Get More Dental Patients Using Reputation Marketing

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Get More Dental Patients Using Reputation Marketing

Author : Jonathan Luke
Publisher :
ISBN 13 : 9781496007773
Total Pages : 90 pages
Book Rating : 4.0/5 (77 download)

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Book Synopsis Get More Dental Patients Using Reputation Marketing by : Jonathan Luke

Download or read book Get More Dental Patients Using Reputation Marketing written by Jonathan Luke and published by . This book was released on 2014-03-17 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get More Dental Patients Using Reputation Marketing - Become The Market Leader In Your Local Area will show dental practices how to build an amazing reputation online then leverage that into a steady and consistent flow of new patients into their practice. This will allow your Dental practice to scale and grow while continuing to do what you already do well on a daily business. But you should not be spending another dime on marketing & advertising until you have built an incredible image & reputation online.If your practice has bad reviews or simply not enough reviews this applies to you. According to a recent study (Bright Local), 72% consumers trust good online reviews like a personal recommendation from a friend or relative but also found that a consumer needs to see a minimum of 6 - 10 reviews to consider the reviews "Trustworthy". Or, if you have a good amount of great reviews online but just are not properly leveraging those into getting more dental patients you won't want to miss this reading.You can get more dental patients using Reputation Marketing by cementing yourself as the local leader and authority in your local market. Follow the steps outlined in this book to get there.Inside you will get access to a detailed step by step strategy that will be the best investment you have ever put into your Dental practice. The results can help you strive now and moving forward into the ever-changing digital business platform.Times have been changing and will continue changing but online reviews are here to stay. Consumers know they can research companies online without having to spend a dime on you or any of your services.This is very important for dental practices along with their marketing efforts. If you are spending a bunch of money on marketing and advertising but still don't have a strong online image and reputation, it could be all for nothing.Your online image is a very big key to whether or not you can continue to get more dental patients into your practice consistently. Plus, great online reviews can bring you hot, targeted, pre-qualified, pre-sold leads willing to book appointments on the spot.This book will teach you how to get more dental patients by helping you build a 5 Star Reputation then harnessing that authority to get the phone constantly ringing from new dental prospects.This is not Reputation management, it is Reputation Marketing. Reputation Management is just not enough in terms of building & marketing a 5 Star Reputation. While managing your reputation is one key aspect it is only 1 small part of the entire puzzle. So, before learning the exact strategy you will be shown what the difference is between Reputation Management and Reputation Marketing and why it is so important today and and for here on out.Then, that's when you will be given the keys to the kingdom - an entire Reputation Marketing strategy that will show you step by step how to put this plan into action.

Raving Patients

Author : Len Tau
Publisher : Morgan James Publishing
ISBN 13 : 1642797820
Total Pages : 226 pages
Book Rating : 4.6/5 (427 download)

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Book Synopsis Raving Patients by : Len Tau

Download or read book Raving Patients written by Len Tau and published by Morgan James Publishing. This book was released on 2020-03-27 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Raving Patients, Dr. Len Tau, a practicing dentist in Philadelphia and online reputation specialist, shares simple tips and best practices to become visible and demonstrate credibility online. Dental practices waste thousands of dollars and hundreds of hours trying to find new patients using methods that may have worked decades ago but no longer work today. Raving Patients teaches dentists how to get exponentially better marketing results for a fraction of the time and money using a simple combination of online and offline reputation marketing strategies that take only minutes to implement. The strategies within Raving Patients help dental practices rise up search engine results when patients in their area search for new dentists. Dr. Tau also presents proven methodologies that help dental practices stand out as the practice of choice in their area. This generates a steady flow of patients who are more likely to move forward with treatment recommendations than other dental marketing strategies.

