertising
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Book Synopsis How I Learned the Secrets of Success in Advertising by : G. Lynn Sumner
Download or read book How I Learned the Secrets of Success in Advertising written by G. Lynn Sumner and published by . This book was released on 2013-09 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Specific Problems And How They Were Solved In Selling A Million Men And Women. Practical Methods Learned In 40 Years Experience As Salesman, Advertising Writer, Advertising And Sales Manager, And Advertising Agency Executive.
Book Synopsis How I Learned the Secrets of Success in Advertising by : Guy Lynn Sumner
Download or read book How I Learned the Secrets of Success in Advertising written by Guy Lynn Sumner and published by North Audley Media. This book was released on 1952 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How I Learned the Secrets of Success in Advertising by : Gee Lynn Sumner
Download or read book How I Learned the Secrets of Success in Advertising written by Gee Lynn Sumner and published by . This book was released on 1953 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Success Secrets of the Social Media Marketing Superstars by : Mitch Meyerson
Download or read book Success Secrets of the Social Media Marketing Superstars written by Mitch Meyerson and published by Entrepreneur Press. This book was released on 2010-08-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: • Proven tips and tactics from 20+ top social media marketers • The biggest mistakes businesses make with social media and how to fix them • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing • Real-world case studies, best practices and proven techniques from the experts • Detailed list of resources
Book Synopsis Marketing Secrets of a Mail Order Maverick by : Joseph Sugarman
Download or read book Marketing Secrets of a Mail Order Maverick written by Joseph Sugarman and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Sugarman had a major impact on direct marketing & received the highest honors in this field. Having created many businesses in his successful 25-year career, Sugarman has been credited with introducing everything from toll-free order taking to the new wave of consumer electronics. MARKETING SECRETS OF A MAIL ORDER MAVERICK is a compilation of many of the techniques he created & the results he experienced while selling thousands of different products to millions of people. Lessons include how to find a winning product, secrets for a successful layout, how to avoid typefaces that hurt response, how to buy media for less, testing a product's potential & hundreds of other insights that will guide the reader to understanding what works & what doesn't. The lessons are alternated with entertaining & enlightening marketing stories from Sugarman's vast personal experience. Sugarman's insights will be helpful to anybody in business - from the advertising director of a large corporation to the individual starting his or her own business. Cover quotes from Vice President Albert Gore, Jack Canfield, & national magazines.
Book Synopsis Television Secrets for Marketing Success by : Joseph Sugarman
Download or read book Television Secrets for Marketing Success written by Joseph Sugarman and published by Delstar Pub. This book was released on 1998 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes capsules of experiences marketing products in addition to "writing the script, producing, directing, editing, buying media, testing, back-end sales, dealing with knockoffs, and many other techniques ... used in the production of half-hour infomercials"--Jacket.
Download or read book Digital Impact written by Vipin Mayar and published by John Wiley & Sons. This book was released on 2011-05-18 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.
Book Synopsis 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets by : Denny Hatch
Download or read book 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets written by Denny Hatch and published by McGraw Hill Professional. This book was released on 1999-02 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.
Book Synopsis Success Secrets of the Online Marketing Superstars by : Mitch Meyerson
Download or read book Success Secrets of the Online Marketing Superstars written by Mitch Meyerson and published by Entrepreneur Press. This book was released on 2015-03-04 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.
Book Synopsis My Life in Advertising - Masters of Marketing Secrets by : Robert C. Worstell
Download or read book My Life in Advertising - Masters of Marketing Secrets written by Robert C. Worstell and published by Lulu.com. This book was released on 2014-04-13 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. My only claim for credit is that I have probably worked twice as long as anybody else in this field. I have lived for many years in a vortex of advertising. Naturally I learned more from experience than those who had a lesser chance. Now I want that experience, so far as possible, to help others avoid the same difficult climb. Every pioneer should blaze his trail. That is all I have tried to do. I set down these findings solely for the purpose of aiding others to start far up the heights I scaled. Then, with the efforts I here describe, I hope you can now attain some peaks in advertising beyond any of us to date. - Claude C. Hopkins
Book Synopsis Marketing Lessons from the Grateful Dead by : David Meerman Scott
Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Book Synopsis How I Learned the Secrets of Success in Selling by : Frank Bettger
Download or read book How I Learned the Secrets of Success in Selling written by Frank Bettger and published by WWW.Snowballpublishing.com. This book was released on 2011-12 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amazing story of a man who rose from utter failure to overwhelming success in just a few years-and the simple secrets he used to do it. A failure as a life insurance salesman at the age of twenty-nine, Frank Bettger became in the following years one of America's outstanding successes. Here are his personal experiences and the principles of selling as he applied them, that made him one of the country's greatest salesmen. Here are the 13 principles that enabled Frank Bettger to rise from being an unsuccessful professional baseball player to the point where he was acknowledged to be one of the great salesmen of his day-a sales expert. REVIEWS: "Here it is-the most helpful and inspiring book on salesmanship that I have ever read. It will be helping salesmen whether they are selling insurance, or shoes, or ships, or sealing wax, long after Frank Bettger has passed away." Dale Carnegie "I recommend this book to salesmen of insurance or anything else...it is easy to read, full of practical advice and capable of stiffening the back and the jaw of any man or woman who sets out to heat the world and doesn't quite know how to go about it. There are millions of them." Insurance News
Book Synopsis Successful Marketing by : Rhonda Abrams
Download or read book Successful Marketing written by Rhonda Abrams and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally The complete, ultimate marketing guide. Successful Marketing: Secrets & Strategies provides entrepreneurs and small business owners with everything they need to know to create a successful marketing plan, attract customers, increase sales, and make more money.
