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Generative Ai For Business Leaders
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Book Synopsis Practical AI for Business Leaders, Product Managers, and Entrepreneurs by : Alfred Essa
Download or read book Practical AI for Business Leaders, Product Managers, and Entrepreneurs written by Alfred Essa and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-03-21 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most economists agree that AI is a general purpose technology (GPT) like the steam engine, electricity, and the computer. AI will drive innovation in all sectors of the economy for the foreseeable future. Practical AI for Business Leaders, Product Managers, and Entrepreneurs is a technical guidebook for the business leader or anyone responsible for leading AI-related initiatives in their organization. The book can also be used as a foundation to explore the ethical implications of AI. Authors Alfred Essa and Shirin Mojarad provide a gentle introduction to foundational topics in AI. Each topic is framed as a triad: concept, theory, and practice. The concept chapters develop the intuition, culminating in a practical case study. The theory chapters reveal the underlying technical machinery. The practice chapters provide code in Python to implement the models discussed in the case study. With this book, readers will learn: The technical foundations of machine learning and deep learning How to apply the core technical concepts to solve business problems The different methods used to evaluate AI models How to understand model development as a tradeoff between accuracy and generalization How to represent the computational aspects of AI using vectors and matrices How to express the models in Python by using machine learning libraries such as scikit-learn, statsmodels, and keras
Book Synopsis Applied Artificial Intelligence by : Mariya Yao
Download or read book Applied Artificial Intelligence written by Mariya Yao and published by . This book was released on 2018-04-30 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling book gives business leaders and executives a foundational education on how to leverage artificial intelligence and machine learning solutions to deliver ROI for your business.
Book Synopsis Generative AI For Business Leaders by : I. Almeida
Download or read book Generative AI For Business Leaders written by I. Almeida and published by Now Next Later AI. This book was released on 2023-12-03 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2024 Edition. Free access to the AI Academy! One of the books in this collection is shortlisted for the 2023 HARVEY CHUTE Book Awards recognizing emerging talent and outstanding works in the genre of Business and Enterprise Non-Fiction. Byte-sized Learning AI series by Now Next Later AI: Practical guides providing senior decision-makers with a clear, accessible roadmap for harnessing the power of generative AI, enhancing innovation, and boosting business outcomes. Save by buying the entire 3 book series in one single collection and gain free access to the AI Academy platform. There you can view free course modules, test your knowledge through quizzes, attend webinars, and engage in discussion with other readers. Book: Generative AI Transformation Blueprint This practical and concise guide provides senior decision-makers with a clear, accessible roadmap for harnessing the power of generative AI, enhancing innovation, and boosting business outcomes. Drawing on insights from AI-enabled business transformations in diverse sectors, it presents a validated strategic approach. This blueprint not only outlines best practices but also showcases pioneering use cases, integrating them into a cohesive framework for practical implementation. This scenario-based approach helps leaders understand where and how to apply the practices outlined. Spanning across areas from strategic alignment and talent development to ethical governance and sustaining a competitive edge amid relentless underlying progress, it delivers clarity for charting an optimal Generative AI roadmap. Book: Introduction to Large Language Models for Business Leaders: Responsible AI Strategy Beyond Fear and Hype Shortlisted for the 2023 HARVEY CHUTE Explore the transformative potential of technologies like GPT-4 and Claude 2. These large language models (LLMs) promise to reshape how businesses operate. Aimed at non-technical business leaders, this guide offers a pragmatic approach to leveraging LLMs for tangible benefits, while ensuring ethical considerations aren't sidelined. LLMs can refine processes in marketing, software development, HR, R&D, customer service, and even legal operations. But it's essential to approach them with a balanced view. In this guide, you'll: - Learn about the rapid advancements of LLMs. - Understand complex concepts in simple terms. - Discover practical business applications. - Get strategies for smooth integration. - Assess potential impacts on your team. - Delve into the ethics of deploying LLMs. With a clear aim to inform rather than influence, this book is your roadmap to adopting LLMs thoughtfully, maximizing benefits, and minimizing risks. Let's move beyond the noise and understand how LLMs can genuinely benefit your business. Book: Artificial Intelligence Fundamentals for Business Leaders: Up to Date With Generative AI The perfect guide to help non-technical business leaders understand the power of AI: Machine Learning, Neural Networks, and Data Management. Up to date with Generative AI. More Than a Book Collection By purchasing this series, you will also be granted free access to the AI Academy platform. There you can test your knowledge through end-of-chapter quizzes and engage in discussion with other readers. You will also receive free modules and 50% discount toward the enrollment in the self-paced course of the same name and enjoy video summary lessons, instructor-graded assignments, and live sessions. A course certificate will be awarded upon successful completion. AI Academy by Now Next Later AI We are the most trusted and effective learning platform dedicated to empowering leaders with the knowledge and skills needed to harness the power of AI safely and ethically. We are a human-centric organization. Chat with us anytime.