100+ Tips for Getting 100 Five Star Reviews in 100 Days

Author : Len Tau
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.9/5 (855 download)

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Book Synopsis 100+ Tips for Getting 100 Five Star Reviews in 100 Days by : Len Tau

Download or read book 100+ Tips for Getting 100 Five Star Reviews in 100 Days written by Len Tau and published by . This book was released on 2022-03-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

From Search to Smile

Author : Daniel Delmain
Publisher : Daniel Delmain
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.2/5 (182 download)

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Book Synopsis From Search to Smile by : Daniel Delmain

Download or read book From Search to Smile written by Daniel Delmain and published by Daniel Delmain. This book was released on 2023-06-06 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-read for every dentist who wants more patients! Are you frustrated by stagnant growth or uncertain about the future of your dental practice? If so, then this book is for you. Dental marketing expert Dan Delmain shares insights from his years of experience in the industry, outlining proven systems for booking more of the right patients through digital marketing and a modern website. From Search to Smile takes you on a journey through the eyes of your perfect patient, providing a unique perspective on how to tailor your marketing strategy to meet their needs. This easy-to-read dental marketing book is packed with actionable advice that will help your practice stop just surviving and start thriving, including: -How to identify your perfect patient -Setting your dental marketing budget -Organic marketing vs paid advertising -Dental marketing techniques that actually work -How to modernize your branding and website design -Tips for retaining patients and minimizing no-shows and cancellations -Measuring the success of your dental marketing efforts -The worst (but most common) marketing mistakes dentists make -> PLUS: Hear stories from real dentists that show exactly what's possible Dentists using these strategies have seen incredible success, including: -Increased year-over-year collections -Converting more website visitors to patients -Lower cost-per-lead for Google Ads -Growth in SEO keyword rankings -Improved social media marketing ROI From Search to Smile presents the topic of dental marketing in a concise, simple-to-digest format. You'll finish this book knowing how to create a proven marketing plan that drives a steady flow of high-quality new patients. Learn, apply the techniques in this book, and grow your practice with confidence.

Everything is Marketing

Author : Fred Joyal
Publisher : Futuredontics Incorporated
ISBN 13 : 9780615276816
Total Pages : 266 pages
Book Rating : 4.2/5 (768 download)

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Book Synopsis Everything is Marketing by : Fred Joyal

Download or read book Everything is Marketing written by Fred Joyal and published by Futuredontics Incorporated. This book was released on 2009 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Everything is Marketing

Author : Fred Joyal
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.:/5 (128 download)

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Book Synopsis Everything is Marketing by : Fred Joyal

Download or read book Everything is Marketing written by Fred Joyal and published by . This book was released on 2009 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Grow Your Practice Online - Proven Strategies to Attract and Convert New Dental Patients

Author : Adam Zilko
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781986877039
Total Pages : 252 pages
Book Rating : 4.8/5 (77 download)

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Book Synopsis Grow Your Practice Online - Proven Strategies to Attract and Convert New Dental Patients by : Adam Zilko

Download or read book Grow Your Practice Online - Proven Strategies to Attract and Convert New Dental Patients written by Adam Zilko and published by Createspace Independent Publishing Platform. This book was released on 2018-03-26 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the biggest challenges facing dental professionals today is how to develop and scale a comprehensive digital marketing strategy. Sadly, many dentists, periodontists, orthodontists, and periodontal surgeons struggle to maintain their footholds offline. With resources stretched thin, coming up with the budget and developing the strategies to gain prominence on Google and elsewhere online becomes a constant struggle. Wouldn't it be great if there was a complete guide to digital marketing that was written strictly for those working in dentistry? That book is here. In this fourth edition of an Amazon Best Seller, Adam Zilko has compiled a digital strategy that can be customized for any practice, regardless of size or equity. With completely updated strategies that reflect what's working today for many top practices, The Ultimate Guide to Digital Marketing for Your Dental Practice contains proven strategies for attracting and converting new dental patients. A Focus on Digital Excellence The only way to attract a healthy stream of new, quality dental patients is to have a web presence that demands respect and attention. This book helps dental professionals get into the mindset of making their web presences patient-centric and targeted to quality patients who see the value in good dentistry. A Success Mindset Adam takes a unique approach that he takes with his Firegang Dental Marketing clients, and that's to get them into the proper mindset. Adam dispels common myths and helps dental professionals establish clear-cut goals and realistic expectations for building upon their dreams of dental practice success. A Fully-Customizable Digital Marketing "Treatment Plan" What follows in Grow Your Practice Online is a digital marketing strategy that can be used by new practices, those who have gone stagnant, and those intent on maximizing success. The book details the prospect's online journey and the many complicated paths prospects can take before they become an actual patient. The strategies are broken down so they are easy to learn and implement. SEO, Google & Facebook Marketing Another challenge dental professionals face is keeping up with the latest Google algorithm changes, how to optimize for Google safely so that you don't get penalized, as well as how to advertise on Google, Facebook, and other paid digital ad platforms. Adam has managed to make these facets of digital marketing easy to understand and gives plenty of advice for maximizing clicks, conversions, and return on investment. Testing & Optimizing for Maximum Leads & Growth The key to proper digital marketing is the study of the metrics and how to use those numbers and figures to maximize your efforts online. Dental professionals will learn how to make sense of all the noise and how to glean useful information from Google Analytics and other digital analysis platforms, as well has how to tweak campaigns over time to make them even more powerful. With an added digital marketing checklist for dental professionals and a full page of book bonuses, The Ultimate Guide to Digital Marketing for Your Dental Practice by Adam Zilko is a must buy.