Book Synopsis Secrets of Social Media Marketing by : Paul Gillin
Download or read book Secrets of Social Media Marketing written by Paul Gillin and published by Linden Publishing. This book was released on 2008-11-01 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed ""The New Influencers: A Marketer's Guide to the New Social Media,"" this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
Book Synopsis $12 Billion of Inside Marketing Secrets by : Steven Dworman
Download or read book $12 Billion of Inside Marketing Secrets written by Steven Dworman and published by Steven Dworman Enterprises, Incorporated. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 20th Anniversary of Infomercials Marked By Tell-All Book of Industry Secrets. Whether you love them or hate them, they've become an integral part of our television experience. They've told us everything we ever wanted to know about slicing, dicing, slimming, and toning. From BluBlocker sunglasses to the Psychic Friends Network, they've managed to capture our interest and our dollars for the last twenty years while introducing us to innovative products and some entertaining personalities . . . But wait, there's more! In Steven Dworman's new book $12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales, the entrepreneurs behind this truly American phenomenon reveal the successes and failures that made direct response television what it is today. Written in an interview format, the book presents the personal experiences of twenty-three of the industry's leaders in their own words. "This invaluable information has never been publicly shared before, " states author Steven Dworman. "But what is truly extraordinary is the entrepreneurs personal story of starting with nothing and building $100 million dollar and up businesses!" The passion of each of these individuals comes through clearly in the interviews, whether its for the product, the marketing process, or for free enterprise generally. The story of Jay Kordich, whose Juiceman infomercial was the culmination of a very personal 40 year mission to promote the value of juicing, is truly inspiring. Readers looking for technical information will not be disappointed. Candid conversations reveal each insider's personal successes and failures while passing along tips and tricks of the trade. In a particularly interesting section of his interview, Tony Robbins shares his experience with a specific focus group and breaks down the lessons learned. Although the book primarily focuses on network and cable TV infomercials, Marjorie Poore's interview outlines the more subtle methods used by public broadcasting for product tie-ins. The book concludes with an interview with Bill Guthy and Greg Renker of industry heavy-hitter Guthy-Renker. Currently marketing the Proactiv skin care line, Principal Secret, Personal Power and Windsor Pilates, made their garage business into a $1 billion per year concern solely through direct response marketing. The interview includes their strategy for success, and offers their view of the future of direct response television. Author biography: In the burgeoning field of infomercials, Steve Dworman has emerged as the industry expert. In 1991 he began publishing "The Infomercial Marketing Report," a monthly subscription newsletter read in over 20 countries worldwide. He also published with Adweek Magazines, "Adweek's Direct Response Television Sourcebook." Having produced and run his own direct response television campaigns, Dworman learned all aspects of the industry. He has consulted with Fortune 500 companies such as Procter & Gamble, Estee Lauder, Mattel, Avon, Apple Computer, Microsoft, and many others. He's been quoted by over 3,000 news sources including: Wall Street Journal, Los Angeles Times, The Economist, The New York Times, CNN, The Washington Post, The Chicago Tribune to name just a few. He has a key eye for picking products and was responsible for many huge successes in the industry such as Total Gym, which grossed close to $1 billion in sales. Dworman served served as President and Founder of DMMO, the Digital Media Marketing Organization with members such as, Eastman Kodak, Technicolor, Warner Home Media, Sony Digital, and JVC amongst many other leading companies. In 2001 he wrote & directed a feature film entitled, Divorce: the Musical. The film was featured on CNN, and in a front-page story in The Los Angeles Times. He created a series of Health Book infomercials with Hugh Downs that grossed over $300 million utilizing the info contained within this book.
Book Synopsis How to Make Your Advertising Make Money by : John Caples
Download or read book How to Make Your Advertising Make Money written by John Caples and published by WWW.Snowballpublishing.com. This book was released on 2012-06 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Make Your Advertising Make Money by John Caples In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything... write headlines that command instant attention...save thousands of dollars in expenses each year...and much more. Containing hundreds of true stories, checklists, and guidelines, this sourcebook is for every copywriter, creative director, and business executive who wants to learn how to write copy that sells-from the master who most say did it better than anyone. You'll get: 1. Secrets of Successful Advertising 2. Twelve Ways to Find Advertising Ideas 3. Three Famous Case Histories 4. How to Get Ideas from Brainstorming 5. 303 Words and Phrases that Sell 6. How to Write Sentences that Sell 7. Sales Appeals that Last Forever 8. How to Write Headlines that Make Money 9. How to Use Stories to Sell Products 10. Tips on Copywriting 11. How Editorial Style Ads Can Bring Increased Sales 12. How to Write Sales Letters that Make Money 13. How Direct Response Can Help Advertisers Make Money 14. Ways to Improve Your Copy 15. How to Write Radio Commercials that Get Action 16. How to Apply Mail Order Know-How in Writing TV Commercials 17. Summing Up My Success Secrets I Have Learned in 50 Years Meet the Author John Caples was Vice President of BBDO, Inc. when he retired after 40 years of service with the nation's third largest advertising agency. The creator of such classic ads as "They Laughed When I Sat Down at the Piano" and "They Grinned When the Waiter Spoke to Me in French," and a member of the Copywriters's Halls of Fame, Mr. Caples built a nationwide reputation for his research and scientific methods of testing advertising effectiveness.
Book Synopsis Experiential Marketing by : Kerry Smith
Download or read book Experiential Marketing written by Kerry Smith and published by John Wiley & Sons. This book was released on 2016-03-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the next chapter of marketing. . . as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You’ll learn: The history and fundamental principles of experiential marketing How top brands have reset marketing mixes as experience-driven portfolios The anatomy of a brand experience The psychology of engagement and experience design The 10 habits of highly experiential brands How to measure the impact of experiential marketing How to combine digital and social media in an experiential strategy The experiential marketing vocabulary How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today’s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands.