Book Synopsis Competing in the Age of AI by : Marco Iansiti
Download or read book Competing in the Age of AI written by Marco Iansiti and published by Harvard Business Press. This book was released on 2020-01-07 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: "a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.
Book Synopsis The Executive Guide to Artificial Intelligence by : Andrew Burgess
Download or read book The Executive Guide to Artificial Intelligence written by Andrew Burgess and published by Springer. This book was released on 2017-11-15 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a pragmatic and hype–free approach to explaining artificial intelligence and how it can be utilised by businesses today. At the core of the book is a framework, developed by the author, which describes in non–technical language the eight core capabilities of Artificial Intelligence (AI). Each of these capabilities, ranging from image recognition, through natural language processing, to prediction, is explained using real–life examples and how they can be applied in a business environment. It will include interviews with executives who have successfully implemented AI as well as CEOs from AI vendors and consultancies. AI is one of the most talked about technologies in business today. It has the ability to deliver step–change benefits to organisations and enables forward–thinking CEOs to rethink their business models or create completely new businesses. But most of the real value of AI is hidden behind marketing hyperbole, confusing terminology, inflated expectations and dire warnings of ‘robot overlords’. Any business executive that wants to know how to exploit AI in their business today is left confused and frustrated. As an advisor in Artificial Intelligence, Andrew Burgess regularly comes face–to–face with business executives who are struggling to cut through the hype that surrounds AI. The knowledge and experience he has gained in advising them, as well as working as a strategic advisor to AI vendors and consultancies, has provided him with the skills to help business executives understand what AI is and how they can exploit its many benefits. Through the distilled knowledge included in this book business leaders will be able to take full advantage of this most disruptive of technologies and create substantial competitive advantage for their companies.
Download or read book Radically Human written by Paul Daugherty and published by Harvard Business Press. This book was released on 2022-04-26 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology advances are making tech more . . . human. This changes everything you thought you knew about innovation and strategy. In their groundbreaking book, Human + Machine, Accenture technology leaders Paul R. Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their processes and their bottom lines. Now, as new AI powered technologies like the metaverse, natural language processing, and digital twins begin to rapidly impact both life and work, those companies and other pioneers across industries are tipping the balance even more strikingly toward the human side with technology-led strategy that is reshaping the very nature of innovation. In Radically Human, Daugherty and Wilson show this profound shift, fast-forwarded by the pandemic, toward more human—and more humane—technology. Artificial intelligence is becoming less artificial and more intelligent. Instead of data-hungry approaches to AI, innovators are pursuing data-efficient approaches that enable machines to learn as humans do. Instead of replacing workers with machines, they're unleashing human expertise to create human-centered AI. In place of lumbering legacy IT systems, they're building cloud-first IT architectures able to continuously adapt to a world of billions of connected devices. And they're pursuing strategies that will take their place alongside classic, winning business formulas like disruptive innovation. These against-the-grain approaches to the basic building blocks of business—Intelligence, Data, Expertise, Architecture, and Strategy (IDEAS)—are transforming competition. Industrial giants and startups alike are drawing on this radically human IDEAS framework to create new business models, optimize post-pandemic approaches to work and talent, rebuild trust with their stakeholders, and show the way toward a sustainable future. With compelling insights and fresh examples from a variety of industries, Radically Human will forever change the way you think about, practice, and win with innovation.
Book Synopsis Artificial Intelligence in Practice by : Bernard Marr
Download or read book Artificial Intelligence in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2019-04-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.