Marketing to Women

Author : Marti Barletta
Publisher : Dearborn Trade Publishing
ISBN 13 : 9780793159635
Total Pages : 290 pages
Book Rating : 4.1/5 (596 download)

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Book Synopsis Marketing to Women by : Marti Barletta

Download or read book Marketing to Women written by Marti Barletta and published by Dearborn Trade Publishing. This book was released on 2003 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.

The One Step Funnel for Dentists

Author : Adam Braithwaite
Publisher :
ISBN 13 : 9781798240793
Total Pages : 128 pages
Book Rating : 4.2/5 (47 download)

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Book Synopsis The One Step Funnel for Dentists by : Adam Braithwaite

Download or read book The One Step Funnel for Dentists written by Adam Braithwaite and published by . This book was released on 2019-03-15 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The One Step Funnel is not just another "how to" book on Dental Marketing. It's the exact playbook for growing your Dental Practice... It is NOT about getting more website visitors to your services page or social media accounts. Yet this will help you get exponentially MORE Website Visitors than you've ever experienced before to the right page. It is NOT about creating the same boring offers that everyone else is peddling to get new patients coming in. Yet this will help you position yourself in a way that almost forces people to see you as the "Go To" Dentist in your area and will make your Dental Practice stand out. The One Step Funnel is A SHORTCUT! The One Step Funnel encompasses everything from finding the ideal patient to nurturing that potential patient to setting the appointment and finally getting them to show up for that appointment and leave a positive review for your Dental Practice. It all starts with that potential patient taking that One Step, from there the magic begins. This book is for Dentists that want to take their practice to the next level. It's for the Dentists that are tired of "lackluster" results from their marketing campaigns and want to finally figure out why their competitors are having a ton of success and they aren't. The Dentists that have empty time slots in their daily calendar and want to plug the gaps. This book will uncover that for you and much more. Within the Pages of This Book, You'll Discover: The secrets of gaining a constant flow of High Value Patients Tips and strategies for outshining your competitors online How to streamline your Dental Practice ethically and improve your reputation online How to follow up with prospects through emails, 2-way texting and voicemail drops And much more! If you need more patients in your practice or you struggle with marketing your practice as a dentist, then this book is for you.

Dental Marketing Hacks

Author : Alex Wong
Publisher : Alex Wong Publishing
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4./5 ( download)

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Book Synopsis Dental Marketing Hacks by : Alex Wong