Book Synopsis Introduction to Large Language Models for Business Leaders by : I. Almeida
Download or read book Introduction to Large Language Models for Business Leaders written by I. Almeida and published by Now Next Later AI. This book was released on 2023-09-02 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responsible AI Strategy Beyond Fear and Hype - 2024 Edition Shortlisted for the 2023 HARVEY CHUTE Book Awards recognizing emerging talent and outstanding works in the genre of Business and Enterprise Non-Fiction. Explore the transformative potential of technologies like GPT-4 and Claude 2. These large language models (LLMs) promise to reshape how businesses operate. Aimed at non-technical business leaders, this guide offers a pragmatic approach to leveraging LLMs for tangible benefits, while ensuring ethical considerations aren't sidelined. LLMs can refine processes in marketing, software development, HR, R&D, customer service, and even legal operations. But it's essential to approach them with a balanced view. In this guide, you'll: - Learn about the rapid advancements of LLMs. - Understand complex concepts in simple terms. - Discover practical business applications. - Get strategies for smooth integration. - Assess potential impacts on your team. - Delve into the ethics of deploying LLMs. With a clear aim to inform rather than influence, this book is your roadmap to adopting LLMs thoughtfully, maximizing benefits, and minimizing risks. Let's move beyond the noise and understand how LLMs can genuinely benefit your business. More Than a Book By purchasing this book, you will also be granted free access to the AI Academy platform. There you can view free course modules, test your knowledge through quizzes, attend webinars, and engage in discussion with other readers. You can also view, for free, the first module of the self-paced course "AI Fundamentals for Business Leaders," and enjoy video lessons and webinars. No credit card required. AI Academy by Now Next Later AI We are the most trusted and effective learning platform dedicated to empowering leaders with the knowledge and skills needed to harness the power of AI safely and ethically.
Book Synopsis A Human's Guide to Machine Intelligence by : Kartik Hosanagar
Download or read book A Human's Guide to Machine Intelligence written by Kartik Hosanagar and published by Viking Adult. This book was released on 2019 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his new book, Kartik Hosanagar surveys the brave new world of algorithmic decision-making and reveals the potentially dangerous biases they can give rise to as they increasingly run our lives.
Book Synopsis Artificial Intelligence Fundamentals for Business Leaders by : I. Almeida
Download or read book Artificial Intelligence Fundamentals for Business Leaders written by I. Almeida and published by Now Next Later AI. This book was released on 2023-06 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2024 Edition. Free access to the AI Academy! The perfect guide to help non-technical business leaders understand the power of AI. Completely up to date with the latest advancements in generative AI. Part of the Byte-sized Learning AI series by Now Next Later AI, these books break down complex concepts into easily digestible pieces, providing you with a solid foundation in the fundamentals of AI. More Than a Book By purchasing this book, you will also be granted free access to the AI Academy platform. There you can view free course modules, test your knowledge through quizzes, attend webinars, and engage in discussion with other readers. You will also receive free modules and 50% discount toward the enrollment in the self-paced course of the same name and enjoy video summary lessons, instructor-graded assignments, and live sessions. A course certificate will be awarded upon successful completion. AI Academy by Now Next Later AI We are the most trusted and effective learning platform dedicated to empowering leaders with the knowledge and skills needed to harness the power of AI safely and ethically. Book and Course Learning Rubric - Chapters 1-7: Understanding of AI [11%] —Demonstrated comprehension of AI's evolution, definition, applications, and comparison with human intelligence. - Chapters 8-13: Understanding of Data and Data Management [11%] — Clear understanding of the significance of big data, and strategies for data management. - Chapters 14-29: Understanding of Machine Learning [30%] — Familiarity with machine learning algorithms, different learning types, and the key steps involved in a machine learning project. - Chapters 30-35: Understanding of Deep Learning [9%] — Understanding of deep learning, its basics, and the structure and types of neural networks. - Chapters 36-40: Understanding of Model Selection and Evaluation [9%] — Ability to select and evaluate machine learning models and utilize them for decision-making. - Chapters 41-50: Understanding of Generative AI [15%] — Detailed understanding of generative AI, its value chain, models, prompt strategies, applications, opportunities, and governance challenges. Assignment: Practical Application [15%] — Ability to apply generative AI understanding to real-world business challenges, demonstrating critical thinking and strategic planning skills.