Download or read book Dental Marketing Hacks written by Alex Wong and published by Alex Wong Publishing. This book was released on with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: ★★★Discover how you can kickstart your dental practice in 90 days or less!★★★ Are you a dentist, and you're struggling to get your business off the ground? Are you searching for the best ways to boost your client base, improve your profits, and market your dental clinic like a pro? Interested in learning from a seasoned dental marketing expert? Dentistry is an essential service, but far too many dentists struggle to get their clinics off the ground and stand out from the crowd. With ever-growing competition and new websites appearing left and right, how can you build an unforgettable online presence and master the art of dental advertising? Now, join best-selling author and dental marketing expert Alex Wong as he reveals the best ways to kickstart your dental business and start seeing results. As the head copywriter for a dental marketing agency for three years, Alex knows exactly what it takes to gain exposure and get your business off the ground. Inside this guide, you'll discover a powerful 90-day plan for identifying your target market, creating a killer dental marketing plan, building your online presence, and then scaling your business to the stars! Written in a concise, easy-to-digest way, you can follow along even if you're a complete beginner to the world of marketing. Plus, with a collection of simple action plans and worksheets to instantly kickstart your marketing skills, now you can build your dream dental practice in no time. Here's just a little of what you'll find inside: ☑ The Secret To Identifying Your Target Audience ☑ How To Create a Powerful USP and Define Your Dental Business Goals ☑ Simple Ways To Develop Your Lead Magnet and Build Your Online Presence (Even If You're Not a Tech-y Person) ☑ Top Tips For Writing Emails That Sell ☑ Practical Ways To Build Your Dental Website For Less Than $200! ☑ The Essential Differences Between Advertising and Marketing (and Why They Matter) ☑ Surprisingly Effective Advertising Strategies ☑ And Much More! So if you're stuck struggling to get your dental practice off the ground, or if you want to drive more clients to your clinic and master the art of online dental marketing, then Dental Marketing Hacks is for you. Discover from the expert how to define your goals, write emails that sell, and build an unforgettable online presence! ★Scroll up and buy now to kickstart your online dental marketing campaign today!★

Dental Marketing Motto

Author : Joseph Preston
Publisher :
ISBN 13 : 9780982631355
Total Pages : 230 pages
Book Rating : 4.6/5 (313 download)

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Book Synopsis Dental Marketing Motto by : Joseph Preston

Download or read book Dental Marketing Motto written by Joseph Preston and published by . This book was released on 2014-01-07 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: ATTENTION: Successful Cosmetic Dentists, Periodontists, Oral Surgeons, Prosthodontists, Orthodontists and Endodontists... Focused on helping elite dentists and specialists get more profitable patients, this new paperback book reveals The Secret Recipe To Grow Referrals. Phillip Guye and Joseph Preston are co-founders of DoctorBookPublishing.com which provides their restorative dentist, periodontist, oral surgeon, prosthodontist, orthodontist, endodontist, plastic surgeon, orthopedic surgeon, physician and hospital clients with the highest level of patient acquisition success currently available in the marketplace. "Referrals, also known as endorsed introductions, are like oxygen for any dental practice," said Phillip Guye, co-author of Dental Marketing Motto. "Increased competition for patients will leave many doctors no other option than to resort to bribes as a way to save their practices. Our methods offer a legal alternative by psychologically influencing and persuading people to the point where they feel consciously compelled and even subconsciously obligated to tell other people about your practice. It's like mind control and our system shows you step-by-step how to do it." This system reveals a technically legal, yet controversial Patient Getting Strategy so you can: - Position yourself as THE recognized Authority and Trusted Expert in your market so prospective patients believe every word you say (Page 58); - Attract affluent prospective patients, get more big, profitable cases and dramatically increase case acceptance (Page 106); - Grow patient-to-patient referrals (Page 118); - Generate positive publicity to build your celebrity status in your market(Page 123); - Maximize referrals from other doctors with this super stealth strategy (Page 95); - Obtain hassle-free testimonials and positive reviews from your patients faster than ever before (Page 121). "I love passion and there is no one more passionate about what they do than Joe Preston and Phil Guye. And they are just dedicated to my success. And for me, not only do I want them to be successful but I want my friends to experience what Joe and Phil have done for me. It's not even been a blimp on my radar screen. And the results have been phenomenal." --- Dr. Jason Stoner, DDS, MS "Joe Preston and Phil Guye are the consummate professionals. They have really used their expertise in the areas of marketing and media training and media coaching to help me convey my message in the strongest way possible to my patients. I'm glad that we did because it really helps me to this day." --- Dr. David Scharf, DMD "Joe Preston and Phil Guye really have an interesting perspective. They see things the way the patient sees it. That's just an incredible insight into our patients' mind and how is it that we're going to target that patient. What's going to make that patient come to us when they don't even know us. We're on the right track with Joe and Phil and their company." --- Dr. Ed De Endrade, DDS "Anyone in the healthcare industry with a DDS, DMD, MD or an MBA after their name needs to read Dental Marketing Motto. Joe Preston and Phil Guye have created one of the most innovative referral and patient getting systems ever developed." ---Dr. Steve Vasilev, MD, MBA

Practical Practice Solutions in Dentistry

Author : Sheri B. Doniger, DDS
Publisher : PMPH USA
ISBN 13 : 1607959399
Total Pages : 250 pages
Book Rating : 4.6/5 (79 download)

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Book Synopsis Practical Practice Solutions in Dentistry by : Sheri B. Doniger, DDS

Download or read book Practical Practice Solutions in Dentistry written by Sheri B. Doniger, DDS and published by PMPH USA. This book was released on 2018-05-16 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Practice Solutions in Dentistry: Building Your Successful Future provides a broad overview of how to start a business and be successful. With contributions from industry experts sharing real-life lessons learned in the management of dentistry offices, this volume delivers a comprehensive practice management resource. The editor, Dr. Sheri B. Doniger, set a course to collect expert advice on basic and complex concepts for dentists starting out as small business owners. The chapter contributors provide readers with dental industry voices sharing information from a first-hand viewpoint. Chapters offer strategies for business topics such as negotiating leases, hiring and team training, and billing and dental coding.

Establishing, Managing, and Protecting Your Online Reputation

Author : Kevin Pho
Publisher :
ISBN 13 : 9780988304048
Total Pages : 237 pages
Book Rating : 4.3/5 (4 download)

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Book Synopsis Establishing, Managing, and Protecting Your Online Reputation by : Kevin Pho

Download or read book Establishing, Managing, and Protecting Your Online Reputation written by Kevin Pho and published by . This book was released on 2013 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Complete Book on Dental Marketing

Author : Christopher Phelps, DMD
Publisher : Edizioni LSWR
ISBN 13 : 1957260025
Total Pages : 613 pages
Book Rating : 4.9/5 (572 download)

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Book Synopsis The Complete Book on Dental Marketing by : Christopher Phelps, DMD

Download or read book The Complete Book on Dental Marketing written by Christopher Phelps, DMD and published by Edizioni LSWR. This book was released on 2022-09-26T00:00:00+02:00 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: “With this outstanding book, Dr. Phelps provides a masterclass on dental marketing. Employing compelling stories and convincing data, he reveals how powerful principles of marketing and psychology can be converted into actionable steps for increased patient satisfaction, loyalty, and growth. There’s nothing else like it.” Robert Cialdini Author of worldwide best sellers, Influence and Pre-Suasiongrowth and vitality Marketing for most is considered more of a mystery instead of a science. When it remains a mystery to us it ultimately ends in wasted efforts, poor results, and tens of thousands of lost dollars. The good news is that it doesn’t have to remain a mystery. The goal of this book is to help dentists who are looking to demystify the dental marketing process, those in need of more new patients, regardless of whether you are a marketing director for a current practice or a dentist yourself, a solo practitioner or one in a group practice, or someone who is in network with dental insurance companies or completely out of network with them.

Word of Mouse Marketing for Dentists

Author : James Richardson
Publisher :
ISBN 13 : 9781548435233
Total Pages : 132 pages
Book Rating : 4.4/5 (352 download)

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Book Synopsis Word of Mouse Marketing for Dentists by : James Richardson

Download or read book Word of Mouse Marketing for Dentists written by James Richardson and published by . This book was released on 2017-06-27 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maybe you've been there. You have certainly seen it: online reviews and posts designed by the authors to destroy a business. If you haven't been the victim of such posts, you almost certainly will be. Your online reputation is critical to your practice success, and you need to take active steps to promote and manage an excellent online reputation. Word of Mouse Marketing for Dentists will show you how to establish an ongoing reputation program to protect your practice from online trolls and those patients who are impossible to please."Jim Richardson has written the authoritative resource for both dental startups and established practices built on personal and professional referrals for collecting, managing, and leveraging patient reviews for success. Like it or not, reviews and review sites have the potential to make or break even the most prominent practice. Jim gives dentists a full understanding of what reputation marketing is and how it should and should not be utilized effectively and safely." --Mark Hollis, Practice Management Consultant and co-founder of MacPractice, Inc."Being not only a dentist, but a reputation specialist myself, I certainly understand the value and importance of a dental practice's online reputation. In this book, Word of Mouse Marketing for Dentists, Jim Richardson has written an easy and informative book about improving one's appearance online. In this day and age, visibility and credibility are two of the things you must have to not only be found online, but to also attract new patients to your practice. When looking for a dentist, one of the very first things a patient will do is search online. Using the advice that Jim provides in his book will help you earn the trust that Google, Yelp, and other directories need to give you the competitive edge. Word of Mouse Marketing for Dentists, is a must read for dentists looking to improve all aspects of their image online." --Leonard F. Tau, DMD, Philadelphia, PA