Download or read book Hyperwar written by Amir Husain and published by Am Press. This book was released on 2024-01-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hyperwar era is upon us. The fusion of distributed artificial intelligence with highly autonomous military systems ushers in a type of lightning-quick conflict that has never been seen before. Yet this is more than a revolution in military affairs; it is a revolution in human affairs that will transform the 21st century defense and security environment. Advances in AI will fundamentally change the human condition, and with it, a profoundly human undertaking, war. Conflict and Competition in the AI Century, gathers essays by leading experts in artificial intelligence explore the operational, technological, ethical, and professional military dimensions of this new era in which US dominance is no longer assured. "'Hyperwar' doesn't just admire the problem of AI-fueled warfare, it offers concrete approaches to help U.S. policymakers and our allies prepare. It is a 'must read' for all humans seeking to be 'in the loop or on the loop' before these technologies outpace our capacity to make ethical, strategic and secure decisions about our future." -Ambassador Victoria Nuland CEO, Center for a New American Security
Book Synopsis Artificial Intelligence for Business Leaders by : Ajit Jha
Download or read book Artificial Intelligence for Business Leaders written by Ajit Jha and published by Independently Published. This book was released on 2020-07-23 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: ◆◆ "Embrace artificial intelligence or be replaced by it." ◆◆ "AI is a new electricity." Andrew Ng ✓Have you ever thought that if AI is the new electricity, why does it not quickly inspire Managers/Leaders/C-Suites? ✓If business leaders do not act, they must be prepared to lag behind competitors who adopt new technologies. ✓Managers/Leaders/C-Suites and others who are willing to feel the spark of AI, should learn and understand AI immediately to know what AI can do and what it cannot. ✓Did you know that AI is changing our world faster than we think? Artificial intelligence will affect all areas of life in ways we cannot even predict, whether we like it or not. According to research done by PricewaterhouseCoopers (PwC), by 2030, artificial intelligence can contribute up to US$15.7 trillion to the global economy, so the opportunities for implementing and learning AI are huge. ⚠ Companies that do not use AI will soon become obsolete. From making faster and better decisions to automating rote memorization to enabling robots to respond to emotions, artificial intelligence and machine learning have been reshaping business and society. ⚠ Not investing in the organizational and technical requirements of adopting AI may mean that they are far behind and unable to compete in the future. ✓ Business is changing. Will you adapt or fall behind? Accelerate and deepen your understanding of the themes that shape the company's future. ✓ This book is suitable for business executives, business managers, business leaders, senior managers, technical leaders, students, and many people who want to understand artificial intelligence. ✓ It will take you to learn the concepts of machine learning, artificial intelligence and deep learning, more and how to use them to influence your business. ✓✓ Even if you do not have technical knowledge, you will understand AI, ML and its implementation. ◆◆ Key features ◆◆ nbsp; ★ A must book for the business leader to understand AI and its application ★ Understand strategy behind AI implementation ★ Zero coding with simple explanation ★ A straightforward explanation for important algorithms like TensorFlow, NLP, K-Means, Support Vector Machine, Supervised Learning, Unsupervised Learning, Ensemble Techniques, Regression, Clustering, and many more ★★ Grab your copy of this book to build artificial intelligence for business and stand to the best of times!
Download or read book Outsmarting AI written by Brennan Pursell and published by Rowman & Littlefield. This book was released on 2020-08-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: From factories to smartphones, Artificial Intelligence is already taking over. Outsmarting AI is not a how-to guide on making AI work, but making it work for YOU to boost profits and productivity. Each development in Artificial Intelligence (AI) technology brings about apprehension and panic for the future of society and for business. We’re bombarded with stories about the impending human-less workplace; it is no longer a question if man can be replaced by machine in certain tasks, but when. However, AI was not manufactured to destroy life as we know it. These emerging technologies were developed and are constantly updating with a particular goal in mind: optimization. AI feeds on data and information to improve outputs and increase potential. With this enhanced productivity, profit and productivity will be sure to follow. Written by Brennan Pursell, a business consultant and professor who hates jargon, and Joshua Walker, an AI pioneer with 18 years of experience in solutions and applications, Outsmarting AI is the first plain-English how-to guide on adapting AI for the non-coding proficient business leader. This book will help readers to Cut through the fog of AI hype See exactly what AI can actually do for people in business Identify the areas of their organization in most need of AI tools Prepare and control their data – AI is useless without it Adopt AI and develop the right culture to support it Track the productivity boost, cost savings, and increased profits Manage and minimize the threat of crippling lawsuits
Book Synopsis Artificial Intelligence by : Harvard Business Review
Download or read book Artificial Intelligence written by Harvard Business Review and published by HBR Insights. This book was released on 2019 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.