Local Marketing for Dentists

Author : Clarence Williams Pmp
Publisher : Push Button Local Marketing LLC
ISBN 13 : 9780989279017
Total Pages : 98 pages
Book Rating : 4.2/5 (79 download)

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Book Synopsis Local Marketing for Dentists by : Clarence Williams Pmp

Download or read book Local Marketing for Dentists written by Clarence Williams Pmp and published by Push Button Local Marketing LLC. This book was released on 2013-11 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is dedicated to the Dentists who approach the industry as business people and contributors to helping maintain good health for life. If you expect to be a competitive and successful Dentist, then local marketing has become essential to your online efforts. The most competitive dentists are finding an increasing number of ways to improve their online marketing results. With products that allow for target specific campaigning, implementing effective marketing strategies and using the right tools can help you carefully track results while maximizing your ROI with every campaign launched. You can get everything you need to know here. This is also a must read if you are hiring someone else to do your marketing. The things in this book are things you should know before you hire someone else to do it for you. Knowing this information will save you a tremendous amount of money in the future.

Your Patient Attraction Secret Weapon

Author : Ron Sheetz
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781505759679
Total Pages : 0 pages
Book Rating : 4.7/5 (596 download)

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Book Synopsis Your Patient Attraction Secret Weapon by : Ron Sheetz

Download or read book Your Patient Attraction Secret Weapon written by Ron Sheetz and published by Createspace Independent Publishing Platform. This book was released on 2015-01-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Like a fingerprint, your patient's stories and experiences are unique" Wrongly ask a patient for a testimonial and you'll get nothing more than a high-gloss statement of approval; a veneer-like declaration coated in vanilla flavoring, every one sounding like the next. Most testimonials are boring, universally dull and have no nutritional value in your marketing and advertising. It's the patient's story and experience with you that give a great testimonial its authenticity and credibility. Prospects connect with you through the stories. The true demonstration of your expertise is in the hearts of your patients. Testimonials must influence a prospective patient's decision at a visceral, emotional level. They cannot be fabricated. They can however be captured and communicated in a way that reveals your true skill and ability as their dentist. A great testimonial communicates what it's like to be your patient; that you can be trusted. You shouldn't underestimate the power and influence testimonials and reviews have on others and you must take absolute control over capturing and implementing them in your marketing. In this book you'll discover: - What makes a great patient testimonial - How to get the right testimonials and reviews from your patients - How and where to use them in promoting your practice, on and offline - How they turn every prospect into a referral-quality patient - How to use testimonials and reviews as a patient referral tool "Social, peer and expert-authority proof; patient testimonials, stories - preferably emotional stories, patient human interest stories are all critically important elements for practice marketing. Ron Sheetz has made himself an absolute authority on patient testimonials and on the making and use of video of them. His understanding of how most testimonials fail to influence - what he calls 'survey testimonials' is on target and itself worth reading this book. His explanation of the way dentists misunderstand what new patients are looking for, which must then sabotage their ability to get and use testimonials is extremely perceptive. I have worked in marketing for health care professionals, practices, and institutions for more than 30 years and I know for a fact he has his finger on something vitally important with this. It's a "secret" on page 19, most doctors bluntly have no good plan; they take what comes at random, and use what they get randomly. Ron's book drawn from his own experiences working with dentists changes all that." Dan S. Kennedy Mr. Kennedy is a strategic marketing advisor and direct-response consultant and copywriter. Author, 23 business books, including No B.S. Guide to Trust-Based Marketing and No B.S. Guide to Brand-Building by Direct-Response. www.NoBSBooks.com