Book Synopsis Generative AI Business Applications by : David E. Sweenor
Download or read book Generative AI Business Applications written by David E. Sweenor and published by TinyTechMedia LLC. This book was released on 2024-01-31 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the past year, generative AI has broken barriers and transformed how we think about what computers are truly capable of. But, with the marketing hype and generative AI washing of content, it’s increasingly difficult for business leaders and practitioners to go beyond the art of the possible and answer that critical question–how is generative AI actually being used in organizations? With over 70 real-world case studies and applications across 12 different industries and 11 departments, Generative AI Business Applications: An Executive Guide with Real-Life Examples and Case Studies fills a critical knowledge gap for business leaders and practitioners by providing examples of generative AI in action. Diving into the case studies, this TinyTechGuide discusses AI risks, implementation considerations, generative AI operations, AI ethics, and trustworthy AI. The world is transforming before our very eyes. Don’t get left behind—while understanding the powers and perils of generative AI. Full of use cases and real-world applications, this book is designed for business leaders, tech professionals, and IT teams. We provide practical, jargon-free explanations of generative AI's transformative power. Gain a competitive edge in today's marketplace with Generative AI Business Applications: An Executive Guide with Real-Life Examples and Case Studies. Remember, it's not the tech that's tiny, just the book!™
Book Synopsis Charting the AI Transition in Education and Business Environments by : James Hutson
Download or read book Charting the AI Transition in Education and Business Environments written by James Hutson and published by Taylor & Francis. This book was released on 2024-11-18 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delineates a comprehensive framework designed to ultimately assist organizations as they navigate the critical juncture—often termed the inflection point—in adopting generative Artificial Intelligence (AI). Addressing the exigent shift in organizational strategy mandated by Industry 4.0, and urging a transition from mere digital transformation to what is being progressively understood as "generative transformation,” it fills a conspicuous lacuna in both academic and practical discourses by presenting a timely synthesis of research, empirical studies, and case analyses. The authors utilize an interdisciplinary methodology, bridging the epistemological divide between the technological intricacies of generative AI and its effective implementation within institutional frameworks. Reorienting the focus of organizational leaders from a simplistic replacement paradigm to one of technological-human augmentation, it works toward a prescriptive blueprint for enabling organizations to adopt generative AI without compromising their most valuable asset: human intellectual and emotional capital. Fostering interdisciplinary dialog among academics, industry professionals, and policymakers, it fills a critical gap in current discourses and serves as a catalyst for future research and collaboration.
Download or read book Lifescale written by Brian Solis and published by John Wiley & Sons. This book was released on 2019-03-06 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Somewhere along the way, we got distracted. As much as we multitask, love our devices and feel like we’re in control, deep down we know that something is off. Shortened attention spans, declines in critical thinking, lack of sleep, self-doubt and decreased creativity are just some of the effects coming to light in an age of digital distraction. It’s time to reclaim our lives. It’s time to take control. Lifescale is a journey of self-discovery and growth. It’s about getting back into balance and remastering our destinies. Author Brian Solis knows first-hand. He struggled with distraction and all of its ill-effects. To get his life back, he developed a set of techniques, exercises, and thought experiments designed to tame the chaos, and positively and productively navigate our day-to-day lives. Instead of falling victim to the never-ending cycle of newsfeeds, Likes, addictive apps, and boredom scrolling (aka the endless scroll), we can learn to manage our time and inspire our own lives in a way that will bring meaning back—without sacrificing the benefits that our devices bring us. In Lifescale, Brian has done the legwork to pull together scientific findings and practical tools into one book. Readers—especially those who are distracted—will connect with the humor, pathos, and inspiration inside. Using this book’s simple but powerful lessons, we can: Identify sources of distraction and turn attention toward creativity and productivity Understand and resist the manipulative techniques that turn us into digital addicts Find meaning and purpose to guide our time in more meaningful ways Visualize future success to successfully dive into deep work and stop procrastinating Break bad habits, establish rituals, and establish routines that help you achieve goals Nurture imagination and learn to express ourselves more artistically Maximize productivity with simple but effective strategies Focus for extended periods and make breaks more restorative Foster a strong sense of purpose in life and identify the steps needed to bring it to life every day Smile more and build self-esteem With the renewed perspective Lifescale offers, we can finally learn to prioritize what matters, and live our digital and physical lives with intention and true happiness.
